ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Speaking of showing personality, CEO John Legere of T-Mobile does a video blog each week on social media called “Slow Cooker Sunday” that is, yes, a cooking show. Two blog posts each week becomes a permanent SEO-friendly knowledge base. Longer content boosts SEO. Don’t forget, video boosts SEO as well.

Case Study 178

Case Study SEO Film Video 178

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2018

Earned media boosts SEO. If a CEO offers expert commentary – or a byline or guest blog post in a key media outlet, that content can earn valuable visibility and leadership positioning for the organization. PR content should be optimized for SEO, complete with thoughtful keyword placement and inbound link accumulation.

SEO 125

SEO Case Study Conference Retail 125

Remote PR Jobs

SEPTEMBER 25, 2023

Earned Media Quite simply, earned media refers to media exposure you’ve earned through word-of-mouth. Whether it was the fantastic content you've distributed, the influence of your SEO efforts, the customer experience you've delivered, or a combination of all three, earned media refers to the recognition you receive as a result.

Media 100

Media Pinterest LinkedIn Case Study 100

Prohibition

SEPTEMBER 27, 2022

Despite the rise of social media, which maintains a key part of a brands marketing offer, public relations still plays a key role and is something all businesses should take into consideration. Whether it’s product placement or a case study, getting your brand in key media is a great way positively boost your credibility.

Publicity 62

Publicity Brand Branding SEO 62

Sword and the Script

APRIL 6, 2021

SEMrush is better known for its SEO tools, but it moved into PR last year with the acquisition of Prowly in 2020. One of the things SEO tools can do, that most media monitoring solutions cannot, is detect backlinks. SEMrush has had an impressive streak in the SEO space. G2 names best media monitoring solutions for 2021.

Media 106

Media SEO Analytics Analysis 106

The Proactive Report

JULY 23, 2017

.” Jim Yu, CEO of BrightEdge, There is a positive side to the findings of this report – in house marketers and agencies are moving towards strategies that integrate SEO, SEM, social media and content marketing. They use search engines and social media to find it. Altimeter ). 888 243 3470.

Strategy 149

Strategy SEO B2C Engineering 149

Sword and the Script

JULY 20, 2021

Customer case studies, testimonials and reviews. From a technical standpoint, use an SEO tool like SEMrush to audit the backend of your website and flag issues for free. The messaging on your website should complement the messaging you use elsewhere in content and social media. Comparisons between solution types.

B2B 174

B2B Company Marketing SEO 174

Shift Communications

JANUARY 28, 2016

She described case studies where retail marketers used multichannel Facebook ads – video, retargeting, product carousels, etc. Consider how much money, time, and effort you’ve invested over the years in SEO to “reach page 1” in Google’s search results. Christopher S.

Mobile 60

Mobile Facebook Social Media Instagram 60

ImPRessions - Crenshaw Communications

MARCH 15, 2016

Soak up all the on-point social media and “tech tools” advice. After reading well-written essays and fact-packed news stories, read the writers who offer on-point social media and “tech tools” advice that will improve your work. ” Download the app — but beware it’s addictive.

Case Study 120

Case Study Writing SEO Social Media 120

Konnect Agency

JUNE 24, 2020

Through modern SEO tactics like content creation, link building or social media marketing, you can stay on top of competition and attract more customers to your business. Iconography, language, visual language – from your company logo to the images used in case studies, all need to cohesively tell your story.

SEO 98

SEO Agency Case Study Engineering 98

PR 20/20

SEPTEMBER 17, 2019

Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. Social Media Week. MozCon is geared for SEOs (i.e.

Conference 97

Conference Marketing Case Study Content Marketing 97

Critical Mention

SEPTEMBER 24, 2019

Define your ideal buyer and then see who’s engaging with your organization and how they are interacting with your ads, social media and website content. For example, if you run marketing for a PR firm and see that client testimonials and case studies are receiving the most clicks, you should focus on enhancing those practices.

