PR in High Definition

SEPTEMBER 28, 2023

While consumers are rightfully sceptical when it comes to trusting brands’ environmental claims, Patagonia demonstrates how brands can be active participants in the battle against climate change. Effectively communicating that the business has clear future environmental plans assures consumers that your company is in it for the long haul.

Policies 62

Policies Ethics Consumer Reputation 62

Ethical Voices

APRIL 22, 2024

I’m now the CEO of B2 Communications. Before starting B2 Communications, I’ve always been in the agency world. At B2 Communications, we focus almost exclusively on business-to-business communications. What is the most difficult ethical challenge you ever confronted? So a fun new change in my work world.

Report 91

Report How To Ethics Nonprofit 91

Burrelles Fresh Ideas

JUNE 6, 2023

To the average consumer, AI likely snuck up like a mysterious, unknown entity. But to the marketing and communications worlds, the reality is that it has been used in various forms for years, having started gaining momentum around 2015. As you can see, the use of artificial intelligence in marketing communications is extensive.

Communications 40

Communications Marketing Technology Data 40

Buchanan PR

APRIL 12, 2023

Environmental, social, and governance (ESG) is a framework that helps companies measure and assess their ethical impacts using detailed criteria to meet their sustainability goals. These two disciplines are becoming increasingly important to businesses, employees, and consumers.

Publicity 77

Publicity Meeting Policies Employee 77

PRSay

APRIL 27, 2016

As print communication has declined in favor of digital, publishers have had to look for new ways to support their organizations. And how does the publicist assure that the transaction is ethical when not controlling the final product? It’s no wonder consumers are confused and that PR practitioners can be confused, as well.

Advertising 90

Advertising Advertising Ethics Guidelines 90

Ethical Voices

MAY 6, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? It has a couple of component pieces.

Ethics 52

Ethics Training Financial Survey 52

Ethical Voices

APRIL 17, 2023

Joining me on this week’s episode of EthicalVoices is Roger Bolton , the president of Page , the premier global professional association for senior corporate communications executives. He discusses a number of important ethics issues, including: It’s great to be with you, Mark. Thank you so much for the opportunity.

Enterprise 69

Enterprise Ethics Engineering Technology 69

PR in High Definition

AUGUST 24, 2020

Not only is Twitter’s hateful speech policy in line with the official hateful incidents criteria, but the decision is also legally sound. According to Section 230 of the Communications Decency Act, legal immunity is granted to online platforms protecting them from liability for their users’ posts. In short, no.

Social Media 86

Social Media Media Television Ethics 86

Doctor Spin

JANUARY 16, 2024

Information asymmetry negatively impacts performance in goods settings and positively in services settings, while information sharing has stronger favourable effects in consumer markets and is weaker in relationships over 6 years old.” The organisation engages in two-way communication to persuade and establish power structures.

Wikipedia 52

Wikipedia Film Groups Journalism 52

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 198

Writing Communications Marketing B2B 198

Prohibition

MARCH 16, 2021

Since April 2020, we’ve been busy exploring what the impact of COVID – and the related national lockdowns – really mean for brands, and how this has impacted customer and consumer behaviour. These changes are symptomatic of broader consumer attitudes and relationships with brands. What does this mean for brands? Responsible influence.

Trends 62

Trends Social Media Consumer Video 62

Prohibition

MARCH 16, 2021

Since April 2020, we’ve been busy exploring what the impact of COVID – and the related national lockdowns – really mean for brands, and how this has impacted customer and consumer behaviour. These changes are symptomatic of broader consumer attitudes and relationships with brands. What does this mean for brands? Responsible influence.

Social Media 62

Social Media Trends Consumer Video 62

Mindful Marketing

JUNE 19, 2022

Students’ desires to text, check social media, and surf the web while in class have led many faculty members to begrudgingly prohibit technology in the classroom, but even with such policies in place, they still sometimes need to confront students who, like Ryan, feel they simply can't comply with the rules.

Comparison 65

Comparison Technology Google Engineering 65

Beyond PR

JULY 20, 2016

And as the use cases in our multichannel strategy guide show, a mix of media channels – determined by your content and the audiences you’re trying to reach – is key to achieving your communications goals. Know your standards: AP News Values and other codes of ethics. Learn them. Need some ideas?

Media Relations 40

Media Relations Media Local Healthcare 40

NewsWhip

JANUARY 11, 2024

Criticism is constant, especially with rising consumer expectations. Sustainability Consumers have a growing awareness of environmental issues. In fact, a recent study showed that 78 percent of US consumers say that a sustainable lifestyle is important to them. No business is safe from external reactions.

