ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. However, any executive who uses it to try to avoid news media questions in real time will probably find it won’t accomplish that.

Video 149

Video Case Study Agriculture B2B 149

ImPRessions - Crenshaw Communications

AUGUST 5, 2020

of proposals see higher engagement from visuals such as infographics and original images. . PR agencies always include case studies for this reason. Data has shown that 41.5% Offer examples and stories. Examples are very powerful in any sales situation.

Case Study 304

Case Study Infographics Data Energy 304

Sword and the Script

APRIL 26, 2022

Research reports, cases studies and webinars are among the content formats B2B executives say are most helpful to them when researching a purchase. Among the most popular content formats for early-stage research were infographics (62%), blogs (58%) and podcasts (56%).”. 34% said ebooks. click image for higher resolution).

B2B 95

B2B Case Study Survey eBook 95

Waxing UnLyrical

JUNE 14, 2012

” It occurred to me that some people treat infographics like my three-year old treats “Starships.” One recent infographic illustrated this point quite well. The problem with this is that this is simply one case study. Consider this infographic that I created.

Infographics 77

Infographics Pinterest Case Study Facebook 77

Cision

JANUARY 9, 2018

Infographics. We learned a lot about the viability of visual content in the 2017 State of the Media. Informative, aesthetic infographics drive immense engagement. Infographics are plug and play, citable and are liked and shared 3x more on social media. Case Studies. How to do it? How to do it?

Case Study 210

Case Study How To Infographics SEO 210

The Proactive Report

MARCH 31, 2015

DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. The 2015 Media Trends and Online Newsrooms report was released this week during a webinar hosted by Sally Falkow, President of PRESSfeed and a Sr. Research Fellow with the Society for New Communication Research, a new media think tank based in Palo Alto, CA. The Trends.

Trends 100

Trends Media Case Study SEO 100

PR 20/20

FEBRUARY 20, 2023

Some examples of inbound marketing tactics include: Social media. An essential tool for all businesses and industries, social media can be used to build relationships with prospects and customers, as well as increase overall brand awareness. Some examples of content marketing include: Infographics. Case Studies.

Content Marketing 82

Content Marketing Marketing eBook Case Study 82

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. For content generation and syndication.

Social Media 120

Social Media Twitter Media Nonprofit 120

Prohibition

JANUARY 29, 2024

Incorporating visual elements like eye-catching imagery, infographics for stats, or videos to enhance the reading experience. Inject personality into your blogs and keep things lively and engaging; use some humour, relatable stories, case studies. Keep it engaging Remember, you don’t have to be over-professional.

Blogging 62

Blogging SEO Engineering Mobile 62

ImPRessions - Crenshaw Communications

MAY 3, 2018

The longer life span of PR content and the snowball effect of earned media and can lead to great ROI for smaller B2B companies. In 2017, Forbes reported : “Most B2B buyers say they rely heavily on white papers (82%), webinars (78%), and case studies (73%) to make purchasing decisions. B2B decision-makers rely on research.

Advertising 178

Advertising Advertising B2B Reputation 178

Cision

JUNE 2, 2017

You can find out what they do behind the scenes if you look for case studies (do a search for “case studies for company ’x’”) that take a deep dive into their innovative tactics. Here’s a simple checklist for a little social media competitor audit. Cool infographics. Nieman Lab.

How To 198

How To Real Estate Web Case Study 198

Presspage

JANUARY 23, 2024

Make it Visual: The Power of Infographics In this age of information overload, visual data representation is the key to bringing a message across. Infographics are an effective tool in an IRO's arsenal. Moreover, infographics are highly effective in conveying complex trends and market analyses.

Communications 78

Communications Infographics Financial Storytelling 78

5W PR

NOVEMBER 19, 2021

In this article, 5W PR CEO Ronn Torossian and others share tips on how executives can use a blog and other social media avenues to spark conversations and conversions, establishing themselves as a leader within their industry. For this reason, PR professionals are converting their media publications into blogs and e-newsletters.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Contently - Strategy

JULY 20, 2020

When I say “content,” I’m not just talking about top-funnel blog posts or infographics. Case studies that make you imagine new possibilities. Their paid media performs poorly, and they give you little reason to stay on their websites for more than 15 seconds. But now, it’s impossible to ignore.

