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Setting the right earned media objectives for your brand

Onclusive

The technology to measure the business impact of communications on a company’s bottom line is now readily available, providing communicators with ample opportunities to develop data-driven PR strategies. Overall, 78% of PR pros measure their communications effectiveness.*

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Using Social Amidst a Crisis: Q&A With Scott Peacock & K.C. Brown

Cision

Social media can quickly turn local events into breaking national news which means every season is crisis season. They turned to their crisis communication plan and Cision Global Insights At the recent “ Prepare for Crises Lurking Beneath Your Brand ,” Scott Peacock and Cision’s K.C. Here, Scott and K.C.

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Encouragement to Start the Rewarding APR Journey

PRSay

As PR professionals know, the Accreditation in Public Relations (APR) is our profession’s gold standard for recognizing communicators who have demonstrated the “drive, professionalism and principles” that set them apart from colleagues and position them as a leader and mentor in a competitive PR field. She was never “winging it.”

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Weekly Roundup of Awesome Links: Week of August 4, 2014

Melissa Agnes

Below you’ll find our roundup of some really great articles that we’ve come across this week, as well as a roundup of what was published to The Crisis Intelligence Blog and Podcast this week. From The Crisis Intelligence Blog. Hotel Fines Newlyweds $500 For Negative Reviews – What Were They Thinking?

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How to Prepare a PR Crisis Plan

Prohibition

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? What is a PR Crisis Plan?

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How The UAE and Saudi Arabia Are Doing Great Things on Social Media

Melissa Agnes

These women were vocal, expressive, so intelligent and eager to make a difference within their organization – to make it stronger and to further open the lines of two-way communication between their organization and their audiences. I loved the title of the Hotel Al Qasr’s concierge reception. I’ll keep you posted!

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Real Life Crisis Plans

HMA Public Relations

Read more about the crisis efforts of the hotel he was staying in. The post Real Life Crisis Plans appeared first on HMA Public Relations. During a recent trip to Santiago, Chile for semi-annual PRGN meetings, Scott found himself in the middle of a state of emergency.

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