Sword and the Script

SEPTEMBER 1, 2020

In my assessment, SocialChorus is an interesting internal communications platform – in a time when employee communications is more important than ever. The company helps leaders and communicators create, publish and distribute text and multimedia messages to an internal team.

Internal 147

Internal International Tools Software 147

Waxing UnLyrical

MAY 3, 2018

Inspiring communications focuses people on the real value in your products or services. Like the classic example of the three masons , it is important to help employees to remember why what they are doing matters to people every day. Guest Post by John Friedman. The same holds true for personal careers.

Communications 68

Communications Healthcare Enterprise Leadership 68

ImPRessions - Crenshaw Communications

MAY 22, 2017

Looking to buy enterprise software? A successful narrative doesn’t have to be about a Bezos or a Branson, but it does usually need to involve people – customer testimonials, community impact, employee motivation. The post 6 Ways To Use PR To Build Brand Marketing appeared first on Crenshaw Communications.

Brand 185

Brand Branding Marketing Wireless 185

Sword and the Script

AUGUST 30, 2022

The corporate reputation sector saw some consolidation this week, as Signal AI, which bills itself as a global external intelligence company, acquired KELP Inc., I couldn’t find any financial data on the deal but in a separate piece for Media Post Laurie Sullivan writes that Kelp has 10 employees and “Signal AI has about 220 employees.”

Publicity 85

Publicity Survey Enterprise Pitching 85

Sword and the Script

JUNE 30, 2020

That speaks to the well-rounded nature and problem-solving capabilities of the professional communicator. While a problem solver can be productive in almost any organizational structure, communicators often find themselves reporting up through marketing channels. >>> Looking for a B2B tech PR with expertise and execution?

Report 118

Report Publicity Survey B2B 118

Cision

MAY 18, 2016

Sonja Warner, vice president of global corporate communications at TransMedia Group, says only through planning and strategy will you reach your target audience effectively. You recently joined TransMedia Group as the vice president of global corporate communications. Has it improved global corporate communication?

Corporate 159

Corporate Groups Local Enterprise 159

Waxing UnLyrical

JULY 13, 2015

Like most things in life, communication starts in your own backyard. It’s impossible to communicate your brand’s value and mission to the general public without first communicating it well internally. So how can you gain cohesiveness in your organization through internal communications? ” 6.

Internal 40

Internal International Communications Employee 40

Communications Conversations

OCTOBER 31, 2019

followers and the other is the CEO of a much smaller, more nimble enterprise and has 378,000+ followers. It’s free or corporate jargon. She writes like a human being–not a robotic corporate executive. That’s what connects with employees and prospective employees. 61 comments. It feels authentic.

LinkedIn 94

LinkedIn Employee Creativity Enterprise 94

PR Job Coach

JANUARY 5, 2015

Public relations is essential to a functioning of society and its enterprises. PR practitioners also serve as strategic content developers and storytellers, helping their organizations formulate key messages that are resonant with the corporate culture and nature of the organization.

Publicity 100

Publicity Enterprise Government Storytelling 100

Wadds Inc.

AUGUST 14, 2023

A positive outlook and new found resilience underpins the UK and EU marketing communications marketplace, with acquisition opportunities for businesses offering strong propositions and sought-after capabilities. Mark Madsen is the founder of Madsen Advisory, which specialises in mergers and acquisitions of marketing communication agencies.

Agency 52

Agency Sports Public Affairs Creativity 52

PRSay

OCTOBER 5, 2016

Following the rancor around the ill-fated religious freedom law, the thought leaders slated to deliver keynotes are accomplished professionals with track records that support human rights, sustainability and corporate social responsibility (CSR).

Conference 111

Conference Nonprofit Hotels Internal 111

Sword and the Script

OCTOBER 5, 2021

I’ve come to view Onclusive as an enterprise-strength media monitoring solution. Now it’s announcing this: SocialChorus and Dynamic Signal have combined to create Firstup, a new company built to reimagine employee connection through transformative workforce communications.

