Stephen Waddington

FEBRUARY 21, 2022

A CIPR report tells the story of how public relations has been successfully used during the COVID-19 pandemic through a series of 21 case studies. A series of case studies published by the CIPR showcases how the public relations profession stepped up in the response to COVID-19.

Publicity 131

Publicity Case Study Local Public Affairs 131

Sword and the Script

SEPTEMBER 5, 2023

The largest PR and comms tech companies, along with many startups, are now controlled by PE firms; is this good for the PR community? This adds to a growing collection of private equity firms (PE) that have taken an ownership stake in software companies that provide tools to PR and communications professionals.

Software 167

Software Marketing Leadership B2B 167

PRSay

OCTOBER 29, 2021

Are [brands just] slapping a rainbow pride flag on their products, but not sincerely investing in the LGBTQ+ community (internally and externally)? It is not only about one case study, one class or one semester. It should be part of every communications class that we teach to PR students. It can’t be fake.

Case Study 156

Case Study Nonprofit Corporate Tools 156

Melissa Agnes

AUGUST 5, 2014

Within the course we discuss how to conduct a risk assessment, why it’s so important, how to use it to strengthen their pitch to the client and so forth. There is an ever-growing need for your team to conduct a risk assessment prior to the launch of any marketing or promotional communication.

Marketing 228

Marketing Case Study Airlines Course 228

Ethical Voices

JULY 31, 2023

As the senior vice president for multicultural communications at C+C, I bring more than 20 years of experience in this field, engaging with multicultural audiences, helping clients to communicate in ways that are the most relevant and appropriate for the communities they are trying to reach. I have an example.

Ethics 72

Ethics Communications Community Education 72

Doctor Spin

FEBRUARY 22, 2024

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Solo PR Pro

AUGUST 7, 2018

The post was originally published on International Association of Business Communicators (IABC). This column is about time: How we claim it as business owners, and how we can manage it to keep ourselves from being overwhelmed or letting critical tasks and projects slip through the cracks. community building.

System 143

System Case Study LinkedIn Community 143

Melissa Agnes

AUGUST 28, 2014

During their study, Orla and Julie determined three very important facts: 30% of participants surveyed had witnessed a person in Cardiac arrest, which is quite a high statistic internationally, and this may be reflective of the rapid increase of Chronic diseases (Cardiovascular disease, Diabetes, Obesity) in the Gulf region.

Healthcare 238

Healthcare Social Media Media Case Study 238

wiredPRworks

APRIL 20, 2022

About The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Facebook [link].

Marketing 118

Marketing Social Media Trends Instagram 118

The Awards Blog

AUGUST 30, 2019

Here’s how to write a submission that gets to the top of the judging pile. This may include customer testimonials (links to your review pages on Capterra or G2Crowd work well), case studies, analyst mentions, and links to evidence that support your statements. International Business Awards (Stevies).

Writing 52

Writing How To Local Examples 52

wiredPRworks

NOVEMBER 11, 2016

I'm looking to learn lots more at Influencer Marketing Days where I'll take everyone on a backstage tour of how to construct a strategic influencer marketing plan. Influence Pros is the weekly show where professionals learn about case studies and success stories in the fast-growing world of influencer and advocate marketing.

How To 63

How To Brand Branding Local 63

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. 8–10: Breaking Misconceptions About Communicating With Rural Americans. 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.” During the Oct.

Social Media 117

Social Media Conference Media Corporate 117

Waxing UnLyrical

MAY 9, 2016

C1 (Corollary) Case Study: AmEx – Small Business Saturday. Why: “We didn’t know how big it was going to be. From a cultural standpoint we obviously hoped that it would take off but we were blown away by how fast it happened and the extent of it. C3 (Content) Weidert Group Case Study: Fisher Tank Company.

