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Conference Recap: Reaching Rural Americans, Preventing Social Media Crises and Using the PESO Model

PRSay

Haworth recommends attending town gatherings and interacting with local elected officials, regardless of their political beliefs. During her presentation, Haworth shared case studies pertaining to everything from prescription drug abuse to HIV awareness during the 2015 outbreak in Indiana’s Scott County. Prepare in advance.

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Asda newsdesk story discovery supports authentic PR engagement

Stephen Waddington

By Tony Cuthbertson In any organisation there are thousands of inspiring day-to-day stories waiting to be discovered in the conversations and interactions between their customers and employees. In most cases they don’t. But how do PR teams go about the task of tracking down, developing and sharing these genuine stories?

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6 Pro Tips to Create Bigger Buzz for Your Business

Cision

For the uninitiated, Pump It Up is a franchise of locally-owned inflatable gyms, each with unique ancillary features. Click here activate employees on social and facilitate word-of-mouth. Upon their return, some employers have violated the law in how they’ve treated their veteran employees. Conclusions.

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How to Spy on Your Competition & Steal Their Secrets

Cision

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. Case Study in Innovation Outside a Niche.

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10 Crisis Communication Tips Every Business Needs

Prohibition

It is the art of managing crises and communicating with relevant parties in a company such as customers, employees, the public, investors or the press. Crisis communication is intended to bring together a wide range of audiences, including but not limited to: Employees. Keep your employees and other stakeholders safe during a crisis.

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The Top 50 Social Media Influencers on Twitter

Cision

7 Ways to Make Your Tweets Go #Viral – [link] by @douglasi #twitter pic.twitter.com/dfyOaIOiuf. He was one of the Apple employees originally responsible for marketing the Macintosh in 1984. CEO of Likeable Local. . — Kristi Hines (@kikolani) August 20, 2015. Douglas Idugboe – @douglasi. Senior Writer at Fortune.

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How to Spy on Your Competition and Steal Their Secrets

Beyond PR

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. Case Study in Innovation Outside a Niche.