Communications Conversations

APRIL 17, 2020

Best Buy shares CEO video message initially aimed at employees on LinkedIn. Best Buy stole a page out of Microsoft’s playbook when it posted a message from CEO, Corie Barry, this week that was initially shared with employees. Nice to see a local company doing that here in Minnesota. Very transparent. Very honest.

Social Media 198

Social Media Brand Branding Employee 198

Melissa Agnes

FEBRUARY 21, 2014

“Pizza Hut has zero tolerance for violations of our operating standards, and the local owner of the restaurant took immediate action and terminated the employee involved.” Case Studies' “We follow strict safety and handling procedures and the restaurant has since been closed.

Crisis 244

Crisis Case Study YouTube Reputation 244

Stephen Waddington

OCTOBER 13, 2020

Hybrid models combining home and office working are likely to provide organisations and their employees with flexibility in the future. Organisations reported a significant increase in employee engagement during the crisis as virtual connections replaced physical.

Report 144

Report Communications Government Crisis 144

PR Fuel

MAY 31, 2022

Moreover, before putting out any information, hold a staff meeting with your internal employees and put together a strategy. A famous case study in public relations is the Tylenol cyanide poisonings in 1982. It’s best to coordinate a visit with a national story so that a local outlet can give it a local perspective.

Crisis Management 100

Crisis Management Crisis Local System 100

Barokas

MARCH 16, 2020

Consider all stakeholders (partners, employees, candidates, customers, media)—update them frequently and in a timely manner. Stick to the facts and point your audience to official resources (your local government communications or the CDC) for more information.

Communications 88

Communications Case Study Conference Resources 88

Solo PR Pro

APRIL 13, 2021

But depending on your geography, type of business and whether your audience frequents those online hubs, they might not be the right places to focus on — sometimes, local marketing is key. Based on your goals, the best influencer could be the president of the local PTA or lobbyists to persuade the state legislator.

Marketing 89

Marketing Employee Local Community 89

Communications Conversations

SEPTEMBER 28, 2021

Very active on LinkedIn and one of THE case studies for larger companies in Minnesota about social media done right by a senior leader. Finally, let’s look at a local exec with a bit smaller following. And, CEOs sharing employee posts is always a win. Based on my research, the answer is a decided ‘no.’

LinkedIn 120

LinkedIn Case Study Social Media Study 120

Stephen Waddington

MARCH 17, 2021

I had spoken to employees who had trusted me with their experiences of mental health breakdown and then had to suck it up as human resources cherry-picked the case studies which painted the company in the best light. That is not to mention the 10,000 local people who are employed there today.

Storytelling 147

Storytelling Local Case Study Television 147

PR in High Definition

MARCH 24, 2020

Success is different in every country – six pieces of coverage per quarter in Belgium may not compare in numbers to Italy’s 20, but given Belgium’s smaller media landscape, the fierce commitment to local stories only, and the focus on quality over quantity, the six hits in Belgium may be equally as impressive as Italy’s haul.

Local 48

Local Case Study Agency Resources 48

PR for Anyone

SEPTEMBER 16, 2022

Employee Ownership Month. what you can pitch your local media for the month of October. Church Safety and Security Month. Co-op Month. Down Syndrome Awareness Month. Dyslexia Awareness Month. Eat Better, Eat Together Month. Emotional Intelligence Awareness Month. Emotional Wellness Month. Filipino American History Month. Transcript.

Pitching 130

Pitching Financial Small Business YouTube 130

PRSay

OCTOBER 25, 2017

Haworth recommends attending town gatherings and interacting with local elected officials, regardless of their political beliefs. During her presentation, Haworth shared case studies pertaining to everything from prescription drug abuse to HIV awareness during the 2015 outbreak in Indiana’s Scott County. Prepare in advance.

Social Media 117

Social Media Conference Media Corporate 117

Stephen Waddington

JULY 17, 2018

By Tony Cuthbertson In any organisation there are thousands of inspiring day-to-day stories waiting to be discovered in the conversations and interactions between their customers and employees. In most cases they don’t. But how do PR teams go about the task of tracking down, developing and sharing these genuine stories?

Storytelling 60

Storytelling Local Community Case Study 60

Communications Conversations

APRIL 13, 2017

I also co-chair the AAN staff committee, which focuses on staff engagement and a quality work environment for all employees. At the AAN, we have an internal “coffees and case studies” meeting to discuss highlights from campaigns in which we have tried new and innovative techniques. The content is so great and useful.

Case Study 113

Case Study Study Analytics Meeting 113

Communications Conversations

SEPTEMBER 1, 2016

According to the report, “agency employees frequently rely on sources other than their employers to learn how to do their jobs. so they could stay on top of industry trends, new tools and case studies. But, I have a hunch most organizations and agencies aren’t doing an optimal job in this area.

Company 60

Company Case Study Internal International 60

Doctor Spin

APRIL 17, 2023

Southwest Airlines employees celebrate passenger’s 104th birthday. Partner with a local influencer to promote your business on social media. Create a case study on how your business helped a customer or client achieve their goals. Host a community cleanup event or volunteer day with employees and customers.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Cision

JULY 20, 2015

For the uninitiated, Pump It Up is a franchise of locally-owned inflatable gyms, each with unique ancillary features. Click here activate employees on social and facilitate word-of-mouth. Upon their return, some employers have violated the law in how they’ve treated their veteran employees.

