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Report: Social media managers lack clear path to senior leadership roles

PR Daily

The career trajectory of the social media manager—their top challenges, desires and interests—are all explored in this new report from the Institute for Public Relations, Ragan Communications and the University of Florida. Offer incentives that reward social media success.

Why the future of communications is integrated

PR Daily

For communicators who are out to prove their impact on the bottom line, being able to work in concert across multiple channels is a crucial ability. When the advertising team plans a campaign, they might come to the communications team for messaging support, but not every time.

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Anatomy of a leadership video

PR Daily

There’s a lot of talk about the need for leadership right now, and not just in political circles. Getting your own organization’s leaders talking—to employees, customers, media and the general public—has moved to the top of communicators’ to-do lists. But producing good video at a time of social distancing and working from home presents its own set of problems. The videos would run on Blue Sky News , the airport’s brand journalism site, and on social media.

#PRStudChat Gathers on June 13th to Learn Leadership Skills

PR Expanded

It’s never too early to learn about and start to hone leadership skills. That’s because leadership isn’t about having the big title, office, and salary, but about the ability to influence others to achieve organizational goals. What’s your definition of leadership? What’s the difference between management and leadership? Why do some managers get promoted to positions of leadership before they’re ready?

Starbucks, Coca-Cola and Unilever pause social media ads, Microsoft closes retail stores, and cosmetics brands drop ‘whitening’ terms

PR Daily

Hello, communicators: Google created a website to explain how YouTube works, including its content policies and procedures. As July 1 nears, the number of organizations joining the #StopHateForProfit boycott is growing, with some brands announcing they’ll stop paid marketing efforts across all social media platforms. A Starbucks spokesperson told the BBC the social media “pause” would not include YouTube, owned by Google,” BBC reported.

5 tips for building strong social media communities during difficult times

PR Daily

People may have more time for social media now due to COVID-19, but if you don’t adapt your strategies, you could lose some of your audience. For years, social media has been shifting away from its social roots to become more of a branding marketplace, but the COVID-19 pandemic gives us all a chance to swing the pendulum back in the social direction. To build stronger social media communities, try these five tips: 1.

How to communicate during civil unrest

PR Daily

Communicators, you are essential personnel. That puts communicators in a precarious position, weighing several options: Do you email a generic “solidarity and equality” message internally? Should you post your company’s current events commentary on social media? Do you carry on communicating about your products and services as though the world’s not on fire? Leadership in action. What does leadership look like at this time?

Personal Versus Private in PR and Social Media

Cision

As digital and social media continue to blur the lines between an individual’s public and private lives, and we move forward in a world where the fusion of these two seems inevitable, it is crucial for all of us to understand the difference between what is private and what is personal, but public. That’s media training 101. Consider one of social media’s major draws: the instant gratification you feel when blasting off a post.

Join us at Facebook HQ for the latest internal comms strategies

PR Daily

Communicators at Facebook place this principle at the forefront of everything they do—and they want to share their strategies with you. Join them at their Menlo Park, California headquarters for the Internal Communications & Employee Engagement Summit at Facebook , July 30–31. Take advantage of the latest tools and technology available to communicators. The post Join us at Facebook HQ for the latest internal comms strategies appeared first on PR Daily.

Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. And thank you Aaron for that fascinating insight into how social media has changed journalism. Before I start I just want to point out the Social Media Friendly logo on my one and only PowerPoint slide.

5 tips to increase trust in the COVID-19 era

PR Daily

COVID-19, economic uncertainty and social justice movements have elevated truth and transparency as communication prerequisites. This is especially the case in social media, where misinformation is rampant.

Instacart to hire 300K, how COVID-19 is changing social media habits, and Facebook offers small business resources during the pandemic

PR Daily

Good morning, PR pros: Those needing a lift before diving into COVID-19 coverage and crisis communications might smile with Cadbury’s announcement of its 2020 bunny: A two-legged hound named Lieutenant Dan clinched the title. Though many organizations have paused campaigns as the pandemic grows, Cadbury’s contest and announcement can serve as a reminder that your communications can include inspirational and lighthearted content, as well. Health care communications.

Can corporate communications stay in the spotlight post-COVID?

PR Daily

After a year of intense disruption, engagement with brands from both internal and external audiences has risen dramatically. Someone needed to communicate what to do in the event of a COVID-19 outbreak. FREE DOWNLOAD: The Future of Media Relations Special Report ].

5 Ways To Raise Your Internal PR Game

ImPRessions - Crenshaw Communications

Earlier this week, we made the case for raising your internal PR game. The technological and social changes over the past few years have both made internal communications more important, and also opened up opportunities to revolutionize it. Still, companies are dragging their feet in this aspect of corporate communications. 5 ways to raise internal PR standards. Experts urge the use of a single employee communications platform to prevent fatigue.

