Buchanan PR

SEPTEMBER 19, 2022

When I started my career in corporate communications three decades ago, there was a long-running joke that every CEO or client wanted only one thing from their communications team: “Get me in The Wall Street Journal.”. First, it’s great journalism. ProPublica. Its audience skews older, educated and liberal.

Journalism 52

Journalism Media Financial Local 52

Burrelles Fresh Ideas

MARCH 5, 2024

However, media pitching and media relations to secure earned media still dominate the industry. Too Much Competition: Respondents highlighted that there’s too much competition from other stories, making it challenging for their pitches to stand out. This has made it more challenging to pitch stories successfully.

Media 99

Media Nonprofit Pitching Analytics 99

PRSay

MARCH 18, 2020

At MediaSource, we’ve been speaking with our key media contacts to keep a pulse on what’s happening in newsrooms, and speaking regularly with our partners in journalism. Within today’s new dynamic, communications professionals have to be more strategic than ever. Remember to keep your messaging useful, newsworthy and strategic.

Resources 214

Resources Pitching Television Radio 214

Sword and the Script

AUGUST 15, 2017

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. The one-time crowdsourced feature for new hire announcements or appointments in a local market will cost $250. Conflicting interests. Photo credit: Pixabay ( CC0 1.0 ) .

Journalism 65

Journalism Brand Branding Advertising 65

Communications Conversations

SEPTEMBER 10, 2020

Paul Business Journal reporting on retail and restaurants before I started my career at Life Time in May 2018. I really appreciated my time in radio and print journalism. Of course, being exposed to so many local business leaders during my time at the Business Journal was a blessing.

Radio 167

Radio Journalism Interviews Energy 167

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). Is this a sign of the future of PR (and journalism)? Is it interesting to get pitches?

Pitching 174

Pitching Journalism Video Advertising 174

Cision

OCTOBER 6, 2016

Although your executives may get excited when an acquaintance at the gym compliments them on their local business journal profile, they’re going to get a lot more excited when you can show them your PR efforts generated revenue for your organization. It’s a primary communications channel both internally and externally.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I didn’t get into the public relations and communications industry through a traditional career route. This article aims to help you understand what to expect and the pros and cons of working for a PR agency or integrated communications firm. The endless media pitch calling and subsequent rejections were exhausting.

Agency 90

Agency Energy Crisis Management Industry 90

Business Wire

DECEMBER 19, 2017

by Ai Arakawa, Senior International Media Relations Specialist Many of us in the PR/Communications business spend our days focusing on our work with local media. He thinks Twitter is especially useful for PR professionals to find appropriate journalists to pitch.

Internal 152

Internal International Media Pitching 152

Landis PR

MARCH 29, 2021

Landis Communications Inc.’s During the summer, when various protests and conversations regarding social justice were taking place, a local high school’s mascot, which at one point in its history looked like a Confederate soldier, was under scrutiny, and some alumni were hoping for a change. By Robin Carr, LCI.

Meeting 96

Meeting Media Local Interviews 96

PR for Anyone

AUGUST 6, 2020

See this article from the Wall Street Journal that discusses why. Why this pitch appealed to the media : Nurse Curry serves a local community, Hampton Roads, Virginia. She took a national story/trend and brought it local. Media outlet that was pitched: WTKR-3, CBS affiliate in Virginia Beach.

Case Study 100

Case Study Study Media Local 100

Flatiron Communications

JANUARY 11, 2018

For 2018 , I thought we’d get back to basics even as the PR profession is overwrought with more communications tools and disciplines than I could have imagined climbing into the PR trenches decades ago. The quality of the pitch itself has degraded over the last few years. When PR Turned to the Dark Side ”).

Pitching 43

Pitching Journalism Tools Agency 43

Cision

JUNE 25, 2015

Click here for your free “10 Media Pitching Do’s and Don’ts” tip sheet now! If your company landed major coverage in a book, peer-reviewed journal or spot on a publication’s annual list, it warrants a press release. Jennifer Lawhead is the Corporate Communication Manager at TTI Success Insights.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Cision

MARCH 22, 2016

Your brand may have a good story, but if you’re not catching journalists’ attention with your pitch, it won’t get covered. Journalist Sharon Ward Keeble stresses the importance of providing value and detail when pitching your story. How did you get your start in journalism? How did you get your start in journalism?

