Critical Mention

JULY 2, 2020

Many businesses and organizations are progressively integrating their public relations practices with their marketing strategies. Though public relations and marketing have many differences, they both are heavily reliant on expressing effective brand communication. Improves Content Strategy. Further Engages Audiences .

Marketing 89

Marketing eBook Pitching Radio 89

Critical Mention

NOVEMBER 7, 2019

Englander Knabe & Allen (EKA) is a strategic communications firm in Southern California that specializes in assisting organizations with reputation issues, media strategy and implementation. “Reputation management and crisis communications is something our firm is continually engaged in. Who is EKA? ” Until next time!

Communications 81

Communications Crisis Communications Media Crisis 81

Critical Mention

SEPTEMBER 19, 2019

Who is Jelly Marketing? Jelly Digital Marketing & PR is a one-stop-shop online marketing agency in Fort Langley, British Columbia. Our proactive approach to digital marketing allows us to provide comprehensive amplification for the brand’s we partner with. How does Jelly Marketing use the Critical Mention platform?

Agency 79

Agency Marketing Media SEO 79

Critical Mention

SEPTEMBER 13, 2019

In this post, we provide organizations with our top digital marketing tips that will help elevate your business marketing strategy. With that said, we recommend you analyze how you best communicate with current customers and translate that tone into your digital copy. SEO plays a big part in today’s digital media marketing.

Marketing 92

Marketing SEO Radio Video 92

Critical Mention

MARCH 17, 2022

Influencer marketing is increasingly prevalent in marketing strategies across the globe now that social networks like Instagram and Twitter continue to rise in popularity. The key to influencer marketing is to find influencers that align with your brand and its message. Senior Marketing Manager, Critical Mention.

Social Media 144

Social Media Media SEO Instagram 144

Shift Communications

MARCH 28, 2018

Whether you’re a sports fan or not, it was pretty hard to escape the fact that Super Bowl 52 just happened. But for non-sports fans like me, the first Sunday in February is less about who hit a perfect slam dunk (I’m being facetious), and more about the ads. Nostalgia is not a new trick in our marketing toolbox. Here it goes!

Marketing 68

Marketing Sports Blogging Writing 68

Cision

JANUARY 21, 2016

Brand journalism is no different than content marketing. It’s just hard to tell the difference at times because some communicators try to differentiate between the two by their outputs. The difference between brand journalism and content marketing isn’t to be found in outputs. Why should you care about the tactic?

Journalism 120

Journalism Brand Branding Content Marketing 120

Critical Mention

FEBRUARY 25, 2022

Revenue generation tactics needed adjusting and marketing strategies have been shifted to improve messaging to their audiences in a time when digital communications and influencer marketing are more important than ever before. Senior Marketing Manager, Critical Mention. SCHEDULE A DEMO. Priscilla Osorio.

Brand 126

Brand Branding Storytelling Analytics 126

Critical Mention

OCTOBER 9, 2019

Note that different social media sites have distinct audiences: Facebook - a social network where a broad range of people, businesses and group communicate . Instagram - visually centered social media content that should capture people’s attention very quickly. Priscilla is the marketing coordinator for Critical Mention.

Social Media 75

Social Media Marketing Media Instagram 75

Critical Mention

FEBRUARY 4, 2020

There are lots of useful public relations and communication news sources one can benefit from across the internet. From tweets to blogs, many PR organizations publish great PR content. Utilize their News section to get your latest PR and communications insight. BIGfish Communications. Share Tweet Share. Weber Shandwick.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Critical Mention

OCTOBER 3, 2019

Whether or not you’re new to the marketing scene, mastering the art of email marketing is an excellent way to generate ROI, feature your organization’s products and build brand exposure. Segmentation is a wonderful marketing technique that’ll help you organize and personalize your emails. Practice Email Segmentation.

Marketing 68

Marketing Training Groups Radio 68

Critical Mention

DECEMBER 20, 2019

PR and marketing professionals have the opportunity to expand their organization’s brand reach by leveraging earned media coverage. Earned media is significant for businesses because it is unpaid content that is published by journalists, influencers, reviewers and organizations who have valuable thoughts and opinions about your brand.

