Sword and the Script

JANUARY 26, 2016

Long before product placements and sponsored content, one iconic American brand placed a big bet in creating its own television program – another example of an early content marketing initiative – at the urging of its public relations department. Actor, Spokesperson, Content Marketer. households (56%) owned a TV.

Content Marketing 60

Content Marketing Marketing Television Film 60

Barokas

MAY 31, 2019

Content must be on-brand and consistent, without being overtly promotional or repetitive. Half of B2B marketers say producing content consistently is a top marketing challenge (Content Marketing Institute) and 65 percent have trouble producing engaging content (Zazzle Media). It’s a tall order.

Case Study 100

Case Study B2B Resources Web 100

Sword and the Script

NOVEMBER 14, 2023

The top problem in content creation probably comes from the fact that too many B2B marketers haven’t had a single conversation with a customer Most B2B marketers (57%) say creating the right content for their audience is their top content creation challenge in content marketing. This includes leaders.

Content Marketing 180

Content Marketing B2B Marketing How To 180

Flack's Revenge

OCTOBER 25, 2017

I enjoyed attending my third consecutive Social Tools Summit event in Boston last week, where I moderated a panel on branding and thought leadership. chimed in on case studies and best practices. Branding and Thought Leadership. It was great to take a day and get caught up on the state of the art in social media.

Tools 120

Tools Enterprise Analytics Case Study 120

PR 20/20

SEPTEMBER 28, 2016

Seth Godin would argue that content marketing is the “ only marketing left.” Michael Brenner said , “It is the hottest trend in marketing because it is the biggest gap between what buyers want and brands produce.”. The best content programs are performance-driven; they connect tactics to organizational end goals.

Content Marketing 40

Content Marketing Marketing How To Leadership 40

Communications Conversations

SEPTEMBER 8, 2016

I get the brand journalism thing when you’re a company that’s built on thought leadership–GE and GE Reports comes to mind. I get all that–and those are fantastic case studies of brand journalism done well. But, Coke as hub of news and information as outlined in this Contently piece?

Content Marketing 60

Content Marketing Case Study Journalism Marketing 60

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization. increase brand awareness.

How To 177

How To Guidelines Content Marketing Video 177

Barokas

SEPTEMBER 12, 2019

In content marketing, it pays to go (ever)green. Creating just one piece of good content takes significant time, money and mindshare. Still, teams are under pressure to produce new long and short form content at rapid fire to support PR, branding, lead generation, thought leadership, sales support and market domination.

Strategy 84

Strategy Case Study Energy Banking 84

Remote PR Jobs

SEPTEMBER 25, 2023

You can also facilitate earned media by helping journalists and content writers author their articles, or contributing your own thought leadership content to industry publications. Owned Media Owned media is content you’re in full control of. It generated an additional 111 clicks to the post with only $50 in ad spend.

Media 100

Media Pinterest LinkedIn Case Study 100

Victorious PR

APRIL 13, 2023

PR efforts such as media outreach, thought leadership content, and case studies can help position a real estate company as an industry leader and a trustworthy partner for homebuyers and sellers. By implementing a strong PR strategy, real estate companies can build trust and credibility with their target audience.

Real Estate 52

Real Estate Reputation Case Study Crisis Management 52

Communications Conversations

MAY 20, 2020

But, they haven’t exactly been well-known for groundbreaking social media marketing or content marketing in the past. And, there’s a lot to be said for rock-solid execution in today’s content marketing environment. I’ve got my eyes peeled for others as this outbreak evolves this summer.

Journalism 148

Journalism Brand Branding Interviews 148

wiredPRworks

APRIL 20, 2022

About The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly. Barbara is an international trends speaker with a Hungarian heritage, digital marketing advisor since 2002, and sales leadership guide for all types of teams.

Marketing 118

Marketing Social Media Trends Instagram 118

PR 20/20

SEPTEMBER 17, 2019

“The premier gathering of digital marketers on planet Earth!”. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Digital Sales & Marketing World.

