Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. Most communicators say the volume of work has grown, but so too has the variety of work. Those who said communications work has “changed very significantly,” wrote: 1. Proven business value.

Communications 126

Communications Crisis Internal International 126

PRSay

JULY 10, 2023

To avoid inflicting lasting reputational damage, communicators need to quickly decide whether to react to divisive political events. Now is the time to consider your organization’s values, map where they align and misalign with those of stakeholders and then implement a political-communication strategy for your brand.

Brand 145

Brand Branding Nonprofit Government 145

Bianchi Biz Blog

FEBRUARY 1, 2024

We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. In this first blog post in the series, Judy Kuramata of Integrate Communications describes the business and communications environment in Tokyo, Japan and offers advice on navigating her home market.

Marketing 108

Marketing Newspapers Print Local 108

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Most of all, we’re a strategic resource for internal and external clients. It’s time-consuming, and time is the basis for our compensation in most cases. They surveyed 1500 members of a consumer panel and ran focus groups with a subset of them. We’ve embraced the PESO model of content.

SEO 227

SEO Agency Reputation Policies 227

Maxim Behar

MARCH 6, 2023

To Bulgaria's Green Economy", organized by the Solar Academy Bulgaria Association, Standard Media and M3 Communications Group, Inc. Bulgaria should follow the objectives and policies of the European Union regarding energy and its sustainable development. The event presented current issues in the energy sector.

Energy 52

Energy Internal International Policies 52

Reputation Us

NOVEMBER 7, 2023

Intralinks reports the industries that are the “leakiest” include real estate; consumer products; and technology media and telecom (TMT). Putting a Lock-Down on Leaks These five proactive preparation strategies can go a long way to managing the flow of information: Develop an Internal Communication Plan. Secure Communication.

Reputation 78

Reputation Real Estate Internal International 78

PR in High Definition

AUGUST 31, 2022

Businesses that have made it through pandemics and economic downturns have all had one thing in common – they’ve placed prominence on their company reputation, internally and externally. For IT, it’s about protecting a company’s assets, no consumer wants their data leaked by a company. Stand out from the crowd.

Reputation 71

Reputation Policies Internal International 71

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. For the sake of creating a comprehensive list of all the tasks today’s PR and communications teams are responsible for, we’ve compiled a list of 20 responsibilities or areas of focus.

Media Training 397

Media Training Crisis Communications Conference Training 397

Burrelles Fresh Ideas

JUNE 6, 2023

To the average consumer, AI likely snuck up like a mysterious, unknown entity. But to the marketing and communications worlds, the reality is that it has been used in various forms for years, having started gaining momentum around 2015. As you can see, the use of artificial intelligence in marketing communications is extensive.

Communications 40

Communications Marketing Technology Data 40

Deirdre Breakenridge

MAY 20, 2019

Public diplomacy is the communication by a government (or in this case a leader) to foreign publics to foster understanding, dialogue, and good will across cultures. Recent PD has been more sustainable because it has involved a two-way line of communication to ensure leaders are aware of the concerns of the public and can respond to that.

Publicity 304

Publicity Policies Internal International 304

PRSay

AUGUST 25, 2020

Featuring some of the country’s leading LGBTQ communications professionals, the event covered how PR practitioners can engage with and support the LGBTQ community. Inequality anywhere is inequality everywhere,” said panelist Debbie Ebalobo, director of external and financial communications for the Coca-Cola Company.

Community 189

Community Brand Branding Advertising 189

Deirdre Breakenridge

FEBRUARY 8, 2019

ET, #PRStudChat (sponsored by Spin Sucks ) community members gather for a Twitter chat on “PR for Issues & Advocacy.” Leading the chat session that day will be our special guest and co-host, Rebecca Primis ( @RebeccaPrimis ), director of marketing at the State Policy Network (SPN). What makes for a great intern?

Policies 157

Policies Community Twitter Blogging 157

Doctor Spin

FEBRUARY 22, 2024

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. Source: Journal of Communication 1 Botan, C., & Taylor, M.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

PRSay

APRIL 15, 2021

For insights, PRsay asked 14 communicators for their thoughts on the factors that a company should consider before weighing in on a social issue. . Consumers are increasingly looking to companies to address or even solve some of society’s most complex challenges. ’ ‘How are our customers/consumers impacted?’

Company 190

Company Employee Internal International 190

PRSay

JUNE 15, 2021

For corporate communicators, Pride in 2021 can seem confusing and challenging. LGBTQ people are voters, employees, family members and consumers. If the past year has taught you anything, then it should be that the price of admission to the LGBTQ ally community is now much higher. Seek communications help.

Employee 202

Employee Community Leadership Enterprise 202

Ethical Voices

APRIL 22, 2024

I’m now the CEO of B2 Communications. Before starting B2 Communications, I’ve always been in the agency world. At B2 Communications, we focus almost exclusively on business-to-business communications. What is your policy in terms of disclosing the use of AI? I’ve had an exciting new title change.

Report 91

Report How To Ethics Nonprofit 91

The Hoffman Agency

FEBRUARY 14, 2024

Unrelenting geopolitical tensions make business and communications even more challenging than usual. In the ever-changing landscape of global business, China remains a strategic hub for multinational tech companies despite challenges on both the business and communications fronts.

Local 36

Local Government Banking Policies 36

Cision

MAY 25, 2016

Jeff Monford, managing director at The Pollack PR Marketing Group, says successful communication starts with understanding your organization, why it is unique and how it can help solve your audience’s problems. What are some of the key components of a successful communication strategy?

Enterprise 227

Enterprise Groups Policies Conference 227

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. 8–10: Breaking Misconceptions About Communicating With Rural Americans. 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.” Meet people where they are.

