Onclusive

AUGUST 9, 2021

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

JANUARY 16, 2019

Marketing and Communications are converging as PR has evolved radically over the last decade. Data science and digital media are transforming the way companies tell stories and how they measure success. Here are five key takeaways from the conference to kick off your 2019 communications and marketing strategy: 1.

Conference 225

Conference Storytelling Data Measurement 225

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan. We need to be able to use social media platforms to reach and engage curated audiences, as well as measure the success of our campaigns. A strong understanding of digital and social media platforms is a must.

Analytics 170

Analytics Tools Social Media Trends 170

Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. The resurgence of internal communications Internal communications is one of the hottest areas of contemporary PR. They lie at the heart of inspiring conversations and storytelling.

Storytelling 78

Storytelling Internal International Social Media 78

ImPRessions - Crenshaw Communications

MAY 1, 2019

.” But most PR agencies have become more sophisticated about goal-setting and measurement. Think “increase awareness among prospective customers by 20%” and make sure there’s a mechanism to measure it. But the best campaigns are fueled by creativity, yet informed by research. Insufficient research.

How To 257

How To Interviews Measurement Storytelling 257

Landis PR

OCTOBER 25, 2021

Healthcare communications changed along with it, but no one could have predicted at the start of COVID that we’d be struggling with this continuing crisis today. How do we navigate ongoing changes in healthcare communications? It’s vital to get comfortable in a new mindset that measures metrics all along vs. “at the end of the program.”

Healthcare 98

Healthcare Communications Measurement Resources 98

Cision

OCTOBER 21, 2015

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. Measure Your Niche’s Density.

Storytelling 120

Storytelling Case Study Crisis Viral 120

ImPRessions - Crenshaw Communications

APRIL 15, 2021

While these are all excellent measures of a solution’s effectiveness, judges tend to value metrics like ROI and ROAS (return on ad spend) the most. Poor storytelling will make an entry dead on arrival. Get creative with solutions. The post Tips For Killer PR Case Studies appeared first on Crenshaw Communications.

Case Study 298

Case Study Study B2B Technology 298

Onclusive

MARCH 8, 2018

Last week, AirPR hosted the webinar “How AI Will Be a PR Pro’s Dream Come True” with industry leaders Wendy Marx, President of Marx Communications, Sharam Fouladgar-Mercer, CEO of AirPR Software, and Heidi Sullivan, President of HKSully Consulting. Taking the crisis out of crisis communications. Quantify the buzz.

Case Study 170

Case Study Engineering Measurement Big Data 170

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

No measure of success. In the current environment, there’s a world of data available to help inform program strategy and measure success. A PR team must set forth a specific set of metrics from placements, to leads generated , to social mentions for any and all PR initiatives — and allocate budget for such measurement.

SEO 178

SEO Storytelling Product Launch Measurement 178

Waxing UnLyrical

NOVEMBER 20, 2018

Marketing and Communications are converging as PR is poised to evolve radically over the next decade. Data science and digital media are transforming the way companies tell stories and how they can measure success. Communication tactics can be tied to revenue or sales funnel activities that impact the bottom line.

Measurement 56

Measurement Storytelling Data Technology 56

Onclusive

MARCH 6, 2019

We have all been on the front lines of the convergence of marketing and communications, but the transformation has not been without challenges: cultural challenges, organizational design challenges and measurement challenges. Jennifer Bowcock, VP, Global Communications, Dolby. I’m sure we’ve all encountered that. “I

Banking 199

Banking Marketing Measurement Leadership 199

ImPRessions - Crenshaw Communications

MAY 8, 2019

We use data analytics to inform our campaigns and to measure campaign outcomes like message delivery or perception change. But the real opportunity for PR and marketers may be voice storytelling. The post Smart Speakers Offer A Clear Opportunity For PR appeared first on Crenshaw Communications. It already has, of course.

Google 186

Google Technology Course Creativity 186

Konnect Agency

OCTOBER 25, 2023

At Konnect Agency, our experts have identified some common pitfalls we’ve seen in Public Relations, Social Media and influencer, Creative, and Paid marketing…and our tips on how to avoid them. Creative Neglecting Creative Consistency: Inconsistency in branding and messaging can confuse your audience.

Marketing 52

Marketing Pitching Creativity Storytelling 52

PRSay

OCTOBER 12, 2018

The theme: “Communications Convergence” covered a range of topics including conflicts, creativity and client relationships. Crunching numbers (data and measurement) was a hot topic as well. On creativity: “Recognize the importance of marketing partnerships. What’s on the mind of PR professionals these days?

Conference 109

Conference Internal International Storytelling 109

Waxing UnLyrical

MAY 15, 2018

Corporate communications and PR can be a lonely business of sorts. As communicators, we are sometimes holed up in self-imposed exile creating content for others to deliver on ever-shrinking budgets. The idea of doing less with more is not uncommon to communicators. Guest Post by Scott Kaminski. Or are we? Let’s hit it.

Survey 74

Survey Industry Communications Corporate 74

Deirdre Breakenridge

JANUARY 25, 2018

PR professionals are known for their strong writing skills and creative storytelling. There’s a lot to learn when it comes to content, from strategy and creation best practices to the publishing tools and the content measurement. On Thursday, February 15, 2018, at 12:00 p.m. Is PR Right for me? ” About Spin Sucks.

