5W PR

NOVEMBER 7, 2019

Several commercials are in current rotation promoting the community provided by Facebook Groups. These commercials have one common thread: community. Facebook is currently under a heavy amount of scrutiny , both for its allowance of incorrect information as well as its lack of respect for consumer data privacy.

Advertising 68

Advertising Advertising Privacy Facebook 68

Sword and the Script

OCTOBER 25, 2022

considering international relations, have caused Communications professionals to be evermore careful with comms content. A vast increase in demand and 24/7 availability to address: Actual and perceived crises or emergencies and inquires and requests made by all elected officials and community members.”. More internal comms.

Communications 126

Communications Crisis Internal International 126

Waxing UnLyrical

MARCH 8, 2017

Watching what’s been going on this International Women’s Day (that’s today, in case you’re wondering and/or have been living under a rock) has been pretty interesting: The New York Times has done a pretty good job of curating what’s been happening around the world today. Here are some of the responses.

Internal 105

Internal International Privacy Banking 105

PRSay

SEPTEMBER 22, 2016

Focusing on internal communications allows me to help my organization and clients build their brands. They also have access to information and insights that are afforded to a select few in most companies. This is where employee communications professionals can get stuck in the middle. Can we divulge? That’s a tough call.

Ethics 60

Ethics Tourism Real Estate Privacy 60

Reputation Us

MAY 12, 2020

Today my team and I work to safeguard the reputations of our credit union partners, emphasizing communication strategies for staff, members and community. Be transparent about the mistakes and vulnerabilities that were made internally, operationally and with your reputation. Expose them. A: Listen.

Crisis 78

Crisis Financial Banking Crisis Management 78

Critical Mention

JUNE 24, 2018

The path to gaining a following and making an impact on the community is a little different for everybody. Currently, there’s a company in Europe who watched my Go-To-Market LinkedIn Learning video course and now they want me to consult on their G-T-M strategy. There is no prescriptive formula for becoming a PR influencer.

Storytelling 106

Storytelling Technology Course Privacy 106

PR 20/20

SEPTEMBER 29, 2020

So, almost exclusively using HubSpot, PR 20/20 and the Marketing AI Institute built a media company to meet demand for AI education and knowledge. Regardless of whether marketers embrace AI, it is accelerating change in the industry: Consumers demand greater personalization, and want to control data and privacy.

Case Study 92

Case Study Study Brand Branding 92

Sword and the Script

JANUARY 14, 2020

In short, our main goal is to increase the profile and influence of the association through data-based storytelling and creative communications that inspire our audiences to learn more about what we do and become a part of it. 2) What are the key communications challenges facing the organization?

Marketing 79

Marketing Data Wireless Industry 79

Practical Law Construction

DECEMBER 8, 2020

After over a year of waiting, the Supreme Court finally handed-down judgment in Halliburton Company v Chubb Bermuda Insurance Ltd on 27 November 2020. Relationship between disclosure and privacy and confidentiality. ” So does the same principle apply in adjudication?

Construction 52

Construction Insurance Insurance Privacy 52

Sword and the Script

OCTOBER 29, 2019

The Belgium-based company takes customer relationship management (CRM) approach to PR, and Mr. Wynants says if you don’t have content as part of that CRM, you’re missing a big part of the puzzle. Today, the company pitches its product in three parts: Managing contacts; Publishing content – what it calls “stories”; and.

Pitching 64

Pitching Analytics Enterprise System 64

Karen Freberg

NOVEMBER 28, 2017

I have been using Meltwater in my PR and Crisis Communication class ( #FrebergPR ) this semester, and it has been one of the best decisions. The community in which Carol Ann Vance (Director of University Relations for Meltwater) and her team has created with #MeltwaterEDU has been vibrant and extremely rewarding. Wealth of examples.

Data 42

Data Media Case Study Social Media 42

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Internal comms takes center comms stage in hybrid work.

Marketing 196

Marketing Content Marketing Data Social Media 196

Scott Public Relations

SEPTEMBER 26, 2018

CAPP points out that when patients access their own doctors via telehealth, it’s possible to integrate the digital communications with the patient’s medical team and their electronic health record. Stakeholders must educate patients about the value of telehealth services to make them more willing to try it.

Healthcare 40

Healthcare Insurance Insurance Guidelines 40

Sword and the Script

DECEMBER 26, 2023

Smart SaaS has renewed focus on customer marketing “As we are currently in an extended macroeconomic downtown, companies will need to continue to focus more on the customer to ensure long-term retention to help bear the weight of new sales slowing down. Something similar has happened in B2B marketing over the last 20 years.

Writing 198

Writing Communications Marketing B2B 198

Sword and the Script

DECEMBER 10, 2019

Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. 3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Cision

MAY 18, 2017

One of the two companies mentioned, though, was listening: Avaya. These include: Your company name. Your competitor’s company name. The same goes for those mentioning your company name: “People have lots of different reasons for talking about a business on social media. Common misspellings of any of the above.

How To 198

How To Instagram Social Media LinkedIn 198

Sword and the Script

FEBRUARY 16, 2019

While clearly data has an important role in marketing decisions, the community is also beginning to recognize data has several limits ( click fraud aside ). The company surveyed 500 marketers in Europe and the US and found many admit to struggling to marry “digital advertising and powerful creative work.”.

Creativity 77

Creativity Study Survey Advertising 77

Waxing UnLyrical

DECEMBER 16, 2010

It’s one of the reasons I’ve felt so at home during the last few PRSA International Conferences. There’s no way – no way – I would have felt so much a part of that community if I hadn’t previously connected with many of the folks I meet IRL on social media. That I get to put faces to names.

Social Media 89

Social Media Media Facebook Twitter 89

PR in High Definition

AUGUST 29, 2017

To combat this, PR professionals must think about how to use listening tools and utilise community management to combat any fake news that does arise about their brand. The role of community management and social listening. Some fake news websites will even say they’re a fake news publication in the privacy and T&Cs section.

Reputation 54

Reputation Brand Branding Reddit 54

PR 20/20

NOVEMBER 29, 2018

The report— Artificial Intelligence in Business Gets Real: Pioneering Companies Aim for AI Scale —broke responding companies into four groups: Pioneers (18%): Organizations that both understand and have adopted AI.These organizations are on the leading edge of incorporating AI into both their offerings and internal processes.

Marketing 47

Marketing Technology Training Privacy 47

Reputation Us

JANUARY 4, 2016

Last year’s litany of patient data mega-breaches hit some of the most well-resourced and advanced healthcare entities in the country, including Anthem, Beacon Health, CareFirst, Community Health Systems, Premera and others. Next, they created a website designed to mimic the company’s official pages.

Strategy 60

Strategy Healthcare Crisis Communications Crisis 60

Beyond PR

MAY 18, 2017

One of the two companies mentioned, though, was listening: Avaya. These include: Your company name. Your competitor’s company name. The same goes for those mentioning your company name: “People have lots of different reasons for talking about a business on social media. Common misspellings of any of the above.

How To 57

How To Instagram Social Media LinkedIn 57

Stuart Bruce

OCTOBER 30, 2014

Is the fact that every company is a media company a threat or an opportunity? But why be afraid of big government when we freely provide our life story to social networks and give up our privacy to airlines in return for a bribe of a few more air miles. Private companies pose more of a threat than governments ever could.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148