Barokas

MAY 31, 2019

Campaigns must be simultaneously creative, strategic and measurable. Case studies : Whether you’ve read about it on our blog or heard it from your account team, you know we believe in the importance of customer validation. Web copy/newsletters : As the face of your brand, your website must be a priority.

Case Study 100

Case Study B2B Resources Web 100

Barokas

DECEMBER 3, 2019

It took countless brainstorming sessions, messaging workshops, copy drafts and design meetings with our web partner for our vision to become clear. In-depth case studies throughout the site and under our key markets offer a detailed look at how we approach strategy and overcome the challenges our clients face.

Case Study 78

Case Study Enterprise System Fashion 78

Sword and the Script

JANUARY 31, 2023

Johnny Vance , who leads partnerships for Meltwater, said the combination of Blackbird technology and Meltwater’s data will allow “customers to better manage their brand risk by understanding the key narratives that are having the biggest impact on the conversation surrounding their company in the news and across the entire social web.”

Software 78

Software Case Study Technology Tools 78

Critical Mention

MAY 10, 2019

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. For example, case studies and eBooks are excellent ways to showcase your knowledge. Measure your success.

Marketing 75

Marketing eBook Case Study Measurement 75

Sword and the Script

DECEMBER 9, 2014

The blog posts weren’t especially compelling, in fact these were a little heavy with sales messages; case studies that had been re-purposed. The posts were accented with liberal subheads, short paragraphs, and spotted with lots of bulleted lists – classic web writing if such a thing exists.

Viral 115

Viral Marketing Web Case Study 115

Critical Mention

MAY 10, 2019

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. For example, case studies and eBooks are excellent ways to showcase your knowledge. Measure your success.

Marketing 68

Marketing eBook Case Study Measurement 68

Communications Conversations

APRIL 17, 2020

good) data is carefully measured and collected information based on a range of subject-dependent factors, including, but not limited to, controlled variables, meta-analysis, and randomization. Let’s look at a few of the more prominent examples. Steak Umms takes a (big) stand on Twitter. Steak-umm (@steak_umm) April 7, 2020.

Social Media 198

Social Media Brand Branding Employee 198

Critical Mention

MAY 10, 2019

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. For example, case studies and eBooks are excellent ways to showcase your knowledge. Measure your success.

Marketing 60

Marketing eBook Case Study Measurement 60

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. What about real-life examples?

Measurement 60

Measurement Social Media Tourism Twitter 60

The Resolution Blog

APRIL 9, 2019

I’ve had experience with agencies where I’ve produced great work, but there was no real way to measure it. As the web has evolved and we’ve started to understand where things come from and how they affect a business’ growth, that has started to evolve. What are your thoughts on having a proxy measurement? How do we change that?

Marketing 120

Marketing Analytics Measurement Data 120

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Could just one metric measure PR? A standard in article scoring?

Tools 136

Tools Publicity SEO Measurement 136

Sword and the Script

MAY 14, 2019

This is because Onclusive takes broader crawl of the web, which matters to PR because the media landscape has fragmented. 3) Measuring the influence of coverage. You can view this measure in a couple of different ways – and the charts allow for you to drill down and take a look at the underlying coverage. Sentiment analysis.

Case Study 117

Case Study Software Data Web 117

PR 20/20

JANUARY 17, 2023

These touch points (web pages) should provide the most substantial content pieces. case studies, ebooks, blog posts). In the words of Kapost : "Through technology, marketers can engage buyers and measure their progress despite the new dynamics preventing sales from interacting with them until much later in the process.".

Strategy 52

Strategy How To Technology B2B 52

Sword and the Script

APRIL 6, 2021

The Linkfluence product helps “brands to identify buyer communities online and understand how to activate them, see how a brand is associated with certain topics or values to measure brand perception as well as detect and monitor trends or analyze customer experience.”. G2 names best media monitoring solutions for 2021.

