Barokas

MARCH 16, 2020

Consider all stakeholders (partners, employees, candidates, customers, media)—update them frequently and in a timely manner. Many of our clients are offering their respective expertise to media as a resource during ongoing COVID-19 coverage, and leveraging their platforms to educate the public and their employees.

Communications 88

Communications Case Study Conference Resources 88

PR in High Definition

MARCH 31, 2022

The story of how the fake design agency Madbird ensnared unsuspecting job seekers into its web has gone viral, leaving readers shocked at the façade that was created. Can you blame these unsuspecting employees who trusted that the company they were working for was in fact legitimate? Remember to trust your gut.

Agency 62

Agency Case Study Technology Viral 62

NewsWhip

MAY 20, 2022

May 17th: Media reacts to Netflix “culture memo” This week, news emerged of a corporate culture memo sent to Netflix employees about the aims of the company and content production going forward. The top articles came from Yahoo and CNBC , which had around 50k engagements each.

Twitter 78

Twitter Case Study Sports Employee 78

NewsWhip

OCTOBER 1, 2019

CASE STUDY. Company size: 10,000+ employees. With billions of interactions happening on the web each day, the NewsWhip Analytics platform gives him the power to see which publishers, articles and influencers are resonating at any time. MTV: Understanding the metrics of content. Industry: Digital Media & TV.

Analytics 60

Analytics Case Study Web Employee 60

Sword and the Script

JUNE 23, 2020

Here are the top 10 metrics communicator say they are currently using: web traffic / web analytics 71% impressions 63% email open rates 51% number of 3rd party mentions or placements 50% estimated site traffic (i.e. >>> Looking for a B2B tech PR with expertise and execution?

Measurement 93

Measurement Communications Survey B2B 93

Critical Mention

OCTOBER 11, 2019

If you think they’ll be willing to share more positive information, contact them and work together to publish a case study. This kind of positive earned media qualifies as evergreen content because your business can always benefit from good mentions being out on the web, no matter how much time passes.

Brand 81

Brand Branding Media Case Study 81

Sword and the Script

JANUARY 31, 2023

Johnny Vance , who leads partnerships for Meltwater, said the combination of Blackbird technology and Meltwater’s data will allow “customers to better manage their brand risk by understanding the key narratives that are having the biggest impact on the conversation surrounding their company in the news and across the entire social web.”

Software 78

Software Case Study Technology Tools 78

Sword and the Script

JUNE 15, 2021

He stood up and declared that technology isn’t a competitive advantage, but rather merely infrastructure, like chairs, desks and computers employees need to do their jobs. of blogs over more than a decade on this blog and they are tagged under various labels like studies , marketing surveys , PR surveys and surveys of journalists.

Survey 117

Survey B2B Marketing Interviews 117

The Awards Blog

SEPTEMBER 9, 2019

Having strong customer testimonials or even a case study or success story included in your award submission can mean the difference between selection and rejection. To make things easier, publish the content on the Web and provide hyperlinks. . Why enter an award program?

Case Study 66

Case Study Conference Advertising Advertising 66

Sword and the Script

JANUARY 25, 2020

Today, employees were happy, customers were plentiful, and earnings followed suit. The video is in essence, a case study, that uses storytelling techniques. The company has survived a tumultuous period: turnover in customers, pressure from investors, layoffs and bad press.

Storytelling 118

Storytelling Examples B2B Chemicals 118

Communications Conversations

APRIL 13, 2017

I also co-chair the AAN staff committee, which focuses on staff engagement and a quality work environment for all employees. At the AAN, we have an internal “coffees and case studies” meeting to discuss highlights from campaigns in which we have tried new and innovative techniques. The content is so great and useful.

Case Study 113

Case Study Study Analytics Meeting 113

Sword and the Script

APRIL 6, 2021

Linkfluence was founded in 2006 has 150 employees in seven offices, with headquarters in Paris. The two-minute video nearby is a solid case study that provides a quick overview of Linkfluence. Meltwaters says, excluding earn-out, it’s paying about two-times 2020 revenue – half in cash and half in new (Meltwater) stock shares.

Media 106

Media SEO Analytics Analysis 106

Communications Conversations

SEPTEMBER 8, 2016

Why would anyone visit the Coke web site for “news and information”–even if that “news and information” was related to Coke? I get brand journalism when you’re Microsoft and you’re using long-form employee stories as a vehicle to aid recruiting and brand. The big reason for my skepticism?

Content Marketing 60

Content Marketing Case Study Journalism Marketing 60

PR 20/20

NOVEMBER 30, 2022

Studies show that only 23 percent of employees feel they receive the right amount of recognition for their work, while only 19 percent of managers say recognition is a priority at their workplace. Or your team risks high employee turnover. Invest in technologies that offer training to help employees onboard seamlessly.

Marketing 52

Marketing Technology Internal International 52

Stephen Waddington

JULY 17, 2018

By Tony Cuthbertson In any organisation there are thousands of inspiring day-to-day stories waiting to be discovered in the conversations and interactions between their customers and employees. In most cases they don’t. The web environment displays content in a card formal. The stories go undiscovered.