Case Study 40

Case Study Study Training Small Business 40

Stephen Waddington

JANUARY 12, 2019

My tip is to focus your energy on working for change in your own communities. I’m going to try something new for 2019 with my blog community. PR Careers: How to get a job in PR Sarah Stimson has published her annual list of intern opportunities in the top UK PR 150 agencies with support from CoverageBook.

Case Study 62

Case Study B2B Healthcare Energy 62

Communications Conversations

NOVEMBER 16, 2018

New ideas for how I can drum up new business. New ideas for how I can be an active member of our local digital/comms community. And new ideas for how I can drive more awareness for my name and what I offer. And, in some cases, rethinking exactly WHAT I offer. Part of that involved thinking about new ideas.

Case Study 68

Case Study Trends Social Media Study 68

Karen Freberg

SEPTEMBER 9, 2019

We are still talking about rented space here for a community, so it is key to have a place where you still are able to host your personal brand, and cultivate a community. It all depends on whether or not it is relevant for the community, brand, and if they are able to participate in the conversation authentically.

Case Study 49

Case Study YouTube Video Trends 49

Wadds Inc.

MARCH 29, 2024

Claire Munro spoke to Rachel Miller ahead of the publication of her book Internal Communication Strategy. Rachel is the founder of consultancy All Things IC, Chartered PR and Fellow of both the CIPR and the Institute of Internal Communications. What do you hope to achieve with this book? I have two aims with the book.

Internal 52

Internal International Strategy Communications 52

Sword and the Script

JANUARY 21, 2017

She uses a series of case studies to illustrate the impact of monitoring and metric can have in shaping a crisis communications response: “Remember the Rutgers University debacle in 2013? Don’t miss these posts: How to Get the B2B Marketing Persona Right [UML]. Looking for a digital PR firm that knows how to measure?

Social Media 60

Social Media Crisis Marketing Media 60

Stephen Waddington

JULY 17, 2018

We’ve been helping Asda’s PR team with a strategic programme to showcase the uniquely warm relationship between Asda colleagues and customers – and Asda stores’ commitment to make a difference in their local communities. Community champions in Asda stores around the UK submit stories via a mobile phone app.

Storytelling 60

Storytelling Local Community Case Study 60

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. You’ve reflected. You’ve steadied your nerves.

Blogging 68

Blogging How To Print Facebook 68

PR 20/20

NOVEMBER 30, 2022

So, how can teams pinpoint what went wrong and redirect marketing energy? As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. Or use these events to drive media relations and community conversation.

Marketing 52

Marketing Technology Internal International 52

Communications Conversations

FEBRUARY 2, 2016

The guest/community bloggers posts? Much like Digiday, what I like about Shelly’s blog is how she covers so many areas of digital–and even areas few others tackle (her recent post on how to market to one of the unheralded audiences is one of my faves). Only read when the author posts: grow by Mark Schaefer.

Marketing 60

Marketing Case Study Blogging Content Marketing 60

Karen Freberg

MARCH 16, 2018

I had the chance to present and attend the CASE Social Media and Community conference in New Orleans these past few days. The topic I focused on was actually a case study looking at what my PR and crisis class did this past fall with social media and influencer marketing for UofL. My response? Just a thought!

Education 44

Education Social Media Trends Media 44

Sword and the Script

NOVEMBER 14, 2023

I’m going to address how to fix those top three challenges here. Invite guest posts from customers, your community and the industry. Draw in the style of van Ghoh ” The post How to solve the top content creation challenges in B2B content marketing appeared first on Sword and the Script. click image for higher resolution) 1.To

Content Marketing 185

Content Marketing B2B Marketing How To 185

wiredPRworks

OCTOBER 9, 2015

Thanks, also, to MPI [Meeting Professionals International] for booking me as a Smart Monday speaker. How cool that the Deep Dive: LinkedIn MBA session is sponsored by Visit Mexico ! Social media strategy safari - where to go, what to do and how to get there. This is will be my third IMEX conference. Tuesday October 13th, 2015.

