Onclusive

AUGUST 22, 2017

The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Owned Media/Content Strategy.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

AUGUST 9, 2021

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Owned Media & Content Strategy.

Training 370

Training Media Training Reputation Crisis Communications 370

Shift Communications

MAY 26, 2022

Take a journalist approach : Help write the industry’s story — both its challenges and opportunities in the current landscape. Analyze case studies from past downturns, weave in research, expert voices and other points of view. Create a halo: Now is the time to call on your people through an employee advocacy program.

Employee 88

Employee Case Study Corporate Trends 88

PRSay

DECEMBER 27, 2023

Practitioners recognized the value of prospective entry-level candidates having PR coursework along with the basics of writing and communication. However, the courses in a PR undergraduate track are not always dedicated to PR studies. And they valued students who had completed internships.

Report 78

Report Ethics Education Survey 78

PRSay

DECEMBER 21, 2023

Practitioners recognized the value of prospective entry-level candidates having PR coursework along with the basics of writing and communication. However, the courses in a PR undergraduate track are not always dedicated to PR studies. And they valued students who had completed internships.

Report 78

Report Ethics Education Survey 78

ImPRessions - Crenshaw Communications

DECEMBER 11, 2018

Here are some tips from Crenshaw’s own Conferences and Awards Manager for filling the trophy case. Whether entering a customer case study, product, or an individual award, the judges are looking for quantifiable demonstration of success. B2B campaign case studies have the same basic story structure.

Case Study 136

Case Study B2B Conference Industry 136

Sword and the Script

NOVEMBER 8, 2022

He told me the company has been in business for roughly 9 years, has 220 employees, 750 clients and has raised $100 million in funding. As I write this the brand most exposes to misinformation risk include Tesla, JP Morgan, Coca-Cola, McDonald’s and Disney. Today, Business Wire has nearly 500 employees around the world. “We

Corporate 78

Corporate Reputation Case Study Employee 78

Wadds Inc.

MARCH 29, 2024

There was a gap in the publisher’s portfolio in terms of a book dedicated to writing an internal communication strategy. It felt like a natural topic for me to write about because I’d already developed a model and successfully applied it. I included my pandemic employee model in the book and its impact is just starting to take hold.

Internal 52

Internal International Strategy Communications 52

Sword and the Script

JANUARY 9, 2024

For example, I just pulled up a HARO email as I write this and found a query looking for case studies on CRM implementations. A new Gartner report suggests a better corporate intranet can help engage and retain employees. Employee engagement. For most PR pros, there just isn’t a real opportunity there.

Brand 155

Brand Branding Reddit Pitching 155

Communications Conversations

JANUARY 14, 2015

But, as I thought more about this over the holiday break (OK, I only thought about this for about 5 minutes over the holiday break), I had one interesting realization: I’m not sure I’d put “writing skills” among my must-have skills for today’s communicator. So, great writing skills are assumed.

Corporate 60

Corporate Writing Communications Internal 60

Contently - Strategy

MAY 4, 2023

Strategies for Working With the Cover Performer Can you leverage them in contexts that require a tone of reliability, trustworthiness, or extensive knowledge, such as product content, onboarding new employees, and investor relations? Strategies for Working With the Solo Artist Does your solo artist like to present but not write?

Strategy 126

Strategy Employee Writing Industry 126

Sword and the Script

JUNE 15, 2021

I’ll even take that a step further: if you aren’t in direct contact with customers in writing content, you are probably just making it all up. As a result, B2B marketing writers turn to analytics and social media to inform their writing. You’ll learn a lot that will inform your writing. Sit in on sales and support calls.

Survey 117

Survey B2B Marketing Interviews 117

Sword and the Script

MARCH 1, 2022

In 2021, the company says it added 65 new employees bringing its total to 150. Meltwater case study. The data can be further refined by faculty or geography delivering a single source of truth for all in the external communications team,” according to a case study in the Australian marketing publication Bandt.