Brand 78

Brand Branding Agriculture Ethics 78

Where the Fishermen Ain't

JUNE 13, 2014

For me personally, this has been a topic of consuming interest. In short, I believe that public relations people who engage in ethical practice have a lot to contribute to the great public resource that is Wikipedia. It Takes Title and Authority Out of Your Communications Toolbox. Fortunately, my employer feels the same way.

Wikipedia 44

Wikipedia Agency Ethics Reddit 44

Prohibition

DECEMBER 13, 2021

This crisis plan should be based on a comprehensive business risk assessment and should be aligned with the business strategy and other company policies. After evaluating the situation, a decision must be made whether to engage in the next steps of crisis management: containment, control, and communication. Proactive crisis management.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Ethical Voices

AUGUST 21, 2023

I recently read how Cision created a code of ethics for AI development and I wanted to have him on to talk about it. Ant discusses a number of important issues, including: Cision’s AI ethics policy The ethics implications of the use of AI in public relations How much human agency do we require in public relations?

Agency 81

Agency Publicity Ethics Analysis 81

Contently - Strategy

APRIL 14, 2021

For consumers, this means those sneakers are less likely to stalk you around the internet just because you browsed Zappos one time. ” As a result of such concerns, consumers are disabling cookies, using ad-tracking and ad-blocking software, and complaining to regulators. .” For brands, however, it means a paradigm shift.

Privacy 124

Privacy Google Advertising Advertising 124

Stern + Associates

JANUARY 6, 2022

MIT marketing strategist Renee Richardson Gosline teaches leaders in every sector how to leverage AI to build authentic connections with a wide range of consumers. Navigating the Ethics of Artificial Intelligence. Communicating Your Brand to Diverse Audiences. Ayanna Howard. Desmond Upton Patton .

Leadership 62

Leadership Policies Engineering Technology 62

Mindful Marketing

FEBRUARY 14, 2021

That’s the question I set out to answer through research that began with a group of students in an Advertising Ethics class I was teaching. I presented those findings at the American Marketing Association’s Marketing & Public Policy Conference in Washington, D.C., Health Marketing Quarterly later published the study.

Pharmaceuticals 105

Pharmaceuticals Advertising Advertising Ethics 105

PR Conversations

FEBRUARY 5, 2015

Whether it is a field of scientific endeavour, a corporate communications challenge or an attempt to communicate the position of a government or government department, a diverse talent pool will eventually do a better job than a single demographic. Diversity key in communicating ideas.

Communications 40

Communications Conference Government Policies 40

PR Conversations

FEBRUARY 5, 2015

Whether it is a field of scientific endeavour, a corporate communications challenge or an attempt to communicate the position of a government or government department, a diverse talent pool will eventually do a better job than a single demographic. Diversity key in communicating ideas.

Communications 40

Communications Conference Government Policies 40

Flatiron Communications

AUGUST 22, 2017

The “fitness” category includes news reports on candidates’ policy positions, personal qualities, leadership abilities, ethical standards, and the like. Today’s media consumer has myriad choices for their news and information. Hopefully, we’ll see a majority of those sources consumed and driven by truth-telling.

Journalism 47

Journalism Policies Ethics Analysis 47

NewsWhip

FEBRUARY 26, 2021

That ethical dimension is a little bit more complicated than what we’re summarizing it here, but that’s essentially what it comes down to. So it has both the competence and the ethics implied in that question. NGOs also are seen as ethical, but they’re not seen as having the ability to get much done.

Brand 78

Brand Branding Media Government 78

Masters in Communications

FEBRUARY 12, 2022

It is not something often said about mass communication, but it is so integral to our lives - and always has been - that it is easy to take the dissemination of information and its associated methods and tools for granted. Mass communication aims to meet these needs. Main Topics Quick Links What is Mass Communication?

Ethics 52

Ethics Communications Print Television 52

PRSay

MARCH 4, 2021

With Section 230 of the Communications Decency Act in the news again , PRsay talked with Dr. Cayce Myers, APR , an attorney and graduate director of Virginia Tech School of Communication, about recent efforts to reform internet liability and what this means for PR professionals. What do communicators need to know now?

Communications 172

Communications Policies Advertising Advertising 172

Mindful Marketing

OCTOBER 31, 2020

.” Neither of these ads even mention the candidate they endorse; rather, their aim is to undermine the adversary—a strategy that contradicts the research of Sorin Patilinet , global consumer marketing insights director for Mars, Inc. As a result, one ends up on top as the ‘candidate of least compromise.’

Advertising 85

Advertising Advertising Ethics Government 85