Should media relations wait during election season?

PR Daily

Media relations is always challenging—but the 2020 fourth-quarter cycle may doom your client’s coverage. Building relationships with media gatekeepers. RELATED: Join us for our Writing & Content Creation for Communicators Virtual Workshop ].

Peppercomm, Intel, Haymaker and more honored at Ragan’s Media Relations Awards Gala

PR Daily

Ragan and PR Daily brought together finalists for an afternoon of virtual camaraderie and networking to honor professionals who had big media-relations wins during the year. When it came to the many media-relations honorees, there was much to be serious about.

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Media Relations Shrinks as a Public Relations Service; Cliff Notes to 3 Industry Reports

Sword and the Script

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since.

How to Create a Content Marketing Plan

Critical Mention

Did you know that over 60% of businesses don’t have a documented content marketing strategy according to CMI and MarketingProfs? Without a plan, you risk all of your content efforts going to waste. We have 10 steps on how to create your next content marketing plan: What exactly is content marketing? Whether you’re just starting or a seasoned pro, we have 10 steps to create a successful content marketing plan: 1.

Report: 2020 leaves its mark on the PR industry

PR Daily

But COVID-19 has changed what we say matters most to us, as evidenced by the responses in the 2021 Relevance Report from USC’s Annenberg School of Communication, in partnership with the Institute for Public Relations and Golin. RELATED: Join us Dec. Brands that are hesitant to speak out might be basing their decisions on outdated perceptions, writes Fred Cook, CEO for Golin and director of the USC Annenberg Center for Public Relations.

The Best PR & Content Marketing Conferences to Attend in 2018

Onclusive

The TOP PR and Content Marketing Conferences 2018. If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. Take a look, and hopefully we’ll see you at one of these PR or marketing conferences in 2018. Intelligent Content Conference (ICC). Content Marketing Conference. Content Marketing World.

Dispelling 6 Myths PR Sometimes has about Content Marketing

Sword and the Script

Some time ago I pitched a reporter, who was looking for sources, on social media for a client. A survey I teamed up with Ned Lundquist to conduct of PR pros last year found 51% said media relations was getting harder. This is why content marketing plays such a crucial role in media relations , among many other aspects of PR and corporate communications. Myth 1: Content is a commodity. The same is true of content.

This is How the Sorry State of Media Relations Ends

Sword and the Script

The Sorry State of Media Relations. He found Clorox appealing because it has won some awards recently and he was “intrigued by the challenge of writing about a company in a ‘boring’ industry like consumer-packaged goods rather than tech or finance.”. Then the story hinge swings like this: “Such is the sorry state of corporate media relations these days. Also, see these related posts: 12 Things You Should do to Amplify a Media Mention Once You’ve Earned It.

The 10 Best PR & Content Marketing Conferences to Attend in 2019

Onclusive

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. Attending conferences can not only be an effective way to sharpen your skills, but can provide you with lots of networking with other PR and marketing pros navigating our evolving industry. Public Relations Society of America (PRSA) International Conference. Content Marketing World.

How the PR industry has changed in the past 25 years

PR Daily

He is president and CEO of PAN Communications, an integrated marketing and PR firm with nearly $25 million in revenue, stemming from six straight years of double-digit revenue growth. RELATED: Showcase your powerful CSR campaigns, projects and initiatives ]. We started out strictly as a PR agency offering media relations to our clients, because that’s all anyone really needed back then. Ragan Hall of Fame honoree Philip A.

Pharmaceutical Media Relations

ISEBOX

PR professionals in the pharmaceutical industry know all too well the traditional obstacles they face with public relations. Pharmaceutical public relations strategies are now more challenging than ever, and the most effective approach is to embrace these new realities. use a normal voice); Utilize video, images and other rich media to convey your message; Talk with them, using stories, not at them; and, Be transparent and beware of phony “corporate speak.

Report: Communicators must embrace new skills for earned media success

PR Daily

As the needs of increasingly digital-first media outlets change, PR pros must adapt to make their news releases relevant and effective. It has become much more difficult to snag high-quality media coverage. FREE DOWNLOAD: The Future of Media Relations Special Report ].