Energy 120

Energy Viral Storytelling Community 120

PR Conversations

MARCH 8, 2016

Speaking at the Women’s Advertising Club of Milwaukee in 1941, Mabel is cited in the local newspaper as “urging her audience to act as interpreters between business and consumers” ahead of attending the Wisconsin Dietetic convention. Charlotte was inducted last year into the PR Museum Women’s Hall of Fame.

Publicity 40

Publicity How To Newspapers Radio 40

Waxing UnLyrical

OCTOBER 26, 2016

Of course, geo-targeting helps with events and promotions , but it’s also used for providing customers with hyper-local news, especially when traditional media may not be interested. LinkedIn posts go beyond job openings, to highlighting employees on the job and in the community. Hello, #HurricaneMatthew !).

Interviews 40

Interviews Analytics Social Media Survey 40

5W PR

JANUARY 31, 2024

Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture. Content created includes press releases, blog posts, whitepapers, case studies, and other materials that can be shared through various channels.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

MARCH 1, 2022

This is how you wind up with a press release on a local ABC news affiliate in Buffalo even though your tech client is in San Francisco. Or the Longview Journal in the case of this particular announcement. In 2021, the company says it added 65 new employees bringing its total to 150. Meltwater case study.

Software 119

Software Case Study Advertising Advertising 119

Communications Conversations

NOVEMBER 24, 2014

It was a similar presentation to the one I gave at the Fort Worth PRSA meeting in October (I shortened and updated the deck with a bunch of new examples and case studies). Love the way they tell employee stories here (see Kevin White at left here). I’ve blogged about Microsoft Stories before , but I’m a big fan.

Case Study 166

Case Study Strategy Study Hotels 166

Cision

MAY 18, 2017

In a well-documented case study , Avaya went on to respond in a professional way to that tweet and close a $250,000 deal with this gentleman 13 days later. Searching for these types of conversations can be extremely beneficial if we are targeting users in certain locales.

How To 198

How To Instagram Social Media LinkedIn 198

Cision

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. Case Study in Innovation Outside a Niche.

How To 198

How To Real Estate Web Case Study 198

Prohibition

DECEMBER 17, 2021

It is the art of managing crises and communicating with relevant parties in a company such as customers, employees, the public, investors or the press. Crisis communication is intended to bring together a wide range of audiences, including but not limited to: Employees. Keep your employees and other stakeholders safe during a crisis.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Sword and the Script

JUNE 16, 2020

I couldn’t imagine a vice president of marketing at any of the local tech companies could get behind that idea. A way to engage audiences and communicate key message points through personal stories of customers or employees relating to their experience with the company, service or product.” I’m a believer in storytelling.

Storytelling 131

Storytelling Communications Survey Case Study 131

PR Fuel

OCTOBER 31, 2020

Now, businesses are using these short, powerful media tools to spread the word about everything from a new employee to an upcoming event to a product release. Find some testimonials, case studies, quotes, statistics, any kind of data to back up your statements or provide social proof. It’s easier than you think.

Newspapers 61

Newspapers Local Case Study Writing 61

5W PR

NOVEMBER 2, 2016

PR is also ideal for releasing case studies and testimonials that highlight how others have benefited by using your product or have used your product in a new, innovative way. Use PR to promote positive things your company has done in the community and highlight employee achievements that have a direct impact on the company.

Publicity 87

Publicity Case Study Infographics Energy 87

Cision

AUGUST 26, 2015

He was one of the Apple employees originally responsible for marketing the Macintosh in 1984. CEO of Likeable Local. Case study: Building a social media career in 12 months [link] — Mark Schaefer (@markwschaefer) August 20, 2015. Silicon Valley marketing executive. Guy Kawasaki (@GuyKawasaki) August 19, 2015.

Social Media 120

Social Media Twitter Media Nonprofit 120

Beyond PR

MAY 18, 2017

In a well-documented case study , Avaya went on to respond in a professional way to that tweet and close a $250,000 deal with this gentleman 13 days later. Searching for these types of conversations can be extremely beneficial if we are targeting users in certain locales.

How To 57

How To Instagram Social Media LinkedIn 57

Communications Conversations

MAY 3, 2017

So if your goal is to do cool, exciting work that makes for good case studies, healthcare probably isn’t right for you. But here are a few spots I keep going back to: Wise Acre Eatery (locally sourced food and giant, thick-but bacon). What are the biggest skill gaps you see amongst today’s social media professionals?

Healthcare 114

Healthcare SMB Social Media Meeting 114

Beyond PR

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. Case Study in Innovation Outside a Niche.

Real Estate 57

Real Estate How To Web Case Study 57

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Journalistics

MARCH 2, 2013

You may want to take on a client of your own to start gathering work examples – consider helping out a family or friend with their business, or volunteer for a local non-profit organization or church. The more “real” work you can show, the better.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Stephen Waddington

DECEMBER 15, 2021

Government (41%) and religious leaders (42%) are least trusted while local communities (62%), employers (63%) and scientists (73%) are the most trusted. It covers content, media, influencers, and events and is packed with practical tools, advice, and case studies. of employees worked from home during the pandemic.

Publicity 128

Publicity Government Guidelines Facebook 128

ImPRessions - Crenshaw Communications

MAY 31, 2017

” But it’s easier than ever for something that would once have been a local incident or a minor issue to blow up in a big way. A rude employee or even workplace misbehavior isn’t necessarily an existential threat for most companies. Empower employees. The two are not the same.

Crisis 180

Crisis Airlines Brand Branding 180