LinkedIn 49

LinkedIn Trends Marketing Meeting 49

Karen Freberg

OCTOBER 20, 2019

All of the case studies that were presented not only were ones I was aware of, but I saw these campaigns being showcased at Cannes Lions this past summer, so I know where the speaker was getting their materials. I think having one on how to build an influencer campaign would be tremendous!) This was amazing!

Social Media 42

Social Media Industry Strategy Conference 42

Stuart Bruce

FEBRUARY 21, 2015

Case studies – the CIPR website has lots of case studies from Excellence and Pride award winners, reading one earns you five points. International Air Transport Association global crisis communications summit – 20 points. Buzzing Communities – Richard Millington – 10 points.

Case Study 60

Case Study Conference Training Wikipedia 60

Karen Freberg

NOVEMBER 28, 2017

I have been using Meltwater in my PR and Crisis Communication class ( #FrebergPR ) this semester, and it has been one of the best decisions. The community in which Carol Ann Vance (Director of University Relations for Meltwater) and her team has created with #MeltwaterEDU has been vibrant and extremely rewarding. Wealth of examples.

Data 42

Data Media Case Study Social Media 42

Waxing UnLyrical

JUNE 5, 2018

In honor of International Womens Day, all the guests were prominent women in the PR and technology fields including Serena Ehrlich , Aly Saxe , and Ai Addyson-Zhang. Here’s some of what was talked about: On how to overcome PR tech fears: A3b. Provide case studies of other, similar nonprofits using paid ads and their results.

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

Sword and the Script

OCTOBER 10, 2023

That’s a letter grade of D and shows, “just because marketers know how to effectively drive accurate content marketing to the correct audiences doesn’t mean they’re giving their target audience what it needs.” Think about what a case study provides : it shows a prospect of how a similar company in the same industry implemented a solution.

B2B 135

B2B Case Study Survey Content Marketing 135

Cision

MAY 18, 2017

In a well-documented case study , Avaya went on to respond in a professional way to that tweet and close a $250,000 deal with this gentleman 13 days later. Where these two networks excel, though, is that they all have communities that are open for the public to join and engage. Conclusion: Creating a Social Selling System.

How To 198

How To Instagram Social Media LinkedIn 198

NewsWhip

JUNE 10, 2021

I don’t know if it even exists anymore, but basically I wrote a lot of user manuals on how to use technologies when people needed that. Now from there, the question is, how’s that risk perceived? And worst-case scenario, you obviously don’t want to be on the negative end of a Wall Street Journal story.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

5W PR

JANUARY 31, 2024

Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture. Content created includes press releases, blog posts, whitepapers, case studies, and other materials that can be shared through various channels.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

MARCH 1, 2022

The earnings release named new customers in this segment “as Marriott International, Nike, McKinsey & Company, Lego and Bayer.”. Meltwater case study. Muck Rack case study. Burrelles proposes short-form video can be used in communications for demos, FAQs, product teasers, and UGC. ESG outlook.

Software 122

Software Case Study Advertising Advertising 122

Buzzstream

OCTOBER 30, 2018

We needed to ensure the project was communicated to everyone involved, both internally and externally. Marketing sent out vendor communications to products that made the reports. The post How G2 Crowd Uses Award Campaigns to Get Backlinks in a Competitive Environment appeared first on BuzzStream.

Software 56

Software Report Data Strategy 56

Doctor Spin

DECEMBER 15, 2023

Learn more: The Intranet: The Unsung Hero Amongst PR Channels Subscribe and get a free ebook on how to get better PR ideas. Intranets are often essential in fostering organisational learning, enhancing social networking, and facilitating seamless internal communication. Ensure your intranet is intuitive and easy to navigate.

System 52

System Employee Meeting Internal 52

Prohibition

DECEMBER 13, 2021

This is why you should know how to deal with them in advance. A crisis is distinguished from routine disruptions by its potential for threat and harm to the reputation or physical assets of an individual, organisation or community. How to know there is a crisis? As a case study, consider a technology breakdown.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62