Sword and the Script

NOVEMBER 22, 2022

About half of comms pros say they track web traffic, impression and placements for PR measurement, but such metrics point out the direction of success rather than conclusive . Not everyone does just media relations, employee comms, or marcoms. What’s up with earned media attribution? PR measurement. PR measurement.”.

Measurement 85

Measurement Survey Web Software 85

Deirdre Breakenridge

SEPTEMBER 12, 2016

Even Though You Lead A Team, or Organization, You Feel Like You’re Rowing a Boat Against The Tide, And Doing It Alone. Your title says you’re the leader, but you don’t feel the team is following your marching orders regarding where they need to be, and in the way you recommend. It’s about if people choose to follow you.

Leadership 0

Leadership Corporate Agency Communications 0

Sword and the Script

FEBRUARY 14, 2023

ChatGPT is getting much of the headlines recently, but PR might be surprised to learn it has been using it – and other subsets of AI – for a while now ChatGPT ignited a fire in the PR community and there are opinions all over the map. For some generative AI is a threat, while for others it’s a tool that can help them do their jobs better.

Software 133

Software Pitching Analysis Community 133

Sword and the Script

JULY 26, 2022

In this guest post, Rudi Davis, Head of Agency at Intelligent Relations, argues organizations should focus on earned media during a recession because it has credibility and a low relative cost with high impact. And we all know that when markets drop, budgets go with them – usually, marketing and comms first. Batten down the hatches.

Media 169

Media Pitching Agency Guidelines 169

Cision

OCTOBER 16, 2017

I’m Steve Barrett, editorial director of PRWeek and I’ll be your host for the initial installment of this new and exciting podcast. Topics covered will include earned versus paid media, the role of influencers in PR, the importance of aligning the comms function with other disciplines and much much more.

Media 202

Media Storytelling Technology Data 202

Sword and the Script

JULY 27, 2021

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. For example, when a task gets harder in business, most leaders make a change or strive to do something different. The media relations struggle is real.

Media Relations 173

Media Relations Media Pitching Survey 173

Sword and the Script

JUNE 20, 2023

A survey by Muck Rack found 78% of journalists say Twitter is the most valuable network; 7 in 10 journalists still use Twitter to find sources Too many organizations treat PR and social media as separate things. That fact that 9 in 10 reporters are on Twitter means if media relations is part of your mandate, you need to be on it too.

Twitter 128

Twitter Survey Journalism Social Media 128

Cision

MAY 4, 2017

When we talk about evolution, sure: tools, technology and breaking down silos have been the key to many industries taking the step to greater value within their organizations. “You cannot compete for the future if you make decisions about tomorrow based on yesterday.” In fact, it can mean Return on Ignorance.

Communications 209

Communications Hotels Technology Tools 209

ImPRessions - Crenshaw Communications

JUNE 18, 2019

The difference between a ho-hum PR program and one that’s great comes down to your plan, and that plan rests on strategy. Here’s what the most successful PR strategies have in common. They may talk about generating visibility for a tech startup, or a desire to position the CEO as a thought leader. They’re actionable.

Strategy 220

Strategy Measurement Advertising Advertising 220

Sword and the Script

AUGUST 30, 2022

However, the problem is, there are networking equipment makers that refer to routers, fiber optics and soft switches as “comms tech” so the terms can get muddy. New York, California, Texas and Florida don’t seem to agree on anything these days except they are more likely to use the term “PR Tech” as opposed to “CommTech”.

Publicity 85

Publicity Survey Enterprise Pitching 85

NewsWhip

FEBRUARY 1, 2022

Given the unique and global perspective Wright brings to the table, he begins by identifying what’s been changing in the global PR landscape today. These changes and new expectations from employees is what led to Red Havas’ recent report, Red Sky Thinking, A Whole New World of Employee Engagement: Five Internal Comms Trends.

Communications 78

Communications Employee Internal International 78

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? So to get started and maybe get a bit of an introduction in, the chief innovation officer can mean many things, what does the CIO role mean for you at MSLGROUP today? MARCH 26, 2021. Watch webinar. Read transcript. Bryan Pedersen, Chief Information Officer, MSL USA.