Software 126

Software Case Study Advertising Advertising 126

Sword and the Script

FEBRUARY 16, 2021

Business also scored well among those who know it best: their employees. According to the Edelman study, 75% of respondents globally trust their employer. Don’t mash case studies, white papers, webinars, press releases and blog posts together. Write with journalistic ideals. Similarly, 72% of U.S.

Government 143

Government Survey Ethics Media 143

Landis PR

FEBRUARY 28, 2022

The blog: Blogs allow for a more personal writing style than press releases and enable subject matter experts, or new employees like me, to discuss topics that may be newsworthy – but won’t warrant a news story on their own. Don’t write for bots. Write for people – SEO is a means to an end, not the end itself.

Web 59

Web SEO Case Study Writing 59

Communications Conversations

JANUARY 30, 2018

It’s all real people–your employees, vendors and customers! For example, he writes about entrepreneurship quite a bit. And not just humanity for humanity’s sake–I’m talking about a CEO writing and talking NOT like a CEO. And, employees (and others) will listen and engage. He has more than 1.5

LinkedIn 129

LinkedIn Insurance Insurance Employee 129

PR Fuel

SEPTEMBER 16, 2020

You write and publish whatever content you want on Facebook, Instagram, and Twitter. You don’t have to convince a journalist to write your story. The most well-known case study in crisis communications is Johnson & Johnson’s response to the Tylenol poisonings in the early 1980s that killed seven people.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Contently - Strategy

MAY 9, 2024

Writing a white paper is the heavyweight bout of content creation. It’s not just about throwing punches — it’s about knowing the right time to jab with statistics, slip in case studies, and use compelling insights and analysis to deliver a decisive hook. You want to catch people’s attention right off the bat.

Writing 119

Writing Case Study Study Brand 119

PR Fuel

MAY 31, 2022

When you write a press release, it gives necessary information and allows you to control the narrative. When you write a press release, think as a reporter thinks – a press release should include who, what, when, where, why, and how. It’s also crucial in your publicity campaign to write about what you don’t know.

Crisis Management 83

Crisis Management Crisis Local System 83

Sword and the Script

JANUARY 31, 2023

The product name and press release position the tool as a writing assistant of sorts, “to create initial draft frameworks for press releases and outreach communications.” Social media tools offer AI to write social media posts. Email tools will offer AI to help write emails. We’re going to see a lot more tools like this in 2023.

Software 78

Software Case Study Technology Tools 78

Mindful Marketing

OCTOBER 4, 2023

However, both headlines are case studies in nonverbal communication – People’s clothes and how they wear them often portend their personalities and purposes; similarly, individuals’ eyes often signal what they’re thinking and feeling.

Policies 98

Policies Sports Interviews Case Study 98

The Proactive Report

AUGUST 28, 2018

We can also confirm that Adam Catzavelos is not a Nike employee.”. Catzavelos’ older brother did an interview on Radio 702 where he shared how this has affected him personally, his relationship with his brother and his father, the loss of his business and the impact on his employees. It was reposted with edits.

Training 148

Training Social Media Video Employee 148

Cision

MAY 5, 2015

Visit with the CEO and long-time employees. Write it down. That may mean you’ll still write the white paper or case study. What’s your brand’s story? If you don’t know what it is yet, find out. Talk with customers. Ask them what it was like to start the company. Once you have that story arc, document it.

Content Marketing 120

Content Marketing B2B Marketing Instagram 120

Critical Mention

OCTOBER 11, 2019

For example, if a customer of yours writes an article about top PR agencies and mentions you in the copy, quote his or her mention of your brand in your next blog post. If you think they’ll be willing to share more positive information, contact them and work together to publish a case study. SCHEDULE A DEMO. Priscilla Osorio.

Brand 81

Brand Branding Media Case Study 81

Doctor Spin

APRIL 17, 2023

Southwest Airlines employees celebrate passenger’s 104th birthday. Write a white paper or research report on a topic related to your industry. Write a guest blog post for a popular industry publication or website. Create a case study on how your business helped a customer or client achieve their goals.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Burrelles Fresh Ideas

MAY 28, 2024

Additionally, seek out case studies and examples of successful storytelling campaigns from reputable healthcare organizations to learn from their strategies and best practices. The copy and opinions expressed here belong solely to the author and do not necessarily reflect those of Burrelles, our employees, partners or affiliates.

