ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

PR and marketing are perceived very differently, especially in a corporate environment. PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. Corporations raced to tell their publics what they were prepared to do to support them.

Marketing 310

Marketing Product Launch Corporate Viral 310

Cision

APRIL 14, 2017

Published on March 20, 2017, Managing the Narrative: Investor Relations Officers and Corporate Disclosure from Lawrence D. FROM THE STUDY: Second, our study provides new insights into the influence IROs have on corporate disclosures. It’s tangible, with a focus on the process of IR programs, not benefits or consequences of IR programs.

Corporate 120

Corporate Conference Study Analysis 120

PRSay

JULY 6, 2022

I threw myself into understanding mandarin and Chinese history and reveled in getting to know the community. My two-year assignment in Beijing extended to 11 years in China where I also led corporate communications for Ford Asia Pacific. We need to find the facts, understand the news and communicate compellingly.

Communications 97

Communications Internal International Travel 97

Deirdre Breakenridge

MARCH 7, 2016

On February 24th, IABC NJ, together with Rutgers University and the Rutgers PRSSA chapter, hosted a panel session on “Obtaining & Enhancing a Career in Communications.” When interviewing, a Google search uncovers everything on a candidate. Always prepare for the interview. Your work is “at the moment.”

Communications 120

Communications Interviews Social Media LinkedIn 120

PRSay

MAY 26, 2020

As hospitals and health care services gradually reopen in the coming weeks and months, communications and PR professionals will be helping patients, caregivers and staff adjust to the new normal after COVID-19. For communicators, the challenge is to help people feel comfortable about returning to their doctors and hospital services.

Communications 192

Communications Crisis System Healthcare 192

Cision

SEPTEMBER 1, 2016

I recently spent a year interviewing senior public relations professionals in 31 countries about best practices in their cultures for my newly-published book, Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication. That’s one thing that our communities love.”.

Local 216

Local Government Community Corporate 216

Sword and the Script

JUNE 11, 2024

Staffbase launches beta for new internal comms tool; Muck Rack team up with Shankman; Agility PR Solutions parent touts LLM deal with “big tech” In an unscientific observation, I’ve noticed a lot of companies are hiring internal communications. Traditionally, that role is a mix of HR and communication yet I’m seeing some changes.

Internal 89

Internal International B2B System 89

Critical Mention

JANUARY 3, 2019

I started reading some very interesting papers and books about the psychological forces come into play in tough corporate and external environments. That honor and experience dramatically increased my exposure to the anti-bribery and compliance community. And my passport, along with other civil rights (voting, jury duty, etc.)

Interviews 105

Interviews Ethics Government Internal 105

PRSay

OCTOBER 12, 2023

As Hispanic Heritage Month shares a vibrant tapestry of Latino culture, history and achievements, it’s the perfect time to shine a spotlight on the incredible contributions of Latina communicators and entrepreneurs. I’m convinced it’s been foundational in my approach to developing communications campaigns. It’s at the core of who I am.

Resources 179

Resources Meeting Interviews Government 179

ImPRessions - Crenshaw Communications

MAY 4, 2018

I’ve offered advice in previous posts for those determined to build a career in PR or communications, and it holds up pretty well after 6 years. Unlike those entering the workforce on the heels of the recession, today’s PR hopefuls are likely to be welcomed by top agencies and corporations. Consider a PR agency.

How To 189

How To Nonprofit Interviews Privacy 189

Landis PR

APRIL 29, 2024

According to the people of Finland, communications is the world’s most powerful tool for change. For us, communications is the world’s most powerful tool for change. It is not advisable to have an employee of a communications firm present in the interview situation. This applies to the media also.

Radio 64

Radio Pinterest Television Government 64

Deirdre Breakenridge

SEPTEMBER 9, 2019

“The global business community is being challenged by Millennials who want to change the world — and the results are going to be incredible.” As a result, businesses are actively working on becoming more socially conscious by placing organizational purpose over corporate mission and profits.

Ethics 218

Ethics Exercises Energy Corporate 218

Landis PR

MARCH 18, 2024

By Andie Davis Photo courtesy of Pixabay There are many great benefits that come from media training, and not just for media interviews. If you get media interview requests, you will want experienced media trainers to guide you through the ins and outs (and the dos and don’ts) of being a great interviewee.

