Reputation Us

MARCH 6, 2022

Few business buzzwords arouse more skepticism than the notion of corporate purpose. It’s no surprise that for years some companies have offered simple lip service about their purpose—or a reason for being—in order to look virtuous to staff, customers and the communities they serve. No doubt trust is earned.

Reputation 78

Reputation Ethics Mobile Corporate 78

PRSay

FEBRUARY 14, 2023

In a letter to members at the start of 2023, PRSA Chair Michelle Egan, APR, Fellow PRSA, outlined her priorities for the year, including: “Amplifying our Code of Ethics to ensure that not only our members, but also our entire community at large know what professional communications should entail.”

Ethics 167

Ethics Training Social Media Leadership 167

Onclusive

JANUARY 31, 2018

Cunningham shared, “I like to think of positioning (and a company’s identity) as a yin and a yang: there’s a rational side and there’s an emotional side. This comes from the underlying philosophy that companies are like people. I’ve created a methodology called Corporate DNA. Company Orientation & Genotype.

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

Communications Conversations

OCTOBER 13, 2015

When it comes to corporate volunteerism and social media, isn’t this what we normally see from brands? Posts like these are all too common when it comes to corporate volunteerism and social media for big brands. Wouldn’t that be an interesting way to shine the light on the corporate volunteerism work? Good story.

Corporate 60

Corporate Creativity Employee Instagram 60

Solo PR Pro

AUGUST 10, 2021

There’s a whole community of like minded people you can lean on. Michael Ares, MDA Corporate Marketing, LLC. Jessica Lawlor, Jessica Lawlor & Company. One of my favorite tips for writing a compelling proposal is to add some personality and color commentary to an otherwise straightforward document using the tool Loom.

Writing 104

Writing Analysis Case Study Video 104

Ethical Voices

MAY 8, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? Then we look at your impact on your communities.

Ethics 70

Ethics Training Financial Survey 70

Cision

APRIL 7, 2017

The discussion of company guidance vs. meeting consensus estimates is hardly new. Beyond showing “a number,” an earnings guidance mosaic will present shareholders some tactile measure on how a corporation is goaling and tracking themselves towards building shareholder value. Certainly, in the mid-2000’s (thanks, Enron!)

Study 120

Study Meeting Corporate Data 120

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. Corporate histories are important to customers, employees, business partners, and community members. But, it takes strategic insight and smart planning to communicate a brand’s history well. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Mindful Marketing

JUNE 27, 2020

When working for a company, I want to know that it cares about addressing the legacy of inequality in our nation, one hire at a time. By interacting intentionally with their surrounding communities, businesses can help heal broken relationships, including those that cross racial lines.

Real Estate 111

Real Estate Community Employee Education 111

Ethical Voices

MAY 6, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? Who are those six companies?

Ethics 52

Ethics Training Financial Survey 52

Cision

FEBRUARY 11, 2016

The streaming media company first announced its extensive parental leave policy last summer. However, it’s Fast Company ’s article on Patty McCord, former chief talent officer, that highlights how earning media coverage around company culture takes time…and for Netflix, a 124-page document about how to make it happen.

How To 120

How To Media Employee Policies 120

Practical Law Construction

DECEMBER 1, 2021

If we are to come anywhere close to achieving net zero by 2050 , the construction and engineering community must play a crucial and immediate role. FIDIC encourages companies to take a science-based approach to decarbonising their operations and supply chain.

Construction 52

Construction Engineering Community Resources 52

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. For example, I once worked for a company that found visitors that engaged the blog were 50% more likely to make a purchase. 2) Community Strength.

B2B 67

B2B Measurement Blogging Community 67

Sword and the Script

DECEMBER 3, 2019

Cision is working with adtech companies to allow PR (or their peers in digital marketing) to launch retargeting campaigns based on earned media. The company is “moving away from document-based sentiment to sentence based sentiment. The company is “moving away from document-based sentiment to sentence based sentiment.

