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Crafting a Robust Communications Strategy to Propel 2024 Company Growth

Landis PR

A well-orchestrated communications strategy is pivotal for fostering company growth in today’s competitive business landscape. Here’s a comprehensive guide on how to construct a communications strategy that seamlessly dovetails with your company’s growth plans. For the original blog, please visit here. Now is the time to plan for 2024.

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2024’s Top 5 PR Trends: What to Watch

Newsfile

In an interview with TIME Magazine last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024. For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more.

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Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications. 7 best PR uses for video. A public-facing CEO.

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30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. We’re used to seeing communications and interactions with brands that are personalized. ” Jo Detavernier , SCMP, APR | Detavernier Strategic Communication.

Marketing 101
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The Press Release is Not Dead, But It Has Evolved

Burrelles Fresh Ideas

He went on to say that the press release is still a fundamental part of organizational communication, and that isn’t going to change anytime soon. Start with a strong headline and opening paragraph that effectively communicates the most important information. Mobile-friendly Formatting : Optimize your press release for mobile devices.

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21 High-Converting Email Outreach Templates (From Our Experts)

Buzzstream

Here is a successful template used by Jodie Booras of Kaiona Communications to secure coverage from major news outlets across the globe. Including a link to our post would provide an excellent resource for your readers wanting to learn more about [topic](and boost the contextual authority in Google’s eyes, which can help SEO).

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New PR Skills Needed to Fill Talent Gap

The Proactive Report

The Holmes Global Communication Report 2016 revealed that in-house execs and agency leaders agree that talent is the top challenge for PR today. The PR industry is still prioritizing traditional PR skills, such as writing, strategic planning and verbal communication skills over the newer digital skills needed today. DOWNLOAD THE PDF.