Critical Mention

MAY 10, 2019

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. Speak to your audience like you’re telling them a story over a cup of coffee at a local neighborhood spot.

Marketing 75

Marketing eBook Case Study Measurement 75

PR 20/20

OCTOBER 30, 2018

MAICON will be packed with inspiring keynotes and breakout sessions, in which top authors, entrepreneurs, AI researchers, and marketing executives share case studies, methodologies, and technologies that make AI approachable and actionable. Artificial Intelligence for Content Marketing + Email 101. Want to Speak?

Conference 45

Conference Marketing Case Study Hotels 45

Critical Mention

AUGUST 19, 2018

This book offers a fresh perspective on how marketers are using media to promote their brands with specialized case studies. It also examines how marketing professionals are navigating the ever-shifting media landscape, providing a useful guide on how to think more strategically in their marketing efforts to drive sales growth.

Pinterest 71

Pinterest Viral YouTube Mobile 71

David PR Group

AUGUST 4, 2014

Back in the day (and by this I mean before anyone ever said “back in the day”), before cable television, before the Internet, and way-before a full-season of House of Cards dropped in one day, we had four TV options: the local affiliate stations for ABC, CBS, NBC and PBS. I have tried a couple but can’t yet vouch for one.

Television 76

Television Groups Storytelling System 76

ZudePR

JANUARY 21, 2016

Content marketing had been mushrooming and seemed to explode as 2013 turned into 2014. Whitespark Local Pulse. This is a key element of local SEO, which is of paramount importance to most small businesses’ marketing efforts. Instructional tips and case studies about writing commercially.

Digg 104

Digg SEO System Reddit 104

Buzzstream

OCTOBER 30, 2018

Many content marketers stress that the most important part of content marketing is creating great content, and benefits will come. Yes, building great content is extremely important. We crafted tweets from the author of each piece of content that tagged local tech leaders, VCs, top companies and more.

Software 56

Software Report Data Strategy 56

Sword and the Script

MARCH 1, 2022

This is how you wind up with a press release on a local ABC news affiliate in Buffalo even though your tech client is in San Francisco. Or the Longview Journal in the case of this particular announcement. Content picks from around PR tech land. Meltwater case study. Muck Rack case study.

Software 130

Software Case Study Advertising Advertising 130

Sword and the Script

DECEMBER 1, 2015

It’s led to news coverage, like this piece by a local FOX affiliate in Boston. Take the Full Content Marketing Prescription. The same is true for content marketing. Consistency is the single most valuable attribute of effective content marketing – and the prescription lasts for the life of a business.

Content Marketing 60

Content Marketing Marketing YouTube Insurance 60

Cision

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. How did Movoto do it?

How To 198

How To Real Estate Web Case Study 198

5W PR

JANUARY 31, 2024

Community Relations: Involves engaging with local communities, demonstrating corporate social responsibility, and building positive relationships beyond business interests. Content Creation: Creating compelling and informative content is crucial for conveying the company’s message and capturing the attention of key audiences.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Norton's Notes

MAY 13, 2015

Arik is an award-winning communicator and has nearly 20 years experience in marketing, communications and PR. I primarily help clients in three areas: corporate communications, traditional PR and digital marketing. Is content really still king and if so which type? What is your area of specialism/industry?

Interviews 28

Interviews SEO Blogging Writing 28

Cision

JANUARY 16, 2017

Each is representative of a special case: a large business with representative data, a large business with localized data, and a smaller business with localized data. What I hope to demonstrate is that businesses can use this tactic for content creation agnostic of size or situation. Kaiser Permanente. Conclusion.

Data 120

Data How To Retail Ethics 120

Beyond PR

NOVEMBER 15, 2016

We have all heard this piece of advice before: Include multimedia as part of your content marketing strategy to increase visibility. It is true that multimedia content draws more attention to your message, helping it to perform better. Selecting content that resonates with your target audience is key.

Case Study 40

Case Study Mobile Local Content Marketing 40

Solo PR Pro

AUGUST 14, 2018

Use Your Content Marketing Strategy. Producing engaging, positive content will do the long-term work of establishing a solid and positive reputation. Use your existing platforms – website, blog, social media channels – to tell your client’s story often and well.

Reputation 79

Reputation Infographics Crisis Management Local 79

Beyond PR

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. Implement viral marketing tactics.

Real Estate 57

Real Estate How To Web Case Study 57

Cision

AUGUST 26, 2015

68% Of Marketers Want To Know How To Create Better Visual Content [link]. Content marketing influencer, social media marketing strategist & speaker. Demand generation content marketing for B2B high tech industry. CEO of Likeable Local. CEO at TopRank Online Marketing.

Social Media 120

Social Media Twitter Media Nonprofit 120

Buzzstream

JUNE 20, 2018

SaaS companies, for example, could utilize case studies to highlight the work their favorite customers are doing. Retailers could easily create content around particular branches and stores, earning local links and media mentions. This type of content also does an awesome job of earning links naturally over time.

Case Study 70

Case Study Retail Examples Community 70

5W PR

NOVEMBER 2, 2016

PR is also ideal for releasing case studies and testimonials that highlight how others have benefited by using your product or have used your product in a new, innovative way. But when paired with other advertising methods, PR is a great way to leverage those marketing efforts. For instance, partner PR with content marketing.

Publicity 87

Publicity Case Study Infographics Energy 87

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

The Hoffman Agency

DECEMBER 7, 2017

The local time is 10:45 p.m. …” announced the captain. Besides learning from client work, I also received pointers from teammates at lunches, coffee chats and sharing sessions regarding case studies of other accounts, social media knowledge, the overall U.S. These were also fun cultural and local activities for me.

Pitching 28

Pitching Analysis Case Study Local 28

Journalistics

MARCH 2, 2013

You may want to take on a client of your own to start gathering work examples – consider helping out a family or friend with their business, or volunteer for a local non-profit organization or church. If you know how to use image editing software, this is an incredibly relevant skill for public relations and content marketing today.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Buzzstream

JUNE 5, 2024

How to pitch: This gave me four rankings lists that I could pitch to journalists in the local media outlets in the top-ranking cities. But since it’s a nationwide study, I knew national pubs would be interested. Let’s look at how Hubspot does this with their Marketing Statistics post. monthly searches. monthly searches.

Digital PR 62

Digital PR Examples Strategy Survey 62

Sword and the Script

JUNE 11, 2016

Earlier this month, the Content Marketing Institute (CMI) was acquired by events company UBM for a reported $17.6 Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. million dollars.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Sword and the Script

NOVEMBER 29, 2016

This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. Media Changes mean PR needs Content Marketing. Credibility: Why Content Marketing also needs PR . This means content marketing, should be at the center of all external communication.

Content Marketing 60

Content Marketing Publicity Marketing Television 60