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What should your social media marketing focus on: Customer service or content?

Communications Conversations

It’s a question the folks at Sprout Social set out to ask more than 1,000 marketers and consumers earlier this year. The top three characteristics of a “best in class” brand focus on customer service and engagement. Bottom line: Social media is now your primary customer service channel.

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What should your social media marketing focus on: Customer service or content?

Communications Conversations

It’s a question the folks at Sprout Social set out to ask more than 1,000 marketers and consumers earlier this year. The top three characteristics of a “best in class” brand focus on customer service and engagement. Bottom line: Social media is now your primary customer service channel.

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How to Build Consumer Relationships that Span Economic Uncertainties

5W PR

Economic uncertainties from the past still affect consumers’ spending habits and their loyalty to brands. Before and during turbulent times, building strong customer relationships is essential and should be based on trust, value, and resilience, not just transactions. Consumers seek brands that offer solutions, not just products.

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Customer Service Is The “New” PR

ImPRessions - Crenshaw Communications

The incident didn’t get a lot of attention, but you can bet it mattered to the people who count – the local community. Good PR and great customer service have never been more intertwined. A business can spend millions on brand reputation and community service. It can employ high-powered PR agencies.

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Strategies to Compel Consumers to Splurge on Your Products

5W PR

Brands strive to entice consumers to spend with them, and spend more. However, in today’s landscape , simply urging them to spend more is not as effective as 5WPR’s 2024 Consumer Culture Report reveals the majority of consumers would rather save than splurge across a range of industries.

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Using Consumer Feedback in Product Development and PR Strategy

5W PR

In the dynamic landscape of modern business, success hinges on the ability to connect with customers and deliver products that meet their needs. Customer feedback has emerged as a valuable resource for guiding product development and shaping public relations strategies. This ensures a coherent brand message.

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More than a third of consumers trust social media influencers over brands

Agility PR Solutions

Today’s consumers, particularly Gen Z, are increasingly turning to social media influencers and online communities to make purchasing decisions and receive customer service, according to a new study from Oracle and Brent Leary, partner at CRM Essentials.