Burrelles Fresh Ideas

SEPTEMBER 19, 2023

In this case, PR strategies can help your brand use a broader method to communicate your messages to specific audiences effectively. Before discussing this issue further, video content can be in many forms, including product demos, explainer videos, interviews, testimonials, etc. We’ll delve more in-depth into PR and marketing.

Video 108

Video Marketing SEO Social Media 108

Stern + Associates

FEBRUARY 28, 2024

If anything, the rise of social platforms and enhanced competition within media makes engaging, relevant (and sometimes counterintuitive) content essential to any executive communications strategy designed to leverage a firm’s experts. That editor will be swamped – too busy to even conduct interviews, in many cases.

How To 98

How To SEO Strategy Social Media 98

5W PR

MARCH 18, 2023

Corporate communication is essential for effective branding and securing external funding. Here are a few tips for using corporate communications to increase investment. To qualify for this, businesses must cultivate a strong reputation and make themselves known to investors through corporate communication.

Company 88

Company Corporate Product Launch Internal 88

ImPRessions - Crenshaw Communications

JULY 22, 2019

PR drives SEO. Established publications that link to a brand will boost search listings due to their domain authority, and ever since Google determined that brand mentions are “implied links,” they work harder to drive SEO also. The post Why Good PR Matters More Than Ever appeared first on Crenshaw Communications.

Mobile 244

Mobile SEO Web Journalism 244

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

We typically interview the prospect and based on the outcome of the discussion, gauge the odds of winning the business, determine how to budget and staff for the pitch and roll the dice on a positive outcome. Innovative ways to work with ad, marketing, and SEO partners. Yet this isn’t always the case.

SEO 200

SEO Pitching Agency Exercises 200

Landis PR

JANUARY 30, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Michelle Lyng, Novitas Communications. Metrics such as web traffic, page views, bounce rates, time spent on the website, and SEO ranking, all rely on PR tactics. For the Photo courtesy of Pixabay original blog, please visit here.

Leadership 105

Leadership SEO Measurement Reputation 105

Communications Conversations

JUNE 14, 2018

My big question: Do these wire services still have a place in the 2018 communicator’s toolbox? I set out to find out by asking a few trusted friends and colleagues across the industry: Cameron Potts, vice president of PR and community management, Deluxe. Ben Saukko, director of communications, AmeriPride Services.

Communications 83

Communications Public Affairs B2C B2B 83

5W PR

NOVEMBER 7, 2023

SEO benefits Online mentions and backlinks from holiday gift guides can improve a website’s search engine rankings, leading to long-term traffic and sales growth. Being responsive and professional If an editor expresses interest in featuring a product, be responsive and professional in the communication.

How To 78

How To Retail Pitching SEO 78

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

Earned media boosts SEO. High-quality, “evergreen” content can live for years, driving SEO ranking and attracting traffic for a minimal investment. A glowing review (or unfortunate video interview) can blow up on social platforms in the time it takes to say, “call my PR team.” PR is about influence.

Journalism 185

Journalism Advertising Advertising SEO 185

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2019

My friend Bob Pickard of Signal Leadership Communication underscores this in an interview about the booming cannabis market, which may be another analogy to the dot-com frenzy. The post PR Lessons From The Bubble appeared first on Crenshaw Communications. If all else fails, at least you’ll have a great case history.

Agency 220

Agency Retail Reputation Course 220

Norton's Notes

JULY 29, 2015

I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The concept of these interviews is that I ask each practitioner 20 questions about themselves and they give us a brief glimpse into their working lives and what makes them tick.

Interviews 28

Interviews SEO Banking Radio 28

Cision

OCTOBER 4, 2017

Furthermore, a 2016 interview with the Associated Press revealed most major news outlets will not run a text-only story. Similar to communications professionals, reporters are measured by data and metrics such as: How much traffic did the story drive? Multimedia is a crucial component to impactful modern-day journalism.

How To 282

How To Storytelling B2C Measurement 282

Bianchi Biz Blog

FEBRUARY 22, 2024

Online success starts with SEO (search engine optimization). This SEO prominence can lead to driving interested prospects to your company website, where they can find detailed information and where you can engage with them as you move them through the sales process. Will your company appear at the top of these search results?