Data 88

Data Enterprise Survey Instagram 88

Stephen Waddington

DECEMBER 30, 2019

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. It’s pushed me to read more widely and think more critically.

Government 103

Government Education Print Ethics 103

Reputation Us

JANUARY 7, 2019

Brand (n) /brand/: A type of product manufactured by a particular company under a particular name. Reputation Action 3: Demonstrate Community Relevancy. Credit unions typically do a commendable job as stewards in their respective communities. : The beliefs or opinions that are generally held about someone or something.

Reputation 60

Reputation Nonprofit Policies Financial 60

Beyond PR

APRIL 14, 2017

Published on March 20, 2017, Managing the Narrative: Investor Relations Officers and Corporate Disclosure from Lawrence D. FROM THE STUDY: Second, our study provides new insights into the influence IROs have on corporate disclosures. By documenting the relative importance of various activities that take place before (i.e.,

Conference 40

Conference Study Corporate Analysis 40

Sword and the Script

JULY 14, 2020

Too many businesses (especially in the technology community) look the same , sound the same, and talk the same; it’s a sea of sameness. As for navigating partisanship, that’s an interesting challenge for communicators, which is what we signed up to help solve. I once observed the CEO of a tech company making edits to a blog post.

Survey 140

Survey Measurement System Education 140

Waxing UnLyrical

JUNE 14, 2018

The difference between a person that climbs the corporate ladder and one that remains stagnant is the choice to plan for in the New Year. If you start collecting an invoice for expenses, save the receipts or documentation and provide it to your accountant. Huffington Post, Glassdoor.com , Elite Daily, Fast Company, among others.

Print 71

Print Resources Technology Interviews 71

Beyond PR

APRIL 7, 2017

The discussion of company guidance vs. meeting consensus estimates is hardly new. Beyond showing “a number,” an earnings guidance mosaic will present shareholders some tactile measure on how a corporation is goaling and tracking themselves towards building shareholder value. Certainly, in the mid-2000’s (thanks, Enron!)

Study 45

Study Meeting Corporate Data 45

Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. The legal community, and more specifically the in-house effect on law firms bear insight. You have to keep in mind, big corporations can have hundreds of law firms on what they call a “panel.”

Agency 95

Agency Trends Marketing Survey 95

Sword and the Script

FEBRUARY 7, 2017

In corporate blogging and more broadly, in B2B content marketing , it’s not so simple. That is the top line conclusion drawn from the 3 rd Annual Survey of Bloggers by Orbit Media Studios , a web design company based in Chicago. There are also intangibles such as the seemingly unexplained behavior of a digital community.

B2B 60

B2B Blogging Data Survey 60

Stuart Bruce

FEBRUARY 19, 2015

Since columnist Peter Oborne sensationally resigned from The Telegraph with a devastating public critique of what he believed to be its declining ethical and editorial standards I’ve read very little about the role and implications for PR, corporate communications and business. ” Thereafter no fresh reports appeared.

Ethics 60

Ethics Journalism Banking Media 60

PR in High Definition

FEBRUARY 24, 2020

Why isn’t kindness desirable in the leadership community? This is a serious reputational consideration – and from this perspective, establishing kindness as a corporate value makes serious sense. Companies have both ‘character’ reputations (‘do I like you?’) Show me the money! It doesn’t mean being weak; quite the opposite.

Leadership 71

Leadership Reputation Employee Hotels 71

Waxing UnLyrical

MARCH 6, 2013

“While the food system is complex and its problems multi-faceted, we know that the world’s largest food and beverage companies have enormous influence. In putting together a scorecard based entirely on publicly available information on company policies, we posed the question ‘what are they doing to clean up their supply chains?’