Advertising 131

Advertising Advertising Data Reputation 131

Sword and the Script

MAY 29, 2018

The question we asked was as follows: “What is one thing you wish you could get senior leaders or senior management to understand about communications that you don’t think they understand today?”. Buyers are looking for great marketing when they’re deciding what they need to meet their needs.”. How many can you identify with?

Corporate 74

Corporate Communications Survey Employee 74

Communications Conversations

NOVEMBER 11, 2022

In high school, I was the guy who had a ton of friends, but very few close friends. I also managed an underground student newspaper, so I had to know a ton of students. In college, I worked for the student newspaper. I worked at a computer lab where I met students. As a professional, networking has been an absolute key to my success for 25+ years.

Meeting 68

Meeting Social Media LinkedIn Groups 68

Sword and the Script

JUNE 3, 2020

Recommend your leaders turn inward. Talk to your people. Tell them what you saw, what you think and how you feel. Review your policies. Act on your policies. Act on your policies. Also see: Partisan Politics Complicates PR and Comms for Business, Survey Finds. My instinct?

Product Launch 95

Product Launch Survey Banking Pharmaceuticals 95

Sword and the Script

JUNE 7, 2022

As a communications pro, you are generally privy to conversations the rest of your peers are not. While dealmakers always have a logical thesis and cool buzzwords like “unlocking value” the thing they overwhelmingly underestimate is culture. I took a business ethics course when I was studying for my MBA. I’m open to being proven wrong.

Software 85

Software Internal International Pitching 85

Communications Conversations

DECEMBER 11, 2020

But, at the same time, many people are accepting and starting new jobs–including many in the PR, comms and social media world. What’s more, what an interesting and unique time to be starting a new job. Challenges abound: How do you get to know your new team over Zoom? What does onboarding look like?

Interviews 185

Interviews Meeting Video Energy 185

Communications Conversations

FEBRUARY 6, 2018

What I’ve always admired about Heidi is her willingness to learn and her ability to be a strong team member, but also a team leader. Tell us more about your current role and what it entails. I always enjoy reading your interviews with other communications professionals, and I am humbled you asked me to participate.

Energy 68

Energy Corporate Travel Internal 68

Sword and the Script

AUGUST 20, 2019

She has since worked on both side of the table, both in-house on the client-side, and at PR agencies – and also has served as a key leader for Washington Women in Public Relations (WWPR). What’s that transition been like for you? TMB : The difference between agency and in-house depends on the ethos of each organization.

Employee 88

Employee Internal International Training 88

Sword and the Script

AUGUST 22, 2017

Maybe he said it, and maybe he didn’t , but the but the point remains: it’s hard to execute on a business concept if your people don’t believe in the idea. The answers are candid and address timely issues currently tracing the business of PR , including diversity, politics in the workplace and what an MBA means for a PR professional.

Internal 70

Internal International Interviews Trends 70

Solo PR Pro

JANUARY 14, 2020

You know how to do your job, but what don’t you know about running a business? We asked our Solo PR Pro community what advice they would give to someone about to start their solo business. My advice is to understand what you’re good at, and create your business around that. I would get your systems set up first!

Insurance 110

Insurance Insurance Banking Groups 110

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

APRIL 16, 2019

22% said BurrellesLuce ; 17% said TVEyes ; 15% said Critical Mention ; 15% said Muck Rack ; 12% said TrendKite ; Here’s what that looks like graphically: (click image for higher resolution). Here’s what the detailed view looks like: (click image for higher resolution). Press releases are the PR industry’s favorite punching bag.

Survey 71

Survey Technology Corporate Financial 71

Beyond PR

MAY 4, 2017

When we talk about evolution, sure: tools, technology and breaking down silos have been the key to many industries taking the step to greater value within their organizations. “You cannot compete for the future if you make decisions about tomorrow based on yesterday.” In fact, it can mean Return on Ignorance.

