Report: Social media managers lack clear path to senior leadership roles

PR Daily

The career trajectory of the social media manager—their top challenges, desires and interests—are all explored in this new report from the Institute for Public Relations, Ragan Communications and the University of Florida. Offer incentives that reward social media success.

How Paid And Organic Social Media Work Together

ImPRessions - Crenshaw Communications

Social media marketing and PR have recently become inseparable. That’s because social media plays a large role in most consumer and B2B PR programs. Fully 86% of B2B marketers combine paid and organic social tactics. Paid vs. organic social.

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How to navigate the year of ‘social media hesitation’

PR Daily

With a stronger emphasis on purpose-driven communication and brand activism, how can your social media presence resonate with your audience while staying within your lane? Decide on the moral compass your organization strives towards and be true to those beliefs on social.

Leadership

Mark My Words

Unintended consequences are often the result when leaders communicate without a clear understanding of the media, the crowd and their own people. Leadership once associated and celebrated for being able to create order from chaos, will now be applauded for thriving in it, with policies, that back in February would have seemed unworkable, now the norm. Social media confirms and reinforces bias and risks confusion when clicks are valued over context.

How you should adapt your social media strategy during COVID-19

PR Daily

With audiences looking for authoritative information and updates, brand managers sould invest in digital media—but stay prepared to change with the latest new trend. Along with everything else in the world, COVID-19 has unquestionably upended social media.

British Red Cross encourages engagement with social media press kit

PR Daily

Visitors are greeted with the organization’s featured campaign, key dates (including holidays), current hashtags and the British Red Cross’ social media accounts. RELATED: Nominate the inspiring women you work with—or yourself—for our Top Women in Communications Awards ].

Should your CEO be on social media?

HMA Public Relations

With most of our client engagements, we provide c-suite communications strategies. Recommendations include thought-leadership, white papers, speaking engagements, media relations, and of course, an active social media presence.

Social media is the top channel in external communications, Ragan survey reveals

PR Daily

Seventy-eight percent of survey respondents tout social media as the most important external channel, while press releases win the loyalty of 54%. Here’s a look at how you should be using social media in these uncertain times. What is your organization trying to accomplish on social media in a time of COVID-19, civic unrest and other crises? Not every organization is so assured, a Ragan Communications survey revealed.

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Social Media Crisis Management: PR Communication Stategy

5W PR

Nonetheless, those that seriously affect the brand, its employees, operations, and leadership can have devastating and long-lasting effects. Social Listening. Getting the communication basics right. The basics remain the same: communicate honestly and openly.

How crisis communications has changed

PR Daily

After a year of disruption and chaos, what about the practice of crisis communications is new and what’s the same as it ever was? After months of a global pandemic, racial justice protests and heaps of economic uncertainty, crisis communications has taken on new meaning.

How Social Media Drives B2B PR

ImPRessions - Crenshaw Communications

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. Business vendors who have overlooked social media strategy in the overall PR or marketing plans are missing opportunities. Cultivate media and influencers.

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Increasing Negativity on Social Media Threatens Brand Reputations

Glean.info Blog

Negative social media content has increased substantially this year due to Covid-19 and rising political animosity, dramatically increasing risks to brands, according to new research. Social Media Advertising Presents New Risks. Photo by Andre Hunter on Unsplash.

Leadership Beyond Your Job Title

PR Expanded

We expect leadership from the ones on the high end of our organizations. I am going to show you how you too can develop leadership skills and behavior, even if you don’t have a corner office just yet. Moreover, you can connect with experts directly on social media. The first step in learning leadership skills is a very basic one: Be on those social media channels where the experts are. Leadership is More Than a Job Title.

Are Leaders Expected to take a FEEL First Approach to Social Media?

PR Expanded

On June 13th, the #PRStudChat community gathered for a discussion on “Learning Leadership Skills.” Ken and our community of PR students, educators and pros shared their knowledge on how leadership is more than a fancy title, big office or a large salary. With leadership comes the responsibility to inspire and influence others to achieve their goals. Of course, communication plays a large part in a leaders’ success. Ethics Leadership PR 2.0

How to Create Compelling Thought Leadership Content — and How Your PR Staff Can Help

Glean.info Blog

Thought leadership is a widespread and often very effective PR strategy. When done well, thought leadership content establishes corporate executives as experts in their industries and as sources of worthy ideas. Some Lack Communications Skills. Win support from top leadership.

#Leaders Listen Up: #Millennials Share what Gets their Attention on Social Media

PR Expanded

Social media continues to capture time and attention. Here are some of the stats revealing how much people participate in social media; where they spend their time; what they like to do and how often. Social Media Workshop in Princeton, NJ. The social media numbers continue to grow. With tremendous purchasing power, they are highly sought as a group when it comes to attracting and keeping their social media attention.

