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PESTLE analysis: a new tool for your PR toolkit

Onclusive

This week, we’re doing a deep dive into what PESTLE includes, and why using it in your communications strategy can help you and your brand win. Here are some examples of political factors to monitor: Current legislature Tax policies Fiscal policy Trade restrictions Corruption. What is PESTLE analysis? Economic factors.

Analysis 370
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When The Crisis PR Guy Is The Crisis

ImPRessions - Crenshaw Communications

That happened this week when the Campbell Soup Company found itself in hot water after a bizarre tweet from its own head of government affairs — an executive who ironically lists “crisis management” among his skills. The post When The Crisis PR Guy Is The Crisis appeared first on Crenshaw Communications.

Crisis 213
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The Role of The Social CEO in Your Crisis Communications

Melissa Agnes

Yet the 2014 Edelman Trust Barometer shows that consumer trust in executives (and government) is at an all-time low. In a crisis, you need your stakeholders to trust your spokesperson and, thus, your organization. Would this be beneficial to your organization in and out of a crisis? Think about it. Think about it.

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How to Turn Your Brand Crisis into PR Success with Ease

Cision

One negative comment can attract thousands of tweets and reactions, turning that single comment into a full-blown PR crisis. When a PR crisis hits, confusion, anxiety, and chaos can shake up your organization. In fact, you can turn a brand crisis into a PR success if you act fast swiftly. Address The Issue Clearly And Quickly.

Crisis 271
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10 Crisis Communication Tips Every Business Needs

Prohibition

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

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Healthcare Communication Strategies During Pandemic

5W PR

The coronavirus pandemic has presented a global crisis unlike any other that has been experienced in the past, affecting every industry on the globe. 4 internal communications strategies for healthcare PR. #1. Keep healthcare staff informed about COVID-19 policies. Keep healthcare staff informed about COVID-19 policies.

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The Importance of Social Media in Crisis Management

Prohibition

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?