Automotive 65

Automotive Technology SEO Engineering 65

Communications Conversations

OCTOBER 28, 2022

That survey must get Andy tons of traction each year–it must be a huge traffic driver for him, and it’s probably great for organic SEO with all these backlinks he’s getting. 3 – Collaborate with industry influencers to develop interview or roundup posts to reach new audiences. And, I’m far from alone.

Blogging 109

Blogging Corporate Survey Interviews 109

The Hoyt Organization

MARCH 17, 2024

On top of that, press releases that generate audience interest provide numerous opportunities for interviews, articles, and reviews. This further increases your brand’s reach and results in SEO benefits if your business is covered online. So, how can you write a press release that gets noticed?

Writing 52

Writing How To SEO Engineering 52

Norton's Notes

SEPTEMBER 3, 2015

As you are probably aware over the last few months I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The first interview was with Arik C. Do you believe Marketing, PR, and SEO will merge into one? Do you think Google will eventually rid the world of SEO?

Interviews 28

Interviews B2B Blogging Real Estate 28

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Many businesses use a mix of email marketing, paid search, SEO, content marketing, and social media marketing to create prospects and turn them into customers. ” It’s the point where customer testimonials, recommendations and reviews from “people like me” and earned media features and interviews can be very powerful.

B2C 120

B2C Product Launch SEO Storytelling 120

Deirdre Breakenridge

NOVEMBER 11, 2019

Podcasting is the quickest growing communications medium, and it seems like everyone is jumping on the bandwagon. While podcasting is a great tool for optimizing SEO and visibility, these shouldn’t always be the main focus. She is currently a graduate student in American University’s Strategic Communications program.

Community 206

Community Nonprofit Conference Social Media 206

Norton's Notes

MAY 13, 2015

Over the next few months I will be interviewing practitioners from the world of public relations and digital marketing from across the globe, people I respect and look up to. My first interview is with Arik C. Hanson from Minnesota who is the principal of a marketing and communications consultancy called ACH Communications.

Interviews 28

Interviews SEO Blogging Writing 28

Sword and the Script

OCTOBER 1, 2020

Annual marketing salary survey shows remote interviews and shorter hiring process have become the norm as a consequence of the pandemic The was a cartoon going around the business world a few weeks ago that asked “who led the digital transformation in your company?” CEO CTO COVID-19 In the cartoon, the correct answer is COVID-19.

Survey 99

Survey Trends Marketing Creativity 99

The Resolution Blog

SEPTEMBER 25, 2018

Every week this show covers the latest news and controversies in the PR and communications industry, agency wins, along with a new guest each week from Richard Edelman to Johnson and Johnson’s Michael Sneed. Now led by Shel Holtz, the show analyses the week’s news in digital and social media for communications professionals.

Google 120

Google SEO Local Data 120

Bianchi Biz Blog

NOVEMBER 9, 2020

The second – and perhaps most powerful – way media coverage can help you extend your reach is through SEO (search engine optimization) on Google and other search engines. Media Relations Adds Credibility, Reach & SEO to Your Campaign. Generate superior SEO in an increasingly Google-Search-driven society ….

Media Relations 101

Media Relations Automotive Media Newspapers 101

wiredPRworks

MAY 25, 2022

Let’s find out in the latest episode of Growing Social Now as Barbara Rozgonyi interviews her friend, and wellness expert, Shawna Coronado. Tune in for a spicy interview that will perk up your wellness – and your business – with tips and strategies from a master marketer! About Barbara Rozgonyi.

Television 52

Television YouTube Pinterest Radio 52

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. Check out this interview to begin to improve your measurement today. We are big fans of Katie here at CoverageBook. A standard in article scoring?

Tools 136

Tools Publicity SEO Measurement 136

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

If you don’t believe that video is the predominant medium for communicating today – check out just these five stats: 82% of Twitter users watch video content on Twitter. These include old standbys like Hubspot Academy, dedicated to helping PR pros make better use of content marketing, social media marketing and SEO.

