ImPRessions - Crenshaw Communications

MARCH 3, 2022

“Representing some of the largest and fastest-growing solution providers in account-based marketing and demand generation, B2BSMX provides attendees the opportunity to meet with experts to tackle challenges such as how to optimize revenue operations and fine tune their go-to-market strategies to adjust to new realities.”.

Conference 304

Conference B2B Content Marketing Case Study 304

Remote PR Jobs

MARCH 27, 2024

A well-crafted public relations case study can be an immensely powerful tool for PR professionals, agencies, and freelancers. Case studies equip customers with a better understanding of the challenges their PR firm or freelancer has faced, as well as how they have resolved and overcome those barriers to success.

Case Study 130

Case Study Study Writing How To 130

Onclusive

NOVEMBER 8, 2023

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Consider things like informational one-sheets about new products or launches, case studies, event descriptions and signage, multimedia-rich press releases , and more. PR pros often review and edit when appropriate.

Training 195

Training Media Training Reputation Crisis Communications 195

PR 20/20

OCTOBER 10, 2019

Artificial intelligence is forecasted to have trillions of dollars in annual impact, yet most marketers struggle to understand what AI is and how to pilot it in their organizations. Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community.

Case Study 42

Case Study Storytelling Study Engineering 42

Stephen Waddington

FEBRUARY 21, 2022

A CIPR report tells the story of how public relations has been successfully used during the COVID-19 pandemic through a series of 21 case studies. A series of case studies published by the CIPR showcases how the public relations profession stepped up in the response to COVID-19.

Publicity 131

Publicity Case Study Local Public Affairs 131

5W PR

SEPTEMBER 13, 2019

How To Find Balance. A sound strategy considers the needs and interests of a company’s key stakeholders and tailors its communications to them in an open, clear and transparent manner. It’s also good for lessons learned and a subsequent white paper or case study. In short, you have two key responsibilities.

Publicity 68

Publicity How To Case Study Meeting 68

PR for Anyone

AUGUST 11, 2021

The way I’ve shown you how to pitch the media is by NOT using a press release and making your pitches more personal. Also, get your free Blueprint to learn how to do this >> HERE and check out our upcoming live events at www.CaptivateandCashinLive.com. ” The answer is no. You want to show the journalist some love.

Pitching 223

Pitching Media Television How To 223

Karen Freberg

JULY 11, 2020

Things to include or showcase: Class work and activities Social media work and network (profiles, communities, etc) Research + items that discuss the strategic application of the work for the industry Presentations (academic and industry) Service in professional organizations Media coverage Professional Impact (ex.

Brand 70

Brand Branding How To Education 70

Onclusive

AUGUST 9, 2021

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Consider things like informational one-sheeters about new products or launches, case studies, event descriptions and signage, multimedia-rich press releases , and more. Crisis Communications.

Training 370

Training Media Training Reputation Crisis Communications 370

Sword and the Script

SEPTEMBER 5, 2023

The largest PR and comms tech companies, along with many startups, are now controlled by PE firms; is this good for the PR community? This adds to a growing collection of private equity firms (PE) that have taken an ownership stake in software companies that provide tools to PR and communications professionals.

Software 165

Software Marketing Leadership B2B 165

Stern + Associates

JANUARY 26, 2023

How to Resist a “Race to the Bottom” When Bidding for Talent In a newly published Harvard Business Review piece “ Rethink Your Employee Value Proposition (EVP),” INSEAD Professor Mark Mortensen and Harvard Business School Professor Amy C.

Employee 111

Employee Company Marketing Case Study 111

Waxing UnLyrical

APRIL 15, 2015

Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. Lots of case studies and lots of stories of success and failure. Building a New Kind of Cruise Community. Guest Post by J.D.

Community 40

Community Travel Pinterest Mobile 40

Onclusive

AUGUST 22, 2017

This includes writing and editing informational one-sheeters about new products or launches, case studies, event descriptions and signage, multimedia-rich press releases , and more. Crisis Communications. Social Media & Community Management. the eyes of customers or journalists. Event & Experiential Marketing.

