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What is Technology PR?

5W PR

Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture. Content created includes press releases, blog posts, whitepapers, case studies, and other materials that can be shared through various channels.

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Revamp your content strategy by following these 9 content cornerstones

Communications Conversations

It was a similar presentation to the one I gave at the Fort Worth PRSA meeting in October (I shortened and updated the deck with a bunch of new examples and case studies). Love the way they tell employee stories here (see Kevin White at left here). I’ve blogged about Microsoft Stories before , but I’m a big fan.

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How to Spy on Your Competition & Steal Their Secrets

Cision

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. Case Study in Innovation Outside a Niche.

How To 198
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Shopper PR: Using Public Relations to Target Customers

5W PR

PR is also ideal for releasing case studies and testimonials that highlight how others have benefited by using your product or have used your product in a new, innovative way. Use PR to promote positive things your company has done in the community and highlight employee achievements that have a direct impact on the company.

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The Top 50 Social Media Influencers on Twitter

Cision

Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? He was one of the Apple employees originally responsible for marketing the Macintosh in 1984. CEO of Likeable Local. John Haydon – @johnhaydon. John Haydon (@johnhaydon) August 20, 2015.

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How to Spy on Your Competition and Steal Their Secrets

Beyond PR

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. Case Study in Innovation Outside a Niche.

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Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

MaccaPR

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Here's how: 33 Content Marketing Promotion Ideas.