Stephen Waddington

FEBRUARY 21, 2022

A CIPR report tells the story of how public relations has been successfully used during the COVID-19 pandemic through a series of 21 case studies. A series of case studies published by the CIPR showcases how the public relations profession stepped up in the response to COVID-19.

Publicity 131

Publicity Case Study Local Public Affairs 131

Onclusive

AUGUST 9, 2021

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates.

Training 370

Training Media Training Reputation Crisis Communications 370

Stern + Associates

APRIL 27, 2023

Bridging strategy, organizational design, purpose orientation and leadership, his frameworks for unlocking the hidden capabilities within individuals and organizations help employees feel more motivated, bring customers closer to brands and reshape interactions from transactional to relational.

Company 103

Company Employee Case Study Strategy 103

Onclusive

AUGUST 22, 2017

Corporate Communications. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Corporate communications regularly involves interaction with senior leaders and HR departments. . Crisis Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

PR for Anyone

JUNE 30, 2022

What are you doing for the community? How are you changing the world? Think about the positive stories, the great things you do in the community, the great things you do for your employees, and stories that you can tell that add value to a journalist, to a media outlet’s audience. That’s the key… value….

Crisis 130

Crisis YouTube Video Industry 130

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Build a community. Both CRM Hubspot and customer service software provider Zendesk create customer case study videos with high production value that live on dedicated YouTube channels, like Hubspot’s YouTube Customer Success Stories Channel. Recognize employees. Use gentle humor to outline business challenges.

B2B 170

B2B Social Media Media Education 170

Presspage

AUGUST 7, 2018

The brand story incapsulates all of the facts (announcements, articles, and news coverage) as well as perception and sentiment regarding the brand by itself, its customers, its community, and the public. It’s the eight-second elevator pitch employees rattle off at professional networking events.

Case Study 97

Case Study Storytelling Study Social Media 97

Solo PR Pro

APRIL 13, 2021

Despite their characterization, Jason says a majority of influencers are brilliant content creators who’ve built communities and audiences that engage with their content and hang on their every word. How to succeed with influencers? You have a wealth of influencers right in front of you, but you don’t tap into them: your employees.

Marketing 89

Marketing Employee Local Community 89

Doctor Spin

FEBRUARY 22, 2024

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Communications Conversations

MARCH 25, 2020

BCBSMN (specifically, Amanda Theisen, long-time KSTP employee-turned-PR-pro) penned this blog post explaining the initiative and exactly how people can help. It explains how the initiative came to be (with a good shoutout to Susan Schuster, one of the most connected people in the Twin Cities). The post is pitch perfect.

Content Marketing 60

Content Marketing Marketing Case Study Social Media 60

PR Fuel

SEPTEMBER 16, 2020

You can share relevant company information with them like product launches, events in their communities, and important updates. Crisis communications involve your plan to deal with negative news if it happens and how to avoid bad PR in the future. You don’t have to convince a journalist to write your story.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Stern + Associates

AUGUST 10, 2022

Her insights and case studies from global leaders on attracting, retaining and promoting women makes inclusion a priority for everyone in an organization. The very nature of innovation requires employees to suggest half-formed ideas, take risks or propose solutions that may not have data to inform them,” she explains. “The

Leadership 62

Leadership Storytelling Policies Groups 62

Sword and the Script

APRIL 6, 2021

Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. Linkfluence was founded in 2006 has 150 employees in seven offices, with headquarters in Paris. The two-minute video nearby is a solid case study that provides a quick overview of Linkfluence.

Media 106

Media SEO Analytics Analysis 106

PRSay

OCTOBER 25, 2017

8–10: Breaking Misconceptions About Communicating With Rural Americans. When PR professionals target people in poor, rural communities, relying on stereotypes and misconceptions often hinders their campaigns, said Deana Rachelle Haworth, M.A., 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.”

Social Media 117

Social Media Conference Media Corporate 117

Sword and the Script

JANUARY 31, 2023

Here’s this month’s summary of the news from the vendor community this month. Muck Rack published a new case study this month with the Fletcher Group , a PR firm with ~20 employees in Austin and Denver (according to LinkedIn). Here’s the NEW list of PR technology companies I’m watching and here’s how to get on my radar.

Software 78

Software Case Study Technology Tools 78

Doctor Spin

APRIL 17, 2023

Going the extra mile can be a long-term PR strategy if you can figure out how to do things that don’t scale. Southwest Airlines employees celebrate passenger’s 104th birthday. Offer pro bono services to a non-profit organisation in your community. Hug Your Haters: How to Embrace Complaints and Keep Your Customers.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Melissa Agnes

AUGUST 13, 2014

Next, e-mail the link to all of your employees. Secondly, imagine if KitchenAid refused to communicate on social media immediately after their employee’s rogue tweet left them vulnerable to a defamation lawsuit. Working With Your Community in a Crisis: How Officials of The Boston Marathon Bombing Did It Right.

Social Media 252

Social Media Crisis Crisis Management Crisis Communications 252

Stephen Waddington

JULY 17, 2018

By Tony Cuthbertson In any organisation there are thousands of inspiring day-to-day stories waiting to be discovered in the conversations and interactions between their customers and employees. But how do PR teams go about the task of tracking down, developing and sharing these genuine stories? In most cases they don’t.

Storytelling 60

Storytelling Local Community Case Study 60

Cision

JULY 20, 2015

Click here to learn how to mobilize your audience with our free white paper now! Once Shea developed his production process, he went back to his online communities to get the word out: “The backpacking, fishing, outdoors community has a very active and robust online community of blogs, forums, and review sites.

