Sword and the Script

SEPTEMBER 10, 2020

A survey by Spiceworks Ziff Davis found B2B tech marketing prospects say they consume 11 or more piece of vendor content Pieces of content. There are unpolished phrases the marketing community kicks around to describe the outsized role content marketing has in the sales cycle. Pieces of content.

B2B 113

B2B Consumer Marketing Survey 113

5W PR

JANUARY 31, 2024

Community Relations: Involves engaging with local communities, demonstrating corporate social responsibility, and building positive relationships beyond business interests. Community Engagement Engage with local communities and demonstrate corporate social responsibility to build positive relationships beyond business interests.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Prohibition

AUGUST 23, 2023

As influencers also have the reach to engage with niche audiences relevant to your online retail business, influencer marketing allows you to target specific demographics and interests. Benefits of Using Influencer Marketing for Online Retail Influencer marketing offers a multitude of benefits for online retailers.

Retail 62

Retail Marketing Advertising Advertising 62

Cision

APRIL 20, 2015

Owned content. Owned content is created content. It’s also tactics like content marketing, a broad umbrella that includes blogging, social media updates, email marketing, infographics, visuals and video. All that content points to an underlying mantra: “be the media.” Third-party content.

Media 120

Media Content Marketing Infographics Fashion 120

Burrelles Fresh Ideas

JUNE 13, 2023

Broadening contact lists and building even more robust connections can be accomplished through active participation in numerous community events, such as workshops, seminars, or conferences within specific industries. Tip 4: Utilize content marketing for PR On a budget, content marketing is a potent tool for enhancing PR efforts.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Sword and the Script

DECEMBER 28, 2022

The survey asked the 150 marketing professionals and 179 sales professionals about complaints they had about each other. 12% say competing go-to-market strategy or goals (KPIs). 12% say competing go-to-market strategy or goals (KPIs). 97% of respondents said video content and communication were useful after making a purchase.

B2B 116

B2B Marketing Survey Software 116

Cision

MAY 9, 2016

Images drive engagement with social media and content marketing. Yet if you have ever needed an image for a social or content post and found ( literally ) the perfect image only to discover that the license is restrictive or vague, you understand how frustrating finding stock images can be. International license ).

Engineering 120

Engineering Creativity Google Community 120

Cision

APRIL 19, 2016

Bigger and better than ever, Social Media Marketing World 2016 didn’t disappoint on day one. Back-to-back sessions on social media, content marketing, customer service, employee advocacy and social tools hosted over 3,000 social media marketers from across the globe. Evolution of Content Marketing.

Social Media 0

Social Media Marketing Media Customer Service 0

PR Fuel

MARCH 17, 2020

Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Long-Term Strategy: Content Marketing. Content marketing isn’t a new idea. Your goal with content marketing is not to sell directly to your audience.

Publicity 67

Publicity Small Business Advertising Advertising 67

Sword and the Script

MARCH 19, 2018

A new survey of primarily corporate communications professionals identified the hottest trends and tactics in PR – and perhaps those that aren’t so hot too. Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. Hints at Cooling Tools and Tactics?

Survey 71

Survey Trends Communications Storytelling 71

PR 20/20

AUGUST 9, 2016

Editor's note: This post was originally published by Content Marketing Institute and has been edited for comprehensiveness. An infographic: The design team has taken the most tweet-worthy stats and created a tantalizing infographic to accompany the eBook and drive social shares. Community relations.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

Cision

APRIL 6, 2016

And in the era of information when more than five exabytes of content are created almost every day, blog posts, videos, infographics and social posts all contribute to this “how” and establish a company’s voice and personality. 3 Content Marketing Wins with Buyer Personas.

How To 120

How To Tools Exercises Viral 120

Contently - Strategy

JUNE 11, 2020

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. You’ll also get the webinar on-demand.).

Healthcare 93

Healthcare Content Marketing Industry Trends 93

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Contently - Strategy

SEPTEMBER 15, 2021

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. You’ll also get the webinar on-demand.).

Healthcare 52

Healthcare Content Marketing Industry Trends 52

PR 20/20

MAY 23, 2017

You know the drill: You turn to the top content marketing influencers, blogs, publications and resources for a reinforcement. So, what marketing resources do you turn to on a daily basis? PR 20/20’s Guide for Top Marketing Resources. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry.

Resources 53

Resources Marketing SEO Engineering 53

Buzzstream

APRIL 10, 2019

Many content marketers view “promotion” as a phase that begins once content goes live. The first is content collaborators , which can range anywhere from a partner helping create the content, to an influencer whose quote you’re including, to a respected member of a community you ask for feedback.

How To 125

How To Data Community Groups 125

5W PR

NOVEMBER 2, 2016

Most businesses think that marketing is the best way to target customers. However, PR is one of the best tools to target your shoppers and jump start your sales. In marketing terms, this is known as “earned media,” which holds more weight than other types of media. For instance, partner PR with content marketing.

Publicity 87

Publicity Case Study Infographics Energy 87

Prohibition

SEPTEMBER 4, 2019

Here are some top tips on how you can up your Twitter game and improve your engagement: Ensure your content is visually engaging. It’s been noted that visual content increases the likelihood of retweets by 35%, suggesting that the more visually engaging your content is – the more chance you have of it being engaged with.

