Sword and the Script

APRIL 15, 2017

You only get one shot at making a good first impression – and that’s true for corporate apologies too. Somehow as we grow up, those principles we learned as kids are beaten out of our collective corporate being. This is true of messaging, positioning, press releases and corporate apologies. 1) The incomplete corporate apology.

Corporate 80

Corporate Airlines How To Crisis 80

PR 20/20

OCTOBER 10, 2019

Thought Leadership:70+ interview and speaking requests, earned media placements, and quotes attributed to Marketing AI Institute and its thought leaders. For a deeper look at the Institute’s subscriber base: 39% of subscribers work at companies with 500+ employees. 19% of subscribers work at companies with 10,000+ employees.

Case Study 42

Case Study Storytelling Study Engineering 42

Sword and the Script

FEBRUARY 16, 2021

Business also scored well among those who know it best: their employees. According to the Edelman study, 75% of respondents globally trust their employer. Employers are more believable than government, media reporters with named sources, major corporations, media reports with anonymous sources, advertising and “my social media.”.

Government 139

Government Survey Ethics Media 139

Communications Conversations

OCTOBER 22, 2014

Goal: Employee recruiting. How they used LinkedIn: This one will probably come as no surprise, but Richard Edelman uses his profile, in some cases, to advance the firm’s recruiting and retention efforts. Goal: Shaping perceptions with employees. It’s a thought leadership play of sorts. Organization: Edelman.

LinkedIn 155

LinkedIn Case Study Airlines Employee 155

Stephen Waddington

OCTOBER 13, 2020

Hybrid models combining home and office working are likely to provide organisations and their employees with flexibility in the future. Communication as a strategic management and leadership function Communication has been a critical management priority for organisations throughout the crisis.

Report 144

Report Communications Government Crisis 144

Stuart Bruce

NOVEMBER 10, 2017

Launched on International Women’s Day in March 2017 it was meant to symbolise the power of women in leadership. State Street Corp was forced to pay $5 million to about 300 women employees who were paid less than their male counterparts. Real corporate social responsibility is behaving in a social responsible way.

Case Study 99

Case Study Crisis Communications Corporate Leadership 99

NewsWhip

DECEMBER 4, 2019

CASE STUDY. 10,000+ employees. Corporations have a pretty good handle on the issues that pertain to their industry. And that runs from gun rights to reproductive rights, anything that can precipitate risks to reputation, from outraged consumers to employee activism. ”. Andy Joannou, Audience Development Manager. —.

Analytics 78

Analytics Case Study Data Reputation 78

Communications Conversations

MAY 20, 2020

” And, over the years, there have certainly been a fair share of corporate failures when it comes to brand journalism. But, in each episode are thoughtful, in-depth interviews with J&J employees, health care professionals and external thought leaders, scientists and academics. Many starts and stops.

Journalism 148

Journalism Brand Branding Interviews 148

PRSay

OCTOBER 25, 2017

During her presentation, Haworth shared case studies pertaining to everything from prescription drug abuse to HIV awareness during the 2015 outbreak in Indiana’s Scott County. 3 Ways to Maintain Control of Your Corporate Social Media. “Take the politics out of it,” she said. Don’t confuse urban and rural poverty.

Social Media 119

Social Media Conference Media Corporate 119

Sword and the Script

AUGUST 25, 2020

Employees just went through the motions and punched out at 5 p.m. That’s what military leadership is – action in the absence of orders. It might even be a good idea to seed this with peers and build consensus before suggesting it in a team meeting (this is the secret to winning in corporate politics). The process was painful.

Marketing 87

Marketing Guidelines Social Media Conference 87

PR 20/20

NOVEMBER 7, 2019

When thinking through audiences, consider: Employees. Prospects (consider specifying based on your business model and corporate strategy). Is there someone on the leadership team with a network worth publishing to more frequently? Customers (all-time, current, past; and consider specifying by product or service). Subscribers.

Marketing 59

Marketing Case Study eBook Strategy 59

Sword and the Script

JANUARY 31, 2023

West will be “the corporate umbrella brand” that owns a half dozen or so business units and product lines. Bielawa joined from UKG and previously held technology and engineering leadership roles at Kronos and Hasbro. was acquired by Cision in January 2019 and merged with Brandwatch in 2022.”

Software 78

Software Case Study Technology Tools 78

Melissa Agnes

AUGUST 13, 2014

Messages, which I agree, need to be hosted on a platform that is owned by the organization, i.e.: the corporate website. Next, e-mail the link to all of your employees. Calgary Floods: Analysis of Crisis Leadership and Use of Social Media. It’s No April Fool’s Joke, The Case of the Disappearing Facebook Account.

