The Proactive Report

DECEMBER 9, 2017

According to a recent Demand Gen study B2B marketers are looking for new ways to drive demand, increase brand awareness and bring more prospective customers into the funnel. Working with Cision, Demand Gen found that 79% of marketers are prioritizing earned media over traditional paid ads, which have become less effective.

Case Study 100

Case Study Media Study Measurement 100

Waxing UnLyrical

MAY 29, 2012

Wouldn’t a Pinterest page possibly be worthwhile, so that you could pin the creativity of your customers? Howie Goldfarb is president and CEO of Sky Pulse Media , an agency focused on helping clients achieve outsize results in measurable bottom-line-impacting ways. Manwich: A Case Study on Social Media Listening.

Case Study 80

Case Study Social Media Study Pinterest 80

The Resolution Blog

APRIL 9, 2019

I’ve had experience with agencies where I’ve produced great work, but there was no real way to measure it. When we look at the structure of the PESO model, it’s about integrating a whole communications program and making sure it can be measured and linked back to a business’ growth. What are your thoughts on having a proxy measurement?

Marketing 120

Marketing Analytics Measurement Data 120

Onclusive

OCTOBER 23, 2019

However, the challenge with the communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. Onclusive is a marketing analytics company revolutionizing the communications industry with data science. Position Scope. Responsibilities.

Marketing 46

Marketing Case Study Software Analytics 46

Wildfire

AUGUST 1, 2018

While we are a group of creatives in a beautiful riverside boathouse in suburban London, we’re also bunch of mad scientists who like to conduct experiments on all aspects PR — and we like having a logical, methodical approach to our work. PR has a reputation of being beastly to measure. Tom Fishburne (@tomfishburne) August 5, 2018.

Measurement 49

Measurement Analytics Google Agency 49

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

In this age of short attention spans, it may seem counter-intuitive to champion long-form content for PR and marketing. Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective.

Case Study 178

Case Study SEO Film Video 178

Barokas

DECEMBER 3, 2019

We embraced the creative process and took it as an opportunity to really dissect how we are different from every other communications agency out there. Clients have endless choice when it comes to marketing, communications, content, PR and creative partners.

Case Study 78

Case Study Enterprise System Fashion 78

Cision

SEPTEMBER 14, 2015

After four days of being informed of all the most important stats surrounding marketing campaigns and strategies, Chelsea Clinton’s keynote at INBOUND served as the perfect balance and end to a great conference. Images: A Squared Photography , Southbank Centre ( Creative Commons ). Give real life examples and stories.

Data 120

Data Case Study Storytelling Conference 120

PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

JANUARY 31, 2023

Talkwalker hired a new CEO and new CMO in late 2022 and appears to have done a round of layoffs in sales and marketing, according to multiple social media updates I’ve observed. In April, it acquired Klear , an Israeli influencer marketing platform for $17.8 Email tools will offer AI to help write emails.

Software 78

Software Case Study Technology Tools 78

PR 20/20

SEPTEMBER 5, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised?

Conference 59

Conference Marketing Analytics Case Study 59

Barokas

MAY 31, 2019

In marketing, generating content is a lot like running on a hamster wheel. Campaigns must be simultaneously creative, strategic and measurable. Campaigns must be simultaneously creative, strategic and measurable. Below is a roundup of the most common types of content today’s marketers need to produce.

Case Study 100

Case Study B2B Resources Web 100

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. The content you should be creating 2018 plans are underway and creatives are about to be brought to life. The future role of a search professional Last month 3500 digital marketers arrived in Brighton for the UK’s biggest Search marketing conference.

Tools 136

Tools Publicity Measurement SEO 136

Cision

AUGUST 21, 2017

As the women of Game of Thrones continue to inspire us week after week, they can also give us guidance on everything from career moves to that creative spark we didn’t know our marketing campaign was missing. If you don’t have an end game in mind, how will you determine what actions to take or know how to measure success?

Strategy 258

Strategy Trade Shows Case Study Course 258

Prohibition

AUGUST 2, 2023

Influencer marketing has become an incredibly powerful tool for brands to reach their target audience. Influencer marketing involves collaborating with influential individuals to create authentic and engaging content that showcases a brand’s offerings. This can lead to increased consumer confidence and, ultimately, higher sales.

Brand 62

Brand Branding Reputation Consumer 62

PR 20/20

SEPTEMBER 5, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised?

Conference 40

Conference Marketing Analytics Case Study 40

Waxing UnLyrical

JUNE 5, 2018

Pre-release #measurement research will give you an understanding of your position in the industry landscape, plus what matters most to your audiences. – Measurement & analytics. Even if your management team is not interested in #measurement at this time, do it! – Digital and visual storytelling. A6: Do the work!

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

Barokas

AUGUST 1, 2019

While many consumer brands have developed robust strategies that fight to keep readers’ fleeting attention spans—one study said the average person will spend only 37 seconds reading an article—about half of B2B and enterprise marketers struggle with content output.

B2B 60

B2B Survey Case Study Enterprise 60

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. Think of your content contributor guide as a map for creatives to follow. Click here to view our contributor guide. . Before You Start on Your Guide.

How To 177

How To Guidelines Content Marketing Video 177

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. What about real-life examples?

Measurement 60

Measurement Social Media Twitter Tourism 60

Cision

OCTOBER 21, 2015

Below are a few ways you can amp up your storytelling, stemming from insights, ideas and case studies explored at the 2015 xPotomac Conference. Measure Your Niche’s Density. Learn how to amp up your content marketing with influencers. Sprinkle in a dash of inspiration, and your writing will go from good to great.

