Agility PR Solutions

AUGUST 12, 2019

A new report, The Crisis in Creative Effectiveness, a follow-up to the IPA’s 2016 publication, Selling Creativity Short, warns of the dangers to creative effectiveness posed by short-termism in marketing, and covers hundreds of case studies that highlight a misunderstanding of how brands grow and prosper.

Creativity 70

Creativity Advertising Advertising Crisis 70

Waxing UnLyrical

MAY 2, 2019

Harmony Project reshaped everything from grant applications to event programming and marketing materials. Image by stevepb via Pixabay, Creative Commons CC0. The post A Case Study: Orchestrating a Harmonious Message appeared first on Shonali Burke Consulting. Social purpose.” ? I love what I do.

Case Study 50

Case Study Study Community Nonprofit 50

ImPRessions - Crenshaw Communications

MAY 13, 2021

Create and develop media materials – press kits, press releases, bylined articles, media alerts, fact sheets, bios, case studies and backgrounders. Participate in/lead brainstorming sessions to develop strategic/creative thinking for clients. Here’s what you have: -3+ years of experience in PR, communications, or marketing.

B2B 291

B2B Policies Case Study Enterprise 291

prTini

SEPTEMBER 30, 2014

In conjunction with their launch last month, they wanted a creative campaign that would pique the interest of a small group of highly targeted, “fearless” female influencers. The post Thinking Inside the Box: A Content Marketing Case Study appeared first on prTini. Case Study Influencer Marketing Public Relations'

Case Study 55

Case Study Study Content Marketing Marketing 55

Waxing UnLyrical

JUNE 6, 2016

This week, we feature seven such case studies from both sides of the pond. Integrated Marketing Communications Case Study: City of Hope . Twitter Facebook Google+ LinkedIn Monday Roundup: Integrated Communication Case Studies. 3 Ways a B2B Software Company Improved Its Integrated Communications.

Case Study 40

Case Study Study Communications Banking 40

ImPRessions - Crenshaw Communications

MAY 13, 2021

They typically have some PR experience – internship, part-time or full-time – in an agency setting or as an in-house comms or marketing team member. . Write and edit media materials, including media alerts, fact sheets, bios, and case studies. Creative and energetic personality! . Diverse range of clients.

B2B 203

B2B Policies Case Study Enterprise 203

Stern + Associates

JANUARY 26, 2023

The reality is that these changing employee needs, alongside a highly competitive labor market and tightening economy, means leaders need a new approach to maintaining an engaged workforce while meeting strategic goals.

Employee 111

Employee Company Marketing Case Study 111

wiredPRworks

APRIL 20, 2022

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. In a stroke of marketing brilliance, David included over 160 bloggers/contributors in the first edition. When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR.

Marketing 118

Marketing Social Media Trends Instagram 118

Stephen Waddington

APRIL 10, 2021

We’ve characterised the market across six segments: Insight and planning Stakeholder identification and management Creative Content and conversation Monitoring and measurement Backoffice We’ve identified more than 20 sub-segments and 80 tools. As part of an ongoing project exploring start-up agencies during the pandemic, Wadds Inc.

Case Study 160

Case Study Analysis Tools Agency 160

PR 20/20

OCTOBER 10, 2019

PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. We wanted to understand and apply AI ourselves, and figured other marketers might be curious too. And how do you get marketers to explore AI and take action?

Case Study 42

Case Study Storytelling Study Engineering 42

Waxing UnLyrical

MAY 29, 2012

Wouldn’t a Pinterest page possibly be worthwhile, so that you could pin the creativity of your customers? Manwich: A Case Study on Social Media Listening. For example, in 24 hours Manwich had two people post photos via Instagram. I did a Flickr search for Manwich and got over 1,500 results!

Case Study 80

Case Study Social Media Study Pinterest 80

Prohibition

JANUARY 4, 2023

Digital PR is a great tactic for driving traffic and brand awareness, which can be matched across your offline and online marketing campaigns. Influencer marketing. Social media marketing. Website Content/Content Marketing. Influencers can come in many forms including bloggers, social media influencers, or vloggers.

