PR 20/20

OCTOBER 10, 2019

Thought Leadership:70+ interview and speaking requests, earned media placements, and quotes attributed to Marketing AI Institute and its thought leaders. It drew 300+ attendees and dozens of sponsors in the inaugural year. While creating this content and audience, we also built relationships with technology partners along the way.

Case Study 42

Case Study Storytelling Study Engineering 42

Onclusive

JUNE 23, 2022

This has certainly helped us stay funded and keep the right conversations going across our entire organization.” ~ Lona Therrien, Sr Director, Global Corporate Communications, Mimecast. Aligning objectives with the customer journey.

Strategy 195

Strategy Marketing Measurement eBook 195

Shift Communications

MAY 26, 2022

The corporate narrative and expression of it remains mission critical, perhaps more than ever. Here are the communications actions (and opportunities) we see as crucial in times like these: Revisit & shore up your corporate narrative: Are you saying the right things to (excite) the right audience? Don’t take the foot off the pedal.

Employee 88

Employee Case Study Corporate Trends 88

Presspage

FEBRUARY 8, 2021

The white paper offers key insights such as: Key checklists per phase, and Great case studies with very hands-on examples Receive your own copy via e-mail after filling out the form below. Ensuring brand messaging is consistent across all channels, internally and externally is more difficult than ever—especially in a crisis.

Crisis 127

Crisis Crisis Management Case Study Reputation 127

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. The more contemporary the case study, the more applicable it can be to situations in the workplace.

Communications 116

Communications Case Study Training Reputation 116

Sword and the Script

FEBRUARY 16, 2021

Employers are more believable than government, media reporters with named sources, major corporations, media reports with anonymous sources, advertising and “my social media.”. Don’t mash case studies, white papers, webinars, press releases and blog posts together. Thought leadership requires actual thought and leadership.

Government 136

Government Survey Ethics Media 136

Stuart Bruce

NOVEMBER 10, 2017

Launched on International Women’s Day in March 2017 it was meant to symbolise the power of women in leadership. It appears that State Street thinks it’s great to talk about how brilliant women are in leadership, but not brilliant enough to put its money where its mouth is and pay them as much as men.

Case Study 99

Case Study Crisis Communications Corporate Leadership 99

Stern + Associates

MAY 11, 2022

This constituted a 90% reduction time compared to past attempts to deal with similar viruses like SARS or MERS, according to a new case study led by Lakhani and Iansiti. In the process, Moderna was able to expeditiously and safely advance the science while disrupting an entire industry.

Case Study 62

Case Study Analytics Study Financial 62

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

E-books, white papers, bylines, books, films, and podcast guesting all make up a thought leadership arsenal to fortify authority as a subject-matter expert. Longer content can help a corporate leader convey a distinct point of view in the service of both personal and company brand-building. Packaging a differentiator.

Case Study 178

Case Study SEO Film Video 178

Communications Conversations

OCTOBER 22, 2014

How they used LinkedIn: This one will probably come as no surprise, but Richard Edelman uses his profile, in some cases, to advance the firm’s recruiting and retention efforts. It’s a thought leadership play of sorts. Did it work? Only Target knows.

LinkedIn 155

LinkedIn Case Study Airlines Employee 155

Melissa Agnes

MARCH 13, 2014

The link to this dark website is predominantly displayed from their corporate website’s homepage, which is extremely important since inquiring minds are systematically navigating to their corporate website for news and updates regarding the crisis. Case Studies'

Crisis Communications 279

Crisis Communications Crisis Airlines Communications 279

Mark My Words

NOVEMBER 21, 2014

As such, Uber works as the perfect case study for anyone evaluating how not to operate during a global crisis. It’s hubristic leadership appears to lack the maturity or the composure to properly deal with the level of attack being levied against the brand. However, as one Bloomberg writer points out, [link].

Case Study 112

Case Study Leadership Crisis Corporate 112

Stephen Waddington

OCTOBER 13, 2020

Communication as a strategic management and leadership function Communication has been a critical management priority for organisations throughout the crisis. Environmental, Social and Governance (ESG) is likely to be a major issue on the corporate agenda for the next decade.

