How to do competitive analysis on social media: case study
Awario
AUGUST 10, 2021
We break social media competitor analysis into 5 simple steps by comparing Apple Music, Spotify, and Google Play Music in an exciting social listening case study.
The Anatomy of a Great Case Study
Contently - Strategy
MARCH 11, 2020
At Ogilvy, I was a member of the four-person case study writing committee. We won Most Effective Agency Office in New York relying on the tried and true case study framework: objective, strategy, results. Quantifiable objectives headlined every case study we wrote. Get permission first. Don’t do this!
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Case Study: Bauer
NewsWhip
JUNE 2, 2020
CASE STUDY. How Bauer Media uses NewsWhip to unify content strategy across all of their brands. ” After re-thinking their social strategies and assembling a central team, Ali Wilkinson and the team took a trial of our Spike dashboard. The post Case Study: Bauer appeared first on Newswhip.
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Case Study Turbine Labs
NewsWhip
JUNE 2, 2020
CASE STUDY. Turbine Labs separates itself in the crowded industry by using a unique combination of technology and analysis to trace the impact of media sentiment on clients. Social media plays a pivotal role in Turbine Lab’s research – having the clearest signal on what’s trending now is essential to their core mission.
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Is getting attention on social media at all costs a sound strategy?
Communications Conversations
MARCH 4, 2022
Eventually, it got Corey Smale , the social media manager at PBR who made the tweet, fired. In case you’re wondering, yes, he did it on purpose. Anecdotally, when I brought this case study up with my class at the University of St. Isn’t that the holy grail in social media marketing?
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What Should I Post on Social Media?
HMA Public Relations
MARCH 7, 2023
From case studies to day in the life videos, Justin Liggin is sharing some content examples for your social media page. Discover more in this blog post!
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The importance of case studies
The Stalwart Blog
SEPTEMBER 23, 2016
One of the greatest resources our company’s website offers prospective clients that truly showcases our experience is our case studies. Some have argued that case studies are often more effective than brochures and traditional sales collateral. Here is a recent case study created on client Higgs Fletcher & Mack.
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Talking Points Podcast: Black Friday Social Media Case Studies
Communications Conversations
DECEMBER 4, 2014
Black Friday and brand case studies, Facebook’s new rules for brands, and the difference between content marketing and brand journalism. “Walmart Leads Social Media Engagement for Black Friday” [link]. Black Friday outweighs Thanksgiving on social media, suggests Salesforce data”.
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Video: Two 2021 Podcast Marketing PR Case Studies Show How to Get Results
wiredPRworks
MAY 11, 2021
In this five-minute Podcast Marketing PR Case Studies video, Barbara Rozgonyi shows you how she used the power of WIRED PR in 4D to promote an event, a topic, and a speaker. Power Up Your Podcast Marketing with WIRED PR Energy,” the case study Barbara will share, is based on results from her Podfest Global PR in February.
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Video: Two 2021 Podcast Marketing PR Case Studies Show How to Get Results
wiredPRworks
MAY 11, 2021
In this five-minute Podcast Marketing PR Case Studies video, Barbara Rozgonyi shows you how she used the power of WIRED PR in 4D to promote an event, a topic, and a speaker. Power Up Your Podcast Marketing with WIRED PR Energy,” the case study Barbara will share, is based on results from her Podfest Global PR in February.
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How Social Media Drives B2B PR
ImPRessions - Crenshaw Communications
OCTOBER 8, 2018
We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. Journalists use social media, too.
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Use Case Studies to Boost Your Marketing
David PR Group
AUGUST 14, 2019
Today, I want to suggest beefing up your use of case studies in your marketing. Here’s why: A case study offers a glimpse into how your company operates and shows a prospective customer what you do, what the results can be and how you treat your clients. As a reader, you are always attracted to a hook in a case study.
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Are employee social media advocacy programs really working?
Communications Conversations
MARCH 9, 2022
We don’t have a lot of data or case studies to go on. The post Are employee social media advocacy programs really working? The only ones doing the talking are the vendors, and obviously that’s quite a one-sided conversation. So, who knows if these things are really working or not? What about Salesforce?
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How to Build a Brand with Social Media
PR for Anyone
NOVEMBER 18, 2021
There is no easier way to build a brand than with social media. Some people are discouraged or stressed by social media but it is a game-changer in terms of access and what you can do to reach a huge audience, quickly. Now, I want you to use social media and build out that brand. I reflect that in my brand.
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Crisis Management 101: Shark Week Case Study, Pt. 1
Shift Communications
JULY 19, 2017
This series will touch briefly on the following offerings/capabilities from SHIFT’s PR, marketing tech and creative services teams: Media monitoring. Media training. Owned media/messaging. Media relations. Social media management. Paid media and syndication. Sentiment/tone analysis. Email marketing.