Software 154

Software Tools Print Technology 154

PR 20/20

MAY 8, 2019

And I’ve presented 60+ keynotes and workshops on AI at industry conferences and corporate events around the world. The newsletter has an especially strong following with large enterprises—39% of subscribers work at companies with 500+ employees, and 19% of subscribers work at companies with 10,000+ employees. 7,500/month.

Agency 84

Agency Enterprise Technology Analytics 84

Sword and the Script

APRIL 30, 2019

2) SocialChorus adds new employee comms products. SocialChorus is an employee communications platform that announced several new products at its customer conference. These included a knowledge management-style enterprise search tool called “Assistant,” and “Channel Management.”. Learn more: press release , blog post.

Industry 86

Industry Media Technology Employee 86

Sword and the Script

JANUARY 14, 2020

She’s a former colleague and friend and currently heads communications for the Auto Care Association. She talks about key issues she helps her organization communication, transitioning from a corporate role to work with an association and how she deals with the challenges we all face in PR and comms – like proving value.

Marketing 79

Marketing Data Wireless Industry 79

Sword and the Script

OCTOBER 29, 2019

Agencies can manage the newsrooms for multiple clients with Prezly or corporate communications can opt for their own instance. Some communicators on Prezly even use this for internal communications. Prezly offers prospective customers three tiers of pricing : professional, expert and enterprise.

Pitching 63

Pitching Analytics Enterprise System 63

Maxim Behar

SEPTEMBER 27, 2022

Maxim: I often say that right now the whole world is a big mess, and from this mess we have to create something that can suit businesses, employees, pensioners, of course, students, and all people. The second is different communications. How has the situation in our country affected the business? So, pragmatism is one of the things.

Government 52

Government Tourism Ethics System 52

Cision

OCTOBER 16, 2017

The podcast will be published each month and feature topics about issues in earned media communications today along with knowledgeable experts. Each month we’ll hear from c-suite level communicators and marketers as they discuss challenges and opportunities facing companies in an ever-changing business climate.

Media 202

Media Storytelling Technology Data 202

Prohibition

AUGUST 4, 2021

You can’t afford to risk your reputation on the wrong communications strategy. Talent – brands with positive reputations attract better employees. Using enterprise-class insights tools and artificial intelligence, “Prohibition Insight” provides a solid strategic foundation. Competitor Analysis.

Reputation 62

Reputation Brand Branding SEO 62

PR 20/20

AUGUST 22, 2017

Human Resources is uneasy about adopting an employee social media policy. Inbound marketing requires a level of openness and transparency previously unheard of in the corporate world. Buy-in starts with the gatekeepers, of which there are many. For instance: Legal fears the company blog will violate copyright laws. It Risks Rejection.

Marketing 87

Marketing Resources Technology Internal 87

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. Any crisis communications team must be ready to respond at any hour to an escalating event, and that speed is vital.

Trends 199

Trends Corporate Employee Analysis 199

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. This] is the year of power to the people,” says Valerie Di Maria, principal of the communications and marketing firm. Here are three main takeaways from their report: 1.

Trends 151

Trends Communications Employee Enterprise 151

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Jon Amar , Director of PR and Communications, Matter Unlimited. “I see a few things. More show and less tell.

Marketing 189

Marketing Content Marketing Data Social Media 189

PRSay

JUNE 15, 2022

While June is generally celebrated as LGBTQ Pride Month across the United States, smart communicators know that celebrating and honoring Pride is a year-round activity. Indeed, we’ve entered a new era of expectations for corporate and organizational LGBTQ engagement. We’re a growing electorate, consumer base and employee bloc.

Policies 165

Policies Community Corporate Enterprise 165

Flack's Revenge

DECEMBER 11, 2019

Zander Steele – Director of Enterprise Sales at HyperScience , a company that transforms insurance document processing with machine learning. Selecting the POC team; and setting up the right communications process at the beginning. It’s a company that helps employers provide employees with student loan repayment programs.

Insurance 31

Insurance Insurance Financial Measurement 31

ImPRessions - Crenshaw Communications

JUNE 12, 2020

In the wake of George Floyd’s killing, corporate America is trying to walk the talk when it comes to matters of racial justice and equality. From startups to enterprise companies, tech just can’t seem to make measurable progress when it comes to greater black representation in senior management and on boards.