Twitter 157

Twitter Storytelling Community Writing 157

Burrelles Fresh Ideas

FEBRUARY 27, 2024

This post is part of our monthly roundup series, where we identify hot topics that PR pros and communicators should be aware of, along with our own takes on them. It showcased the unparalleled ability of brands to captivate audiences through a fusion of entertainment, creativity, and strategic promotion.

Sports 85

Sports Television Advertising Advertising 85

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Check out ones like this for fixing your influencer marketing or this post on advances in PR measurement. Pop Culture/Creativity Blogs. Authentic Storytelling Project.

Blogging 170

Blogging Writing Creativity Storytelling 170

wiredPRworks

SEPTEMBER 30, 2020

The Social Selling Secrets Masterclass was created for anyone who wants to be more creative, persuasive, and influential. In this engaging and immersive experience, you’ll discover routes to social media success: strategic maps, memorable moment,s and relevant ROI measures. Inventory: mine and develop a creative archive.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Brad Marley , Chief Storyteller, Yelram Media . Grace Platon , Communications Strategist, Communicate Grace , LLC . PR grows more in demand. Data-driven PR.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Barokas

DECEMBER 5, 2019

Of course things have changed a lot—in the communications business we can point to countless differences between today and the turn of the century. Fundamentals like creative collaboration, grassroots ideas, great storytelling, smart planning, are as important today as they have ever been. How do you measure success?

Strategy 78

Strategy Media Storytelling Pinterest 78

Cision

SEPTEMBER 14, 2015

While much of her talk focused on the rights of women around the world and the staggering statistics of inequality, the message to the marketing industry was clear – data is important because it goes beyond measuring progress; it can inspire change as well. Images: A Squared Photography , Southbank Centre ( Creative Commons ).

Data 120

Data Case Study Storytelling Conference 120

Cision

OCTOBER 16, 2017

The podcast will be published each month and feature topics about issues in earned media communications today along with knowledgeable experts. Each month we’ll hear from c-suite level communicators and marketers as they discuss challenges and opportunities facing companies in an ever-changing business climate.

Media 202

Media Storytelling Technology Data 202

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 192

Writing Communications Marketing B2B 192

Contently - Strategy

JULY 22, 2021

Communication about safety protocols and points flexibility was crucial, but the brand’s marketing team also knew that their audience wanted more than memos. Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing. But then Marriott had to figure out next steps.

Travel 58

Travel Hotels Storytelling Content Marketing 58

Deirdre Breakenridge

NOVEMBER 23, 2016

If you’re in PR and communications, here are five quick and easy ways to show your colleagues, peers and industry professionals that you’re thankful. She was asking me about different careers in PR … what type of PR would suit her best and whether she should pursue agency or in-house communications work.

Skype 150

Skype Industry Storytelling Interviews 150

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Creativity Unbound. Search Engine Land. DigitalMarketer.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Sword and the Script

DECEMBER 4, 2018

Read more: How Creative, Agile and Metrics can Sing in Marketing Harmony. Read more: How Creative, Agile and Metrics can Sing in Marketing Harmony. A survey of communications professionals found more than half (51%) said media relations is getting harder. 13) Storytelling the hottest trend in PR in 2018. Talk to Us !

Survey 104

Survey Marketing B2B Content Marketing 104

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. When communications is too tied to marketing, it is more difficult to keep a pulse on the broader business,” wrote Tammy L. click image for higher resolution).

Employee 148

Employee Print Writing Survey 148

Waxing UnLyrical

JUNE 5, 2018

Pre-release #measurement research will give you an understanding of your position in the industry landscape, plus what matters most to your audiences. – Digital and visual storytelling. – Measurement & analytics. Even if your management team is not interested in #measurement at this time, do it!

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

5W PR

MARCH 16, 2019

When you think of successful set of skills required for a career, the first things that come to mind are research, writing, visual storytelling and analytics. Unlike hard skills, soft skills are intangible and difficult to measure. There are times when you need to be creative to come up with solutions to different challenges.

Pitching 68

Pitching Storytelling Analytics Writing 68

Sword and the Script

JANUARY 14, 2020

She’s a former colleague and friend and currently heads communications for the Auto Care Association. She talks about key issues she helps her organization communication, transitioning from a corporate role to work with an association and how she deals with the challenges we all face in PR and comms – like proving value.

Marketing 79

Marketing Data Wireless Industry 79

wiredPRworks

MAY 23, 2022

Talk about your LinkedIn networking experiences on your blog and in your marketing communications and make your LinkedIn site [www.linkedin.com/in/yourname] as prominent as your home page URL in all communications. I only changed a few words here and there. Fifteen years later, the solid foundation advice still works.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Cision

JUNE 9, 2016

Your brand needs to do more than just communicate if you want to connect with your audience. In this interview, Madhuri discusses the importance of building trust with your audience, why less is more for content and how to improve your communication by listening. What was it like to establish WE Communications’ presence in India?

Training 0

Training Leadership Brand Branding 0

Presspage

APRIL 11, 2019

A PR strategy is used to help your business organize its public relations (or media relations) activities and make strategic decisions about the best way to communicate with its target audience. Ultimately, a PR strategy is created through storytelling. Get creative. What is a PR Strategy? So, how do you create a strategy?

Strategy 76

Strategy eBook Consumer Fashion 76

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62