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How businesses use Instagram Stories—30 case studies to learn from
Agility PR Solutions
AUGUST 21, 2018
The post How businesses use Instagram Stories—30 case studies to learn from appeared first on Agility PR Solutions. On average, users under 25 spend around 32 minutes a day on Instagram, while those in older age groups spend more than 24 minutes per day.
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How to Create a Brand on Social Media ABC10
PR for Anyone
JUNE 22, 2021
Successful PR Topic : Using Jeff’s expertise in social media to share how to use social media effectively. It is very common for people to be using social media for both themselves personally and for their businesses. Social media is a hot topic and something that is frequently talked about.
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How to Make your Messaging Stick
Onclusive
JULY 13, 2021
Would it be valuable to understand how your messages get amplified on social media and drive website actions? Read the full case study. As a result, Monster increased the inclusion of key soundbites and spokespersons in their media coverage by up to 54%. Read the full case study.
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Using Social Media to Get PR
PR for Anyone
SEPTEMBER 9, 2021
How to Be on TV Shows: Utilizing social media is fast way to land in the media. See how Susan Bourassa used this technique to land the media. The post Using Social Media to Get PR appeared first on Christina Daves. Check out the post and the watch the video below. Want Publicity? Let’s set up a call.
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Social media updates: Instagram simplifies content creation, X=Twitter and TikTok explores AI
Prohibition
AUGUST 2, 2023
Amid the Twitter rebrand and AI’s infiltration of all areas of marketing, there’s a lot going on in the world of social media. This is great news for social media managers everywhere! Check out the latest updates below!
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Social Media for Healthcare: What’s The Potential?
Melissa Agnes
AUGUST 28, 2014
The other day I had a conversation with someone who made a statement about the healthcare industry not needing to be on social media because no one cares about the nurses’ birthdays and little useless memes (I’m SOOO paraphrasing here!). What’s the point of social media for healthcare?
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Building a Global Media Brand with HubSpot [Case Study]
PR 20/20
SEPTEMBER 29, 2020
Social media : All social media marketing ran through HubSpot. PR 20/20 leveraged the integration with Seventh Sense , AI software designed to personalize email delivery times, to segment lists and optimize performance. Lead generation: HubSpot landing pages and forms captured leads.
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92 Speed Matters in a Crisis Situation: Shark Week Case Study, Part 3
Shift Communications
JULY 26, 2017
Even with a solid crisis PR plan in place, getting the gears going takes time – this is where social media comes into play. Although, be warned – social media is as relentless as it is swift. Social is necessary . Scan social media to see if anyone is talking about it. What’s your first reaction?
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CanPay Case Study: Making the Most of a Speaking Situation
Barokas
NOVEMBER 8, 2017
This allowed us to find members of the media who were going to be at the conference presenting on topics like, “Not Another Cannabis Media Panel”, as well as others hosted by High Times , a leading cannabis publication. Step 2: Hit-up social media. Step 3: Pitch, pitch and pitch some more. Not bad for a 24-hour trip!
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Manwich: A Case Study on Social Media Listening
Waxing UnLyrical
MAY 29, 2012
And for big brands that can’t always respond to every mention, it is important to be talked about on social media networks. Howie Goldfarb is president and CEO of Sky Pulse Media , an agency focused on helping clients achieve outsize results in measurable bottom-line-impacting ways.
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The Importance of Social Media Approval Process
5W PR
SEPTEMBER 21, 2020
Today’s reliance on social media platforms to search and shop by all generations continues to shine a light on every social media marketing phase. Accountability is the final reason for employing a social media approval process. Social media campaigns are usually time-sensitive. Optimization.
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‘I Saw a Case Study Unfold’: A 2018 Silver Anvil Finalist Reflects on Entering and Winning
PRSay
FEBRUARY 5, 2019
We played a bigger role and influenced decisions about increasing people’s awareness of hoarding, adopting these little dogs and raising funds to support the enormous care these neglected pets would require, and I saw a case study unfold that could contribute to the PR body of knowledge. Entrants who submit by the Feb.
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A Case Study: Orchestrating a Harmonious Message
Waxing UnLyrical
MAY 2, 2019
After launching Geben in 2009, Heather’s data-driven approach to communication helped the firm evolve into a highly respected, sought-after, award-winning agency, focusing on PR, social media, and insights. The post A Case Study: Orchestrating a Harmonious Message appeared first on Shonali Burke Consulting.
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5 Surefire Ways To Generate Quality Content For PR
ImPRessions - Crenshaw Communications
AUGUST 18, 2021
But earned media doesn’t always achieve the frequency we need to promote client brands, and some stories have a lengthy gestation period. And given the ubiquity of social media, there’s an almost endless need for content, content, and more content. Customer case studies sell benefits.
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390 Shark Week Case Study: A Lesson in Crisis Management, Pt. 2
Shift Communications
JULY 24, 2017
Before activating a speaking bench or hitting the phones to contact media friendlies, you need to understand what and how the situation needs to be addressed. Brands that are too quick to pull the trigger – usually via social media – often get caught in a riptide of negative backlash. Know thy allies. As such, G.W. Now that G.W.