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33 Statistics Summarizing the Year in Public Relations, Content Marketing, Social Media and SEO

Sword and the Script

First, I think data provides a wide canvas of the happenings in the industry. It’s good to know where and how other marketers are finding success. We are after all forever students of marketing. In the continuing effort to put a bow on content this year, I went back through each of 80 posts published this year pulling out interesting statistics and linking back to the original piece. Those categories are: Content marketing statistics.

The Relationships You Must Commit to for Content Marketing Success

Cision

With just one statistic, Joe Pulizzi delivered a stark wake-up call to this year’s Content Marketing World attendees. When we asked global enterprise marketers how committed they are to their content marketing approach, 20 percent said they’re fully committed,” said Joe during Day 1’s welcome address. It’s not necessarily about content or technology, he explained in his keynote. Users create 20 times more content than what the LEGO brand creates.

3 ways PR pros can win with SEO and analytics

PR Daily

Consider these tips to help identify new opportunities, remain competitive and better reach target audiences with your content. SEO is extremely adaptable based on the situation, goal or need,” says Jason White, director of SEO for Texas-based digital marketing agency PMG.

Why and how to use inclusive design for social media

PR Daily

Information distributed through social media is only as effective as the number of people who view it, and inaccessible content excludes a large segment of readers and viewers. While visual content provides a fun and expressive outlet for people.

The evolution of PR through content marketing

PR Daily

Brands are answering the call to create more value for customers and their community by publishing their own news and editorial content. As companies adopt a publisher model of content and media creation, many are surpassing the reach and influence of traditional publications in their industry. Some great examples of popular content hubs include Intel IQ , Target’s Bulls Eye View , Adobe’s CMO.com and Dell’s Power More (Dell is a client of mine). Social Content.

Corporate Communications is Taking More PR Work In-House, finds Survey; Media Relations Gets Even Harder

Sword and the Script

It’s a trend that mirrors similar patterns seen broadly in the marketing for the last several years, where CMOs have slashed agencies in favor of in-house teams. This year’s survey polled 223 communications and public relations (PR) professionals. Some 68% of respondents report holding in-house communication roles and 90% have 10 years or more experience in the industry. In my assessment, the first and fifth reason are closely related. content marketing (64%).

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How content marketing has changed PR

PR Daily

Whether it’s media relations, brand journalism or managing corporate communications, content has always played an essential part of effective PR efforts. However, PR pros that don’t sharpen their skills for content strategy, development and measurement are quickly left behind as the future of digital PR evolves. RELATED: Keep up with communications trends by signing up for workshop, conference and webinar alerts. ]. Who are “the media?”. Become the media.

8 tips to help demystify the creative process

PR Daily

FREE DOWNLOAD: The Future of Media Relations Special Report ]. By asking and answering a series of questions related to objectives, it defines what success looks like, who we’re talking to, what we’re trying to say and the tone with which we need to say it.

How can businesses meaningfully support charities this holiday season?

PR Daily

RELATED: Are you one of the Rising Stars or Communicators of the Year? ]. A marketing agency could do a bit of free consulting to help a charity improve their social media presence so they can attract new donors. If there was ever a time to prioritize charitable giving, it’s now.

Are the days of media relations coming to an end?

PR Daily

The sorry state of media relations. He found Clorox appealing because it had won some awards recently, and he was “intrigued by the challenge of writing about a company in a ‘boring’ industry like consumer-packaged goods rather than tech or finance.”. Then the story hinge swings like this: “Such is the sorry state of corporate media relations these days. Media relations ends; content marketing begins.

Giving thanks for journalists and local news outlets in a difficult year of news reporting

PR Daily

For PR and media relations pros, a season of thanksgiving is a time to reflect on essential partners and colleagues. As PR professionals, an inalienable truth of our work is that we cannot be successful without the help of reporters, journalists, bloggers and news media.

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Spotify tests ‘Stories’ feature, Salesforce mulls Slack acquisition, and ‘pandemic’ is Merriam-Webster’s word of the year

PR Daily

Why it’s important: Though Spotify has racked up criticism for the feature, adding short-form video content plays into the continuing trend of bite-size multimedia content. — Media Strategy Experts (@experts_media) November 23, 2020. Also: U.K.

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How COVID-19 made concise messaging even more crucial

PR Daily

There’s a place in your content mix for long-form pieces and deep dives, but brevity is what will bring in new audiences. How has COVID-19 affected the trend toward shorter, “snackable” content? For success on this hot new platform, video content must be extremely short.