Marketing 85

Marketing Engineering Content Marketing Case Study 85

Waxing UnLyrical

SEPTEMBER 12, 2019

On top of that, you need to consider SEO. Many have noted that longer articles also perform better on social media, often landing more shares than shorter content. Still, there’s a lot more that goes into content marketing than simply writing a blog about a new product. Longform Makes Better Content Marketing?

Content Marketing 60

Content Marketing Marketing Case Study Google 60

Rock the Status Quo

DECEMBER 21, 2015

If you’re interested in building trust and reputation online (including two GREAT case studies from two of my very favorite pet brands), reserve your copy today. Integrate basic SEO tactics for your website, blog and social media. Curate content on social media to show expertise and provide value.

Reputation 100

Reputation Digital PR Case Study SEO 100

MaccaPR

AUGUST 10, 2020

Which channels should smart B2B marketers prioritize during this economic crisis – social media, online video, email? Shifting gears, one of the insights you’ve found surprised me – that only 12% of B2B buyers rank case studies as helpful content. Don’t just focus on channels.

B2B 71

B2B Interviews Crisis Trade Shows 71

Critical Mention

APRIL 19, 2019

Prospects are bombarded with so many marketing emails, social media messages, and video marketing campaigns that it can be tough to cut through the noise. Many organizations leave the opportunity for feedback on their websites, social media pages and 3rd-party sites. This is where social listening comes in handy.

Case Study 80

Case Study Social Media Survey Video 80

The Resolution Blog

JANUARY 8, 2018

Here he outlines a talk from Yext’s Duane Forrester on what a future SEO job description. It’s no secret that I used to work in SEO and PR so may have heard me speak about Search insights before. It’s a case study of how SEO hugely increased traffic to the publication and how content strategy led this.

Tools 136

Tools Publicity SEO Measurement 136

Rock the Status Quo

SEPTEMBER 16, 2014

159064218 / gettyimages.com An SEO Mini Case Study I’m working with a large SEO client this month and I have to say that I’m extremely impressed with them. Instead, we’re repositioning them as a metrics-based SEO agency, building out the services offered far beyond their former link building focus.

Agency 164

Agency SEO Training Analysis 164

Communications Conversations

DECEMBER 8, 2022

Most of the folks I know come from the PR, comms or social media worlds. LeeAnn is an excellent case study in the art of the pivot. Interesting jobs along the way : Worked in social, SEO and SEM in the early days at Risdall (where I first got to know Holly). After all, this was an advertising panel.

Marketing 60

Marketing Leadership Creativity Internal 60

The Resolution Blog

FEBRUARY 25, 2019

It’s using your own channels (like your blog and social media) to attract people to your business. I worked in PR and did a lot of traditional pitching and working with journalists and media people. Now everything is inbound; everything comes to you. The role of the business is to pull you into a brand with remarkable content.

Measurement 120

Measurement Case Study Pitching Agency 120

prTini

OCTOBER 3, 2014

How to Set Social Media Goals That Will Move Your Marketing Forward. Three SEO Tips PR Pros Should Know. ICYMI, this week’s issue of A fresh AP [PR] OACH shared how Ajax used clever content marketing to help users tidy up their social feeds (and includes a bonus content marketing case study!). .

Skype 45

Skype Case Study Education SEO 45

PR 20/20

SEPTEMBER 5, 2018

MAICON is built to help marketers: Understand AI: Discover terminology, use cases, case studies, trends and technologies. Registration opens in October 2018, but you can sign up now for event updates and a special discount code. Strategize AI: Access processes, best practices, tools, templates and resources.

Conference 59

Conference Marketing Analytics Case Study 59

Ishmael's Corner

JANUARY 27, 2015

Credit to social media guru Steve Farnsworth who captured the debacle as a case study. Change : Publications are behaving like PR companies to land a slice of the owned-media pie. Google Strives to Squeeze the Technical Gamesmanship out of SEO. It’s a Bird. It’s a Plane. It’s Sponsored Content.

Industry 60

Industry Storytelling Journalism Corporate 60

Solo PR Pro

APRIL 13, 2021

Influencer marketing can drive people to post ratings and reviews of your product or service, which helps with search engine optimization (SEO) and increases website traffic. In “Winfluence,” Jason shared a case study about the success he achieved by foregoing the digital landscape for his client, the University of Kentucky Healthcare.

