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3 Emerging Social Media Platforms B2B PR Pros Should Know

ImPRessions - Crenshaw Communications

Remember when the only social media platforms considered significant by PR pros were Facebook, Twitter, LinkedIn? For many, they continue to be the trinity of social media. But by the end of this year, an estimated 3 billion people will be using social media, and not just on those three sites.

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How Paid And Organic Social Media Work Together

ImPRessions - Crenshaw Communications

Social media marketing and PR have recently become inseparable. That’s because social media plays a large role in most consumer and B2B PR programs. Fully 86% of B2B marketers combine paid and organic social tactics. Fully 86% of B2B marketers combine paid and organic social tactics. Here’s why.

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Updating Leadership Communications and Social Media – Growing Social Now

wiredPRworks

What leadership strategies are working on social media? Where are we going with leadership communications and social media? Dianne Chase, Founder and CEO of Chase Media, tells us why having a leadership brand is essential.

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Four Ways a Social Media Agency Can Support Your Thought Leadership Strategy

Konnect Agency

“Thought leadership” is a buzzy phrase that is often thrown around in business circles, but when executed correctly it can be very beneficial in driving awareness and trust for your brand. Why is social media a key part of your thought leadership strategy and how a social media agency can help.

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Why Executive Positioning on Social Media Is a 2022 Communications Imperative

Shift Communications

Brands work tirelessly on social media to cultivate a loyal, connected audience. It’s been long known that equal effort should be put into executive positioning on social media, too. Most executives choose to become active on social media to establish thought leadership presence within their industry.

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6 ways millennials are reshaping B2B marketing as they move into leadership roles

Sword and the Script

58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is probably one of the biggest driving forces in the development of B2B software. I believe this is an example of emotions clouding judgment.

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Research, Communication Crucial Before Collaborating With Influencers

PRSay

Each September, PRSA recognizes Ethics Month to bring increased attention to the core foundation of the communications profession. Please visit prsa.org/ethics for additional programming and ethics resources and PRSA’s social media platforms for updates throughout the month. In May 2023, the U.S.