Healthcare 82

Healthcare Storytelling Marketing Social Media 82

Stern + Associates

AUGUST 10, 2022

As she writes in the bestselling “ Inclusion on Purpose: An Intersectional Approach to Creating a Culture of Belonging at Work ” (MIT Press, March 2022), a culture of belonging doesn’t just happen; we have to work at it. And that can happen only in an environment in which all employees, regardless of identity, feel secure and safe.”.

Leadership 62

Leadership Storytelling Policies Groups 62

The Awards Blog

SEPTEMBER 9, 2019

Having strong customer testimonials or even a case study or success story included in your award submission can mean the difference between selection and rejection. Write for the judges – When writing your application, manage the level of language you use. Make sure that the award program is right for your company.

Case Study 66

Case Study Conference Advertising Advertising 66

Stephen Waddington

DECEMBER 15, 2021

It covers content, media, influencers, and events and is packed with practical tools, advice, and case studies. It’s also an issue of writing style. In To Be Clear: A Style Guide for Business Writing author Philip Collins says business writing has become dreary, boring, and incomprehensible, with jargon, clichés, and nonsense.

Publicity 128

Publicity Government Guidelines Facebook 128

Cision

JULY 10, 2017

Your Employees. Listening to your employees could come in the form of a monthly brainstorming session for your content. Do you have any customer success stories that you could turn into case studies? Anywhere your employees are talking, you need to be listening. Where to listen: At the water cooler. In meetings.

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

ImPRessions - Crenshaw Communications

JUNE 8, 2017

Just be sure to confirm it all in writing before you dream too big. fits a lot of PR situations — the potential client who vanishes without a trace, the prospective employee who accepts a position, never to be heard from again, or one of the worst, the vendor who promises to make a crucial deadline and FAILS miserably.

Case Study 149

Case Study Pitching Social Media Employee 149

PR Fuel

OCTOBER 31, 2020

Now, businesses are using these short, powerful media tools to spread the word about everything from a new employee to an upcoming event to a product release. Find some testimonials, case studies, quotes, statistics, any kind of data to back up your statements or provide social proof. It’s easier than you think.

Newspapers 59

Newspapers Case Study Local Writing 59

Melissa Agnes

FEBRUARY 17, 2015

My hope is that this will turn into a good resource for scholars and young professionals – and for those of you who are ambitious enough to write me, perhaps you can connect with one another in the comments section and beyond (you’ll notice that networking is advice I share with you further down). Learn, learn, learn.

Crisis Management 186

Crisis Management Crisis Skype Case Study 186

Sword and the Script

JUNE 23, 2020

I was very surprised by the responses: 65% of respondents indicated they were at least moderately familiar; and About one in three (31%) were “very familiar” or “extremely familiar” I’ve been following about 30 PR technology vendors for the last year, and writing about their activity on a monthly basis.

Measurement 94

Measurement Communications Survey B2B 94

Communications Conversations

FEBRUARY 25, 2015

I’m not the first to write about this– Patrick Coffee at PR Newser noticed last week, too. Next, they established an online “home base” for the news–one that was interactive, and open to two-way conversations with employees, customers and stakeholders: The Walmart blog (see below).

Company 60

Company Case Study Infographics Study 60

Buzzstream

JUNE 5, 2024

Their campaign asked employees involved in the hiring process to determine whether and how they’d use AI in the interview process going forward. The study had interesting findings, such as AI being mainly used for screening questions. Let’s look at a more traditional “index” or “city study” in the next piece.

Digital PR 62

Digital PR Examples Strategy Survey 62

Sword and the Script

JUNE 16, 2020

A way to engage audiences and communicate key message points through personal stories of customers or employees relating to their experience with the company, service or product.” Writing so that the reader can understand (perhaps a more technical topic).” Writing compelling information with a visceral connection.”

Storytelling 131

Storytelling Communications Survey Case Study 131