Media Training 397

Media Training Crisis Communications Conference Training 397

The Proactive Report

APRIL 6, 2021

These once small startups understood how to leverage the new dimensions of trust and grew into thriving enterprises. How can you include this information in your PR plans? Build a community online and nurture that group with relevant content that builds trust and loyalty. Listen to your community. Call us 626 676 6419.

Leadership 147

Leadership Engineering Enterprise Social Media 147

Sword and the Script

MARCH 28, 2017

A professional will know how to build rapport and ask questions that elicit responses worth writing. It works as an on-ramp for formal case studies too. If you enjoyed this post, you might also like: How PR can Integrate Industry Reading Efficiently into Workflow. Using an experienced interviewer cannot be overstated.

B2B 60

B2B Blogging How To Media 60

PR for Anyone

JUNE 30, 2022

What are you doing for the community? How are you changing the world? Think about the positive stories, the great things you do in the community, the great things you do for your employees, and stories that you can tell that add value to a journalist, to a media outlet’s audience. What major accomplishments have you achieved?

Crisis 130

Crisis YouTube Video Industry 130

Shift Communications

FEBRUARY 1, 2022

Here is why and how to best navigate the year ahead. In 2022, promoting case studies and work isn’t just for customers. The most effective will combine employer and team storytelling, brand messaging and executive communication with community activations and reliable communications consistency.

Brand 135

Brand Branding Employee Case Study 135

Buzzstream

JANUARY 9, 2019

I reached out to that person and started mentioning one of his case studies in an article I wrote. I’m in a few excellent online communities of content marketers and writers. The post How to Apply Reciprocity to 10x Your Content Marketing Results appeared first on BuzzStream. Mission accomplished!

Content Marketing 134

Content Marketing Marketing How To Resources 134

Solo PR Pro

MAY 1, 2018

How was she going to make it rain? The question of how to sell professional services is an enduring one whose answer is being changed by technology. Then, vow to meet with each one over the course of a year sharing with them case studies of previous success. Suddenly the landscape of opportunity seemed overwhelming.

How To 40

How To Case Study Technology Conference 40

Presspage

AUGUST 7, 2018

The brand story incapsulates all of the facts (announcements, articles, and news coverage) as well as perception and sentiment regarding the brand by itself, its customers, its community, and the public. Second, the brand should discuss and demonstrate how it solves problems or overcomes challenges for its customers.

Case Study 97

Case Study Storytelling Study Social Media 97

Karen Freberg

MARCH 11, 2020

and the #SMprofs group has been active in making sure to share resources and updates for the community as well. How do you proactively handle class clients remotely and effectively in a time of crisis? These are just some of the ideas I had in mind to use as a possible case study. Building your home studio.

Social Media 92

Social Media How To Media Resources 92

PRSay

OCTOBER 29, 2021

Are [brands just] slapping a rainbow pride flag on their products, but not sincerely investing in the LGBTQ+ community (internally and externally)? It is not only about one case study, one class or one semester. It should be part of every communications class that we teach to PR students. It can’t be fake.

Case Study 158

Case Study Nonprofit Corporate Tools 158

Melissa Agnes

AUGUST 5, 2014

Within the course we discuss how to conduct a risk assessment, why it’s so important, how to use it to strengthen their pitch to the client and so forth. There is an ever-growing need for your team to conduct a risk assessment prior to the launch of any marketing or promotional communication.

Marketing 228

Marketing Case Study Airlines Course 228

Ethical Voices

JULY 31, 2023

As the senior vice president for multicultural communications at C+C, I bring more than 20 years of experience in this field, engaging with multicultural audiences, helping clients to communicate in ways that are the most relevant and appropriate for the communities they are trying to reach. I have an example.

