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Best Brand Moves During The COVID-19 Pandemic

ImPRessions - Crenshaw Communications

Hotels open their doors. My personal favorite move from an organization during this crisis is from the hotel industry. The effort is called “Hotels for Hope” and is quite a meaningful step in keeping health care workers and their families safe. They’ve even delivered 100 pies to my local hospital in NJ earlier this month!

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Muddling through the COVID-19 crisis: celebrating human spirit and ingenuity

Stephen Waddington

I’m muddling through the COVID-19 crisis, just like you, but I am starting to think about what might come next. Is it possible to have a good crisis? Leadership: politics, BBC and NHS Political leaders around the world, the UK included, have had to shift from campaigning to managing the crisis.

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Setting the right earned media objectives for your brand

Onclusive

The technology to measure the business impact of communications on a company’s bottom line is now readily available, providing communicators with ample opportunities to develop data-driven PR strategies. Overall, 78% of PR pros measure their communications effectiveness.*

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Using Social Amidst a Crisis: Q&A With Scott Peacock & K.C. Brown

Cision

Social media can quickly turn local events into breaking national news which means every season is crisis season. They turned to their crisis communication plan and Cision Global Insights At the recent “ Prepare for Crises Lurking Beneath Your Brand ,” Scott Peacock and Cision’s K.C. Here, Scott and K.C.

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Real Life Crisis Plans

HMA Public Relations

Read more about the crisis efforts of the hotel he was staying in. The post Real Life Crisis Plans appeared first on HMA Public Relations. During a recent trip to Santiago, Chile for semi-annual PRGN meetings, Scott found himself in the middle of a state of emergency.

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Encouragement to Start the Rewarding APR Journey

PRSay

As PR professionals know, the Accreditation in Public Relations (APR) is our profession’s gold standard for recognizing communicators who have demonstrated the “drive, professionalism and principles” that set them apart from colleagues and position them as a leader and mentor in a competitive PR field. She was never “winging it.”

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How to Prepare a PR Crisis Plan

Prohibition

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? What is a PR Crisis Plan?

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