Communications 61

Communications Hotels Technology Tools 61

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Be careful whose advice you buy, but be patient with those who supply it. Baz Luhrmann, The Sunscreen Song, 1998. To that end, this year’s roundup is uh-mazing.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

MAY 8, 2018

Here are five points I think are relevant for B2B marketing leaders. As a percentage of revenue , B2B product organizations invest 6.3% It’s politically savvy to budget for some quick wins, but don’t blow it all on short-term tactics that deluge your SDRs with fruitless chases. 1) Marketers anticipate budget growth.

Survey 62

Survey B2B Marketing Mobile 62

Onclusive

AUGUST 30, 2023

As the guardians of a company’s image and narrative, PR, comms, and marketing professionals have the unique power to shape perceptions , amplify awareness, and cultivate customer loyalty. But the task of building and maintaining a lasting brand value is a t ricky one, requiring careful strategy and dedicated execution.

Brand 195

Brand Branding How To Reputation 195

Sword and the Script

JULY 5, 2017

It’s especially relevant at critical moments in time – and interim to get organized. It’s a critical point in the evolution of a company, when marketing requires a strategic leader and change agent. It’s a critical point in the evolution of a company, when marketing requires a strategic leader and change agent.

B2C 55

B2C Education B2B Interviews 55

Waxing UnLyrical

APRIL 14, 2011

What follows is his recap. nearly a half-hour more time debating Ad Value Equivalency and. It was a rollicking chat, more than 250 tweets, around three questions: @CommAMMO Each of us has a personal Bete Noir — mine is “value of a Facebook fan. What should AVE stand for? alanchumley: value of a Facebook fan.

Measurement 69

Measurement Financial Facebook Tourism 69

Sword and the Script

MARCH 1, 2022

This is part of what you pay for when you fork over up to $2,000 for a press release. Of course, these sites know most of the press releases have little value to their readers, so they create a back page that’s buried out of sight. But generally, the value of these pick-ups is small and diminishing. Million and Eyes the U.S.

Software 119

Software Case Study Advertising Advertising 119

Sword and the Script

DECEMBER 28, 2022

The exercise is a useful reflection on what happened over the course of this past year. It might also provide a thought about what might happen next year. What sources of information do B2B buyers trust? According to Gartner, 83% of communications leaders surveyed say their influence among the c-suite has grown.

B2B 116

B2B Marketing Survey Software 116

ImPRessions - Crenshaw Communications

MAY 30, 2019

Invest in your setup. What type of global PR model works best for your organization? Pick a leader. Having one core team member — whether in-house on the brand-side or within one of your agencies — with experience managing global communications programs is important.

Internal 268

Internal International Agency Strategy 268

Ethical Voices

DECEMBER 12, 2022

How many companies are delivering on their value-led commitments. Why don’t you tell my listeners more about yourself and your career? Before we get to the Brands in Motion report, what is the most difficult ethical challenge you personally have ever confronted at work? Key findings from the 2022 Brands In Motion Study.

Ethics 73

Ethics Brand Branding Internal 73

Sword and the Script

JUNE 16, 2020

Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. click any image for higher resolution) 105 Communication Views on Storytelling We asked: What does storytelling mean to you?

Storytelling 131

Storytelling Communications Survey Case Study 131

Sword and the Script

JUNE 25, 2019

It can involve the cost of an investigation into what happened, remediation, legal fees, and regulatory fines, among others. So, I thought was interesting to see an experienced marketing and communications leader from the cybersecurity community, categorized the notion of brand under risk. This also brings indirect costs.

Brand 107

Brand Branding Reputation Corporate 107

Landis PR

JANUARY 3, 2022

What a year! This is why it is important to look at trends and look ahead to see what may come next for the PR industry. This is why it is important to look at trends and look ahead to see what may come next for the PR industry. If companies do not incorporate these new values, they will have to prepare to face a crisis.

Trends 52

Trends Trade Shows Agency Communications 52

ZudePR

MAY 31, 2015

You’re thinking of completely overhauling how you market your company. You are finding it more and more difficult to get your company’s message heard. You are interested in the psychology of life and what motivates people to take actions. Your blog is just not working and you’re wondering why.

Communications 81

Communications How To Blogging Content Marketing 81