Social Media 120

Social Media Conference Media Corporate 120

Doctor Spin

FEBRUARY 14, 2024

Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs. It aims to communicate with these groups to create a favourable overall company image. It also involves crisis communication to mitigate damage to the company’s reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Prohibition

DECEMBER 22, 2021

Burger King sent out a tweet, on International Women’s Day 2021, that read: “Women belong in the kitchen.” They admitted that it intended to shock, but never to offend any consumers. Facebook has been studying the impact of Instagram on its users since 2019 and the internal study was leaked to the newspaper. A Royal Ruckus.

Crisis 146

Crisis Crisis Management Instagram Social Media 146

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

Knowing the signs that lead to such a decision can help ensure a smooth transition from internal to external team. Most importantly, a funding announcement should set the stage for a newsstream that communicates the company’s longer-term strategy and enables stakeholders and others to “connect the dots.”

Company 136

Company Interviews Reputation Privacy 136

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. When communications is too tied to marketing, it is more difficult to keep a pulse on the broader business,” wrote Tammy L. 8) “Consult, coach, teach.”.

Employee 150

Employee Print Writing Survey 150

Waxing UnLyrical

JULY 15, 2015

When I was growing up in the world of PR, many communicators who were considered successful were primarily doers. Now, however, I believe communicators must truly be leaders to be effective. To be successful, there are two ways in which today’s communications leader must understand and apply influence. Understand Influence.

Communications 40

Communications Leadership Mobile Policies 40

Sword and the Script

JUNE 3, 2020

Review your policies. Act on your policies. If one primary role of a communicator is to be the conscious of the organization, then this is a good time to voice that consciousness. If one primary role of a communicator is to be the conscious of the organization, then this is a good time to voice that consciousness.

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

Reputation Us

JANUARY 13, 2020

Political stakes are high, corporate trust is low (according to a recent Gallup Poll ), consumer confidence in companies to protect them in the event of a cyberattack is waning (according to recent DHM and RepUs study ) and the public relations industry (according to PRNews ) predicts crisis preparations will be a top priority.

Reputation 60

Reputation Crisis Insurance Insurance 60

Reputation Us

NOVEMBER 3, 2019

As online reputation risk intensifies, and malicious actors are jeopardizing reputation via cyberattacks (see ReputationUs survey quantifying the impact of reputation and consumer confidence), we are unquestionably in unprecedented times. Managing your reputation crosses over communications, public affairs and public relations.

Reputation 79

Reputation Public Affairs Survey Financial 79

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 198

Writing Communications Marketing B2B 198

Critical Mention

SEPTEMBER 9, 2018

PRSA’s 2018 International Conference, taking place next month in Austin, TX is an event PR pros look forward to every year. The conference’s theme, communications convergence, is especially appropriate this year as technology continues to advance. We are excited about attending ourselves! 7 as the first Keynote Speaker.

Conference 66

Conference Crisis Management Survey Big Data 66

5W PR

DECEMBER 18, 2018

Crisis communications, on its surface, is easy to comprehend and understand – when something bad happens, respond accordingly. We sat down with Robert Ford, Senior Vice President of Corporate, to discuss why companies continue to struggle with crisis communications, and how they can keys to better prepare companies for it.

Crisis 68

Crisis Company Crisis Communications Crisis Management 68

Doctor Spin

JANUARY 16, 2024

Information asymmetry negatively impacts performance in goods settings and positively in services settings, while information sharing has stronger favourable effects in consumer markets and is weaker in relationships over 6 years old.” The organisation engages in two-way communication to persuade and establish power structures.

Wikipedia 52

Wikipedia Film Groups Journalism 52

Deirdre Breakenridge

JANUARY 13, 2015

i] At the International Consumer Electronics Show I attended last week, of the twenty-two keynote speeches, only three were delivered by women. Communicate inclusiveness. Once you’ve developed your policy, make sure it’s in a place on your website that is visible to all those who register and apply to speak.

Conference 150

Conference Training Healthcare Policies 150

Prohibition

DECEMBER 22, 2021

Burger King sent out a tweet, on International Women’s Day 2021, that read: “Women belong in the kitchen.” They admitted that it intended to shock, but never to offend any consumers. Facebook has been studying the impact of Instagram on its users since 2019 and the internal study was leaked to the newspaper. A Royal Ruckus.

Crisis 62

Crisis Instagram Social Media Facebook 62

MaccaPR

MAY 23, 2016

After college I transitioned to a job at a life science marketing agency in Chicago and am now helping healthcare clients with their communications strategies here at Maccabee. Those of us who are healthcare marketers and communicators have a lot of work to do to gain consumer trust. lags all other sectors but one (financial).

Conference 80

Conference Healthcare Marketing Crisis 80

Prohibition

JANUARY 14, 2022

What is Consumer Sentiment? What is the current perception of your brand among consumers? Make sure to observe the most up-to-date consumer sentiment towards your brand. You can do this by using tools that track keywords related to your brand and monitor consumer behaviour and sentiment on the web.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Shift Communications

AUGUST 18, 2015

My accounts ran the gamut from consumer to consumer technology to business-to-business (B2B). I like learning about businesses and their products, understanding business pain points and considering the myriad of variables that can affect a business’s success (technological trends, geopolitics, policy, financial turmoil, etc.).

Groups 60

Groups B2B Employee Policies 60

PRSay

AUGUST 8, 2016

Between a divisive election cycle, world events and the rise of augmented and virtual reality in several forms – most notably Pokemon Go – for communicators, there has been no shortage of topics to discuss. Diversity is a reality, not a policy. The conference has an exciting roster of keynote speakers including Pioneering U.S.

Conference 60

Conference Leadership Meeting Internal 60