ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

The year of COVID-19, Black Lives Matter, assorted climate disasters, and a historically divisive presidential contest has accelerated existing trends and opened up new ones for professional communicators. This is particularly true for marketing, and the same applies to brand and corporate communications. Work will be fully digital.

Trends 407

Trends Communications Employee Corporate 407

ImPRessions - Crenshaw Communications

JUNE 5, 2019

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality.

Technology 246

Technology Company Banking Education 246

Stern + Associates

OCTOBER 17, 2023

Quantum technologies are about to shift the paradigm of the entire computing world, ushering in a new era of communication and possibility. an award-winning quantum technology expert and the Howard Reiss Chair in Physical Sciences at the University of California, Los Angeles (UCLA).

Technology 123

Technology System Government Groups 123

Wadds Inc.

MAY 19, 2024

A new report makes the case for the elevated role of corporate communications in management. The corporate communications or public relations function was elevated during the COVID-19 pandemic. I described this shift in a paper for the Government Communication Service in 2020. The Page Society, also known as the Arthur W.

Report 64

Report Communications Public Affairs Ethics 64

ImPRessions - Crenshaw Communications

MAY 3, 2021

PR pros and comms teams should consider developments in relevant international regions as a way to expand thought leadership for company executives. Moreover, given how interconnected the business world is today, international news stories, trends, and policy changes often have ripple effects that impact the U.S.

Retail 368

Retail Media B2B Pitching 368

PRSay

APRIL 21, 2021

The importance of research, analysis and evaluation in the communications profession continues to grow due to the pace of change in the marketplace. Mark Weiner, a longtime PRSA member and the chief insights officer for Cognito, an international research-based communications consulting firm, is the report’s lead writer.

Measurement 185

Measurement Communications Analysis Data 185

Sword and the Script

JULY 5, 2022

July is usually a slow month for this monthly roundup of technology news across the PR landscape – and this month is no exception. A statistic in a new report on PR technology caught my eye. Some vendors try to overcome this with offshoring or technology. International media. Internal comms tips. PR tech mentions.

Technology 93

Technology Software Survey Internal 93

Onclusive

MARCH 29, 2022

The more media coverage can be captured through media monitoring, the more data you will have at your fingertips for measurement and insights. What are their international and global capabilities? . How can they help you measure the business impact of communications? What to look for in a PR measurement solution.

Measurement 370

Measurement How To Analysis Data 370

ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

As PR pros, we must continually adapt to emerging technologies that impact consumer behavior. For PR pros, understanding and adapting to this shift is crucial for maintaining relevance and delivering value to internal and external clients. One new kid on the block that’s still underused in PR is voice search. billion by 2024.

SEO 339

SEO Reputation Local Consumer 339

Presspage

FEBRUARY 26, 2024

In investor relations, it is a powerful mechanism to render complex data more digestible and captivating. The Significance of Clear and Transparent Investor Communications Transparency is non-negotiable in investor relations. The Power of Storytelling in Investor Relations Storytelling isn't just for books and movies.

Corporate 78

Corporate Strategy Communications Storytelling 78

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

Media love data. As most PR people know, data offers a powerful news hook in a way that even a product launch or partnership often doesn’t. It can easily feed a story to make it stronger, and data-driven stories can easily be made visual, which adds to their appeal. Your data only goes so far. It’s pull marketing 101.

B2B 147

B2B Data Retail Survey 147

Deirdre Breakenridge

OCTOBER 16, 2014

However, I managed to share three big trends along with three new practices for PR professionals in an Expert Express Talk at the PRSA International Conference in Washington, DC ( #PRSAICON ). It’s not that you want to solely focus on the technology. I can’t remember the last time I felt comfortable or complacent about technology.

Big Data 250

Big Data Data Education Internal 250

Onclusive

DECEMBER 6, 2021

Using data from hundreds of thousands of verified business user reviews, the platform collects unbiased feedback on industry-leading software to help technology buyers, investors, and analysts make better purchase decisions. . Just having media monitoring in place is no longer sufficient for PR and communications success.