Marketing 89

Marketing Employee Local Community 89

ZudePR

JANUARY 21, 2016

You want to learn more about digital marketing and SEO. When it came to small business marketing, digital marketing, SEO, PR, media relations, crisis management, Glasgow no-one would curate better content than me. Friends said nice things: “You’re all over social media Dave.” You want to learn.

Digg 104

Digg SEO System Reddit 104

PR 20/20

SEPTEMBER 5, 2018

MAICON is built to help marketers: Understand AI: Discover terminology, use cases, case studies, trends and technologies. Registration opens in October 2018, but you can sign up now for event updates and a special discount code. Strategize AI: Access processes, best practices, tools, templates and resources.

Conference 40

Conference Marketing Analytics Case Study 40

Waxing UnLyrical

APRIL 12, 2018

It’s the perfect case study of how the PESO model works to build authority, increase credibility and drive real business results. It also assumes content and social don’t belong to PR, which I don’t agree with. Social media, yes. I’ll wait. Good, right? Influencer relations, yes.

Media Relations 85

Media Relations Advertising Advertising Content Marketing 85

The Proactive Report

APRIL 16, 2019

The post 3 Ways Google My Business Can Attract Local Clients appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. Then monitor and respond to reviews. If you need help with your listing or your content, give me a call. 626 676 6419.

Local 133

Local Google Mobile Analytics 133

Waxing UnLyrical

JUNE 5, 2011

SEO Run Amok , a guest post by Brian Meeks over at Spin Sucks. Social media case study: Feed My Starving Children and Facebook Groups , by Arik Hanson. 7 ways to get the most out of social media in a disaster zone #crisisdata , by Kami Watson Huyse. It will be worth your while. by Mark Story.

Case Study 60

Case Study Groups Facebook SEO 60

Wildfire

AUGUST 1, 2018

If you’re measuring social media by outcome, you’d be looking at impressions, shares, retweets, comments, engagement rates and so on. 2) Measure report downloads or landing page views: Content is often at the centre of our PR activity, and through media promotion, we look to drive the right audiences to consume that content.

Measurement 49

Measurement Analytics Google Agency 49

ZudePR

JUNE 10, 2015

I benchmark and check the effect of my content marketing and SEO on clients’ Search rankings. You have a featured blog post image which looks good when shared across all social media networks. If not, try this. When producing content for clients I always have a keyword phrase in mind. Taken from the keyword report.

eBook 68

eBook Engineering Tools Case Study 68

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

PR 20/20

NOVEMBER 30, 2022

Marketing technologies are vast ( see Scott Brinker’s Marketing Technology Landscape Supergraphic (2020): Martech 5000 ), ranging from email solutions to social media management tools to best-in-breed marketing automation tools. Or, publish a formal case study and use the asset in both marketing and sales efforts.

Marketing 52

Marketing Technology Internal International 52

ImPRessions - Crenshaw Communications

JULY 10, 2019

On top of that we must keep SEO and PR messaging in mind while trying to write entertaining prose that dazzles the reader. It’s not the most creative PR product, but the news release is still essential for announcements – and don’t forget the power of SEO. See this earlier post for tips on winning business awards.

Case Study 231

Case Study Writing Pitching SEO 231

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat.

Measurement 60

Measurement Social Media Tourism Twitter 60

Waxing UnLyrical

APRIL 15, 2015

Lots of case studies and lots of stories of success and failure. My years in social marketing tell me that, yes, we need to infuse our content with SEO goodness, with keywords and structured data and optimized metadata. Today I’m here not with a success story, but with a quick back story and a set of assumptions.

Community 40

Community Travel Pinterest Mobile 40

Waxing UnLyrical

OCTOBER 1, 2010

As usual, the community came up with gems to share with others (and you), including talking about how our measurement journey has changed over time And sharing resources, like Katie Paine’s social media measurement checklist , and IPR’s new website. The community’s generosity of spirit never ceases to amaze me.

Measurement 58

Measurement Tourism Community Social Media 58