Uber pledges to double Black leadership, Kroger releases COVID-19 comms ‘blueprint,’ and Trader Joe’s addresses ‘racist packaging’

PR Daily

Hello, communicators: . As your organization navigates policies and procedures during COVID-19, make sure you frequently communicate both changes and updates to employees and customers. Sprout Social reported that more than 40,300 messages sent Jan.

Cirque du Soleil cuts 3,000 jobs in bankruptcy filing, Target and Chobani join social media ad boycott, and Amazon offers $500M in employee bonuses

PR Daily

Hello, communicators: The cast of Netflix’s “Queer Eye” recently attempted to make over the popular mascot of the Philadelphia Flyers, Gritty. Transparent communications is crucial as you move forward. The World Federation of Advertisers recently surveyed senior executives at “58 companies that collectively [spend] $92 billion on global advertising,” and revealed 31% are already or will probably stop social media ads as part of the #StopHateForProfit boycott—or alongside of it. "In

The current crisis demands more external communication

PR Daily

Often it is the difficult and brave decisions which come with the biggest reward—which means that external communication is a necessity during the COVID-19 crisis. We’ve already seen several high-profile examples of ‘brand stretch’ hitting the media from the multimillion consortium of global companies including Formula 1 and aerospace companies, to floor vacuum specialist Dyson pivoting to produce ventilators. The media doesn’t sleep – so why should you?

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How PR pros can harness the power of podcasts during COVID-19

PR Daily

Here’s how communicators can make the most of it. 22 for our Change Communications Virtual Workshop ]. Wind of Change – An eight-part podcast series created by Pineapple Street, Crooked Media and Spotify, led by New Yorker staff writer Patrick Radden Keefe.

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Is Social Media Helping or Hurting the Women’s Movement?

Polaris

Social media and Twitter in particular, amplified Arquette’s words. that social media has both favourable and not-so-favourable consequences. While social media platforms communicate our message to the masses, they leave us vulnerable to criticism if the masses don’t like or agree with what we say. Hashtag feminism was in full force last week in the lead-up to International Women’s Day. More women hold leadership positions.

5 ways Microsoft boosts engagement and internal culture

PR Daily

Create a communications cadence. Unite through internally viral video. Just about every organization these days is embracing the need to boost employee engagement and internal culture. Krzoska will explore the topic in her session, “Following the leader: How Microsoft connects with employees to boost engagement and culture,” at Ragan’s Social Media Conference for PR, Marketing and Communications Professionals March 11–13 at Walt Disney World Swan & Dolphin Resort.

Lowe’s new top communicator addresses tech, DE&I and the post-COVID era

PR Daily

Here’s what Ben Boyd, VP of internal and external communications for the home improvement chain starting Oct. He’s been announced as the new top communicator for Lowe’s, leaving his role at BCW to take on a different kind of challenge, one that has him buzzing about the future.

Addressing diversity through mentorship and better communication

PR Daily

Communicators can help their organizations have difficult conversations by being facilitators, creating safe forums, and by investing in mentorship programs. There have been countless messages of support, solidarity and concern on social media and digital platforms. Courtney Newell, founder and CEO of Crowned Marketing and Communication s, says that the first step is owning past missteps. And it has to come from the leadership.

4 employee engagement tips from Volvo, Microsoft, NRMA and more

PR Daily

Check out how organizations across industries are reaching members of their workforce with information, leadership connections and more—all without a big budget. That means engaging them is more than just a line on internal communicators’ to-do lists.

Deloitte closes UK offices in remote work shift, AMC Theaters highlight safety, and 31% of PR agencies see social media as top revenue driver

PR Daily

Hello, communicators: . Spotify’s social media team started out the week by sharing the top songs streamed around the world from Oct. SOCIAL BUZZ. CRISIS LEADERSHIP NETWORK. SOCIAL BUZZ.

Purpose-driven communication is hard: ‘There are no short-cuts’

PR Daily

Porter Novelli’s Ayanna Robinson implores communicators to use their influence to move the needle on issues that matter to their communities. Do not settle for ‘communications lite’,” says Robinson. There’s a lot of opportunity now to rethink our approach to communications.”

Your Half-Year PR Leadership Checklist: 7 Important Reminders for Communicators

PR News

Which is to say: you still have another five solid months to make this your best year ever as a communicator. The post Your Half-Year PR Leadership Checklist: 7 Important Reminders for Communicators appeared first on PR News Blog. Corporate Responsibility Crisis Management Digital PR General Internal Communication Measurement Media Relations Media Training Research Social Media Staffing and Management branding crisis diversity measurement media relations social media

33 Statistics Summarizing the Year in Public Relations, Content Marketing, Social Media and SEO

Sword and the Script

PR and media relations statistics. Social media marketing statistics. Paid media and advertising statistics. 5) Thought leadership builds trust and drives sales. 82% of respondents to an Edelman study “said thought leadership has increased their trust in a vendor organization.”. Thought Leadership Influences Sales ). PR and Media Relations Statistics. Earned Media Poised for New Prominence ). State of Media ).