Media 370

Media Comparison Software Enterprise 370

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

The more we “feed” the technology, the smarter it becomes and the more it understands our voice and style. Data-driven decisions hit the sweet spot Data-driven decision making has radically changed marketing, and its use in PR is more than a flirtation. Today, PR strategy is often informed by data insights.

Data-Driven PR 212

Data-Driven PR Tools Training Data 212

Presspage

JULY 17, 2023

Navigating the challenges of global communications requires organizations to develop effective strategies that address the unique needs of operating on a global scale. By implementing the following strategies, organizations can overcome challenges and enhance their global communications efforts.

Strategy 78

Strategy Communications Local Tools 78

Presspage

JUNE 23, 2021

We work in an amazing field, but there are some tough challenges that communications departments face regularly. Internal communication flows It’s important to set up transparent information flows between team members. The communications team is using tools originally meant for marketers.

Communications 210

Communications Measurement Tools Enterprise 210

PRSay

OCTOBER 3, 2017

9 at the PRSA 2017 International Conference in Boston. Companies all around the world are met with the difficult task of effectively communicating with and engaging their employees, customers and other constituents. Recent data suggests otherwise. 9 at this year’s PRSA 2017 International Conference in Boston.

Technology 67

Technology Communications Mobile Internal 67

Sword and the Script

JANUARY 17, 2023

If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful . My last PR tech sum went up in November of last year – and very little in the way of substantive news has happened in the PR technology community since.

Technology 93

Technology Software Resources Pitching 93

Sword and the Script

SEPTEMBER 1, 2020

Internal comms tool SocialChorus acquired by a PE firm; Burton-Taylor digs up revenue numbers; Nexis Newsdesk Simplifies news search; Propel adds broadcast monitoring Welcome to the beginning of September. Though I do my best to keep tabs on news from PR technology providers for these roundups, I occasionally I miss one.

Internal 147

Internal International Tools Software 147

Deirdre Breakenridge

SEPTEMBER 3, 2014

Gearing up for a productive fall means having the most efficient tools in your PR and communications toolbox. Here are nine resources (both free and paid tools) I’ve discovered that have the power to enhance your communications program in a variety of ways. There are SO many tools that I’ve “ Tech Tested ” in 2014.

Communications 383

Communications Tools Google Resources 383

Onclusive

AUGUST 10, 2021

This week, we’re focusing on one of the primary functions of communications and PR—producing impactful content that resonates with your brand’s key audiences. Great content lies at the heart of everything communications does, including employee and leadership communications and PR. Elizabeth Barrett. VP Research, Gartner.

Strategy 418

Strategy Survey Automotive Data 418

Stephen Waddington

AUGUST 13, 2019

It is also creating opportunities for practitioners to help organisations communicate about AI and its impact on society. UK AI Industrial Strategy AI and Data are one of the four so-called Grand Challenges set out in the government’s Industrial Strategy in November 2017. Follow this link to access the full report.

Internal 84

Internal International Ethics Communications 84

Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. Most communicators say the volume of work has grown, but so too has the variety of work. Those who said communications work has “changed very significantly,” wrote: 1. Proven business value.

Communications 126

Communications Crisis Internal International 126

Stephen Waddington

MAY 24, 2021

COVID-19 has normalised video for stakeholder engagement and accelerated the role of professional communication as a management function. The European Communication Monitor (ECM) 2021 reports on the adoption of technology in communications and the role of communication management.

Report 127

Report Communications Big Data Survey 127

Onclusive

JUNE 24, 2020

We will continue that discussion with three more strategies that we’ve seen modern communicators use. Seek internal experts. Your internal staff are the true experts on your company and your offerings, so don’t hesitate to recruit them to create material. Measure and improve. Owned media strategies are no exception.

