Remote PR Jobs

SEPTEMBER 25, 2023

Anyone who has managed a content marketing program understands high-quality, “evergreen” content can live for years, pushing up page rank and attracting traffic for a brand or business. Beyond earned media, typical PR tactics build relationships, engage influencers, and even help change public perception and behavior.

Mobile 100

Mobile SEO Reputation Web 100

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Pay to pay, content grows; influencer marketing cools. “I b) More pay-to-play opportunities to participate in national media relations opportunities.

Marketing 187

Marketing Content Marketing Data Social Media 187

Burrelles Fresh Ideas

APRIL 2, 2024

Six in 10 (62%) Americans say they have more trust in local news than national news to give them information they can use in their daily life, and nearly eight in 10 (78%) say they have more trust in local news to give them information they need to get involved in their community. first appeared on Burrelles.

Media 102

Media Radio Print Newspapers 102

Cision

SEPTEMBER 8, 2016

With just one statistic, Joe Pulizzi delivered a stark wake-up call to this year’s Content Marketing World attendees. When we asked global enterprise marketers how committed they are to their content marketing approach, 20 percent said they’re fully committed,” said Joe during Day 1’s welcome address.

Content Marketing 84

Content Marketing Marketing Skype Enterprise 84

Onclusive

MARCH 21, 2018

The challenge is that these teams frequently continue to be siloed and need a roadmap for continuous storytelling and story marketing. With social media, marketers have more (and cheaper) access to their communities and customers than ever, but it’s hard to keep up with the demand for quality content.

Storytelling 281

Storytelling Media Infographics Advertising 281

ImPRessions - Crenshaw Communications

JULY 22, 2019

Anyone who has managed a content marketing program understands high-quality, “evergreen” content can live for years, pushing up page rank and attracting traffic for a brand or business. What we do to generate earned media is not always efficient, and it has traditionally been hard to scale. But does it scale?

Mobile 244

Mobile SEO Web Journalism 244

Sword and the Script

JULY 24, 2018

There’s are several industry organizations that field annual surveys about content marketing and they are gearing up. Last year, the data overwhelmingly found every business says they are doing content marketing. This year, I predict satisfaction with content marketing will slide and many won’t understand why.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Deirdre Breakenridge

MARCH 20, 2017

A Guest Post By Corina Manea, Chief Community Officer for Spin Sucks, & Founder of NutsPR. Like it or not, social media gave us a fantastic gift: The gift of professional development at our fingertips. You manage your brand’s community on social media, interacting with people, talking and listening to them.

Community 244

Community Social Media Measurement Course 244

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Flack's Revenge

DECEMBER 20, 2018

Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications. It is the latest in my series of interviews with industry experts (see this post , which sets the stage). As you will see below, Deborah offers great insight. Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

Educational content is particularly useful for any category with a long purchase cycle and steep learning curve, like software or insurance. How can marketers cope? These issues seem arcane for anyone outside the industry, but they’re hot-button topics in the ad tech lane because the community is rushing to adapt.

Leadership 353

Leadership Insurance Insurance B2B 353

Waxing UnLyrical

MAY 15, 2018

A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. The idea of doing less with more is not uncommon to communicators. Let’s hit it. Let’s Talk Money.

Survey 74

Survey Industry Communications Corporate 74

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. These strategies help brands connect with their audience, stand out in their industry, and create a positive reputation.

Video 108

Video Marketing SEO Social Media 108

PR 20/20

AUGUST 9, 2016

Editor's note: This post was originally published by Content Marketing Institute and has been edited for comprehensiveness. Internal team alignment: An email has been sent to your sales team members detailing the content marketing campaign and offering tips on how they can integrate the new content asset into their sales activities.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

Deirdre Breakenridge

MAY 23, 2017

Many social media content management systems you probably already use for your clients have their own templates or proprietary editorial calendars. Your blog is your community. Turn Your Case Studies Into Content. Pick one or two activities and aim to tackle them as part of your “social media spring cleaning.”

Blogging 282

Blogging Case Study Social Media Instagram 282

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

And anyone who has managed a PR-driven content marketing program understands that it can work in a far more enduring way than digital advertising. High-quality, “evergreen” content can live for years, driving SEO ranking and attracting traffic for a minimal investment. .” PR outcomes are measurable.

Journalism 185

Journalism Advertising Advertising SEO 185

Burrelles Fresh Ideas

JUNE 13, 2023

Each platform holds its unique set of audiences, and ensuring maximum engagement would require crafting tailored content strategies for each. All in all, maximizing the potential of social media platforms is a surefire way to achieve great PR results that are financially feasible while not compromising on brand-building objectives.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. The lines between marketing, advertising, and PR will continue to blur, with many companies wanting to consolidate the three efforts. Jon Amar , Principal Consultant, onword.

Marketing 214

Marketing Content Marketing Social Media Employee 214

The Resolution Blog

OCTOBER 7, 2015

Fast forward seven years, and I wish I – and the rest of the public relations industry – had taken more of an interest in the evolution of search marketing. To be fair, search engine optimisation in those days required a fair bit of technical skill and was a completely different discipline to public relations.

SEO 120

SEO Engineering Content Marketing Agency 120

Sword and the Script

FEBRUARY 14, 2023

ChatGPT is getting much of the headlines recently, but PR might be surprised to learn it has been using it – and other subsets of AI – for a while now ChatGPT ignited a fire in the PR community and there are opinions all over the map. Yet the PR software community has been taking this to new levels. Apple and Microsoft Windows.