Conference 97

Conference Marketing Case Study Content Marketing 97

Cision

AUGUST 21, 2017

Despite not being in an official leadership role, her work ethic, laser focus and aptitude for learning enable her to do anything she puts her mind to. Arya exemplifies why it’s important to outline your objectives before diving into creating or disseminating content. Daenerys Targaryen: Demonstrate Thought Leadership.

Strategy 258

Strategy Trade Shows Case Study Course 258

Deirdre Breakenridge

JANUARY 7, 2016

Content marketing will be more than just a trend to watch in 2016. Creating and distributing consistent and relevant content is considered a proven strategic marketing approach that attracts and retains an audience and drives customers to action. Here is my Q&A with Lisa Davis, Director, Marketing, at Marketwired.

Survey 90

Survey Marketing Content Marketing Measurement 90

Solo PR Pro

MARCH 13, 2018

Review the known thought leadership tactics below and consider them from a new perspective with you as the client. Video marketing. If the thought of slogging over a blog post makes cringe with anxiety, video marketing is another alternative. Content Marketing. YOU may just be the best client you’ve ever had!

Leadership 62

Leadership Case Study Video YouTube 62

Rock the Status Quo

SEPTEMBER 16, 2014

159064218 / gettyimages.com An SEO Mini Case Study I’m working with a large SEO client this month and I have to say that I’m extremely impressed with them. They wanted transformation from a mostly link building shop into a content marketing agency. Ahhh, if only it is that easy.

Agency 164

Agency SEO Training Analysis 164

Waxing UnLyrical

JULY 14, 2014

In this guest post for Jay Baer ‘s Convince and Convert, Greg Hickman explores why major brands and SMB’s can benefit from this affordable marketing strategy. 12 B2B Content Marketing Examples and Case Studies for 2014. Why: How are B2B brands achieving results with content marketing?

SMB 77

SMB Case Study Social Media Nonprofit 77

Sword and the Script

DECEMBER 30, 2017

One of my first pieces that got real traffic was a crisis case study from my former employer, which coincidentally was about dealing with a negative blogger. 2) 3 Studies that Challenge Marketing Assumptions [UML]. 3) Basic, Advanced and Bridge Building: Boldness in Content Marketing [UML].

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Critical Mention

MAY 10, 2019

You need to incentivize your audience to engage with your content by providing educational, topical pieces that address their needs. For example, case studies and eBooks are excellent ways to showcase your knowledge. Get senior leadership involved in their thoughts on your industry. Measure your success.

Marketing 75

Marketing eBook Case Study Measurement 75

Sword and the Script

MAY 1, 2018

Don’t miss these related posts: Where and How B2B Marketing Generates Leads it Likes [Study]. 3 Studies that Challenge Marketing Assumptions [UML]. B2B Customers Want Thought Leadership. Case studies, press releases, award applications, and related material will fall somewhere in between.

B2B 62

B2B Marketing Survey Study 62

Sword and the Script

AUGUST 25, 2020

That’s what military leadership is – action in the absence of orders. Document content types. Document all the content your organization develops regularly: blog posts, press release, case studies, sales sheets, and so on. Categorize your content types. It was a good decision for that moment.

Marketing 85

Marketing Guidelines Social Media Conference 85

Waxing UnLyrical

APRIL 12, 2018

As an example, he used the goal of producing 2,000 downloads that equate to marketing soft leads for sales. He said, “This goal should be shared across the entire marketing/communications department. It’s not a content marketing goal or a PR goal. Content marketing, yes. It’s a multi-department goal.”.

Media Relations 85

Media Relations Advertising Advertising Content Marketing 85

PR 20/20

NOVEMBER 30, 2022

To make any marketing campaign successful, you must understand the goals, pain points, influencers, and preferences of each target buyer persona your company is targeting. Have we created a content marketing editorial calendar that defines our strategy on content production and publishing? Performance.

Marketing 52

Marketing Technology Internal International 52

PR 20/20

JUNE 9, 2016

2) Align content marketing with the buying cycle. Based on industry research and discussions with your sales team, marketing can create content for common stages that answers frequent questions along the buying cycle.