How starting a conversation boosts social media engagement

PR Daily

The ever-decreasing attention spans of social media users. RELATED: Join us for our Leadership and Executive Communications Conference ]. There are typically three ways you can spark a conversation on social media: You can join an existing conversation, ask provocative questions or share topical news to encourage people to share an opinion or ask a question of their own.

Anatomy of a leadership video

PR Daily

There’s a lot of talk about the need for leadership right now, and not just in political circles. Getting your own organization’s leaders talking—to employees, customers, media and the general public—has moved to the top of communicators’ to-do lists. But producing good video at a time of social distancing and working from home presents its own set of problems. The videos would run on Blue Sky News , the airport’s brand journalism site, and on social media.

Why ‘thought leadership’ is a buzzword PR pros should retire

PR Daily

The term is meaningless without the true leadership behind it. In the case of the phrase “thought leadership,” though, it gets tricky. No matter how much you proclaim the happy end of “thought leadership” as meaningless jargon, thought leadership is an essential part of many communications plans. When used correctly, thought leadership is exactly what it says on the tin. RELATED: Deliver powerful leadership messaging in a digital landscape ].

#PRStudChat Gathers on June 13th to Learn Leadership Skills

PR Expanded

It’s never too early to learn about and start to hone leadership skills. That’s because leadership isn’t about having the big title, office, and salary, but about the ability to influence others to achieve organizational goals. What’s your definition of leadership? What’s the difference between management and leadership? Why do some managers get promoted to positions of leadership before they’re ready?

Starbucks, Coca-Cola and Unilever pause social media ads, Microsoft closes retail stores, and cosmetics brands drop ‘whitening’ terms

PR Daily

Hello, communicators: Google created a website to explain how YouTube works, including its content policies and procedures. As July 1 nears, the number of organizations joining the #StopHateForProfit boycott is growing, with some brands announcing they’ll stop paid marketing efforts across all social media platforms. A Starbucks spokesperson told the BBC the social media “pause” would not include YouTube, owned by Google,” BBC reported.

Retail 101

5 tips for building strong social media communities during difficult times

PR Daily

People may have more time for social media now due to COVID-19, but if you don’t adapt your strategies, you could lose some of your audience. For years, social media has been shifting away from its social roots to become more of a branding marketplace, but the COVID-19 pandemic gives us all a chance to swing the pendulum back in the social direction. To build stronger social media communities, try these five tips: 1.

Personal Versus Private in PR and Social Media

Cision

As digital and social media continue to blur the lines between an individual’s public and private lives, and we move forward in a world where the fusion of these two seems inevitable, it is crucial for all of us to understand the difference between what is private and what is personal, but public. That’s media training 101. Consider one of social media’s major draws: the instant gratification you feel when blasting off a post.

A Crash Course in Social Media

Critical Mention

Social media has certainly changed over the years, especially in the years I have been a professor. Social media is the perfect blend of art and science, blending together to create experiential stories, innovative campaigns and sustainable communities for brands and individuals. Teaching social media is a lot of fun. Social media has also given me many opportunities personally and professionally. Where are social media going next?

Crisis Communications & Social Media When “It” Hits the Fan

PRSay

To be an expert in crisis communications you have to move your organization at the speed of Twitter when “it” hits the fan. In short order, it was followed a barrage of requests from media asking to use the footage. Do you really want someone known as @shroomy0021 managing your corporate communications? Social media is your competition. First, you need to make sure your executives know more about social media than just the name of the platforms.

Why the future of communications is integrated

PR Daily

For communicators who are out to prove their impact on the bottom line, being able to work in concert across multiple channels is a crucial ability. When the advertising team plans a campaign, they might come to the communications team for messaging support, but not every time.

Here’s Where Communicators are Hoping to Invest More Resources

PR News

executives participating in a recent PR News/Crisp leadership roundtable shared an interesting wish list that centered around the… Continued. The post Here’s Where Communicators are Hoping to Invest More Resources appeared first on PR News Blog. Communications Crisis Management Digital PR General Measurement Media Relations PR News Blogger Network Research Social Media Staffing and Management audience development KPIs measurement social media

Three Tips for Communicating in Uncertain Times

PR Expanded

Your customers, employees, partners, the media and other important constituents are looking to you for helpful information. Unfortunately, a lot of the communication shared in uncertain times ends up confusing and frustrating these groups even more. As we witness the stock market lows, travel bans, event cancellations and more businesses asking employees to work from home, here are three tips to help guide your communication. Ethics Leadership Mentoring PR 2.0

How to move from communications firefighting to futuring

PR Daily

For me, it was the moment I transformed from being a “communications firefighter” to a “communications futurist”—and never looked back. The Great Recession was upon us, and being in communications in the auto industry was not for the faint of heart.

