ImPRessions - Crenshaw Communications

AUGUST 9, 2022

Vertical outlets allow more in-depth and targeted storytelling, focus on stories that may be too complex for a bigger outlet, spotlight the C-suite executive bench and drive demand-gen efforts. Sports Illustrated also launched its new digital premium membership. appeared first on Crenshaw Communications.

Media 310

Media Retail B2B Journalism 310

Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. It is almost a sport on Facebook, Instagram and Twitter. The resurgence of internal communications Internal communications is one of the hottest areas of contemporary PR.

Storytelling 78

Storytelling Internal International Social Media 78

PRSay

AUGUST 12, 2016

For those who work in sports and entertainment PR, there are many areas of our practices we should be evaluating from how we pitch media in the social media era, to crafting captivating press releases, packaging media stories and effectively communicating our messages to the right audiences in real time.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Stephen Waddington

AUGUST 11, 2019

Dominic Cummings’ blog provides first hand insight into one of the smartest thinkers in modern communications. I’ve become obsessed in the last few weeks with deconstructing the communications around the EU Referendum in 2016. Vote Leave made use of every aspect of modern communications. It targeted these individuals with 1.5

Communications 96

Communications Ethics Public Affairs Government 96

Burrelles Fresh Ideas

FEBRUARY 27, 2024

This post is part of our monthly roundup series, where we identify hot topics that PR pros and communicators should be aware of, along with our own takes on them. Connecting a brand with compelling and inventive storytelling serves as another powerful method to enhance overall brand visibility. So, how did the ads do this year?

Sports 85

Sports Television Advertising Advertising 85

Communications Conversations

SEPTEMBER 26, 2014

This is high, high quality brand storytelling folks. Microsoft may have figured out the key to fantastic brand storytelling–and I think it goes something like this… Your employees = personal stories. Sure, I loved sports, but it was the layout and format of the magazine I loved. I see illustrations. Big visuals.

Storytelling 165

Storytelling Web Case Study Brand 165

Waxing UnLyrical

MAY 24, 2018

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. Solis says that 550,000 LinkedIn members describe themselves as storytellers. Are you one of them? Do the Right Thing.

Creativity 96

Creativity Storytelling LinkedIn System 96

Critical Mention

FEBRUARY 25, 2022

Revenue generation tactics needed adjusting and marketing strategies have been shifted to improve messaging to their audiences in a time when digital communications and influencer marketing are more important than ever before. Perfect the Art of Storytelling. SCHEDULE A DEMO.

Brand 126

Brand Branding Storytelling Analytics 126

Ishmael's Corner

AUGUST 24, 2014

As our communication campaigns increasingly address SEO and particularly organic search, thought leadership becomes even more important. Instead, it’s the type of business storytelling that’s useful or informative and ultimately helps people in their jobs. The best business storytelling in today’s world comes from journalists.

Leadership 164

Leadership Blogging Storytelling SEO 164

ImPRessions - Crenshaw Communications

MAY 24, 2018

In today’s atmosphere of continuous communications from a multitude of channels, PR people (and their marketing peers) must come up with original approaches to storytelling to break through the noise. Momondo started an important conversation by espousing its bold, positive values — through entertaining storytelling.

Creativity 174

Creativity Small Business Storytelling Travel 174

ImPRessions - Crenshaw Communications

AUGUST 22, 2016

Visual storytelling. Reuters used virtual reality, the Washington Post experimented with automated storytelling. Not all were equally successful, but it was a strong signal that traditional media companies are committed to multimedia storytelling in all forms. PR Winners of The Rio Olympics. “Older” athletes.

Sports 120

Sports Storytelling Training Reputation 120

PRSay

MARCH 1, 2018

But beyond being simply entertaining and memorable, Academy Award speeches can also offer a lesson in both public speaking and personal branding, says Rob Biesenbach , presentation expert, actor and author of “Unleash the Power of Storytelling: Win Hearts, Change Minds, Get Results.” So it’s a fine line to walk.