Report 144

Report Communications Government Crisis 144

Communications Conversations

NOVEMBER 10, 2016

It’s VP of Communications in Europe, Stuart Jackson, recently shared results from his team’s move away from the corporate intranet to an employee app : Nissan Insider Mobile. The trick with employee comms is it’s all behind the firewall, so “case studies” are hard to come by (unless you know someone).

Mobile 122

Mobile Employee Communications Retail 122

Communications Conversations

DECEMBER 8, 2022

A few weeks ago, Ad 2 hosted a great event (led by former Tommie, Chloe Lewis)–a Women’s Leadership Panel. Other leadership roles: LeeAnn was involved with MN PRSA earlier in her career as the co-chair of the student relations committee. LeeAnn is an excellent case study in the art of the pivot.

Marketing 60

Marketing Leadership Creativity Internal 60

PR for Anyone

APRIL 26, 2022

One of my clients reached out today sharing her idea on this topic about leadership and what happens when Elon Musk takes the reigns of a company that is currently in a hybrid situation and what that will do for corporate culture. Financial Stories. Read all about it and see how you can insert yourself into the story.

Twitter 130

Twitter Pitching Financial Video 130

NewsWhip

DECEMBER 4, 2019

CASE STUDY. Corporations have a pretty good handle on the issues that pertain to their industry. Fleishman Hillard’s TRUE Global Intelligence. Andy Joannou, Audience Development Manager. —. Publishing. Company Size. 10,000+ employees. How do they do it? — . Matt explains it like this: “.

Analytics 78

Analytics Case Study Data Reputation 78

Communications Conversations

MAY 20, 2020

” And, over the years, there have certainly been a fair share of corporate failures when it comes to brand journalism. So, there you have it, two great brand journalism case studies during the COVID age. The term “brand journalism” is a bit of a lightning rod term in the social media marketing business.

Journalism 148

Journalism Brand Branding Interviews 148

Sword and the Script

AUGUST 25, 2020

That’s what military leadership is – action in the absence of orders. It might even be a good idea to seed this with peers and build consensus before suggesting it in a team meeting (this is the secret to winning in corporate politics). It was a good decision for that moment. Document content types. Categorize your content types.

Marketing 85

Marketing Guidelines Social Media Conference 85

PRSay

NOVEMBER 19, 2018

Using this structure, you can develop a narrative lead, case study, testimonial or mini story to illustrate your point. Would you like to learn Ann’s full system for engaging readers with corporate storytelling? In a business context, you might translate Chast’s template to: Introduction (“Once upon a time”).

Storytelling 138

Storytelling Case Study Writing Banking 138

Onclusive

OCTOBER 23, 2019

Each year, more than $30 billion is invested in corporate communications, publicity and public relations. Understand and support our sales channels through training, education and the creation of marketing collateral, presentations and case studies. Skills/Attributes. Highly motivated and results oriented.

Marketing 46

Marketing Case Study Software Analytics 46

Sword and the Script

JANUARY 31, 2023

West will be “the corporate umbrella brand” that owns a half dozen or so business units and product lines. Bielawa joined from UKG and previously held technology and engineering leadership roles at Kronos and Hasbro. was acquired by Cision in January 2019 and merged with Brandwatch in 2022.”

Software 78

Software Case Study Technology Tools 78

PR 20/20

NOVEMBER 7, 2019

Prospects (consider specifying based on your business model and corporate strategy). Is there someone on the leadership team with a network worth publishing to more frequently? Competitors (in your databases). Website visitors. Leads (and consider specifying by conversion points). Subscribers. Attendees (consider events, webinars).

Marketing 59

Marketing Case Study eBook Strategy 59

Waxing UnLyrical

JULY 14, 2014

12 B2B Content Marketing Examples and Case Studies for 2014. How Your Organization’s CEO Can Use Social Media for Thought Leadership. Why: Beth Kanter examines what nonprofits can do to cultivate a successful thought leadership campaigns for their CEOs, but this great post has lessons for for-profit leaders as well.

SMB 77

SMB Case Study Social Media Nonprofit 77

PRSay

OCTOBER 25, 2017

During her presentation, Haworth shared case studies pertaining to everything from prescription drug abuse to HIV awareness during the 2015 outbreak in Indiana’s Scott County. 3 Ways to Maintain Control of Your Corporate Social Media. “Take the politics out of it,” she said. Don’t confuse urban and rural poverty.