Facebook launches ‘Privacy Checkup,’ most agencies offer social media services, and Starbucks closes 2,000 stores in China

PR Daily

The social media platform is prompting almost 2 billion members worldwide to review their privacy and data-sharing settings in a feature called “ Privacy Checkup ” and its “ Off-Facebook Activity ” tool. Why you should care: As Facebook and other social media platforms grapple with data-sharing regulations and privacy concerns, PR and marketing pros should adjust their strategies now to make sure that data-gathering methods along with their use are both legal and ethical.

The Big Rethink for Communicators Ready for Real Change

PR News

The post The Big Rethink for Communicators Ready for Real Change appeared first on PR News Blog. Communications Crisis Management Digital PR General Internal Communication Measurement Media Relations PR News Blogger Network Social Media Staffing and Management branding communications diversity employee communications leadership listening measuring social media

Amazon, others restrict employee travel, social media’s growing dominance for marketing, and airlines halt flights over coronavirus fears

PR Daily

The organizations have also limited nonessential travel both domestically and internationally. If your organization is taking similar precautions, communicate the developments with as much information as you can to lower the potential for panic while increasing trust. The report said that the most successful channels were social media (37%) and websites (33%). What’s the career path of a social media communicator?

Conference Recap: Reaching Rural Americans, Preventing Social Media Crises and Using the PESO Model

PRSay

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. 8–10: Breaking Misconceptions About Communicating With Rural Americans. 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.” ” For example, there’s an assumption that the internet or social media are not the best tools for reaching low-income Americans. Social media.

Take our survey on COVID-19’s impact on communications

PR Daily

Tell us how you’re reaching remote employees, if your value has increased internally, and what departments you’re working with in this short survey. The demand for internal and external communications has arguably never been higher. I know you are unusually busy in crisis response right now, but I hope you can carve out a minute or two to participate in this short survey about COVID-19’s impact on the communications industry.

How communicators can learn to speak ‘CEO’

PR Daily

It’s more essential than ever for communicators to become strategic advisors to corporate execs, but that means they must become fluent in subjects that matter to business leaders. PR pros have aspirations beyond broadcasting press releases to their media lists. Not according to some communications leaders. Communicators must understand [their clients’ or leaders’] world and let them know how communications fits into that and helps them achieve their strategic objectives.”.

Lippe Taylor’s Stephanie Smirnov: It’s an ‘extraordinary time’ for communications

PR Daily

In her previous role as executive vice president of communications for Scholastic, she was brought in to run a centennial celebration to mark the company’s founding. RELATED: Submit your nominations for Ragan's Top Women in Communications Awards ].

Google employees to WFH until July 2021, Target to close for Thanksgiving, and social media channels remove viral video for misinformation

PR Daily

Also: Many consumers won’t feel comfortable traveling for nearly another year, Instagram attempts to lure TikTok creators to its new service, a social media pun, and more. SOCIAL BUZZ. CRISIS LEADERSHIP BOARD. SOCIAL BUZZ.

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How comms services providers see the future of communications

PR Daily

What’s next for communications after COVID-19? Here’s where they think we are headed: Ellen Feaheny, AppFusions: “ Demand and require more tools to communicate, learn and share not just with their internal network, but also their coveted external network. Social channels—where people eat, breathe and live. … [W]e will see social be taken more seriously as a viable and integral strategy for businesses to remain relevant.”.

IHG’s Michael Torres on Communications and Leadership

PRSay

The impact of the digital revolution on the traditional communications profession has been well documented. And for communicators, the opportunity to credibly engage is boundless. For example, IHG has moved from the traditional coverage model to an influencer model to further contextualize its strategic media relations approach. Torres advised communicators to become a “go to” person in their organization, not a “go do” person.

Washington Football Team hires first Black president, Cartoon Network drops actor over social media posts, and pepperoni is latest COVID-19 shortage

PR Daily

Hello, communicators: If you’re stay-at-home craving is pepperoni pizza, you might soon have to pay more. SOCIAL BUZZ . Don’t forget to update your social media images as well. CRISIS LEADERSHIP BOARD.

Chats with Chip: Ryan Williams on Internal Communications and Measurement

Media Bullseye

The most recent episode of Chats with Chip featured a conversation about internal communications and measurement with Ryan Williams , a partner with Tekara Effectiveness. Ryan, who has 20 years of experience in this field, illuminated trends, difficulties, and advantages of formulating a regular plan to measure and implement internal communication tactics. Despite the positives of internal communications strategies, Ryan recognizes the difficulties.

How ‘networked’ comms offers speed, data and authenticity

PR Daily

Platforms like Workplace from Facebook make it possible for everyone to participate in internal discussions, solving problems quicker and providing important company-wide insights. In the modern workplace, two-way communication isn’t enough. With just two-way communication, the idea is that you rely on one person to come back to you and have all the answers,” says Paloma Redondo, internal communications business partner at Facebook. “We’re

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