Media Training 59

Media Training Training Media Interviews 59

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2018

Recently, PR teams have been pressed into crisis duty in a series of corporate missteps that have something in common: marketing or advertising departments that shows a type of “cultural appropriation” – borrowing a sensitive ethnic or cultural theme for commercial purposes. Jack in the Box’s #MeToo Misstep.

Corporate 149

Corporate Viral Community Crisis 149

Communications Conversations

OCTOBER 13, 2015

When it comes to corporate volunteerism and social media, isn’t this what we normally see from brands? Posts like these are all too common when it comes to corporate volunteerism and social media for big brands. 2: What about producing your own interview series live from volunteer events? Good story. Great, model employee.

Corporate 60

Corporate Creativity Employee Instagram 60

Reputation Us

FEBRUARY 9, 2021

Is communication (or lack thereof) one of your company’s biggest issues? The :90 minute training session will prepare your company’s leaders to be formally trained to unify your corporate messages across all departments so to be consistent, clear and concise. staff, customers, business community, media, public influencers).

Training 78

Training Exercises Customer Service Interviews 78

Communications Conversations

MAY 20, 2020

” And, over the years, there have certainly been a fair share of corporate failures when it comes to brand journalism. Others are interviews with titans of industry and business leaders like Kevin Johnson, CEO of Starbucks, who was interviewed by SF CEO, Marc Benioff, just last week. Many starts and stops. Like DAILY.

Journalism 148

Journalism Brand Branding Interviews 148

PRSay

OCTOBER 20, 2020

Each week this fall, PRsay will interview one of the nominees for the 2021 PRSA Board of Directors. For me, I wanted to expand both my professional community and level up on professional development. Name : James Shackelford, APR. Location : New York and Dallas. Current title : President & CEO, SomaComm.

Meeting 78

Meeting Leadership Corporate Local 78

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Remote PR Jobs

SEPTEMBER 25, 2023

width="1/1" tablet_width_inherit="default" animation_type="default" bg_image_animation="none" border_type="simple" column_border_width="none" column_border_style="solid"][vc_column_text] Originally seen in Harvard Business Review Over the last year, there has been no shortage of avoidable PR nightmares for leading corporate brands.

Agency 100

Agency How To Survey Employee 100

Cision

AUGUST 11, 2016

To communicate effectively with your audience, you not only need to ensure your message is heard, but also understood. Howard Stutz, vice president of corporate communications at Golden Entertainment, says brands’ messages need to be clear and comprehensible. How did you get your start in corporate communications?

Corporate 0

Corporate Airlines Financial Journalism 0

Onclusive

JANUARY 31, 2018

Marketing and communication expert and author Andy Cunningham spoke about how to create a company’s positioning and branding as the foundation for success in the New PR. I’ve created a methodology called Corporate DNA. Community: This is old ground for PR people: it’s not just your customers, but the people who influence our customers.

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

PR Conversations

OCTOBER 11, 2018

Effectiveness in PR/communications practice usually involves thinking about evaluation and measurement metrics. Undoubtedly the pressures and volatility of working in PR/communications ( as I discussed recently with Nigel Sarbutts ) contribute towards feelings of losing control and being unhappy at work.

Communications 104

Communications Community Measurement Study 104

Ethical Voices

SEPTEMBER 26, 2022

The most important ethics priority for healthcare communicators. Always on the corporate side, never on the agency side, but in multiple industries. I did a stint in the nonprofit sector, which I want to say, if you really want to get to know a community, the nonprofit sector is something you should do. Trust those sensors. .

Healthcare 68

Healthcare Ethics Communications System 68

Communications Conversations

DECEMBER 13, 2019

So, I thought it was worth commemorating since the MN PR Blog has been an instrumental part of the local PR community for 15+ years. Ryan posted interviews with key PR leaders. He posted agency and corporate PR news. ” Joel Swanson, vice president-marketing & communications, Affinity Plus Federal Credit Union.