How To 103

How To Brand Branding Media 103

Critical Mention

MAY 7, 2020

COVID-19 has altered the way we all communicate with one another for the time being. . People have shifted to social media communication on sites like Twitter and Facebook. People have shifted to social media communication on sites like Twitter and Facebook. Priscilla is the marketing coordinator for Critical Mention.

Media 113

Media Radio Television Sports 113

Critical Mention

DECEMBER 10, 2021

Location and Designated Market Area (DMA) data in the Critical Mention Media Contact Database is now powered by Google. Senior Marketing Manager, Critical Mention. Priscilla is the marketing coordinator for Critical Mention. This addition to the platform allows users to add podcast audience and publicity values to reports.

Radio 116

Radio Instagram Analytics Mobile 116

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

If the content is good enough, people are willing to stick along for the ride. One of the year’s very best pop culture pieces can be found on Bill Simmons’ new website The Ringer , which often publishes long-form pieces about sports, pop culture and politics. Content will be automated. We have mixed feelings about this one.

Trends 120

Trends Mobile Video Film 120

Critical Mention

FEBRUARY 18, 2021

Priscilla is the marketing manager for Critical Mention. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. During her leisure time, she loves to watch her favorite sports teams and explore new restaurants with friends and family. SCHEDULE A DEMO.

Media 113

Media Comparison Radio Sports 113

Burrelles Fresh Ideas

JANUARY 30, 2024

This post is the first of our new monthly roundup series, where once a month, we’ll identify hot topics that PR pros and communicators should be aware of, along with our own takes on them. Our take: Top-notch communications and PR professionals know that now is always the best time to prepare for a crisis — before it happens.

Ethics 97

Ethics Crisis Transportation Airlines 97

Critical Mention

OCTOBER 29, 2018

Over the years, sports fans have seen many athletes who have garnered intense media coverage and created their own personal brands. From Babe Ruth to Muhammad Ali, to Michael Jordan to Tiger Woods, every generation produces one or two almost mythical figures that transcend sports and make an impact on the larger culture.

Sports 117

Sports Film Television Transportation 117

Critical Mention

NOVEMBER 5, 2019

PR pros and marketers should take advantage of their organization’s social media interactions. Once you get into the rhythm of communicating with your audience, they’ll start to grasp your brand’s voice. Therefore, a good way to get started is by addressing frequently asked questions in your social media marketing practices.

Social Media 105

Social Media Media Customer Service Radio 105

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. When communications is too tied to marketing, it is more difficult to keep a pulse on the broader business,” wrote Tammy L. click image for higher resolution).

Employee 150

Employee Print Writing Survey 150

Cision

AUGUST 22, 2016

One of the biggest developments for content marketing may have been hidden in plain sight for the last year. From a communications and marketing perspective, it’s important to understand what AMP is, how it works and how you can implement it in your content marketing.

Mobile 96

Mobile SEO Web Google 96

Critical Mention

OCTOBER 29, 2019

Professionals in this field should make it a priority to hone important skills and capitalize on establishing their brand with the best communication strategies. For example, organizations communicating with television coverage audiences should take a different approach than they would on social media. American Marketing Association.

Radio 92

Radio Television Social Media Sports 92

Landis PR

JUNE 27, 2022

I then moved in-house and spent several decades at major cultural institutions on both coasts in roles that spanned the full MarComm spectrum – advertising, content marketing, special events, audience development, sales collateral, B2B lead generation, etc. You name it, and I’ve probably done it! Love being part of a team!

Healthcare 52

Healthcare Exercises Pitching Sports 52

Critical Mention

DECEMBER 9, 2019

Priscilla is the marketing coordinator for Critical Mention. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. During her leisure time, she loves to watch her favorite sports teams and explore new restaurants with friends and family. SCHEDULE A DEMO.

Analytics 91

Analytics Radio Sports Analysis 91

Critical Mention

MARCH 16, 2020

Fresh off of a FIFA Women’s World Cup win as well as a SheBelieves Cup win, Kelley O’Hara’s brand presence is at an all time high, and her social media posts and tweets show partnerships with top sports-related companies. Priscilla is the marketing coordinator for Critical Mention. SCHEDULE A DEMO. Priscilla Osorio.