Software 131

Software Pitching Analysis Community 131

Sword and the Script

APRIL 12, 2022

The PR community needs the competition. So, I sold my agency and went all in with Propel to invent the public relations management (PRM) category – which has significantly gained steam in the industry since we launched the first PRM in 2018.”. Michael Smart is offering a webinar examining media pitch subject lines that work.

Software 88

Software Pitching Measurement Enterprise 88

Sword and the Script

DECEMBER 15, 2020

Getting unbiased, raw opinions from product users before buying is as important in the buying decision as website content, logos, case studies and demos. I look for more industries to get involved with crowd-sourced 3rd party reviews than ever before.”. Marketing be nimble. Ted Seward | Carrot Top Industries , Inc.

Marketing 167

Marketing Employee Content Marketing Training 167

Sword and the Script

MAY 26, 2020

That’s according to the 2020 JOTW Communications Survey which polled 300 communicators – public relations, public affairs, marketing communications and related roles – across more than a dozen different industries. Media relations only gets harder. The top PR challenges have shifted.

Survey 117

Survey Measurement Public Affairs Storytelling 117

Stephen Waddington

NOVEMBER 26, 2020

Organisations such as Edelman and BOLDT have turned their tool stack into a competitive marketing advantage. Platforms include Google Docs (office and messaging), Hubspot (content marketing and pipeline development), and Prowly (influencer relations and press office). That must change.

Tools 175

Tools How To Agency SEO 175

Cision

JULY 26, 2016

(LCI), stresses the importance of an integrated campaign where all communication channels support each other. In this interview, David discusses the importance of good writing skills, how technology has transformed the industry and how to stand out in today’s crowded marketplace. How has the PR industry changed since you first started?

Writing 120

Writing Engineering Journalism Analytics 120

Sword and the Script

NOVEMBER 20, 2018

Creating good content is just half the content marketing equation. The other half is content distribution. First, for many marketers, so much effort is poured into the creation that distribution becomes an afterthought. 5) Share your content in the real world too. On and on the lists go….

Content Marketing 110

Content Marketing Pitching Social Media Internal 110

Sword and the Script

JANUARY 1, 2019

2) 12 Things You Should do to Amplify a Media Mention Once You’ve Earned It. If you are going to invest in PR and media relations , then you want to get the most out of it. To that end, what you do with a mention earned in the media is every bit as important as getting it in the first place.

Content Marketing 60

Content Marketing Survey B2B Google 60

Konnect Agency

APRIL 1, 2021

As a brand strategy agency , it’s our responsibility to build a brand to all that it can be in the eyes of the media. Strategic counsel on the scope of work could include product placements, media relations, digital marketing and so much more. Does it have a meaning in the industry? The list goes on.

Brand 59

Brand Branding How To Consumer 59

Sword and the Script

AUGUST 28, 2018

The IDG Influencer Network consists of carefully vetted technology experts, leading industry practitioners, analysts and other IT pros who produce content on behalf of our clients , under the direction of IDG content strategists. Indeed, it often opens the door to some of those contributed opportunities that have seemed closed.

Technology 66

Technology Advertising Advertising Community 66

Sword and the Script

JUNE 11, 2016

Earlier this month, the Content Marketing Institute (CMI) was acquired by events company UBM for a reported $17.6 Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Sword and the Script

MARCH 19, 2018

A new survey of primarily corporate communications professionals identified the hottest trends and tactics in PR – and perhaps those that aren’t so hot too. Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. 67% said thought leadership. Click To Tweet.

Survey 71

Survey Trends Communications Storytelling 71

Burrelles Fresh Ideas

OCTOBER 17, 2023

Overall, National Cybersecurity Awareness Month serves as a reminder that cybersecurity is a shared responsibility, and everyone can take steps to protect themselves, their organizations, and their communities from cyber threats.

Education 110

Education Employee Measurement Agency 110

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Prohibition

AUGUST 4, 2021

SMM: Focuses on professional management of social media profiles where users are more likely to interact with your brand/content marketing efforts. Social Media Marketing/Management involves: Social listening. Steering users to positive content. Fostering communities of brand advocates/brand ambassadors.

Reputation 62

Reputation Brand Branding SEO 62

Rock the Status Quo

OCTOBER 6, 2015

After decades of media relations and pitching, everything is suddenly changing. Today’s stronger focus on social media and content marketing is also bridging the gap between digital experts and traditionalists, link builders and content creators, community managers and customer service.

Digital PR 100

Digital PR Publicity Pitching Social Media 100

Sword and the Script

APRIL 16, 2019

Clearly, there is a need for PR professionals to have access to better coverage of technology companies in the communications space. The coverage of PR technology in most trade publications serving the PR community is quite is slim. Surveys of the PR community or reporters ( like this one ). Product reviews – hands-on testing.

Survey 71

Survey Technology Corporate Financial 71

Sword and the Script

SEPTEMBER 6, 2016

Today, most of the PR community know her as the vice president of implementation for a venerable vendor in the PR vertical: BurrellesLuce. Tressa credits a brief stint in corporate communications for a health care company with stoking her interest in PR. Fresh Ideas: Media Relations: Back to the Basics.

Measurement 60

Measurement Course Advertising Advertising 60