Communications 121

Communications Film Storytelling Energy 121

Karen Freberg

SEPTEMBER 1, 2017

Some of the hardest and most dedicated professionals who are working in social media are the college sports teams in digital and social media. Great longform storytelling. If there was an award for the social media and sports community for college sports, Clemson would get this award.

Sports 45

Sports Social Media Trends Media 45

Communications Conversations

JUNE 28, 2018

Working for an amateur or professional sports team has always been a dream of mine. I am the Senior Corporate Communications Manager for both teams, which means I handle all “off court” communications. I am the Senior Corporate Communications Manager for both teams, which means I handle all “off court” communications.

Sports 113

Sports Travel Television Agency 113

Critical Mention

FEBRUARY 4, 2020

There are lots of useful public relations and communication news sources one can benefit from across the internet. Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands. BIGfish Communications.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Cision

JUNE 12, 2017

Kennedy’s and Mcquivey’s argument is that the shift will be toward storytelling, and brands should focus on video to entrap audiences to brand messaging. Again, doesn’t this sounds a lot like what advertisers, brands and communicators are demanding and being asked for today? Storytelling is the key.

Advertising 190

Advertising Advertising Radio Television 190

Karen Freberg

SEPTEMBER 17, 2017

engaging in discussions about social media and sports, and talking all about football and shoes. Well, I was able to participate in a few different events related to several brands and teams I admire and respect, but I also was able to help create content to share with the #SMSports community. Erik Mendoza – U.S.

Creativity 40

Creativity Storytelling Sports Social Media 40

Ishmael's Corner

NOVEMBER 9, 2014

Instead, it takes strength of conviction and persuasive communications — Hello, storytelling — to reach the “let’s do it” stage. I often think how lucky I was to land in Silicon Valley in 1981, attracted by the natural beauty, weather and sports teams. CNBC Talking Head Steps in It. I knew nothing about technology.

Creativity 143

Creativity Storytelling Interviews Sports 143

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

The Boing Boing blog is an eclectic compilation of mostly weird and under-the-radar entertainment, political, sports and science stories usually illustrated with video. Authentic Storytelling Project. The post 9 Blogs To Make You PR-Smart appeared first on Crenshaw Communications. Boing Boing. Better Writing Blogs.

Blogging 170

Blogging Writing Creativity Storytelling 170

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. When communications is too tied to marketing, it is more difficult to keep a pulse on the broader business,” wrote Tammy L. click image for higher resolution).

Employee 148

Employee Print Writing Survey 148

Critical Mention

OCTOBER 29, 2019

Professionals in this field should make it a priority to hone important skills and capitalize on establishing their brand with the best communication strategies. In addition to learning how to deliver information across all mediums, PR pros must be strong storytellers and know how to navigate and tailor messages to the targeted audiences.

Radio 92

Radio Television Social Media Sports 92

Burrelles Fresh Ideas

MAY 23, 2023

Almost every family I talk to (either at work, kids’ sporting events or schools) plans to take a week-long vacation this summer. People enjoy activities such as swimming, sunbathing, water sports, and beachside relaxation. What I’m reading in the press and hearing on the morning shows tends to back this up.

Travel 40

Travel Tourism Airlines Hotels 40

Ishmael's Corner

JUNE 8, 2015

It was in this war zone of hopeful aspirations and crushed dreams that I began to see the thread that not only connects these international filmmakers, but also communicators everywhere. However, in order to generate interest in an idea, it’s vital to know how to communicate that idea well. 2) Know Your Audience.

Communications 60

Communications Film Guidelines Pitching 60

Communications Conversations

NOVEMBER 7, 2014

Let’s give this a try… Changing… David Pendery recently started his new gig as director-communications at United Health Group. Formerly, David was over at Baker Tilly as director of firm communications. Danielle Schumann recently took a job at senior specialist-external communications at Best Buy.