YouTube 136

YouTube Training Video Survey 136

ImPRessions - Crenshaw Communications

APRIL 24, 2018

This is a sign that their expertise is relatively up-to-date, and academic credentials are a plus, particularly when it comes to being quoted in media interviews. White papers, simple bylined articles, or guest blog posts are very effective and SEO-worthy ways to collaborate with influencers. Business partners. Bylined content.

B2B 136

B2B Brand Branding Trade Shows 136

ImPRessions - Crenshaw Communications

MARCH 9, 2016

We use social media listening tools, review market research, and create SEO-enhanced content. What is that interview or profile actually worth? Most of our clients do this already, but there are cases where the PR team isn’t informed about what’s actually driving site traffic or conversions, so communication here is key.

Measurement 189

Measurement How To Guidelines Web 189

Cision

JUNE 25, 2015

From a digital perspective, Google’s search algorithm favors press releases, so a well-crafted release boosts your company’s SEO when you distribute through a wire service. If it was a major interview, consider a behind-the-scenes look about how the coverage came to be. Blog about the coverage. Upload the article to your LinkedIn page.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Critical Mention

FEBRUARY 22, 2019

Through interviews with 100 senior marketers from a wide range of industries, Smart Insights found the following data: The key areas of AI investment and integration: Personalization & profiling (11%). Community building (27%). Content research & creation (15%). Buyer journey optimization (9%). Content creation (34%).

Marketing 118

Marketing Data B2C Big Data 118

Cision

APRIL 18, 2017

Owned media is the most important element of your PESO communications strategy. It also increases your SEO and search rankings, which brings those prospects directly to you. While at the conference, I’m going to do several media interviews that link to that original blog post. This may sound like a tall order to fill.

Exercises 198

Exercises Google Writing Blogging 198

Beyond PR

JULY 25, 2017

When it comes to SEO, earning quality backlinks (links from other websites to your webpage) is one of the most critical ranking factors. According to Brian Dean, SEO expert and owner of Backlinko , “the number of domains linking to a page correlated with rankings more than any other factor.”

Strategy 64

Strategy How To SEO Engineering 64

wiredPRworks

JANUARY 3, 2020

Best for college students and new career professionals who want to enter the workforce with a strong professional brand, the StartUp package includes: Profile Review with a 21 Point Success Audit WIRED in 3D recommendations Search Engine Optimization [SEO] Summary and Specialties. 2020 LinkedIn WIRED Strategic Plan.

LinkedIn 52

LinkedIn Engineering SEO Training 52

PR Fuel

JUNE 11, 2020

When a reporter covers your launch, interviews your CEO, or praises your service, consumers tend to have a higher degree of trust than when they get the information directly from the company. This enhances your SEO or search engine optimization. Your followers on Instagram may be through the roof. Others may run it verbatim!

How To 98

How To Newspapers Analytics SEO 98

wiredPRworks

JANUARY 3, 2020

Best for college students and new career professionals who want to enter the workforce with a strong professional brand, the StartUp package includes: Profile Review with a 21 Point Success Audit WIRED in 3D recommendations Search Engine Optimization [SEO] Summary and Specialties. 2020 LinkedIn WIRED Strategic Plan.

LinkedIn 52

LinkedIn Engineering SEO Training 52

Communications Conversations

DECEMBER 13, 2019

Ryan posted interviews with key PR leaders. of establishing a compelling communications hub for the Twin Cities PR world, the way the dearly-departed Format magazine used to be for our ad agencies. ” Joel Swanson, vice president-marketing & communications, Affinity Plus Federal Credit Union.

Blogging 78

Blogging Agency Community Local 78

Critical Mention

JANUARY 9, 2019

SEO goes mobile. For example, with one influencer, you can conduct an interview, they can write a guest post for your blog, review your company, or even sign up to try out your product or service. This form of advertising is also a loophole for ad blockers, which are on 615 million devices. The possibilities are endless! Jolie Shapiro.

Trends 108

Trends Marketing Mobile YouTube 108

Bianchi Biz Blog

NOVEMBER 11, 2021

It’s no wonder marketing communications and PR professionals are frustrated. In a recent piece in PRWeek , a panel of senior communications executives at some of the world’s top brands talked about the unmatched power of earned media. YES, it might be easier … but it’s not more effective for your brand.

Automotive 77

Automotive Media Report Print 77