LinkedIn 141

LinkedIn Trade Shows Case Study B2B 141

Sword and the Script

DECEMBER 28, 2022

Twitter is still a journalist’s favorite social media site. A survey of 2,500 journalists finds Twitter is still their favorite social media network. Another 46% will spend the same about of time and just 12% will spend less time on Twitter; 60% of journalists consult a company’s social media in their reporting; and.

B2B 114

B2B Marketing Survey Software 114

Sword and the Script

JULY 19, 2022

Twitter is still a journalist’s favorite social media site. A survey of 2,500 journalists finds Twitter is still their favorite social media network. Another 46% will spend the same about of time and just 12% will spend less time on Twitter; 60% of journalists consult a company’s social media in their reporting; and.

B2B 88

B2B Report Survey Marketing 88

The Proactive Report

OCTOBER 26, 2017

There is no doubt that social media is a part of our lives today – and, as such, social media has to be a big part of every company’s marketing plan. Your customers expect you to be active and responsive on social media. It is all about social media customer care. You should check out their tutorial videos.

Social Media 113

Social Media Infographics Media Customer Service 113

Waxing UnLyrical

MAY 27, 2016

I’ve held on to a theory for a while now: Social media and media relations are a paradox. In today’s media landscape both are critical in public relations , but my theory begs the questions: Can the old and the new be blended together, and (bigger question) can one help drive success for the other? Guest Post by Dawn Buzynski.

Media Relations 50

Media Relations Social Media Media Real Estate 50

Barokas

JULY 3, 2019

But with the proliferation of other forms of content, and the noise of hundreds of media platforms, does anyone still read whitepapers? Another study reinforced the importance of quality content. Tried and true, whitepapers have been integral to marketing and communications for decades.

Case Study 100

Case Study B2B Survey Education 100

The Proactive Report

JANUARY 31, 2017

According to a study by DemadnWave whitepapers, case studies, videos and infographics work well. The first issue is to find a topic that will catch the attention of prospects, customers and the media. Many B2B marketers have discovered that creating effective content that gets results is not the easiest task.

B2B 100

B2B Infographics B2C Case Study 100

Buzzstream

FEBRUARY 3, 2021

Case studies. It can be carried out alongside larger campaigns and studies you run for a client, but I have also had smaller clients who ask me for this as their initial sole method of link building. Infographics. Again, the aim is to think like a journalist and understand the craft of writing an article. Statistics.

Digital PR 170

Digital PR Industry Strategy Film 170

The Proactive Report

AUGUST 5, 2016

Over the past ten years the news media has been under a great deal of pressure. This has led to some major changes in how media relations is practiced. So while the core of news reporting and media relations is still the same, there are new ways to get earned media for your brand. A majority of U.S. M: MULTIMEDIA.

Reddit 100

Reddit LinkedIn Social Media Pinterest 100

Communications Conversations

JULY 20, 2015

And social media blogs. But, over the last number of months, I’ve grown increasingly frustrated with the landscape of social media blogs. How to Get Your First 1,000 Real Facebook Fans (Infographic). And, for the love of God, how many more “47 tips from the top social media pros” posts do we need?

Social Media 60

Social Media Blogging How To Media 60

Sword and the Script

JUNE 11, 2019

This is useful for email marketing and also retargeting and custom audience campaigns for paid social media. Deciding to gate something is a case-by-case decision. I like to see things like case studies and infographics freely accessible. It does not work if everything is gated. List building.

B2B 118

B2B Mobile Content Marketing SEO 118

Solo PR Pro

AUGUST 14, 2018

The infographic below highlights the importance of online reputation and the impact it can have on your brand. Infographic by MDG Advertising. Use your existing platforms – website, blog, social media channels – to tell your client’s story often and well. Your best course of action? Use Your Content Marketing Strategy.

