Deirdre Breakenridge

MARCH 7, 2016

On February 24th, IABC NJ, together with Rutgers University and the Rutgers PRSSA chapter, hosted a panel session on “Obtaining & Enhancing a Career in Communications.” When interviewing, a Google search uncovers everything on a candidate. Always prepare for the interview. Your work is “at the moment.”

Communications 120

Communications Interviews Social Media LinkedIn 120

Flack's Revenge

DECEMBER 20, 2018

Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications. It is the latest in my series of interviews with industry experts (see this post , which sets the stage). My good friend Judy Gombita introduced us, and I am glad that she did.

Marketing 244

Marketing Facebook Social Media Community 244

The Hoyt Organization

APRIL 23, 2024

With a robust PR strategy, your nonprofit can easily differentiate its messaging from the competition, and garner support from the community. Additionally, you can easily reach the right audiences and communicate your message effectively. Additionally, respond promptly and professionally to media inquiries and requests for interviews.

Strategy 80

Strategy Nonprofit Social Media Leadership 80

Remote PR Jobs

SEPTEMBER 25, 2023

RELATED: Take the first step in achieving communications excellence ] This means the credibility of media outlets and other information sources is more important than in the past. PR skills once used exclusively in media relations are easily transferred to social community management, influencer relations, and content marketing.

Mobile 100

Mobile SEO Reputation Web 100

ImPRessions - Crenshaw Communications

MAY 4, 2018

I’ve offered advice in previous posts for those determined to build a career in PR or communications, and it holds up pretty well after 6 years. A job in the corporate communications group of a major company, a position at a nonprofit, or a PR post in a marketing or ad agency are the most common. Consider a PR agency.

How To 189

How To Nonprofit Interviews Privacy 189

ImPRessions - Crenshaw Communications

JULY 22, 2019

To me this refers to the applications of PR skills once used exclusively in media relations to social community management, influencer relations, and content marketing. PR is more measurable than ever. A glowing review (or unfortunate video interview) can blow up on social platforms in the time it takes to say, “call the PR firm.”

Mobile 244

Mobile SEO Web Journalism 244

Stephen Waddington

JULY 6, 2022

The European Communication Monitor reported in 2017 that four out of five public relations departments are failing to operate at their potential. billion to the UK economy (Public Relations and Communications Association, 2021). billion in 2016 (Public Relations and Communications Association, 2016). Communication Capabilities.

Publicity 167

Publicity Ethics Training Education 167

Deirdre Breakenridge

SEPTEMBER 9, 2019

“The global business community is being challenged by Millennials who want to change the world — and the results are going to be incredible.” Financial performance should not be the only measure of success. Takes the time to communicate through videos. Communicates in earnest and follows up with action.

Ethics 218

Ethics Exercises Energy Corporate 218

PR Conversations

OCTOBER 11, 2018

Effectiveness in PR/communications practice usually involves thinking about evaluation and measurement metrics. Undoubtedly the pressures and volatility of working in PR/communications ( as I discussed recently with Nigel Sarbutts ) contribute towards feelings of losing control and being unhappy at work. David Sawyer.

Communications 104

Communications Community Measurement Study 104

Waxing UnLyrical

NOVEMBER 22, 2010

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

Community 82

Community Publicity Web Social Media 82

Victorious PR

JUNE 15, 2023

As events like the SEC and Coinbase case demonstrate, maintaining a positive image and effectively managing communication during challenging times are crucial for the long-term success and credibility of crypto ventures. PR can help bridge the knowledge gap and educate the community on the implications of regulatory actions.

Community 52

Community Education Leadership Guidelines 52

PR Conversations

OCTOBER 27, 2023

See original post: [link] Everything about this collective interview was innovative. From the multicultural background of the interviewers, the co-operative nature of the venture, to the generosity of Jim to step out of his academic canvas and engage in dialogue exposing his thoughts in the digital world.

Exercises 70

Exercises Interviews Public Affairs Financial 70

Burrelles Fresh Ideas

AUGUST 2, 2023

By leveraging radio’s engaging audio format, PR can create memorable experiences through compelling interviews, entertaining segments, and carefully crafted brand messaging. A well-placed interview or news segment on television or radio can significantly enhance an organization’s credibility and help shape public opinion.

Radio 74

Radio Television Media Local 74

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

.” To me this refers to the applications of PR skills once used exclusively in media relations to social community management, influencer relations, and content marketing. PR outcomes are measurable. The post 7 Reasons Why PR Matters More Than Ever appeared first on Crenshaw Communications.

Journalism 185

Journalism Advertising Advertising SEO 185

Wadds Inc.

NOVEMBER 11, 2023

AI tinkering and experimentation The approach to AI by public relations agencies and communication teams has been tinkering and experimentation. Watch out for a new version of #PRstack set to be published before the end of November by the #FuturePRoof community developed by my partner Sarah Waddington.

Report 119

Report Publicity Training Policies 119

Deirdre Breakenridge

JUNE 13, 2016

Social media has changed the media landscape and consumers continue to drive their own communication deciding what, when and how they want to receive news and information and share with their friends. At the same time, with an extremely dynamic and involved public, communication professionals realize that social media activity is 24/7.

Social Media 0

Social Media Education Media Training 0

Cision

SEPTEMBER 22, 2016

Is your brand communication sparking conversations…or falling on deaf ears? In this interview, Peter discusses how brands can better engage audiences, improve their measurement practices and quantify their communication efforts. Why is measurement and analytics such a difficult area for marketers?