Storytelling 60

Storytelling Local Community Case Study 60

The Resolution Blog

JANUARY 8, 2018

Google Analytics gets responsive Google analytics users will now be able to obtain information about web traffic more easily and quickly with natural language. It’s a case study of how SEO hugely increased traffic to the publication and how content strategy led this. Check out these great case studies from a past AMEC event.

Tools 136

Tools Publicity SEO Measurement 136

Waxing UnLyrical

MARCH 7, 2016

Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign. Why: “It’s the perfect way to show appreciation for female employees and customers,” writes Susan Smith as she shares some ideas to help you launch a memorable IWD campaign. International Women’s Day: 6 Creative Marketing Ideas To Celebrate.

Internal 40

Internal International Case Study Banking 40

Waxing UnLyrical

MARCH 7, 2016

Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign. Why: “It’s the perfect way to show appreciation for female employees and customers,” writes Susan Smith as she shares some ideas to help you launch a memorable IWD campaign. International Women’s Day: 6 Creative Marketing Ideas To Celebrate.

Internal 40

Internal International Case Study Banking 40

Buzzstream

FEBRUARY 21, 2018

The time that we save going back and forth between spreadsheets and web pages allows us to dig deeper when personalizing an email for a prospect. For an agency with 50+ employees, each sending out 100+ emails in each campaign, the more relationships we have, the bigger and better our overall agency prospect pool becomes.

Media 54

Media Google Pitching Agency 54

Cision

JUNE 2, 2017

It’s a big web world and growing at an exponential pace. In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. A laptop, the web, and a search engine and you have the starter tools to begin this spying caper.

How To 198

How To Real Estate Web Case Study 198

Sword and the Script

DECEMBER 28, 2022

The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. 3) lack of employee experience (25%). 34% said ebooks. Annual spending on PR software grew 14.7%

B2B 116

B2B Marketing Survey Software 116

Beyond PR

JUNE 2, 2017

It’s a big web world and growing at an exponential pace. In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. Today, it is so much easier and it’s a lot more transparent with the advent of search engines and a social web.

Real Estate 57

Real Estate How To Web Case Study 57

Stephen Waddington

AUGUST 27, 2018

The first phase of study that led to the Excellence Theory consisted of quantitative, survey-based research of more than 300 organisations in Canada, UK and US, including a cross section of corporations, non-profit organisations and government agencies. This is not the case in the era of the social web and I would argue never has been.

Communications 60

Communications Analysis Web Handbook 60

Sword and the Script

APRIL 3, 2018

It categorizes results into social media, forums, news, blogs and web results, though there was a lot of overlap. In other examples, I saw web and social posts from employees of a client I hadn’t seen before. Find more from Brand24 on their blog , case studies , or testimonials on G2 | Crowd.

Media 63

Media System Tools Google 63

Cision

AUGUST 26, 2015

He was one of the Apple employees originally responsible for marketing the Macintosh in 1984. Case study: Building a social media career in 12 months [link] — Mark Schaefer (@markwschaefer) August 20, 2015. Social strategy from NGO in El Salvador — love emoji on paper! pic.twitter.com/ap4TySdYjb. Stop following the noise.

Social Media 120

Social Media Twitter Media Nonprofit 120

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 79

Travel Case Study Creativity Advertising 79

Communications Conversations

FEBRUARY 25, 2015

Next, they established an online “home base” for the news–one that was interactive, and open to two-way conversations with employees, customers and stakeholders: The Walmart blog (see below). Uncategorized pr best practices PR case study walmart case study walmart PR case study'

Company 60

Company Case Study Infographics Study 60

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Landing Page - Maximize the web visibility of your content with a dedicated landing page.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Contently - Strategy

DECEMBER 29, 2022

Keep in mind that larger organizations may have many more employees involved in the post-publication process compared with a startup or small business. Customer marketing if the asset is a case study. Steps to Take After You Hit the “Publish” Button. Notify critical stakeholders within your organization.

eBook 120

eBook Product Launch Software Internal 120

Cision

MAY 21, 2015

Each episode uncovers actionable strategies for landing page optimization, web design, conversion rate optimization, email marketing, passive income, lead gen, marketing and sales funnels, social media, and advanced digital marketing conversion. Smart Time Online. 39) Donna Papacosta. 39) Donna Papacosta. Trafcom News Podcast. 45) Jeff Sieh.

Social Media 120

Social Media Marketing Pinterest Media 120

Buzzstream

MAY 25, 2021

Personally, I found this somewhat surprising because generally, you see very few examples of this format shared by the SEO community at conferences, in case studies or on Twitter. This content often needs to be uploaded by web developers which again, can add time to the project and take some elements out of your control.

Infographics 160

Infographics Data Blogging Mobile 160

Stephen Waddington

DECEMBER 15, 2021

It covers content, media, influencers, and events and is packed with practical tools, advice, and case studies. Instagram’s web app makes it easier to upload and manipulate images and add accessibility information. of employees worked from home during the pandemic. of employees worked from home during the pandemic.

Publicity 128

Publicity Government Guidelines Facebook 128

Sword and the Script

DECEMBER 15, 2020

Getting unbiased, raw opinions from product users before buying is as important in the buying decision as website content, logos, case studies and demos. Every employee needs media training. As a result, employees at different levels, automatically and without any pretension, became spokespeople. Marketing be nimble.

Marketing 168

Marketing Employee Content Marketing Training 168