Media 106

Media SEO Analytics Analysis 106

Sword and the Script

JUNE 15, 2021

And as a marketing leader , you have to stay on it – measure progress – and keep it top of mind. of blogs over more than a decade on this blog and they are tagged under various labels like studies , marketing surveys , PR surveys and surveys of journalists. The full report – State of Writing – is freely available on the web.

Survey 117

Survey B2B Marketing Interviews 117

Deirdre Breakenridge

JANUARY 7, 2016

Take inventory of the content you have to see what you can use in new and different ways, like turning a blog series into a webinar, or customer feedback into testimonials and case studies. Last but certainly not least…measure! And if you’re not measuring, how will you know…?) Very important – they always have been.

Survey 90

Survey Marketing Content Marketing Measurement 90

Waxing UnLyrical

MAY 9, 2016

C1 (Corollary) Case Study: AmEx – Small Business Saturday. More importantly, it drove real results for small businesses across the country that day,” says Mark Taylor in this D&AD case study. C2 (Creativity) Case Study: How The Draw Shop Uses Email Marketing To Turn Website Visitors Into Paying Customers.

Case Study 40

Case Study Study Training Small Business 40

PR 20/20

SEPTEMBER 17, 2019

You’ll leave with best practices and relevant case studies from real-world marketers thriving at the intersection of marketing, technology, and management.”. Tracks include content strategy, core content concepts, future of content, and content management and measurement. April 15 - 17, 2020 | San Jose, CA.

Conference 97

Conference Marketing Case Study Content Marketing 97

Lauri Pehar Borsh

APRIL 30, 2014

This generates publicity and enhances your public reputation, and develops web- or blogsite traffic, direct email inquiries or calls. You can easily measure the effectiveness of social media broadcast efforts to gauge the level of impact it’s having on your business.

Social Media 83

Social Media Pitching Media LinkedIn 83

Beyond PR

AUGUST 10, 2016

If the link is integrated with your marketing automation software or web CMS, you can even track audience interactions throughout your digital ecosystem. The aforementioned case study also demonstrates how traditional PR efforts can double as direct revenue drivers. View our White Paper!) Enhance your reporting with multimedia.

Company 40

Company Case Study How To Product Launch 40

Lauri Pehar Borsh

APRIL 30, 2014

This generates publicity and enhances your public reputation, and develops web- or blogsite traffic, direct email inquiries or calls. You can easily measure the effectiveness of social media broadcast efforts to gauge the level of impact it’s having on your business.

Social Media 60

Social Media Pitching Media LinkedIn 60

PR 20/20

NOVEMBER 30, 2022

Or, publish a formal case study and use the asset in both marketing and sales efforts. Measuring the effectiveness of any marketing campaign begins with defined and clear KPIs. Measurable. These stories may be shared in a format as simple as a testimonial or quote on your site. Performance. Achievable.

Marketing 52

Marketing Technology Internal International 52

PR 20/20

AUGUST 17, 2017

Measure which verticals are performing best and where you can see the most potential for growth. Audit top entry points, exit points, engagements and overall web opportunities to better convert onsite traffic. Use case studies, ebooks and white papers as the foundation of integrated lead generation campaigns.

Marketing 49

Marketing eBook Case Study Comparison 49

Communications Conversations

APRIL 21, 2015

And, they were ALL OVER social media after the Bullseye’s web site crashed after its launch of the new #LillyForTarget line. Web site crashed. Tough to measure success here without seeing Target’s analytics. For those Target loyalists, we’ve seen this movie before. Same story–different line.

Social Media 60

Social Media Product Launch Instagram Media 60

Communications Conversations

MARCH 4, 2016

Obviously, this is the big goal, but also the toughest one to measure. Asking people to go from a web site (or Facebook page), where Mayo Clinic was doing a lot of the promotion for this event to Periscope to find Mayo Clinic was a little clumsy. .” And, I have five reasons WHY I believe the answer is “yes.”