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94 Use Your Class to Get a Job in Social Media
Deirdre Breakenridge
JULY 9, 2018
If you have to read a case study, what ideas could your client take from it? If you are taking a social media class that talks about paid advertising, ask your teacher where you should go to learn more about advertising. If possible, make every assignment you do that semester work in service of that client.
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Newborn Abducted from Hospital and Social Media Saves the Day
Melissa Agnes
JUNE 4, 2014
An amber alert was issued at 7pm and the picture of the abductor, taken from the hospital’s security footage, was plastered all of local media and social media. This, ladies and gentlemen, is a great example of the power of social media in emergency and crisis situations. Photo credit: cbc.ca.
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How Instagram Can Work For B2B PR
ImPRessions - Crenshaw Communications
MAY 15, 2020
The go-to social media platforms for B2B PR are probably LinkedIn and Twitter. But a too-narrow social focus for B2B leaves out at least one very powerful social channel – Instagram. . Instagram has more than one billion users , making it one of the most popular social media platforms.
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The Social Media Content Menu
The Proactive Report
OCTOBER 31, 2019
Now that pretty much every business has embraced the idea that they have to post content on social media, the next hurdle is what to post and when to post. Social media can build relationships and attract qualified customers, clients, and patients. So what kind of content do people want to see on their social feeds?
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8 social media trends to watch for the rest of 2019
Communications Conversations
JUNE 25, 2019
My topic: Social media trends. Specifically, I talked about eight social media trends you should be paying attention to for the rest of 2019. Second, I used a variety of examples–case studies of brands bringing the trend to life. 8 Social Media Trends to Watch for the Rest of 2019 from Arik Hanson.
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107 Monday Roundup: Social PR Case Studies
Waxing UnLyrical
JULY 20, 2015
What I call “social PR” goes far beyond traditional PR, adding in a strong dose of community, as well as atypical influence. How can you bring some social to your next PR campaign? Here are seven social PR case studies to give you some ideas. 10 Influencer Do’s and Don’ts With Amex Social Media VP.
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40 Social Media for Consumer vs. B2B: Three Fundamental Differences
Deirdre Breakenridge
JULY 3, 2015
As with any other tactic in our PR arsenal, social media can help us make waves for our clients. But don’t confuse this with weak; in both arenas, quality social media voices can be found all over the place, and the meek are quickly overwhelmed by the strong. Calls to Action. … Read more.
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150 Social Media for Consumer vs. B2B: Three Fundamental Differences
Deirdre Breakenridge
JULY 3, 2015
As with any other tactic in our PR arsenal, social media can help us make waves for our clients. But don’t confuse this with weak; in both arenas, quality social media voices can be found all over the place, and the meek are quickly overwhelmed by the strong. Calls to Action. … Read more.
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JCB HYDRADIG Social Media Case Study
Norton's Notes
JULY 20, 2016
I thought this was clever and rather interesting and would therefore make an interesting case study for this blog and he has kindly given me permission to repost it on here. My manager and I form the ‘JCB Social Media team’ Between us, we run JCB’s global pages and provide support to the regions.
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NewsWhip awarded eleven G2 badges for Spring 2024
NewsWhip
APRIL 4, 2024
Once more, G2 has underscored our position as an industry leader in media and social media monitoring as we continue to earn recognition for being high performers across the Small Business, Enterprise, and Mid-Market categories. The post NewsWhip awarded eleven G2 badges for Spring 2024 appeared first on Newswhip.
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78 Pros and cons of being an adjunct professor in social media
Communications Conversations
APRIL 26, 2022
Then, just a few months later, he informed me he was retiring and that UST was looking for someone to fill the social media class he was teaching. I mean, I’m teaching a class in a niche (social media marketing) that literally changes EVERY DAY. We talk about case studies. So yeah, gotta keep up.
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Monday Roundup: Integrated Communication Case Studies
Waxing UnLyrical
JUNE 6, 2016
With the media landscape morphing as rapidly and dramatically as it does today, brands know that integrated communication strategies have a greater chance of success. This week, we feature seven such case studies from both sides of the pond. Integrated Marketing Communications Case Study: City of Hope .
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How Warby Parker’s social media content shaped my customer journey over 10+ years
Communications Conversations
AUGUST 10, 2021
Because I had seen them repeatedly over the years on social media. Now, part of this is that Warby had become a classic case study around the power of social media. Back when they launched, they used social media to kick-start their brand. They kept showing up in my feeds.
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Top Newsletters For PR Teams At High-Growth Companies
ImPRessions - Crenshaw Communications
NOVEMBER 17, 2023
Whether someone wants to read about valuable case studies, or if they’re an analytical type looking for longer, more in-depth reads, PRovoke offers an extensive understanding of the PR universe. Social Media Examiner provides the latest stories as well as tips that thousands of readers take to heart every day.
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