Brand 87

Brand Branding Instagram YouTube 87

Critical Mention

DECEMBER 13, 2019

Many communications strategies can lead to business success. Online news tracking is a strategic tool that can help you uncover your coverage and subsequently develop your business communication strategies by taking feedback and turning those mentions into opportunities. Priscilla is the marketing coordinator for Critical Mention.

Analysis 105

Analysis Comparison Reputation Radio 105

PR 20/20

JULY 24, 2019

As marketers, we’re obsessed with trends and technologies that make us more efficient, drive better campaign results and simplify performance reporting. The majority of marketers wear multiple hats—juggling strategy, implementation and performance (among the nitty gritty details between each stage)—for our companies or clients.

Marketing 59

Marketing Data Technology Analytics 59

Critical Mention

SEPTEMBER 27, 2019

However, face-to-face networking can open the door to opportunities like business collaborations and affiliate marketing. Priscilla is the marketing coordinator for Critical Mention. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. SCHEDULE A DEMO.

Brand 100

Brand Branding Advertising Advertising 100

Critical Mention

NOVEMBER 22, 2019

PR and marketing pros can choose to take many directions when deciding how to best promote their brand. Earned Media is publically gained content that is written about you or your brand without paid promotion or advertising. It can also be seen as word-of-mouth marketing or free advertising. Share Tweet Share. SCHEDULE A DEMO.

Radio 104

Radio Media Newspapers Sports 104

Critical Mention

AUGUST 22, 2019

Nowadays, video content generation is booming more than ever before, due to its rise within the digital marketing world. Maneuvering the challenges that come within digital marketing can be tough at first. However, we’ve put together some key indicators that point to why it’s time for you to hop on the video marketing train.

Video 95

Video SEO Engineering Radio 95

Critical Mention

DECEMBER 3, 2019

Paying multiple paywall subscriptions can be tedious in the sense that users have to log into each individual one when searching for specific content. But until recently PR and communications professionals had no choice but to periodically log into each account and do their own or risk missing important mentions. SCHEDULE A DEMO.

How To 90

How To Journalism Radio Newspapers 90

Critical Mention

OCTOBER 16, 2019

Media monitoring helps PR and marketing pros track buzzworthy content and help build their brand through specific keyword searches. Being able to learn what your audience is attracted to gives you the ability to generate engaging content that is tailored to your readers and followers. Lack of Sentiment Analysis for Earned Media.

Media 80

Media Analysis Radio Sports 80

Prohibition

NOVEMBER 10, 2021

Nike football has always aimed to inspire youth, not just in football but across many sports. Showing the players in the products is powerful influencer marketing, as it would encourage and inspire young people to purchase the products that their idols and inspirations are wearing. Sainsbury’s Christmas Ad – 1914. GoPro – Hero 6 .

Video 62

Video Sports Film Employee 62

Critical Mention

NOVEMBER 13, 2019

Considering those annual changes, it’s important to prepare for the PR and communication changes that come with the holiday season. Much of today’s communication happens on social media. Therefore, you should rely on a social tracking tool that offers real-time global access to premium social media content and sentiment analysis.

Publicity 74

Publicity Employee Analysis Radio 74

Critical Mention

NOVEMBER 18, 2019

Earned Media provides an abundance of PR and marketing advantages to many businesses, organizations and individuals. Keeping track of your mentions is a great way to see what PR and marketing efforts evoke positive responses. Priscilla is the marketing coordinator for Critical Mention. Share Tweet Share. SCHEDULE A DEMO.

Viral 70

Viral Radio Media Sports 70

Beyond PR

JULY 29, 2016

Seasonal events have long been used by retail marketers to create buzz and reach new customers. Nordstrom did just that with an eye-catching and engaging marketing campaign promoting their annual Anniversary Sale. Influencer Marketing. Advocacy and influencer marketing can take your brand to the next level.

Marketing 40

Marketing Retail Instagram Social Media 40

Critical Mention

SEPTEMBER 3, 2019

As the importance of earned media continues to grow, PR pros and marketers are seeking alternative ways to drive brand awareness without spending on advertising and then access all of their mentions across the web. Priscilla is the marketing coordinator for Critical Mention. SCHEDULE A DEMO. Priscilla Osorio.

Strategy 75

Strategy Media Analytics Radio 75