article thumbnail

How to Build Consumer Relationships that Span Economic Uncertainties

5W PR

Economic uncertainties from the past still affect consumers’ spending habits and their loyalty to brands. During economic downturns, consumers become wary, seeking brands they can confide in, brands they believe in. Consumers seek brands that offer solutions, not just products. That’s where authenticity reigns supreme.

article thumbnail

PESTLE analysis: a new tool for your PR toolkit

Onclusive

This week, we’re doing a deep dive into what PESTLE includes, and why using it in your communications strategy can help you and your brand win. Here are some examples of political factors to monitor: Current legislature Tax policies Fiscal policy Trade restrictions Corruption. What is PESTLE analysis? Economic factors.

Analysis 370
article thumbnail

Gaps Persist Between Consumer Expectations, Company Actions, Study Finds

PRSay

The security and privacy of their personal data are top concerns for consumers, says a new study from FleishmanHillard. FleishmanHillard’s “2021 Authenticity Gap” study (PDF here ) examines the actions that brands must take to meet consumer expectations.

Study 105
article thumbnail

Addressing The “Scaries” In Ad Tech

ImPRessions - Crenshaw Communications

In reality the privacy regulations are well-intended and will protect consumers. How are you getting consent from consumers? You must be careful to not to BS reporters about privacy policies, they can smell it a mile away. The post Addressing The “Scaries” In Ad Tech appeared first on Crenshaw Communications.

Privacy 434
article thumbnail

World Communicators Want Your Questions

Landis PR

By Sean Dowdall Landis Communications is proud to be hosting the Public Relations Global Network’s (PRGN) international membership conference, representing more than 50 communications agencies from around the world in San Francisco from October 18 – 20. Below is a list of some of the topics we’ll be discussing.

article thumbnail

World Communicators Want Your Questions

Landis PR

By Sean Dowdall Landis Communications is proud to be hosting the Public Relations Global Network’s (PRGN) international membership conference, representing more than 50 communications agencies from around the world in San Francisco from October 18 – 20. Below is a list of some of the topics we’ll be discussing.

article thumbnail

DEI Language, Please: A New Step in Corporate and Marketing Communications

Shift Communications

At a time when companies — both B2C and B2B — are being held more accountable for their actions, policies and statements than ever before, it is imperative for us as communicators to be more mindful of the words we choose. It’s easier than you think to inadvertently say something with discriminatory undertones.