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Are You Ready for the Metaverse?

PRSay

If social media has been an important communication tool, then the “metaverse” could be the next frontier of connectivity and interaction. Funded by investors and exchange-traded funds (ETFs), video game developers and programmers are working full-time to construct this brave new world. Roblox Corp., Roblox Corp., Smith, M.S. ,

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Ahead of the Academy Awards, Marketing Wisdom From the ‘Barbie’ Blockbuster

PRSay

The film’s implications for communicators Few movie campaigns have left as powerful a mark as the strategic collaboration between Warner Bros. PR pros can take note of the creativity and diversity of the movie’s coverage. This retrospective examination could offer key learnings for those in the field.

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How COVID-19 will impact PR practice and skills

Stephen Waddington

Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. In the public sector, communicators have never been busier, as energy is directed to public education and information. PR as a strategic management function is an issue that lies of the core of the #FuturePRoof community.

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PR Tips and Hacks for a Small Business

The Proactive Report

You can create your own groups on social media and build a community of engaged followers. PR is a communication function. PR specialists communicate with the target audience directly or indirectly through media with an aim to create and maintain a positive image and create a relationship with the audience.

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Behind the Headlines With Ashley Simmons

Cision

Ashley Simmons, director of communications at the Telecommunications Industry Association, says you must first develop a plan for how you will achieve your goals. What drew you to the field of public relations and communication? What are some of the key components of a successful communication strategy?

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We Asked Today’s PR Influencers: What is #CreativePR?

Marketwired

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” But, it’s not creative for the sake of creativity. Those days are over.”

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Casting the future: Our predictions and trends for 2024

NewsWhip

My suspicion here is that the momentum faltered a bit when people realized that being able to generate a poem about commuting in the style of Henry David Thoreau is all well and good, but they wanted an actual application of the tech that helps them in their daily lives, not just a magic box for internet creativity. And that’s the key point.

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