Social Media 252

Social Media Crisis Crisis Management Crisis Communications 252

Communications Conversations

APRIL 13, 2017

I also co-chair the AAN staff committee, which focuses on staff engagement and a quality work environment for all employees. I am supported by great leadership that believes in innovating and providing a best-in-class digital experience for our members. The content is so great and useful.

Case Study 113

Case Study Study Analytics Meeting 113

Prohibition

JANUARY 24, 2022

During a crisis, leadership, internal communications, and public relations teams may use employee communication platforms to disseminate updates and critical company information. As a digital PR agency, we can assist you in creating support materials and comments to distribute to employees, customers, and the general public.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Sword and the Script

DECEMBER 30, 2017

Our new owners immediately began to eliminate redundancies, as they say in corporate M&A. Subsequently, many employees, including me, were let go and granted severance pay. One of my first pieces that got real traffic was a crisis case study from my former employer, which coincidentally was about dealing with a negative blogger.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

Prohibition

DECEMBER 13, 2021

You can do this by publishing a newsletter, which will inform employees and everyone else about what’s going on. Or it could be a production, financial or management failure that causes a corporate crisis for your business. For example, a cyberattack might halt corporate activities and make them impossible to resume.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Karen Freberg

AUGUST 21, 2018

I had Craig for two classes while at USC (Research Methods and Corporate Reputation Management), and these were two of my favorite classes in my academic career. Both are prominent professionals in the business and leadership management sector. I remember the first day of my research methods class at USC.

Leadership 40

Leadership Social Media Corporate Conference 40

5W PR

JANUARY 31, 2024

Corporate PR: Manages the overall image of a tech company, including its values, culture, and achievements, to build a positive brand perception with stakeholders. Thought Leadership PR: Positions key executives or experts within the company as industry thought leaders through expert commentary, articles, and speaking engagements.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Doctor Spin

DECEMBER 15, 2023

This is the upward flow of information from lower-level employees to the management and leadership teams. This type of communication occurs among employees at the same level within the organisational hierarchy. Why the Intranet Matters The intranet extends far beyond just a repository of documents or a corporate bulletin board.

System 52

System Employee Meeting Internal 52

Sword and the Script

MARCH 1, 2022

It has “more than 250 corporate and government clients across Singapore and New Zealand,” according to the announcement. Indeed, his name has been removed from the company’s leadership webpage and Brandon Crawley is now listed as the interim CEO. Cision has cycled through most of its leadership team under the current equity holders.

Software 121

Software Case Study Advertising Advertising 121

Sword and the Script

JUNE 16, 2020

A way to engage audiences and communicate key message points through personal stories of customers or employees relating to their experience with the company, service or product.” Bridging the gap of human connection that goes beyond economic and corporate status.” A buzzword that results in corporate drivel.” End of story.”

Storytelling 132

Storytelling Communications Survey Case Study 132

Stephen Waddington

AUGUST 27, 2018

James Grunig assembled a team of six public relations academics and practitioners under his leadership. Survey questionnaires were completed by approximately 5,400 senior executives, public relations practitioners and employees. Distribution is effected by web crawlers and search engines."

Communications 60

Communications Analysis Web Handbook 60

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Stephen Waddington

DECEMBER 15, 2021

Further reading Corporate Digital Responsibility, Allegory, 29 July 2021, [link] The Economics of Biodiversity: The Dasgupta Review, Sir Partha Sarathi Dasgupta, 3 February 2021, [link] Carbon as a PR metric but who's counting? It covers content, media, influencers, and events and is packed with practical tools, advice, and case studies.

Publicity 128

Publicity Government Guidelines Facebook 128

Sword and the Script

DECEMBER 15, 2020

Getting unbiased, raw opinions from product users before buying is as important in the buying decision as website content, logos, case studies and demos. Stressed corporate teams can hire extra PR and marketing muscle to supplement themselves, often without committing to long-term benefits and employment packages.

Marketing 169

Marketing Employee Content Marketing Training 169

ImPRessions - Crenshaw Communications

MAY 31, 2017

While there’s no way to truly “crisis-proof” a corporation or brand, there are steps that make it less likely to happen and its impact less severe. A rude employee or even workplace misbehavior isn’t necessarily an existential threat for most companies. Empower employees. Seven Steps To A “Crisis-Proof” Brand.

Crisis 180

Crisis Airlines Brand Branding 180