Digital PR 62

Digital PR Strategy How To Marketing 62

Waxing UnLyrical

MAY 10, 2018

These messages are tired and far from creative. Instead of following the herd to captivate and activate your audience you must flex your creative muscles. Alternatively, by creatively weaving in messages of empowerment, Uplift is gaining national recognition and appealing to a market untapped and ignored by other studios.

Creativity 73

Creativity Communications Brand Branding 73

Communications Conversations

OCTOBER 24, 2014

Here’s what I found interesting: There goes Target again pushing the digital marketing envelope. Taking calculated risks and pushing the digital marketing envelope when it comes to communicating and marketing to customers via social channels. Just one (creative) part of a much larger campaign. Kudos, Target.

Instagram 146

Instagram Case Study Brand Branding 146

Wadds Inc.

SEPTEMBER 15, 2023

Whether and how to move away from time-based pricing is a question that comes up a lot with creative agencies. Achieving stand out We wrote a while back about the significant market opportunity for agencies with a differentiated proposition , a point also made in How To Sell Value – Demystified.

How To 124

How To Case Study Financial Agency 124

Onclusive

NOVEMBER 8, 2023

Companies often hire specialized agencies on a project basis to assist with specific repositioning or market research. Consider things like informational one-sheets about new products or launches, case studies, event descriptions and signage, multimedia-rich press releases , and more.

Training 195

Training Media Training Reputation Crisis Communications 195

Cision

NOVEMBER 16, 2016

And while it’s easy to mark your products down 40% in an effort to attract Black Friday traffic, it’s more difficult to remember to include your content marketing efforts in your holiday marketing strategy. Multimedia is a must for content marketing success, especially when it comes to seasonal content. Plan Ahead.

Content Marketing 120

Content Marketing Marketing Case Study Social Media 120

Norton's Notes

JULY 20, 2016

Dan works in the marketing team at JCB World Headquarters here in the UK. I thought this was clever and rather interesting and would therefore make an interesting case study for this blog and he has kindly given me permission to repost it on here. I hope you like it. ‘Believe the Hype’ is the title.

Case Study 28

Case Study Social Media Study Media 28

Onclusive

AUGUST 22, 2017

It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required. This includes writing and editing informational one-sheeters about new products or launches, case studies, event descriptions and signage, multimedia-rich press releases , and more.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

AUGUST 9, 2021

It’s not uncommon for specialized agencies to be hired on a project basis to help with specific repositioning or market research. Consider things like informational one-sheeters about new products or launches, case studies, event descriptions and signage, multimedia-rich press releases , and more. Internal Communications.

Training 370

Training Media Training Reputation Crisis Communications 370

Prohibition

JUNE 28, 2023

As fashion houses strive to stay relevant and connect with their target audience, integrating podcasts into their marketing strategies has become essential. How luxury brands can benefit from podcasts Podcasts provide fashion houses with a platform to showcase their expertise, creativity, and unique brand identity.

Fashion 62

Fashion Brand Branding Case Study 62

Communications Conversations

DECEMBER 11, 2018

Over the last year, influencer marketing has been one of the most talked about digital tactics in all of marketing. We’ve seen scores of articles about best practices, tips and case studies. In many cases, it simply sounds too good to be true. And, that’s because it is too good to be true.

Marketing 98

Marketing Case Study Guidelines Instagram 98

Prohibition

AUGUST 2, 2023

Amid the Twitter rebrand and AI’s infiltration of all areas of marketing, there’s a lot going on in the world of social media. These constant changes are creating bedlam for brands and marketeers and are one to keep an eye on, with changes almost every week. Check out the latest updates below!

Instagram 62

Instagram Twitter Social Media B2C 62

Communications Conversations

DECEMBER 8, 2022

I did not attend, but the event featured a number of women leaders talking about their career progressions and encouraging others to seek the curiosity, bravery and creativity needed to drive successful careers–and lives (my educated guess based on the posts I saw from the event). Also spent time at Bolin Marketing in Minneapolis.

Marketing 60

Marketing Leadership Creativity Internal 60

Onclusive

MARCH 8, 2018

They discussed how AI is already impacting the PR industry, how AI will impact the role of PR and content marketing professionals, and how to leverage this evolution to drive business impact and success. How AI will impact the role of PR and content marketing professionals. How AI is already impacting the PR industry.

