Sword and the Script

FEBRUARY 2, 2022

In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves. Most of these come from registering for one-off gated content like white papers and webinars – these assets are expensive to create and promote. And I have a massive library of SEO and content marketing material.”.

SEO 139

SEO Content Marketing Marketing Software 139

Solo PR Pro

DECEMBER 22, 2020

There’s typically no department conference budget or boss urging you to attend the latest networking event on behalf of the company. That’s why PR conferences and events are one of the best ways to hone your skills so you can bring even more value to your clients. 10 PR conferences you can’t miss in 2021. PRSA ICON 2021.

Conference 58

Conference Content Marketing Community Education 58

PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. He loves to talk about marketing AI.). The South by Southwest Conference & Festivals “celebrate the convergence of the interactive, film, and music industries.” Marketers will likely gravitate toward tracks including: Advertising and brand experience. “The

Conference 97

Conference Marketing Case Study Content Marketing 97

Critical Mention

AUGUST 20, 2020

As PR pros work from home, now is a good time for them to sharpen their communication and public relations skills through educational resources. Even though many public meetings, events and conferences have been canceled, communication is still evolving. Share Tweet Share. PR Week Webinars. Talk Like Ted. PRSSA Webinars.

Resources 136

Resources Communications Education Guidelines 136

Critical Mention

OCTOBER 25, 2021

The second season ended in thrilling fashion, with Kendall Roy, Logan’s son, double-crossing his father in a shocking press conference where he was supposed to take the fall for a company scandal, but instead implicated his father in the scandal and a host of cover-ups and illegal activity. Until next time!

Media 162

Media Fashion Television Radio 162

PR 20/20

JANUARY 31, 2019

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. The Marketing Artificial Intelligence Conference (MAICON). Augmented Intelligence: The Exponential Marketer , Nikos Acuña, Chief Visionary, Sizmek.

Conference 77

Conference Case Study Marketing Analytics 77

PR 20/20

SEPTEMBER 25, 2017

It’s the most wonderful time of the year: conference season. It’s up to proactive marketers to stay on top of emerging trends and best practices— or risk falling behind. What better way to come together with fellow marketing individuals than during industry conferences? Plan Out Your Agenda In Advance.

Conference 62

Conference Marketing Local Advertising 62

5W PR

AUGUST 23, 2023

Professionals in this field shape and maintain organizational reputations, manage communication strategies, and engage with stakeholders. Public relations specialist PR specialists develop and implement communication strategies to promote and protect client or organizational reputation.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78

Cision

DECEMBER 18, 2017

However, given the rise in popularity of content marketing, marketers now find value in having an internal content calendar to stay organized with what they publish on their blogs, websites, press releases and social media. Here’s why you should consider creating a content calendar for your company.

How To 0

How To Content Marketing Conference Analytics 0

5W PR

MARCH 18, 2023

Corporate communication is essential for effective branding and securing external funding. Here are a few tips for using corporate communications to increase investment. To qualify for this, businesses must cultivate a strong reputation and make themselves known to investors through corporate communication.

Company 88

Company Corporate Product Launch Internal 88

Onclusive

NOVEMBER 29, 2017

The TOP PR and Content Marketing Conferences 2018. If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. Take a look, and hopefully we’ll see you at one of these PR or marketing conferences in 2018.

Conference 210

Conference Content Marketing Marketing Education 210

Stern + Associates

MAY 8, 2023

Social media has become an essential integrated marketing channel for B2B companies. According to a survey by Content Marketing Institute, 95% of B2B marketers use social media to distribute content. It’s too specific and not discoverable. This will also help you measure overall social engagement.

B2B 113

B2B Social Media Company SMB 113

Burrelles Fresh Ideas

MAY 28, 2024

Consider joining healthcare marketing and communication associations, attending industry conferences, or enrolling in professional development courses focused on storytelling techniques. Guest Contributor: Arch is a Content Marketer at TheFruitGuys – a fruit delivery platform.