Marketing 40

Marketing System Software Case Study 40

Sword and the Script

OCTOBER 23, 2018

B2B organizations that find content marketing effective are committed to these programs. These organizations have a content marketing plan in writing. Those are among the top-level findings from an annual survey of content marketers by the Content Marketing Institute and Marketing Profs.

Content Marketing 106

Content Marketing B2B Study Marketing 106

wiredPRworks

OCTOBER 9, 2015

You can book an exclusive 20 minute appointment with Barbara Rozgonyi who is an expert on: - Social Media; - Content Marketing; - PR; - Digital Engagement; - LinkedIn; - Facebook; - Twitter; You can sign up for an appointment at the Inspiration Hub Information Desk anytime during the IMEX America show.

LinkedIn 49

LinkedIn Trends Marketing Meeting 49

Sword and the Script

MARCH 1, 2022

Indeed, his name has been removed from the company’s leadership webpage and Brandon Crawley is now listed as the interim CEO. Cision has cycled through most of its leadership team under the current equity holders. Content picks from around PR tech land. Meltwater case study. Muck Rack case study.

Software 118

Software Case Study Advertising Advertising 118

Solo PR Pro

NOVEMBER 17, 2015

And one of the main roots of business development is relationship building, which is formed through familiarity, reputation, credibility and thought leadership. It can be highly effective to find new and creative ways for cultivating relationships – particularly over the long-term – with the key decision-makers in our target markets.

Creativity 40

Creativity Public Affairs Policies Survey 40

5W PR

JANUARY 31, 2024

Thought Leadership PR: Positions key executives or experts within the company as industry thought leaders through expert commentary, articles, and speaking engagements. Content Creation: Creating compelling and informative content is crucial for conveying the company’s message and capturing the attention of key audiences.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

OCTOBER 6, 2015

If content marketing was a self-evaluated college class, marketers would give themselves a “C.” That’s my sense after reading the new B2B Content Marketing 2016 Benchmarks, Budgets and Trends – North America report. The annual report is a joint effort between MarketingProfs and the Content Marketing Institute.

Content Marketing 60

Content Marketing Survey B2B Marketing 60

Deirdre Breakenridge

MAY 23, 2017

A good public relations professional will counsel their client to have a blog or content hub as a way to showcase thought leadership, earned media placements, company news, and announcements, and engage with fans and followers. Turn Your Case Studies Into Content. Yet, we are often the shoemakers with no shoes.

Blogging 282

Blogging Case Study Social Media Instagram 282

MaccaPR

OCTOBER 5, 2015

It may go without saying that content marketing is one of the most discussed topics among public relations professional and marketers this year, a practice which centers on really great, high-quality content. Here at MaccaPR, we've blogged about content marketing a number of times (e.g."

Content Marketing 48

Content Marketing How To Marketing Infographics 48

Contently - Strategy

NOVEMBER 27, 2018

Here are the seven tasks to focus on before you start creating content. A few years ago, athenahealth debuted athenaInsight, its data-driven news publication, to make a serious investment in content marketing. We’ve gotten a lot of mileage out of that in terms of thought leadership,” Fox said. Enter: Google.

Strategy 108

Strategy How To Content Marketing Analysis 108

Sword and the Script

JUNE 11, 2019

It’s a bit like that with gated content. Marketers tend to be for it or against it – and passion may sometimes cloud new perspective. ” “Trojan Horse Marketing” – new cartoon and post on content marketing that's too salesy [link] pic.twitter.com/AHQfKyh9Z9. The Middle Ground on Registration Pages.

B2B 118

B2B Mobile Content Marketing SEO 118

Cision

JANUARY 9, 2018

Case Studies. Whether your audience is identifying their need or evaluating their options, case studies resonate best with buyers. Nearly 8 out of 10 people access case studies when considering solutions. Generate leads and drive demand by delivering your case studies to key audiences.

Case Study 210

Case Study How To Infographics SEO 210

The Stalwart Blog

MAY 27, 2016

There are countless paths to take, whether it’s highlighting your company culture, selling a product or reviewing a case study — you don’t have to do it all at once! . Multiple Goals = Multiple Videos. Treatment: What’s the approach?

Video 84

Video Case Study Guidelines Film 84