Newspapers 120

Newspapers Pitching Interviews Writing 120

Barokas

NOVEMBER 1, 2017

In my introductory journalism classes, my professors made it sound like PR professionals were magical fixtures at every event who could answer all of my questions. My professors assumed every journalism student knew what PR was, so I never sought clarity on the job description, because I didn’t want to discredit my reporter title.

Report 68

Report Fashion Pitching Journalism 68

Cision

JULY 20, 2016

Your brand’s effectiveness depends on communicating its story in a way that resonates with audiences. In this interview, Rachel discusses why you need to build trust with the media, how to create a global communications campaign and how to drive conversations on social media. What are the biggest pitching mistakes brands make?

Leadership 120

Leadership Local Pitching Social Media 120

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2016

Don’t fall for a slick pitch. Charity Navigator, The Journal of Philanthropy and even the Better Business Bureau offer updated information. Our local partners knew the “lay of the land” and were cooperative on every level. The post Smart PR-Non-Profit Collaborations appeared first on Crenshaw Communications.

Local 120

Local Corporate Groups Ethics 120

Cision

JANUARY 28, 2016

In this interview, Stuart discusses his motives for making the switch, the value of a news background and the intersection of journalism and PR. What was behind your decision to switch from journalism to PR? Learn how with our brand journalism white paper! What is the relationship between PR and journalism?

Journalism 120

Journalism Newspapers Writing Report 120

Presspage

SEPTEMBER 5, 2017

Finding traditional news media harder and harder to reach in the modern age, OhioHealth saw an opportunity to showcase their internal communications stories alongside their media relations efforts to truly create a one stop shop brand journalism website. Missy Gleason : Our local PRSA had a call for entries.

Healthcare 137

Healthcare Journalism Local System 137

Solo PR Pro

FEBRUARY 1, 2022

He developed a love of sports and print media at a young age, and set off to the University of Florida to pursue a degree in journalism. When he arrived on campus, however, he was amazed by the student-run broadcast stations, including radio and TV stations that would actually compete in the local market for ratings. “I

Meeting 131

Meeting Radio Sports Telecommunications 131

Landis PR

APRIL 25, 2022

As the one-year anniversary of the crash approached, we interviewed Luke, created a pitch package with b-roll, put together a media list that covered local media, Texas media and media that covered the crash and helped CNS develop a case study for their website.

Local 52

Local Case Study Nonprofit Healthcare 52

PR Fuel

JULY 24, 2018

Instead, communicate your story as if you were telling it to close friends. To me, a well-written press release (or anything else for that matter) is one that clearly communicates the message in a way the intended audience can easily understand. Every Pitch is a Learning Experience. It’s that simple. What’s the solution?

Pitching 40

Pitching Media Small Business Writing 40

Shift Communications

FEBRUARY 23, 2017

After learning that Ari Levy at CNBC was working on a longer lead piece about ad blocking, we quickly pitched him on the idea of talking to Vungle to learn more about the broader in-app advertising ecosystem and how they work with developers. Don’t forget about local media! Don’t forget about your local media. Katy Green.

Local 68

Local Mobile Corporate Retail 68

Rock the Status Quo

DECEMBER 11, 2014

Busting our humps day after day to pitch creative stories that go nowhere, then madly celebrating ( even if it’s in the privacy of our own office ) when we finally land one. ” Even “My lawyer won’t let me talk about it [ said after they approved your pitch and the reporter was hooked on the idea ].”

Interviews 174

Interviews Real Estate Media Pitching 174

Communications Conversations

NOVEMBER 12, 2020

But I also liked being more of a communication generalist inside organizations, managing everything from events to publications—even sales collateral. I was attracted by FMSC’s need for a solid communication infrastructure. But journalism does addict you to quick results and to working alone. Do you ever regret it? Oh, so many.

Publicity 174

Publicity Leadership Corporate Agency 174

Landis PR

APRIL 12, 2021

The differences are less significant than what, at least in a good newsroom, they all share: a commitment to enduring journalism values that include accuracy, timeliness, balance, relevance, importance, emotional impact, counter-intuition, enterprise. How is reporting different at newspapers, TV and wire services?