Ethics 72

Ethics Communications Community Education 72

ZudePR

MAY 20, 2015

The ebook comprises case studies by public relations practitioners exploring modern aspects of public relations practice. The ebook is distributed free under a Creative Commons license via the #PRstack community. PRstack launched in March and today we publish My #PRstack: a practical guide to modern PR tools and workflow.

eBook 60

eBook Tools How To Case Study 60

The Awards Blog

AUGUST 30, 2019

Here’s how to write a submission that gets to the top of the judging pile. This may include customer testimonials (links to your review pages on Capterra or G2Crowd work well), case studies, analyst mentions, and links to evidence that support your statements. Content for a press and/or media kit. Telling Your Story.

Writing 52

Writing How To Local Examples 52

Landis PR

JULY 19, 2021

It also has a great roster of opinion writers from across different sectors of the PR community. The site’s short, snappy articles are quick to read and give helpful advice on how to keep your skill-set fresh. However, the website could do with a redesign. PR Daily is the go-to site for improving PR skills.

Blogging 119

Blogging Case Study Journalism Resources 119

Solo PR Pro

AUGUST 7, 2018

In the business context, there are five big buckets: business development, billable work, networking/community building, professional development and administrative. community building. I also try to take advantage of the extra time to read case studies and sit through extra webinars. learning something new; 3.

System 143

System Case Study LinkedIn Community 143

wiredPRworks

NOVEMBER 11, 2016

I'm looking to learn lots more at Influencer Marketing Days where I'll take everyone on a backstage tour of how to construct a strategic influencer marketing plan. Influence Pros is the weekly show where professionals learn about case studies and success stories in the fast-growing world of influencer and advocate marketing.

How To 63

How To Brand Branding Local 63

Melissa Agnes

AUGUST 28, 2014

Yes, this is an awareness and educational campaign, but it’s ultimate goal is to educate people in the region on how to save lives. Case Studies Crisis Prevention' This is the power of social media for crisis prevention and preparedness. They’re meeting a need and hopefully preventing a few deaths along the way.

Healthcare 238

Healthcare Social Media Media Case Study 238

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Build a community. Both CRM Hubspot and customer service software provider Zendesk create customer case study videos with high production value that live on dedicated YouTube channels, like Hubspot’s YouTube Customer Success Stories Channel. By extension, business customers can also help one another.

B2B 170

B2B Social Media Media Education 170

PR for Anyone

AUGUST 4, 2022

Which one is going to make you go try Joe’s pizza, the ad with them telling you how great that it is or the article? You get it.

Publicity 130

Publicity YouTube Advertising Advertising 130

Stern + Associates

APRIL 27, 2023

Deep purpose leaders go beyond just a purpose statement to put their purpose to work by connecting it to all they do with their customers, employees, and communities at large,” explains Gulati, who is the former Head of the Organizational Behavior Unit at HBS.

Company 103

Company Employee Case Study Strategy 103

Communications Conversations

MARCH 25, 2020

It explains how the initiative came to be (with a good shoutout to Susan Schuster, one of the most connected people in the Twin Cities). It has a short video explaining how to make the masks. Any good social media effort also needs solid community management. It hits all the right notes. But BCBSMN didn’t stop there.

Content Marketing 60

Content Marketing Marketing Case Study Social Media 60

Cision

AUGUST 21, 2017

In a space that we expect to be dominated by men, these female figures hold their own and teach us valuable lessons: how to ride dragons, how to battle and even how to change fac—wait a minute, this isn’t Westeros! Think about what your brand wants to achieve. Daenerys Targaryen: Demonstrate Thought Leadership.

Strategy 258

Strategy Trade Shows Case Study Course 258

The Proactive Report

APRIL 15, 2023

And once again the PR community is wary of this new technology and hesitant to adopt it. However, the person who learns how to use AI effectively may certainly take your job. We’re now in another huge leap in technology with artificial intelligence. However, the adoption of this new technology is not without its challenges.

Social Media 130

Social Media Measurement Tools Data 130

Critical Mention

OCTOBER 21, 2018

The lists go on and on when it comes to crisis communications case studies. As I have shared with students and young professionals, if you go into crisis communications, you will always have a case to discuss and work to do. Go where the community is having the conversation. First off, what is a crisis?

Crisis 80

Crisis Crisis Communications Case Study Social Media 80