Brand 98

Brand Branding Policies System 98

Prohibition

DECEMBER 13, 2021

Any company, big or small, can experience a crisis. According to research, about 75 percent of companies will experience a crisis at some point due to the increasing complexity of modern business and the growth of social media in our fast-paced world. There’s no getting around it! The second step is to manage the crisis.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Sword and the Script

DECEMBER 5, 2017

It is a solid book and I overwhelming believe it is worth reading (or listening) and does well by the content marketing community. The authors have documented case studies used to support the notion of profitable content marketing. The company repeated this template in subsequent years with comparable success.

Content Marketing 67

Content Marketing Case Study Marketing Conference 67

Prohibition

JANUARY 7, 2022

Crisis management is something every company needs to implement as part of its business processes. Without a documented plan, how would you handle a crisis? Don’t think for a second that your company couldn’t be at risk for such a thing happening – let alone what kind of damage would befall your brand should an unforeseen event occur.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Sword and the Script

OCTOBER 29, 2019

The Belgium-based company takes customer relationship management (CRM) approach to PR, and Mr. Wynants says if you don’t have content as part of that CRM, you’re missing a big part of the puzzle. Today, the company pitches its product in three parts: Managing contacts; Publishing content – what it calls “stories”; and.

Pitching 64

Pitching Analytics Enterprise System 64

PR Conversations

MAY 1, 2017

Or the crisis plan is siloed in some hidden corporate corner completely out of date. Again, I don’t know if research has been done, but as a profession we should be aware of, and document, incidences of PTSD that have arisen post crisis along with other aspects of individual health and well being.

Crisis 63

Crisis Crisis Management Leadership Training 63

Waxing UnLyrical

NOVEMBER 19, 2010

The rumors about Tablo’s supposed forgery were spread by two online communities: “We Urge Tablo to Tell the Truth,&# or TaJinYo , and “A World Where Common Sense is the Truth,&# or SangJinSe. Companies must protect their reputation in light of rumors, especially those that are defamatory.

Publicity 77

Publicity Reputation Crisis Communications Film 77

PR Conversations

NOVEMBER 12, 2015

Robinson , President, Opinion Research Corporation , called: How to Use Opinion Surveys in Public Relations. His Public Opinion Index for Industry provides exhaustive public attitude studies for the guidance of many of our big industrial corporations.” Born in 1900, Dr Robinson became a pioneer of research.

Survey 40

Survey Publicity How To Measurement 40

Prakkypedia

NOVEMBER 13, 2019

I’m in excellent company amongst these senior PR practitioners and count many of them as friends. Discovering (while leafing through old PRIA SA documents) that the 60 th anniversary of PRIA SA was approaching, and staging a happy and successful gala dinner with the rest of the PRIA SA Council. It’s time to talk about me!

Radio 24

Radio Tourism Government Hotels 24

PR Conversations

AUGUST 18, 2011

Internal communications often say they are corporate storytellers. Marketers look to champion consumers…to tell their companies’ stories. Sharing anecdotes about the company and its relevant stakeholders, whenever and wherever it appears the organizational narrative is appropriate and the audience judged receptive. (p.

Construction 40

Construction Internal International SEO 40

Cision

MAY 18, 2017

One of the two companies mentioned, though, was listening: Avaya. In a well-documented case study , Avaya went on to respond in a professional way to that tweet and close a $250,000 deal with this gentleman 13 days later. These include: Your company name. Your competitor’s company name.

How To 198

How To Instagram Social Media LinkedIn 198

Ethical Voices

APRIL 2, 2024

Basically, whenever the county would issue debt or large projects, meaning people or companies would loan the county money, the county commissioners were picking their friends and their spouses. You mentioned it’s a hundred-page document. I worked at an LGBT community center many moons ago. We have Voices for Everyone.

Policies 62

Policies Ethics Government Leadership 62

Ethical Voices

JUNE 27, 2023

Joining me on this week’s episode is Bradley Akubuiro , a partner at Bully Pulpit Interactive , where he focuses on corporate reputation, executive communications, and high visibility crisis management and media relations efforts. My career has spanned roles in management consulting, advocacy, and corporate communications.

Ethics 78

Ethics Corporate Leadership Groups 78