Reputation 79

Reputation Infographics Crisis Management Local 79

The Proactive Report

MARCH 16, 2016

My guest was Victoria Lim, visual content expert and the Social Media and Content Editor for Walt Disney World. Q1: The Track Maven study showed that while content publication and distribution from brands and companies is up by 35% engagement is decreasing. Q5: Why are visuals important when pitching the media?

Infographics 100

Infographics Video Case Study Print 100

The Proactive Report

MARCH 16, 2016

My guest was Victoria Lim, visual content expert and the Social Media and Content Editor for Walt Disney World. Q1: The Track Maven study showed that while content publication and distribution from brands and companies is up by 35% engagement is decreasing. Q5: Why are visuals important when pitching the media?

Infographics 100

Infographics Video Case Study Print 100

5W PR

NOVEMBER 2, 2016

In marketing terms, this is known as “earned media,” which holds more weight than other types of media. PR is also ideal for releasing case studies and testimonials that highlight how others have benefited by using your product or have used your product in a new, innovative way. Build a strong media network.

Publicity 87

Publicity Case Study Infographics Energy 87

PRSay

MAY 30, 2018

With media agencies such as Manga forecasting that half of all global advertising dollars will be spent online by 2020, communications professionals must learn how to adapt and incorporate a digitally centered approach to their overall strategic planning. The four panelists ? Here are three takeaways from the panel.

Strategy 60

Strategy Communications Case Study Data 60

Waxing UnLyrical

OCTOBER 7, 2019

Case studies. Infographics. On top of everything, businesses also need to incorporate SEO and a social media marketing campaign. The dramatic changes have arisen due to the way people are consuming media. People are more interested in visuals than ever, whether it’s infographics, images or videos.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

Rock the Status Quo

FEBRUARY 3, 2016

Did I say it’s also an entertaining read, with two GREAT case studies at the end? Helium: A Digital Storybook is a collection of carefully curated infographics that support ideas within the book, and help you take them further. – Chris Brogan, author of Trust Agents, CEO Owner Media Group. “If

Case Study 100

Case Study Infographics Journalism Writing 100

Rock the Status Quo

FEBRUARY 3, 2016

Did I say it’s also an entertaining read, with two GREAT case studies at the end? Helium: A Digital Storybook is a collection of carefully curated infographics that support ideas within the book, and help you take them further. – Chris Brogan, author of Trust Agents, CEO Owner Media Group. “If

Case Study 100

Case Study Infographics Journalism Writing 100

Contently - Strategy

MARCH 15, 2019

In 2019, many companies in marketing, media, or communications now rely on freelance contributors. On the other hand, if you have a directory of standout articles, infographics, and case studies to choose from, they’ll have an easier time seeing things your way.

Company 105

Company Pitching System Interviews 105

Communications Conversations

FEBRUARY 25, 2015

They used a variety of tactics from owned to earned to paid media that no doubt involved many different groups and departments from within the Bentonville company. Because now the “release” (post) becomes portable to use in different social media channels. Let’s take a closer look. And, it becomes more interactive.

Company 60

Company Case Study Infographics Study 60

Stephen Waddington

JANUARY 9, 2019

Organizations are evolving their storytelling approach using new content formats such as animation, infographics, and video to engage buyers throughout the purchase journey. Targeted paid media using LinkedIn or Twitter enables this content to be delivered directly to the individuals that matter to your business.

B2B 60

B2B Report Case Study Infographics 60

Waxing UnLyrical

AUGUST 12, 2015

Then we started to mix up the editorial formula, 500+ words, infographics, video and presentations. Influencer posts and events are driven by the ROI of topics ranging from email marketing to press releases and social media. The objective: to create content-rich experiences, akin to The London Times’ 100 case studies.

Radio 40

Radio Mobile Media Sports 40

Beyond PR

JUNE 2, 2017

You can find out what they do behind the scenes if you look for case studies (do a search for “case studies for company ’x’”) that take a deep dive into their innovative tactics. Here’s a simple checklist for a little social media competitor audit. Case Study in Innovation Outside a Niche. Nieman Lab.

Real Estate 57

Real Estate How To Web Case Study 57