Healthcare 82

Healthcare Storytelling Marketing Social Media 82

Critical Mention

JANUARY 22, 2019

Measuring ROI has been a consistent challenge for content marketers and marketers in general over the past decade. Content Marketing overall is getting increasingly better at connecting actions and outcomes. Ann: Because you can be a great writer without also being a great marketer. And communicator.

Interviews 104

Interviews Content Marketing Writing Journalism 104

Onclusive

OCTOBER 25, 2018

Acclaimed Author Andy Cunningham Presents at Growth PR Conference. AirPR, the data science and technology company that invented PR Attribution and Power of Voice , is hosting the 2018 Growth PR Conference on October 30th at San Francisco’s Bluxome Street Winery. In the conference session “Get to Aha!”

Brand 75

Brand Branding Conference Technology 75

Deirdre Breakenridge

APRIL 10, 2017

No one telling you it’s better to just do what the client asks instead of creating an integrated communications plan. Not to mention all the conferences and travel you can write off! Each year brings new technology and new table stakes skills for communications professionals. How will you keep your PR skills up-to-date?

Travel 281

Travel Technology Conference LinkedIn 281

PR 20/20

MAY 9, 2023

The HubSpot CRM offers robust segmentation capabilities that enable you to create targeted lists for personalized communication, marketing campaigns, or event invitations. You can tailor your messaging to specific member groups, ensuring more relevant and effective communication. Want to talk about HubSpot with an expert?

Strategy 81

Strategy Marketing Tools Report 81

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. PR can also involve managing events, speaking at conferences, and developing social media campaigns. It’s not a bad take. How is public relations defined?

Interviews 104

Interviews Publicity Technology Social Media 104

Burrelles Fresh Ideas

APRIL 16, 2024

The good news is that what was once seen as a strategy reserved solely for consumer-facing industries is now making significant inroads into B2B marketing, ushering in a new era of business relationships and opportunities. This is where influencers play a crucial role in amplifying and distributing this content to a broader audience.

B2B 94

B2B Marketing Measurement Social Media 94

ImPRessions - Crenshaw Communications

NOVEMBER 9, 2021

Marketing content should be a key component in our ideation processes — especially during quiet periods. . With that in mind here is a refresher on ways that PR teams can use content marketing assets to drive PR results and ideas. Short-form content. Data and research. But their use shouldn’t end there.

Content Marketing 309

Content Marketing Case Study Marketing Data 309

wiredPRworks

APRIL 20, 2022

Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. Thanks to David for leading the way to innovation in marketing, PR, and communications. New additions to the new rules of marketing and PR.

Marketing 118

Marketing Social Media Trends Instagram 118

PRSay

SEPTEMBER 10, 2019

One mistake I see communicators make is jumping right into video content creation before setting the strategy. In the ideation phase, you’ll want to develop a plan for cross-channel content marketing that will drive exposure and reach your target audience. At the PRSA 2019 International Conference , Oct.

Storytelling 137

Storytelling Video Strategy Analytics 137

Cision

APRIL 14, 2015

Conferences, seminars and other events raise brand awareness, leads and sales, and often improve customer loyalty. They’re a popular piece that 79 percent of B2B communicators and 69 percent of B2C communicators use to further their communication efforts. Best Practices Featured Content Marketing social media tip sheet'

B2C 120

B2C Social Media Resources Content Marketing 120

Deirdre Breakenridge

JANUARY 7, 2016

Content marketing will be more than just a trend to watch in 2016. Creating and distributing consistent and relevant content is considered a proven strategic marketing approach that attracts and retains an audience and drives customers to action. Here is my Q&A with Lisa Davis, Director, Marketing, at Marketwired.

Survey 90

Survey Marketing Content Marketing Measurement 90

Landis PR

DECEMBER 18, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Amanda Hill – Three Box Strategic Communications. Or, if your CEO headlines an industry conference, ask for the recording and embed it in an email marketing campaign. For the original blog, please visit here. How do today’s PR teams keep up?