Fashion 60

Fashion Social Media Web Instagram 60

Beyond PR

AUGUST 31, 2016

Tell your teams who your target audience is, what they are creating, and your measure of success. Anyone who caught Kristina Halvorson’s keynote at last year’s Content Marketing World or read Content Strategy for the Web knows this session is the perfect way to kick off day 1. – 11:15 a.m. – 3:00 p.m.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Waxing UnLyrical

OCTOBER 1, 2010

As usual, the community came up with gems to share with others (and you), including talking about how our measurement journey has changed over time And sharing resources, like Katie Paine’s social media measurement checklist , and IPR’s new website. It was fun. Sounds interesting, huh? Regardless, thanks for visiting!

Measurement 58

Measurement Tourism Community Social Media 58

Beyond PR

JANUARY 5, 2017

Document and prepare for distribution across your brand’s key channels, which should at the very least include: Web. Paid Media. When Lavu implemented these multimedia press release best practices, they were able to observe 200% more leads and multimedia views in the tens of thousands.

Case Study 55

Case Study Study B2C Infographics 55

Waxing UnLyrical

AUGUST 31, 2015

4 Case Studies on What Happens When You Don’t Use Data to Shape Your PR Strategy. Why: “So instead of using the notion of Social Credit Score to define us, we used it to define what we’re NOT: we’re not in the business of oversimplifying to feed into a hype. ” 7.

Meeting 40

Meeting Case Study Writing Data 40

Sword and the Script

DECEMBER 28, 2022

The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. PR measurement. PR measurement. PR measurement. 34% said ebooks. to approximately $5.5

B2B 116

B2B Marketing Survey Software 116

Waxing UnLyrical

JANUARY 11, 2012

There are so many things I’ve learned during the course of this campaign – about blogger outreach, about measurement and analytics, about Facebook Groups, about community building – there are probably a ton of posts waiting to be written. Photo of me and my Blue Key courtesy Razoo. So I’ll pick up where she left off.

Twitter 107

Twitter Analytics Community Facebook 107

Bad Pitch Blog

JUNE 19, 2006

Oxfam brings us an interesting case study on social media relations’ ability to raise awareness. Gold Group also built a landing site for the auction, enabling us to measure traffic. The Oxfam story is one of a growing number of social media relations case studies. BPB: What was your social media angle/pitch?

Media Relations 40

Media Relations Social Media Media Case Study 40

The Proactive Report

FEBRUARY 7, 2016

I asked Rebecca questions based on her recent research report for Altimeter Group about content, measurement and KPIs: Q1: Why are marketers finding measurement to be the single most formidable content marketing challenge? What is it about measurement that seems to stump them? and, of course, KPIs. See this chart: bit.ly/1PXNcR8.

Measurement 100

Measurement Digital PR Tools Content Marketing 100

Cision

APRIL 25, 2016

Oftentimes best practices use disproportionately large businesses as case studies, but these recommendations are both scalable and thoughtful. Ideally for eCommerce and retailers with high web traffic and large inventory). People – measure based upon people rather than cookies.

Facebook 120

Facebook Advertising Advertising Measurement 120

Sword and the Script

APRIL 3, 2018

The system provides measures for the routine items you’d expect: mentions, impressions, likes, comments, and sentiment. It categorizes results into social media, forums, news, blogs and web results, though there was a lot of overlap. In other examples, I saw web and social posts from employees of a client I hadn’t seen before.

Media 63

Media System Tools Google 63

Sword and the Script

JUNE 11, 2019

Recently, I’ve had several consulting conversations about gated content while I too have a strong view, I decided to keep an open mind and go canvas the web looking for solid arguments for and against gated content. The Case Supporting Gated Content. Deciding to gate something is a case-by-case decision.

B2B 120

B2B Mobile Content Marketing SEO 120

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 79

Travel Case Study Creativity Advertising 79