Why PR pros should be part of your SEO and social media teams

PR Daily

The PR communicator is uniquely skilled in creating the content and strategy businesses need in the digital media ecosystem. Under that umbrella, they know they need to have a strong search marketing game—and of course, there’s social media marketing that always needs tending. They’re sinking more money into paid search and social media isn’t always the answer. It’s not enough for a PR or search marketing pro to secure an earned media mention.

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Top 2021 internal communication trends

PR Daily

It’s been a year shaped and contorted by a deadly virus, social distancing, pain and protests. And yet the prospect of a new year—even with a frightening pandemic still very much in high gear—offers a bit of hope for communicators around the world. Over to you, communicators.

Modern Communicators Need to FEEL + THINK Before They Communicate

PR Expanded

Modern Communicators need to FEEL and THINK before they communicate. Make 2019 the year that you step back and really challenge yourself to FEEL as the first step toward better communication. Leadership PR 2.0 Public Relations Social media Advocacy Anxiety Depression Millennials Modern Communicator public relations Relationship Building

Instacart to hire 300K, how COVID-19 is changing social media habits, and Facebook offers small business resources during the pandemic

PR Daily

Good morning, PR pros: Those needing a lift before diving into COVID-19 coverage and crisis communications might smile with Cadbury’s announcement of its 2020 bunny: A two-legged hound named Lieutenant Dan clinched the title. Though many organizations have paused campaigns as the pandemic grows, Cadbury’s contest and announcement can serve as a reminder that your communications can include inspirational and lighthearted content, as well. Health care communications.

Adjusting your social media messaging during a global pandemic

PR Daily

While we are social distancing physically, we are virtually more connected than ever. We crave human interaction, so when we are forced to isolate we turn to digital communication to feel less isolated. It comes as no surprise that social networking platforms have reported all-time high usage as some of their features like live video are the closest thing we have to face-to-face communication. Take to social media to make a difference.

Cirque du Soleil cuts 3,000 jobs in bankruptcy filing, Target and Chobani join social media ad boycott, and Amazon offers $500M in employee bonuses

PR Daily

Hello, communicators: The cast of Netflix’s “Queer Eye” recently attempted to make over the popular mascot of the Philadelphia Flyers, Gritty. Transparent communications is crucial as you move forward. The World Federation of Advertisers recently surveyed senior executives at “58 companies that collectively [spend] $92 billion on global advertising,” and revealed 31% are already or will probably stop social media ads as part of the #StopHateForProfit boycott—or alongside of it. "In

Is Social Media Helping or Hurting the Women’s Movement?

Polaris

Social media and Twitter in particular, amplified Arquette’s words. that social media has both favourable and not-so-favourable consequences. While social media platforms communicate our message to the masses, they leave us vulnerable to criticism if the masses don’t like or agree with what we say. Are these programs, including social media, leading to substantive change in gender inequality? More women hold leadership positions.

4 steps to turning your CEO into a social media powerhouse

PR Daily

To answer that, start with a strategic question: What are your communication goals? Editor’s note: This story is taken from Ragan Communications’ distance-learning portal Ragan Training. offers ways to strategize executives’ social media presences. Much can be gained through executives’ social media engagement, Ireton says, as long as you define your strategy, message and messenger. Here are tips for executives’ use of social media: 1.

Uber pledges to double Black leadership, Kroger releases COVID-19 comms ‘blueprint,’ and Trader Joe’s addresses ‘racist packaging’

PR Daily

Hello, communicators: . As your organization navigates policies and procedures during COVID-19, make sure you frequently communicate both changes and updates to employees and customers. Sprout Social reported that more than 40,300 messages sent Jan.

The words of MLK serve as inspiration for communicators

PR Daily

RELATED: Join us for our Social Media & Digital Communications Virtual Conference ]. Disagreements and poor communication can allow dislike to fester into something much worse. For communicators, this quote is a clarion call to embrace your critics.

Are we over-communicating COVID-19?

PR Daily

My own time doing hundreds of focus groups and surveys reveals this simple truth: For all the employees who say please stop, you’re communicating too much, there are others who say they’re in the dark and complain they don’t know what’s going on. RELATED: Stream our Crisis Communications Virtual Conference on March 31—without leaving your desk ]. Managers really need support from communicators in this area.) The post Are we over-communicating COVID-19?