Twitter 48

Twitter How To Infographics Social Media 48

Reputation Us

JANUARY 19, 2017

Let me guess, a letter from the CEO, message from the board chair and some market insights from the treasurer. Sandwiched in somewhere is a highlight of community service and charitable giving. Infographic. Make those financials or community service text-heavy paragraphs come alive with visually compelling content.

Report 60

Report Infographics Video Financial 60

Waxing UnLyrical

MAY 28, 2013

Since so much of what we do entails marketing, this week’s roundup focuses on just that topic; from tools (the ones to use , not to be ) to best practices: 1. Slideshare Is The Biggest Opportunity In B2B Content Marketing. Infographic: 25% of marketing budgets spent on content marketing.

Marketing 80

Marketing Infographics B2B Content Marketing 80

Critical Mention

OCTOBER 24, 2019

We exist to educate, inspire and celebrate forward-thinking communicators and brands through expert insight, job leads, agency directory, digital tools, courses and annual Bespoke Communication Awards program. Check out these great ways to engage audiences: 4 Tips for Creating Brand Fanatics. PR Couture.

Blogging 68

Blogging Education Resources Creativity 68

Communications Conversations

OCTOBER 16, 2017

As someone who has dealt with addiction close to home, the opportunity to use PR as a tool to get addicts into treatment was deeply touching for me. Isolation is death, and being active in Minnesota PRSA is one way to help nurture a warm community of PR pros. You started Maccabee PR back in 1996– more than 20 years ago.

Agency 113

Agency SEO Social Media Pinterest 113

Sword and the Script

JUNE 28, 2016

While many marketers want shortcuts , tools, or algorithms to pop out a list of influencers to pitch, this data casts doubt about that approach. ————————————— Want data-driven content about marketing and PR?

Infographics 61

Infographics Survey Consumer Study 61

ISEBOX

DECEMBER 2, 2015

You can practically double your viewership when you include image and video content, according to data extracted from more than 10,000 communications professionals. Include additional content types alongside thes – like infographics and slide presentations – and that number hits a staggering 77% more views.

Infographics 70

Infographics Video Data Mobile 70

Journalistics

MARCH 2, 2013

You need to be able to demonstrate you are proficient in using these tools because clients and organizations are looking for employees who can help manage their brand voices across these channels. With this set of skills, it’s more important that you understand how to use the tools than the content you’ve shared here.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Rock the Status Quo

JULY 30, 2015

Twitter is my favorite platform and the thought of it losing steam as a valuable social media tool makes me very unhappy. The below infographic outlines the major issues pretty well. Here are some of the first tactics I would launch, if I were their Chief Marketing Officer. Join social media conversations and communities.

Education 100

Education Social Media Twitter Content Marketing 100

Sword and the Script

JUNE 11, 2016

Earlier this month, the Content Marketing Institute (CMI) was acquired by events company UBM for a reported $17.6 Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. million dollars.

Blogging 60

Blogging Marketing SEO Content Marketing 60

ReimaginePR

AUGUST 29, 2016

When it comes to generating leads, creating a community, and interacting with your customers, nothing tops social media. That’s why you need a scheduling tool that will do your posting for you on times that you set. Build your community by asking questions, replying to comments, hosting contests and sharing coupons and promotions.

Social Media 149

Social Media Marketing Media Facebook 149

PR 20/20

MAY 26, 2016

If you do that, you’ll likely continue to see an increase in your readership, and eventually, a community of loyal readers. Implemented the right way, a blog can boost website traffic, fuel community engagement, and drive lead generation. >> Must read: How To Use BuzzSumo for Content Marketing.

Blogging 51

Blogging Brand Branding How To 51

Frederik Vincx

DECEMBER 11, 2015

For example, it would be unreasonable to expect everyone to be able to create a stellar infographic to accompany a blog post. Will you take people out of the equation, change the order of the process, create checklists or different deliverables, or use different tools? The best way we test tools at Weber is through pilot processes.

How To 60

How To Software System Employee 60

Waxing UnLyrical

APRIL 19, 2018

This list is of free digital marketing tools for non-profits is a great place to start. So sit back, relax and let’s find you some more time and tools to help your organization achieve its mission and make the world a better place (without you losing your mind or having a nervous breakdown as a result). Project Management.

Nonprofit 76

Nonprofit Tools Marketing Skype 76

The Proactive Report

NOVEMBER 12, 2016

A recent scan of 75000 job postings on LinkedIn found that digital marketing jobs being advertised required candidates with a wide range of skills, from SEO and social media to Google Analytics and content marketing. With tools like PicMonkey and Canva it’s not that hard. Follow me on Twitter.

SEO 153

SEO Engineering LinkedIn Analytics 153

Marketwired

FEBRUARY 23, 2016

Stay tuned for posts 3 – 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. . Never before has there been such an array of DIY tools to do that. But you have to know what you need before you can select the proper tool.”. Here are 5 Leta recommends.

Tools 125

Tools Analytics Software B2C 125