Case Study 170

Case Study Engineering Measurement Big Data 170

The Proactive Report

DECEMBER 9, 2017

According to a recent Demand Gen study B2B marketers are looking for new ways to drive demand, increase brand awareness and bring more prospective customers into the funnel. Working with Cision, Demand Gen found that 79% of marketers are prioritizing earned media over traditional paid ads, which have become less effective.

Case Study 100

Case Study Media Study Measurement 100

Prohibition

MARCH 2, 2023

These have also been really well attended, with last year’s webinars selling out – sharing our expertise to 1000’s of marketers. What to expect from our Prohibition event As any marketer will know, from a content perspective video is an integral part of any strategy. Creative Content – Showcasing C4 to the UK market

Comparison 62

Comparison Video B2C Case Study 62

Communications Conversations

MARCH 25, 2020

So much of social media marketing, and marketing in general, for that fact, seems like it’s almost in the background right now. That’s why a lot of these creative content marketing opportunities we’ve seen the last week just seem to fall flat (see Chipotle’s attempt to use Zoom in a creative way, for example).

Content Marketing 60

Content Marketing Marketing Case Study Social Media 60

PRSay

MAY 18, 2023

Thomas, many marketing and communications courses already incorporate ChatGPT. For instance, running the classroom prompt for the final project of a course in marketing communication through ChatGPT generated a substantial outline of the tactical elements needed for a communication plan. What does the future hold?

Publicity 183

Publicity Software Education Technology 183

5W PR

JUNE 6, 2019

Sarah is a marketing consultant who has built an independent business by helping grow the digital marketing efforts of brands within the beauty niche. By creating a dynamic portfolio of strong work with case studies showcasing her results, Sarah has been able to get quite a few clients, both large and small.

Strategy 68

Strategy Marketing Case Study Social Media 68

Sword and the Script

AUGUST 25, 2020

Here are some ideas for developing guidelines for the timely approvals of marketing content so you can drive business results A few years back, a client of mine was having trouble getting content published. The social media marketer didn’t even have access to social media channels. Access was strictly reserved to a privileged few.

Marketing 87

Marketing Guidelines Social Media Conference 87

prTini

OCTOBER 10, 2014

Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, educate and inspire your creativity. The Source of Creativity. 5 Ways to Keep Your Team’s Creativity Flowing. 10 Quotes on What Inspires Creativity, and What Most Definitely Does Not. 12 Ways to Instantly Boost Your Creativity.

Creativity 43

Creativity Case Study Education Instagram 43

Shift Communications

OCTOBER 27, 2014

Like most creative pieces, the infographic was an evolution and team effort that didn’t happen overnight. With the copy in hand, we tapped our uber-talented Creative Services team to design an infographic. I sense a case study coming on… after we finish off the Halloween candy. Marketing Analyst. Zach Burrus.

Infographics 164

Infographics Case Study Creativity Data 164

PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”.

Conference 97

Conference Marketing Case Study Content Marketing 97

Onclusive

OCTOBER 23, 2019

Onclusive is a marketing analytics company revolutionizing the communications industry with data science. The Onclusive marketing team is responsible for growing the company brand, positioning our products to the right customers, generating demand, and enabling our sales team to drive revenue. . Creative and design abilities.

Marketing 46

Marketing Case Study Software Analytics 46

Prohibition

DECEMBER 22, 2022

We’ve experienced increased growth and demand across our client account teams, creative , and our very first Marketing Manager! Exploding C4 into the UK market with amazing creative, engaging influencers and a WHSmith’s PoS launch. Top 3 Brands Utilising Virtual Influencer Marketing. Winning more awards.

Case Study 62

Case Study Energy Creativity Agency 62

The Proactive Report

NOVEMBER 3, 2022

The difference between PR and Marketing. While digital marketing agencies often provide reputation management services, it is important to differentiate PR from marketing and understand the purposes of both. As you can see, Marketing and Sales go hand in hand, while PR is a different kettle of fish. PR comes first.

Digital PR 246

Digital PR Reputation Employee Energy 246