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Addressing The “Scaries” In Ad Tech

ImPRessions - Crenshaw Communications

Privacy laws spook marketers. Now the privacy zombies are coming faster and more frequently. In reality the privacy regulations are well-intended and will protect consumers. Have you hired a Chief Privacy Officer? How have you adjusted your partnerships to account for privacy? However, beware! It’s frustrating.

Privacy 434
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Google Earns Positive PR On Diversity – Under Duress

ImPRessions - Crenshaw Communications

Simmering issues of diversity and gender discrimination in the tech industry were spotlighted this week when an internal memo penned by a Google engineer went viral, causing a public relations earthquake for the company. The bottom line, according to Damore, is that Google should stop assuming that gender gaps mean sexism is at work.

Google 185
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Cutting The Jargon In Ad Tech PR

ImPRessions - Crenshaw Communications

Surrounded by subject-matter experts in the space known as ad tech , I tried to hide my computer screen as I subtly googled almost every other word spoken. Or Google Topics. To safeguard consumer privacy, Google Chrome proposed the use of algorithms to create “cohorts” – groups of consumers with similar interests.

Privacy 182
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5 PR Tips To Promote Expertise On LinkedIn

ImPRessions - Crenshaw Communications

Provide personal observations and opinions on the latest news; for example, what privacy updates mean for advertising or lessons to learn after a company’s been breached. Google Trends is an extremely useful tool that shows what people are searching for and highlights search phrases at their peak volume.

LinkedIn 421
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Can you have privacy under a spotlight?

PR in High Definition

There’s no doubt that the recent revelations surrounding Facebook and Cambridge Analytica have brought the notion of personal privacy under even greater scrutiny. Do the same privacy rules apply? For many companies, this notion of privacy may not just be a personal matter but also a business one. Assess the risks.

Privacy 63
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2023 PR Opportunities For Ad Tech Brands

ImPRessions - Crenshaw Communications

Google again announced a delay in third-party cookie deprecation on Chrome and privacy regulations have tightened. Google’s delay gives the industry more time to test, plan and integrate the cookieless solutions available today and prepare for an identity-constrained future.

Retail 170
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PR Strategies For Disruptive Technologies

ImPRessions - Crenshaw Communications

Concerns about job losses, privacy breaches, and ethical use are widespread. The PR and comes teams representing Open AI, Google, and other companies have been careful to engage with the challenges and potential solutions. These audiences demand a higher degree of understanding and sophistication in communications.