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How the pandemic has revealed a need for new comms skills

PR Daily

Here are the tools and tactics PR pros should master as the industry adapts to an ever-increasingly virtual world. RELATED: Learn how to shoot videos that move audiences on any channel ]. Using content marketing to help promote your business?

Content Marketing and SEO: How to Craft the Best PR Campaigns

B2B PR Sense

When you think of the tactics behind perfect PR campaigns , perhaps press releases and media pitches acome to mind. But in reality, content marketing and SEO have a good deal to bring to the table when it comes to PR. What is content marketing and what does it have to do with PR? What content marketing and SEO tactics should you use in your next PR campaign? What is Content Marketing? Content marketing is not self-promotional.

5 lessons on activating celebrity superfans

PR Daily

Ripa has shared her love for the company’s “Fudgie the Whale” cakes on air before, so the brand knew that it had an opportunity to score a big media hit with Ripa. Here are some lessons the team is taking from this unique bit of earned media success: 2. RELATED: Join us Dec.

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3 ways brands can support consumers’ mental well-being

PR Daily

While true that mental health is an ongoing struggle and not a one-size-fits all-solution, marketers have an opportunity to provide offerings to support those in need during this time. Start by actively listening and applying consumer feedback to your marketing initiatives and campaigns.

Get a Big Picture of the PR Landscape with these Notes from 10 Industry Surveys

Sword and the Script

Surveys show earned media is still the most credible; exec appreciation and collaboration with PR improved during the Coronavirus Regular readers know these pages are filled with surveys and statistics. More: 3 Studies Demonstrate How Earned Media Drives Behavior and Credibility 2.

Survey 101

Tips for launching a great virtual event

PR Daily

A new survey from the Center for Exhibition Industry Research found 63% of organizers that postponed an event have added a virtual component. Understanding how to launch a virtual event is going to be a crucial part of your marketing arsenal well into 2021 and beyond.

Travel 166

How Edmunds measures the quality of earned media

PR Daily

A look at how the consumer car shopping website quantifies media coverage. As the pandemic started to take shape, there were a lot of questions about how the automotive industry was being impacted and consumer uncertainty about car buying and financing.

How podcasts offer new audiences during the pandemic

PR Daily

Brands and organizations that create content-rich podcasts can transport their audiences out of COVID-land, earning their deep trust and loyalty in the process. RELATED: Join us for Ragan's How to Compete for Attention in the Election News Cycle Webinar ].

5 ways communicators can bolster SEO

PR Daily

As search marketing is now an essential PR and marketing element for any business, SEO can increase your search engine ranking and drive more traffic to your website. It also helps readers with links to information on its social media accounts.

SEO 164

How to approach influencer marketing through a PR lens

PR Daily

With accelerating growth of influencers fueled by brands increasing their marketing budget devoted to influencer marketing , how should brands vet influencers to ensure the partnership will be fruitful? Consider that influencers run mini media companies.

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How influencers helped save lives during COVID-19

PR Daily

A campaign in Texas offers lessons in how public health authorities can work with social media celebrities to encourage safety and wellness during the ongoing pandemic. government entities to use social media platforms and influencers to help spread accurate information with their community.

Why the future of communications is integrated

PR Daily

You’re the communications director for a company that has separate teams for PR/communications (your team), marketing, social media and digital advertising. RELATED: Join us for Ragan's Future of Communications Virtual Conference ].

Report: Nearly 3 in 4 Americans report seeing disinformation weekly

PR Daily

A lack of trust in digital media is causing some to avoid consuming news at all, and for the second year in a row, Americans said family was the most trusted source of new information, per a new IPR report. RELATED: Join us Nov.

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U.S. announces limits on in-flight service animals, Netflix stands behind Elliott Page, and Oreo partners with Lady Gaga

PR Daily

Rupen Desai, Dole’s global chief marketing officer, said in a press release: Given the pandemic, we are going to celebrate a unique kind of holiday. The message is instantly transformed into a song that can be shared with friends and family on social media.

3 tough challenges PR pros are face amid COVID-19 uncertainty

PR Daily

Here’s how you can set better boundaries, manage client expectations, and connect with media outlets amid a global pandemic. A career in public relations isn’t for the faint of heart. Not everything that is exciting to your client or boss is exciting to the media.