Blogging 78

Blogging Agency Community Local 78

ImPRessions - Crenshaw Communications

MAY 22, 2017

This is why earned media – the stories and interviews produced by PR – will always be relevant. A successful narrative doesn’t have to be about a Bezos or a Branson, but it does usually need to involve people – customer testimonials, community impact, employee motivation. Here are some of the most powerful.

Brand 185

Brand Branding Marketing Wireless 185

Cision

JUNE 28, 2016

Shannon Bell of The Orogen Group says aligning your communication strategy across departments is key to your success. While I am currently in charge of everything from operations to finance, my main focus will be providing communications and strategic counsel to the companies we invest in and to our CEO. In a word: trust.

Financial 149

Financial Groups Banking Crisis 149

Deirdre Breakenridge

AUGUST 26, 2014

Some PR professionals integrate their communications skills with specific vertical industries, pursuing jobs that focus on relevant sector subject areas. While communications may be your forte, with strengths such as writing, creativity, organization and research, your passion might be for something else altogether.

Industry 316

Industry Fashion Travel Tourism 316

Sword and the Script

APRIL 16, 2019

Communications professions placed press releases near the bottom of a long list of priorities for the next 12 months, according to the 2019 JOTW Communications Survey , a collaborative effort between Ned’s Job-of-the-Week and Sword and the Script Media. Surveys of the PR community or reporters ( like this one ).

Survey 71

Survey Technology Corporate Financial 71

PRSay

JANUARY 8, 2019

Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. Having worked in communications for a top-tier university, a regional nonprofit foundation and as a consultant, I’ve heard this question myself. If so, how?

Storytelling 163

Storytelling Media Nonprofit Government 163

MaccaPR

JULY 8, 2015

If you're a Vice President of Corporate Communications, Chief Marketing Officer or PR Director in Minnesota, there are only a handful of local business media outlets that you. With the exit of former editor Steve Mollman, the MaccaPR blog was pleased to interview the new editor-in-chief of. Jesse Ventura’s Communications Office.

Interviews 48

Interviews Radio Journalism Newspapers 48

PRSay

AUGUST 6, 2019

As Gen Z, individuals born starting in 1997 as defined by the Pew Research Center, replaces millennials as the primary consumer target for many corporations, organizations and brands, PR practitioners must delve into this consumer segment and understand how to effectively engage them for the next 15-20 years. Brands can’t simply pander to us.

Television 158

Television Instagram Consumer Newspapers 158

Cision

FEBRUARY 24, 2016

Chris Dobson, president of Speyside Corporate Relations, recommends continuing to push yourself out of your comfort zone. In this interview, he discusses the importance of authenticity, how information and news is distributed so quickly and what successful brands are doing differently. Want more media coverage?

Corporate 120

Corporate Sports Agency Reputation 120

Flack's Revenge

DECEMBER 11, 2014

The following is a summary of the interview; you can request a full copy by visiting this link. Is it appropriate to communicate with most reporters in Mandarin? Want to get the full interview, which includes tips on the best ways to contact Chinese tech media? vs. China, and shed light on effective tactics. releases in China?

Print 201

Print Transportation Conference Technology 201

Bianchi Biz Blog

AUGUST 19, 2021

Obstacle: If your company is trying to do interviews or demonstrations with journalists on the show floor amidst the massive number of attendees, the show traffic and noise can easily impact on your results … and most likely not in a positive way. In addition to the 6,500+ media, CES2020 attracted more than 170,000 industry attendees.

Automotive 92

Automotive Interviews Technology Mobile 92

Waxing UnLyrical

FEBRUARY 4, 2013

If you’ve created neat Listly lists the WUL community and I should know about, please leave the URL(s) in your comment below! For example, Ann Wylie influences me on the topic of writing and communication, because I’ve met her (I adore her), she has proved that she owns her craft, and therefore, I trust her.

Community 79

Community Nonprofit Twitter Measurement 79

Landis PR

SEPTEMBER 18, 2023

Until recently, the execution of these strategies has not been a top priority for many corporate event clients. The common thread in an effective sustainability plan for events is communication. The shift really seemed to happen on the other side of the pandemic. Do Sustainable Events Cost More?

Government 69

Government Measurement Groups Corporate 69