Technology 248

Technology Company Enterprise Community 248

Sword and the Script

JUNE 23, 2015

Thinking Differently about Employees and Content. Janet Fouts , who founded Tatu Digital Media , read this post – Scale Content Marketing: Employees are the Secret – and invited me to a Google Hangout to discuss it (She previously produced The Friday Hangout , a regular weekly show with Steve Farnsworth and Adam Helweh ).

Enterprise 60

Enterprise Content Marketing Engineering Marketing 60

Rock the Status Quo

FEBRUARY 9, 2015

Like fluffy yellow chicks marching in line after their mama, many companies are stuck in push marketing tactics of the past, favoring carefully crafted, conservative external messaging and expecting their executives to rigidly follow corporate directives when it comes to having (or not having) a digital voice. “It’s too risky!”

Corporate 100

Corporate Leadership Brand Branding 100

PR 20/20

MAY 12, 2016

Large enterprises commonly look for niche expertise in core digital disciplines such as content marketing, paid search, SEO, social media monitoring, and analytics to complement internal marketing teams. Communicate project statuses, campaign successes and setbacks, shifts in priorities, real-time opportunities, and more.

Agency 40

Agency Marketing Financial System 40

ImPRessions - Crenshaw Communications

APRIL 5, 2018

The stakes feel higher, and the race tougher, than at a more established enterprise. Here’s an exercise for a startup: take the brand name and corporate information out of your press release or media pitch. The post 6 Common PR Mistakes Made By Startups appeared first on Crenshaw Communications.

Pitching 174

Pitching Enterprise Exercises Agency 174

Cision

SEPTEMBER 30, 2015

When our employees stick to our social media principles we find that they are successful in building relationships with customers, growing their reach, improving engagement in social and providing business value to Dell.”. ― Focus your employees around a single strategy. Register today! John Yembrick, Head of Social Media at NASA. “We

Social Media 120

Social Media Report Media Training Training 120

PR Conversations

APRIL 1, 2015

“Until we relate one public relations measure to another…we will never be able to show causation from our communication programs.” Caroline Kealey , developer of the Results Map also calls for a comprehensive and coherent framework for assessing communication strategies. ” Fraser Likely. By Mary Jane Martin, MS, APR.

Conference 40

Conference Measurement Communications Employee 40

PR Conversations

APRIL 1, 2015

“Until we relate one public relations measure to another…we will never be able to show causation from our communication programs.” Caroline Kealey , developer of the Results Map also calls for a comprehensive and coherent framework for assessing communication strategies. ” Fraser Likely. By Mary Jane Martin, MS, APR.

Conference 40

Conference Measurement Communications Employee 40

Sword and the Script

NOVEMBER 9, 2021

Intrado was formerly known as West Corporation. In executing our mission of becoming the largest capital markets communication platform we have attracted over 2500 corporate issuers, along with numerous investment banks to our suite of products,” wrote Q4 Founder and CEO Darrell Heaps in a blog post. billion PR software market.

Software 93

Software Banking Technology Data 93

Cision

SEPTEMBER 30, 2015

While the concepts underlying corporate social responsibility (CSR) are hardly new , our current framework of understanding for CSR in the United States started roughly in the 1950s. Learn “How to Plan and Manage Crisis Communication in a Social World” today! Corporations are taking stands on polarizing issues.

Media Relations 120

Media Relations Trends Media Corporate 120

Mindful Marketing

MARCH 21, 2020

” Best Buy : “The first [goal] is to protect our customers, employees and their families. .” ” Best Buy : “The first [goal] is to protect our customers, employees and their families.

Viral 75

Viral Marketing Retail Transportation 75

PRSay

AUGUST 14, 2019

As corporate vice president of communications at Microsoft , Frank X. If you’re going to be successful in reaching 130,000 employees, then you have to be consistent [with your messaging] and have the patience to stick with it,” he says. How did your time in the Marine Corps prepare you for agency and corporate life?

Internal 67

Internal International Conference Public Affairs 67