Sports 124

Sports Mobile SEO Storytelling 124

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

One of the year’s very best pop culture pieces can be found on Bill Simmons’ new website The Ringer , which often publishes long-form pieces about sports, pop culture and politics. The post PR Looks At Content Trends For 2017 appeared first on Crenshaw Communications.

Trends 120

Trends Mobile Video Film 120

Critical Mention

JULY 31, 2019

Part of the reason for this personnel strategy is that research shows the most effective methods of marketing involve storytelling; a PR pro’s specialty. There should be clear communication between marketing and PR groups within a company to develop a singular clear identity to present to the public. SCHEDULE A DEMO.

Marketing 68

Marketing SEO Guidelines eBook 68

Critical Mention

OCTOBER 9, 2019

Note that different social media sites have distinct audiences: Facebook - a social network where a broad range of people, businesses and group communicate . LinkedIn - business oriented communication where like-minded colleagues and people can connect and network, typically on business-related topics.

Social Media 75

Social Media Marketing Media Instagram 75

Cision

JANUARY 6, 2017

It is the culmination of thirty years of building and re-energizing world-class brands in entertainment, retail, food and beverage and sports. That is how we created the three pillars of storytelling, country building and club making. That work then gives us a framework to think creatively about how to communicate with the customer.

Retail 225

Retail Consumer Brand Branding 225

Deirdre Breakenridge

OCTOBER 20, 2015

I have been teaching communication/public relations courses for a decade, if you include the earlier years when I was a Teaching Assistant at Syracuse University and the University of Maryland. Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications.

Education 150

Education Training Course Social Media 150

Critical Mention

FEBRUARY 27, 2020

I always remind clients it’s about storytelling. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. During her leisure time, she loves to watch her favorite sports teams and explore new restaurants with friends and family.

Journalism 78

Journalism Social Media Radio Fashion 78

Stephen Waddington

JUNE 9, 2020

The entire series of events that occurred can be traced back to that initial press release, supported by ongoing authentic communication, a compelling story, a hero, a strong sense of purpose, and an emotional pull that resonated with much of the population. This is the real story of those 24 days in April.

Radio 89

Radio Skype Print Local 89

Cision

JUNE 9, 2016

Your brand needs to do more than just communicate if you want to connect with your audience. In this interview, Madhuri discusses the importance of building trust with your audience, why less is more for content and how to improve your communication by listening. What was it like to establish WE Communications’ presence in India?

Training 0

Training Leadership Brand Branding 0

Karen Freberg

JULY 3, 2021

With that being said, fast forward to what I am doing now as a professor in strategic communication, there are some things I would advise student-athletes to consider as they move forward with NIL. Social media for strategic communication and Discovering Public Relations ). Do a situational analysis of where you stand in your sport.

Analysis 80

Analysis Case Study Brand Branding 80

Mora Communications

OCTOBER 30, 2017

If you pitch a sports editor a story on floral arrangement… well, you follow my drift. And always remember, effective PR is effective storytelling. . PR Agency Los Angeles | Copyright © Mora Communications Inc. The post How to Successfully Pitch the Media (How to become a news story) appeared first on Mora Communications.

Pitching 40

Pitching How To Media Sports 40

Shift Communications

FEBRUARY 6, 2017

Facebook now sports 1.86 Facebook must be part of every communications strategy, no matter how small, because Facebook is where all the people are. Not only is Facebook the largest communications medium on the planet, but CEO Zuckerberg has aimed his sights on the lucrative television market. User Growth. Christopher S.

Facebook 60

Facebook Mobile Retail B2C 60

Communications Conversations

MAY 3, 2016

He mastered media relations managing information for national outlets like ESPN and Sports Illustrated. Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. Bobby is poised for a career in corporate communications.

Sports 0

Sports Leadership Internal International 0

Landis PR

DECEMBER 18, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Amanda Hill – Three Box Strategic Communications. For the original blog, please visit here. Photo courtesy of Pixabay Your audience’s attention is more fragmented than ever. We used to target seven touchpoints to reach the customer – now, it takes eight or nine.

Conference 59

Conference Consumer Social Media Google 59