Conference 59

Conference Consumer Social Media Google 59

Shift Communications

NOVEMBER 2, 2015

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. Conference Agendae. Conferences aren’t just great places to learn and network. Go forth and create great content!

Blogging 60

Blogging Conference Content Marketing Writing 60

Shift Communications

NOVEMBER 2, 2015

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. Conference Agendae. Conferences aren’t just great places to learn and network. Go forth and create great content!

Blogging 60

Blogging Conference Content Marketing Writing 60

Stephen Waddington

MAY 9, 2017

Fake news, social media speculation, the Croatian Public Relations Association conference and support for students, are all among the topics discussed on the latest #FuturePRoof podcast. Sarah Hall and I recorded a new edition of the #FuturePRoof podcast at the end of last week. Here’s what you’ll learn. Ditch the lazy fake news tag.

Ethics 108

Ethics Conference Advertising Advertising 108

Shift Communications

NOVEMBER 2, 2015

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. Conference Agendae. Conferences aren’t just great places to learn and network. Go forth and create great content!

Blogging 60

Blogging Conference Content Marketing Writing 60

Cision

JUNE 10, 2016

What content can you create that will become one of those 12, and how can you make sure your product or service is the end result? Beginning with the family structure, the original organizational chart, Mattison called out the innate rules of human behavior that affected how these generations grew up communicating. We’ll tell you.

How To 120

How To Marketing YouTube Study 120

ImPRessions - Crenshaw Communications

JUNE 11, 2018

What’s more, by understanding the basics of recent changes in search and content marketing, PR people are ideally suited to help clients advance their search ranking while driving visibility and reputation. The post What PR People Should Know About SEO appeared first on Crenshaw Communications.

SEO 147

SEO B2B Google Guidelines 147

ImPRessions - Crenshaw Communications

APRIL 24, 2018

Attending conferences and trade shows benefits young companies in many ways, not the least of which is the opportunity to network with various breeds of influencer. The post Influencer Relations For B2B Brands appeared first on Crenshaw Communications. Industry events. Marquee customers.

B2B 136

B2B Brand Branding Trade Shows 136

Cision

APRIL 21, 2015

On April 29, PR News’ Matthew Schwartz will join Cision’s Heidi Sullivan on “ Film School: How to Use Video for PR ,” a free webinar that will provide the latest video best practices for communicators. For PR and marketing communications, online video programming is a great way to get your message out and build your audience.

Video 120

Video Brand Branding Trends 120

Critical Mention

JANUARY 22, 2019

Measuring ROI has been a consistent challenge for content marketers and marketers in general over the past decade. Content Marketing overall is getting increasingly better at connecting actions and outcomes. Ann: Because you can be a great writer without also being a great marketer. And communicator.

Interviews 60

Interviews Content Marketing Writing Journalism 60

Marketwired

FEBRUARY 11, 2016

– the REAL shift is that the really really smart people on the Comms side of things have started talking to the really really smart people on the Content side of things and figured this out: PR is good at communicating messages and stories. Thus, PR is probably a likely candidate to drive the Content machine. YEAH IT IS.

Conference 100

Conference Big Data Pitching Employee 100

Communications Conversations

MAY 20, 2020

And sure, their DreamForce conference is one of the more talked-about events each year. But, they haven’t exactly been well-known for groundbreaking social media marketing or content marketing in the past. And, there’s a lot to be said for rock-solid execution in today’s content marketing environment.

Journalism 148

Journalism Brand Branding Interviews 148

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

We develop a content marketing strategy that encompasses: Expert commentary – weighing in on relevant news. Speeches – at industry conferences, trade shows and other events which can be repurposed as articles, blog posts and white papers. Share and share alike. Feedback is truly the gift that keeps on giving.

Leadership 149

Leadership Trade Shows Healthcare Education 149