Meeting 98

Meeting Media Print Enterprise 98

Cision

AUGUST 9, 2016

Before you create any brand communication, you must ask yourself: Will my audience care? Brandon Puttbrese, account supervisor at GS&F, says in order for your communication to be effective, you need to understand what motivates your audience. How do you help brands create communication that inspires action?

Crisis 0

Crisis Reputation Study Social Media 0

Stephen Waddington

OCTOBER 21, 2017

CIPR members interested in contributing to the project should read the contributors’ guidelines and submit a pitch by 3 November, 2017. Is a lack of investment in local media damaging society? FuturePRoof Edition 3: the NHS at 70 and lessons for the wider PR community. It’s personal. It’s starting to reflect real life.

Guidelines 68

Guidelines Local Twitter Community 68

Mora Communications

MAY 15, 2017

Speak Your Business™, Ann’s signature system, uses neuromarketing and other tools to show business owners how to transform their messages into client magnets that increase revenues, win the pitch, and boost the bottom line. With Ann’s system, business owners talk to the “decision-maker” every time they communicate. GLOBAL TO LOCAL.

How To 56

How To System B2C Training 56

Mora Communications

NOVEMBER 28, 2017

When comes to pitching the media, the harder you sell, the quicker you’ll lose them. . For example, your story might be a good fit he Wall Street Journal, Elle magazine and your local newspaper, but you definitely don’t want to pitch each of those the same story in the same way. Don’t sell.

Pitching 40

Pitching Newspapers Meeting Journalism 40

Barokas

DECEMBER 4, 2018

From holiday campaigns and year-end recaps to planning and budgeting, there is a lot for the communications team to wrap up before the ball drops on December 31. Work with local broadcast producers, radio personalities and podcasters to understand the types of holiday stories they are looking for, and how your contributions might fit in.

Survey 60

Survey Enterprise Radio Print 60

PRSay

FEBRUARY 28, 2023

Know who you pitch. In an interview for this article, Keyris Manzanares, a multimedia reporter at Virginia Public Media, said she often receives email pitches from PR people. You might not go with whatever they’re pitching you,” she said, “but it might spark a bigger conversation about that story.” Understand newsworthiness.

Report 172

Report Local Media Pitching 172

Bianchi Biz Blog

JANUARY 24, 2022

How long have you been in journalism and how did you get started? I did that for a fair number of years, covering the local music scene and any big national acts making a tour stop in town. Music and cars; I suppose that sums up my journalism career! What advice do you have for PR people that want to pitch you?

Meeting 78

Meeting Automotive Media Technology 78

Flatiron Communications

JULY 5, 2022

My role was to keep the startup founders’ strict two-minute elevator pitches flowing — for three hours — which worked out to roughly 17 presentations/hour, including interstitials! I gravitated to the Centre Stage, but checked out the PandaConf (ad/marketing), and FourthEstate (media/journalism) stages. Notably, Ms. They don’t care.

Conference 36

Conference Journalism Web Comparison 36

MaccaPR

JULY 8, 2015

If you're a Vice President of Corporate Communications, Chief Marketing Officer or PR Director in Minnesota, there are only a handful of local business media outlets that you. Paul Business Journal and, increasingly of late, Minnesota Business magazine. Paul Business Journal, and news director for SPNN-TV Neighborhood News.

Interviews 48

Interviews Radio Journalism Newspapers 48

Beyond PR

APRIL 26, 2016

Although you may not have a dedicated PR department, one of the easiest ways to spread the word about your company is by establishing relationships with the local media in your area. Before you can begin pitching the media, though, you have to know who they are. Participate in community events. Partner with a charity.

Small Business 40

Small Business Nonprofit Local Community 40

Reputation Us

AUGUST 28, 2015

Whether you actively pitched your business’ news to local reporters, or they outreached to you for an upcoming editorial feature, you should always know the process for seizing the moment so you don’t miss out on a potential PR goldmine. A potential media opportunity can strike at any moment. So, let’s fast forward to the […].

Interviews 60

Interviews Media Local Pitching 60