Strategy 418

Strategy Media Advertising Advertising 418

Onclusive

FEBRUARY 28, 2022

PR measurement is one of the most important elements of a solid communications strategy in 2022. Supporting PR decisions with data is no longer a luxury, but an expectation from the C-suite. Measuring helps you define, track and prove the success of communications. Create a plan with the end in mind. What keeps them up at night?

Measurement 368

Measurement Guidelines Data Education 368

PRSay

APRIL 3, 2019

According to USC Annenberg’s 2019 Global Communication Report , PR practitioners see pros and cons to innovations in communication technology. For Fred Cook, director of the USC Center for Public Relations, the onus falls on communicators to keep citizens informed about what’s factual and what isn’t.

Study 130

Study Communications Technology Analytics 130

Sword and the Script

OCTOBER 3, 2023

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? The company believes its history of analyzing content will enable it to surface the best reporters for a story by analyzing data. PR tech mentions Video makers.

Analysis 151

Analysis Tools Software SMB 151

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2020

AI and machine learning might be the crowd favorite for most disruptive technologies in 2020. From data management to document storage, the outlook is strong with a high chance of growth for cloud tech in the coming months. Having centralized data has its benefits. They also offer lots of opportunity for tech PR teams.

Trends 182

Trends Privacy Technology Data 182

ImPRessions - Crenshaw Communications

MARCH 20, 2024

Gareth Cunningham, director of SEO at Mod Op – our parent company – and his team develop SEO strategies that take into account three pillars: technology, content and authority. Technology – For a website to be successful in terms of SEO, it needs to be search-engine-friendly and technically sound.

SEO 203

SEO Engineering Google Examples 203

The Hoffman Agency

FEBRUARY 8, 2024

Copyright : [link] , Christopher Burns (@christopher__burns) As the landscape continues to evolve and new trends and technologies redefine industry standards, we invite you to join us as we explore the frontiers of the marketing and communications world in 2024. The profitable difference of female managers is also often underestimated.

B2C 73

B2C B2B Agency Trends 73

Onclusive

MARCH 29, 2022

The more media coverage can be captured through media monitoring, the more data you will have at your fingertips for measurement and insights. What are their international and global capabilities? How can they help you measure the business impact of communications?

Measurement 195

Measurement How To Analysis Data 195

ImPRessions - Crenshaw Communications

JULY 20, 2020

Share relevant and timely data. Just as with targeted advertising, data is the holy grail of ad tech PR. Reporters love data and prospective clients are won by seeing interesting data pulls in the trade and business press. The post How To Stand Out In Ad Tech PR appeared first on Crenshaw Communications.

How To 241

How To Advertising Advertising Data 241

ImPRessions - Crenshaw Communications

JULY 14, 2020

With news cycles changing moment to moment, the savvy use of simple technology tools by PR professionals has never been more important. But with many services available and tech evolving rapidly, picking the right software can help boost strategic communications for a brand. UberConference.

Tools 295

Tools Software Survey Meeting 295

PRSay

OCTOBER 2, 2017

10 at PRSA’s 2017 International Conference in Boston. That’s one of the reasons why the art of PR now requires the science of data. Data can also help communicators tell better stories. Why Data Is Required for Storytelling. That’s where data comes in. How to Use Data to Tell Better Stories .

Data 145

Data How To Storytelling Analytics 145

5W PR

JANUARY 2, 2020

While corporations have always been legal entities in their own right, new communication technologies have forced a change in the way companies communicate. In many ways, that change is to the benefit of said companies, as it allows them to provide timely information, making them active members of the community.

Corporate 120

Corporate Communications Consumer Community 120

Sword and the Script

MARCH 22, 2022

Along with influence, 72% of communications leaders also say their teams are larger than a year ago, however, staff resignation rate is alarming – analysts point to a lack of flex work options. According to Gartner, 83% of communications leaders surveyed say their influence among the c-suite has grown.

Survey 96

Survey Communications Employee Technology 96