Social Media 97

Social Media Conference Media Corporate 97

The Resolution Blog

FEBRUARY 25, 2019

You’re creating thought leadership content to bring people towards you and you can clearly measure how those are performing. Do you think an inbound approach from a PR perspective is easier with a big corporation or a startup client? This is where awareness and brand building comes into play.

Measurement 120

Measurement Case Study Pitching Agency 120

Communications Conversations

APRIL 13, 2017

I am supported by great leadership that believes in innovating and providing a best-in-class digital experience for our members. At the AAN, we have an internal “coffees and case studies” meeting to discuss highlights from campaigns in which we have tried new and innovative techniques. The content is so great and useful.

Case Study 113

Case Study Study Analytics Meeting 113

Solo PR Pro

JANUARY 10, 2017

Solo pros can use video to move prospective clients to take an action, such as signing up for a short phone consult or downloading a case study. Corporate overview. Conversely, you can write a post, or case study inspired by a live video session. Share a video related to your topic or a video that inspires you.

Video 40

Video Strategy SMB Marketing 40

Sword and the Script

MAY 1, 2018

Don’t miss these related posts: Where and How B2B Marketing Generates Leads it Likes [Study]. 3 Studies that Challenge Marketing Assumptions [UML]. B2B Customers Want Thought Leadership. One of the key conclusions in the study was that “buyers are more influenced by vendors who are transparent and trustworthy.” .”

B2B 62

B2B Marketing Survey Study 62

Sword and the Script

DECEMBER 30, 2017

Our new owners immediately began to eliminate redundancies, as they say in corporate M&A. One of my first pieces that got real traffic was a crisis case study from my former employer, which coincidentally was about dealing with a negative blogger. 6) Thought Leadership Actually Requires Thought and Leadership.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Communications Conversations

OCTOBER 15, 2019

Lean on trends, research and case studies. When it comes to building thought leadership for a client, these are the key themes I’ve seen work the best. On top of this, there’s been growth in corporate communications teams and fewer journalists. Maybe it’s just dumb luck.

Media Relations 100

Media Relations Pitching Media Report 100

PR in High Definition

JANUARY 23, 2019

People want to share these things on social media – not just corporate updates or investor news. A good way to get the ball rolling is to make sure senior leadership are buying into it. For example, does the company acknowledge staff birthdays with a cake and a card? Or do they have monthly social outings or company benefits?

Employee 48

Employee Case Study Measurement Leadership 48

Barokas

DECEMBER 20, 2017

Highlighting these case studies is also a good way to tell the world about the innovative, community-focused work our members do. Becoming a member of that community and gaining access to that professional network and source of leadership knowledge is so valuable. Those are key to leadership success. Read, read, read.

Construction 68

Construction Healthcare Leadership Local 68

Melissa Agnes

AUGUST 13, 2014

Messages, which I agree, need to be hosted on a platform that is owned by the organization, i.e.: the corporate website. Calgary Floods: Analysis of Crisis Leadership and Use of Social Media. It’s No April Fool’s Joke, The Case of the Disappearing Facebook Account. More crisis management case studies.

Social Media 252

Social Media Crisis Crisis Management Crisis Communications 252

Deirdre Breakenridge

JANUARY 7, 2016

Content is playing an increasingly important part in PR, marketing and corporate communications, and a lot of our customers ask us what kind of content they should create, and how they can do more with what they already have (multimedia, news releases, blog posts, etc.) Is it brand awareness, thought-leadership, lead generation, etc.?

Survey 90

Survey Marketing Content Marketing Measurement 90

Doctor Spin

JANUARY 13, 2023

The pushback argument was that influencers wouldn’t be able to challenge traditional businesses due to their lack of corporate proficiency. PR Case Study: MrBeast Burgers Later in 2020, the famous Youtuber MrBeast (Jimmy Donaldson) opened up MrBeast Burgers , a virtual restaurant. Scaling a business is not easy. 4 Feed (film).

Leadership 52

Leadership Wikipedia Film Case Study 52

Ethical Voices

AUGUST 1, 2022

Can corporations really be ethical media enterprises? ” They actually said, “Oh, we need to make a change in your account leadership.” It’s the whole leadership team asking me to explain myself. Ken discusses a number of important ethics issues, including: Too many beers – Ethics and client conflicts.

Ethics 71

Ethics Agency Journalism Corporate 71