Measurement 120

Measurement Analytics Big Data Public Affairs 120

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

There’s only so much time to spend on routine work like monitoring and measuring, yet these tasks are extremely important to any ongoing PR agency-client relationship. For B2B companies, it’s particularly important to monitor social communities like LinkedIn groups and Twitter conversations among journalists (MuckRack).

Pitching 136

Pitching Tools Agency Resources 136

Waxing UnLyrical

JULY 30, 2015

The July edition of #measurePR focused on an area most PR pros don’t often think about: internal communications. Here’s some of what we talked about: On best practices for internal communications and the measurement thereof: A2 Measure the right things, not just the easy-to-measure ones. measurepr.

Internal 40

Internal International Communications Measurement 40

Landis PR

SEPTEMBER 18, 2023

Both TBL and ESG are frameworks to measure the sustainability of a company, and each play an important role in event planning. The Evolution of Event Sustainability Just as measurement tools are advancing, sustainability at events has evolved from the days of putting out recycling bins and hoping for the best.

Government 69

Government Measurement Groups Corporate 69

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

In this case, PR strategies can help your brand use a broader method to communicate your messages to specific audiences effectively. Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events.

Video 109

Video Marketing SEO Social Media 109

PRSay

JANUARY 8, 2019

Having worked in communications for a top-tier university, a regional nonprofit foundation and as a consultant, I’ve heard this question myself. As communicators, we work hard to engage with reporters and editors to make them aware of the great work our clients are doing — but we still understand why bosses make these urgent requests.

Storytelling 163

Storytelling Media Nonprofit Government 163

Waxing UnLyrical

FEBRUARY 4, 2013

If you’ve created neat Listly lists the WUL community and I should know about, please leave the URL(s) in your comment below! For example, Ann Wylie influences me on the topic of writing and communication, because I’ve met her (I adore her), she has proved that she owns her craft, and therefore, I trust her.

Community 79

Community Nonprofit Twitter Measurement 79

wiredPRworks

SEPTEMBER 30, 2020

In this engaging and immersive experience, you’ll discover routes to social media success: strategic maps, memorable moment,s and relevant ROI measures. Interview: craft a compelling and true-to-life storytelling narrative. Diligent Data Measure: turn up online presence and connections to create your own communities. *

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Onclusive

JANUARY 31, 2018

Marketing and communication expert and author Andy Cunningham spoke about how to create a company’s positioning and branding as the foundation for success in the New PR. Community: This is old ground for PR people: it’s not just your customers, but the people who influence our customers. Cunningham is the author of ‘Get to Aha!

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

Sword and the Script

JUNE 15, 2021

The first step in communications is audience identification. less-than half (48%) participate in online communities with their audience. They don’t want to spend a chip furnishing customer interviews for marketing content because they’d rather save those chips to close a deal. Those requests are all about you.

Survey 117

Survey B2B Marketing Interviews 117

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

PR Conversations

NOVEMBER 22, 2023

Publication of that collective interview was prompted by my piece called A radical view of PR , which generated 48 comments including, notably, a response from Jim Grunig – one of several in the resulting lively discussion. These developments also gave life to what was known at the time as ‘digital PR’ or ‘E-PR’.

Education 52

Education Reputation Leadership Technology 52

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I didn’t get into the public relations and communications industry through a traditional career route. This article aims to help you understand what to expect and the pros and cons of working for a PR agency or integrated communications firm. When I began, I had no idea what to expect.

Agency 88

Agency Energy Crisis Management Industry 88

Deirdre Breakenridge

NOVEMBER 23, 2016

If you’re in PR and communications, here are five quick and easy ways to show your colleagues, peers and industry professionals that you’re thankful. She was asking me about different careers in PR … what type of PR would suit her best and whether she should pursue agency or in-house communications work. The Shout-Out.

Skype 150

Skype Industry Storytelling Interviews 150

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. Sales of what?

Measurement 60

Measurement Social Media Tourism Twitter 60

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. Check out this interview to begin to improve your measurement today. Could just one metric measure PR? A standard in article scoring?

Tools 136

Tools Publicity SEO Measurement 136

Sword and the Script

MAY 4, 2021

Klear CEO Eytan Avigdor says his product uses “algorithms and artificial intelligence to help customers identify relevant influencers, manage influencer relationships, and measure the impact of those relationships – something that Meltwater has done for traditional media relations for many years.”. Muck Rack enhances reporting .

Tools 100

Tools Survey Pitching Analytics 100

Norton's Notes

JULY 29, 2015

I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The concept of these interviews is that I ask each practitioner 20 questions about themselves and they give us a brief glimpse into their working lives and what makes them tick.

Interviews 28

Interviews SEO Banking Radio 28

Waxing UnLyrical

JUNE 24, 2019

The micro influencer is often more motivated to share knowledge and relevant information with their community. Consider these content ideas for co-creating with micro influencers: Video interviews. Blog interviews or contributions. As with any campaign, start with measurable goals and KPIs. eBook quotes and contributions.

Measurement 95

Measurement eBook Tools Survey 95

Wadds Inc.

JULY 6, 2022

The European Communication Monitor reported in 2017 that four out of five public relations departments are failing to operate at their potential. billion to the UK economy (Public Relations and Communications Association, 2021). billion in 2016 (Public Relations and Communications Association, 2016). Communication Capabilities.

Publicity 72

Publicity Ethics Training Education 72

Waxing UnLyrical

FEBRUARY 1, 2011

“Business outcomes tend to have two qualities in common; first, they have to be a measure of behavioral change (sales or otherwise); and second, as a metric, business outcomes must make sense/be recognizable across an organization.&# “PR outcomes usually refer to any end results of the communication campaign.

Measurement 77

Measurement Publicity Web Analytics 77