Storytelling 120

Storytelling Case Study Crisis Viral 120

Waxing UnLyrical

MAY 9, 2016

C1 (Corollary) Case Study: AmEx – Small Business Saturday. More importantly, it drove real results for small businesses across the country that day,” says Mark Taylor in this D&AD case study. C2 (Creativity) Case Study: How The Draw Shop Uses Email Marketing To Turn Website Visitors Into Paying Customers.

Case Study 40

Case Study Study Training Small Business 40

wiredPRworks

FEBRUARY 12, 2018

This powerful session includes a PR primer, tips on where to find and how to reach key influencers, tools to take your message to the top, and ways to measure PR performance with marketing goals. Case Study: How to Take Over Event News. Case Study: How to Take Over Event News.

Case Study 40

Case Study Conference Reputation Small Business 40

Sword and the Script

DECEMBER 30, 2017

One of my first pieces that got real traffic was a crisis case study from my former employer, which coincidentally was about dealing with a negative blogger. The measure of “best” in this case is unique page views. 3) The Future of Marketing Looks More like Public Relations. This post just keeps coming up!

Blogging 74

Blogging B2B Content Marketing Trade Shows 74

Shift Communications

MAY 17, 2016

Tell us about your clients (at least 5 more questions, plus case study examples). Tell us about measurement and reporting…and so on. For example, “ How can we get more traction in this vertical market?” -Tell us about your agency (5 separate questions) and list your capabilities. 32 text-heavy pages later….

Case Study 87

Case Study Agency Pitching Examples 87

prTini

DECEMBER 12, 2014

Inspiration for Non-Creatives: Where to Look When You’re Out of Ideas. 14 Recent Changes to Twitter, Facebook and More That Social Media Marketers Need to Know. 14 Recent Changes to Twitter, Facebook and More That Social Media Marketers Need to Know. 3 Ways Marketers Can Stay Informed & Inspired (client).

Pinterest 45

Pinterest Case Study Instagram Analysis 45

Solo PR Pro

MARCH 21, 2017

This belief has been shaped by years of watching public relations and marketing functions get cut when organizations are looking to save money. Often, when companies are faced with a need to trim their expenses, they view public relations and marketing as the fat of the company. How can you measure that attainment?

Case Study 45

Case Study Measurement Strategy Crisis 45

Karen Freberg

NOVEMBER 28, 2017

I felt Chapter 9 (Outside Insight for Marketers) was particularly good and relevant to the courses I teach in social media. The first point that was made was how 1) social media was measurable and 2) social media was about engaging in relationships between brands and organizations. With that being said of course, we (ex.

Data 42

Data Media Case Study Social Media 42

Shift Communications

JULY 28, 2017

Second, we want to make sure our audience and channel strategy is solidified before digging into creatives. With our goal clearly defined and our audience and channel strategy in place, the next step is creatives and messaging. Email Marketing. can really measure the success of his strategy. But is it enough?

Case Study 92

Case Study Crisis Study Strategy 92

Doctor Spin

APRIL 17, 2023

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. Although growth eventually slows down, startups can transition from manual to less manual methods once they gain traction in the market. Ritz-Carlton.

Strategy 52

Strategy Customer Service Airlines Hotels 52

ImPRessions - Crenshaw Communications

MARCH 28, 2017

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. More PR agencies today are designating a measurement guru on its team to own analytics. Advance legwork can improve the odds of achieving measurable impact. Identify the “core measures.”

Measurement 120

Measurement Study Data Agency 120

Beyond PR

AUGUST 22, 2017

As the women of Game of Thrones continue to inspire us week after week, they can also give us guidance on everything from career moves to that creative spark we didn’t know our marketing campaign was missing. If you don’t have an end game in mind, how will you determine what actions to take or know how to measure success?

Strategy 74

Strategy Trade Shows Case Study Course 74

Beyond PR

AUGUST 31, 2016

Content marketing is all grown up. With 88% of B2B and 76% of B2C marketers saying their organization uses it, the art and science of content marketing have exploded over the past few years. “Content marketing is sometimes ineffective because people don’t realize what it’s intended to do. – 11:15 a.m.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. 12% say competing go-to-market strategy or goals (KPIs).

B2B 124

B2B Marketing Survey Software 124

Sword and the Script

NOVEMBER 10, 2020

B2B marketers say too much work, too few resources and too much interference forces them to choose between quality and completion. Most B2B marketers aren’t thrilled with their own content. According to a survey by Radix Communications , “68% of B2B marketers are not proud of their own content.”. Check out our services.

B2B 151

B2B Marketing Survey Case Study 151

Contently - Strategy

MAY 9, 2024

It’s not just about throwing punches — it’s about knowing the right time to jab with statistics, slip in case studies, and use compelling insights and analysis to deliver a decisive hook. A white paper is a powerful sales and marketing tool, so you’ll want to make sure it’s polished, professional, and free of typos.

Writing 119

Writing Case Study Study Brand 119

Karen Freberg

AUGUST 15, 2017

How do you try to integrate ALL of the latest changes, case studies, advances, and resources from the previous semester? As professors, we have to make sure we are giving our students the most updated information out there so they are prepared to be marketable in the industry for their internships and jobs.

Social Media 69

Social Media Media Resources Education 69