Energy 120

Energy Viral Storytelling Community 120

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. She always explains clearly how to demonstrate organisational impact from your PR work. We are big fans of Katie here at CoverageBook.

Tools 136

Tools Publicity SEO Measurement 136

Sword and the Script

NOVEMBER 14, 2023

I’m going to address how to fix those top three challenges here. One final point is that business leaders and marketing leaders alike need to stem employee turnover. Invite guest posts from customers, your community and the industry. click image for higher resolution) 1.To It’s not about word choice. Follow tips number 1 and 2.

Content Marketing 185

Content Marketing B2B Marketing How To 185

PR 20/20

NOVEMBER 30, 2022

Studies show that only 23 percent of employees feel they receive the right amount of recognition for their work, while only 19 percent of managers say recognition is a priority at their workplace. Or your team risks high employee turnover. Invest in technologies that offer training to help employees onboard seamlessly.

Marketing 52

Marketing Technology Internal International 52

PR Conversations

NOVEMBER 12, 2015

Robinson , President, Opinion Research Corporation , called: How to Use Opinion Surveys in Public Relations. So it is interesting to note that Part IV of the 1948 book, Your Public Relations, which we are serialising at PR Conversations, contains just one chapter authored by Dr Claude E.

Survey 40

Survey Publicity How To Measurement 40

Prohibition

DECEMBER 13, 2021

This is why you should know how to deal with them in advance. A crisis is distinguished from routine disruptions by its potential for threat and harm to the reputation or physical assets of an individual, organisation or community. How to know there is a crisis? That way you can manage risks and prevent possible losses.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Cision

MAY 18, 2017

In a well-documented case study , Avaya went on to respond in a professional way to that tweet and close a $250,000 deal with this gentleman 13 days later. Where these two networks excel, though, is that they all have communities that are open for the public to join and engage. Conclusion: Creating a Social Selling System.

How To 198

How To Instagram Social Media LinkedIn 198

Karen Freberg

AUGUST 15, 2017

How do you try to integrate ALL of the latest changes, case studies, advances, and resources from the previous semester? This is a constant challenge in many cases for professors since social media seems to be changing so much in just a few months, let alone a few weeks.

Social Media 69

Social Media Media Resources Education 69

Sword and the Script

NOVEMBER 8, 2022

He told me the company has been in business for roughly 9 years, has 220 employees, 750 clients and has raised $100 million in funding. Lokey grew the company from a single office in San Francisco in 1961 into a worldwide communications leader. Today, Business Wire has nearly 500 employees around the world. “We Content picks.

Corporate 78

Corporate Reputation Case Study Employee 78

5W PR

JANUARY 31, 2024

Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture. Content created includes press releases, blog posts, whitepapers, case studies, and other materials that can be shared through various channels.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Doctor Spin

DECEMBER 15, 2023

This is the upward flow of information from lower-level employees to the management and leadership teams. This type of communication occurs among employees at the same level within the organisational hierarchy. It’s the primary tool for day-to-day communication within the organisation. Horizontal.

System 52

System Employee Meeting Internal 52

Wadds Inc.

MARCH 29, 2024

If you’ve never experienced preparing a business to float on a stock exchange or introducing a new CEO, communicating a merger/acquisition/restructure, the pressure is on. In all these scenarios, internal communicators are expected to know what to do, how to do it and advise the rest of the organisation.

Internal 52

Internal International Strategy Communications 52

Sword and the Script

MARCH 1, 2022

In 2021, the company says it added 65 new employees bringing its total to 150. It’s worth noting, the announcement above was written by Linda Zebian who also recently joined the company as the new communications director. Meltwater case study. Muck Rack case study. Muck Racks new comms director.

Software 122

Software Case Study Advertising Advertising 122

Beyond PR

MAY 18, 2017

In a well-documented case study , Avaya went on to respond in a professional way to that tweet and close a $250,000 deal with this gentleman 13 days later. Where these two networks excel, though, is that they all have communities that are open for the public to join and engage. Conclusion: Creating a Social Selling System.

How To 57

How To Instagram Social Media LinkedIn 57

Prohibition

DECEMBER 17, 2021

Crisis communication is an important part of any business. It is the art of managing crises and communicating with relevant parties in a company such as customers, employees, the public, investors or the press. So where do you need crisis communication? How to create a crisis communication plan.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Sword and the Script

DECEMBER 28, 2022

The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. 97% of respondents said video content and communication were useful after making a purchase.

B2B 118

B2B Marketing Survey Software 118

Stern + Associates

FEBRUARY 9, 2023

Howard’s examples from her own leadership journey uplift leaders and high potentials alike by emphasizing the importance of having the courage to innovate, engage with a diverse team and make and learn from mistakes – which she explains in-depth in her bestselling audiobook, “ Sex, Race and Robots: How to Be Human i n the Age of AI” (2020).

Engineering 62

Engineering Biotechnology Leadership Technology 62

Waxing UnLyrical

MARCH 20, 2015

And here’s a bit of how the marketing copy reads: Is your organization ready for what’s coming? It’s one in which companies must learn how to move faster, flatten their hierarchies, share more openly, and operate more digitally. Whether we are ready for it or not, the future of business is here. Kinda like social PR.).

Community 40

Community Case Study Technology Employee 40

PR for Anyone

OCTOBER 20, 2021

In this post I want to share how to create great content fast. Introduce your newest employee. Share your favorite place in the community. Welcome a new business in the community. Do a “how-to”. The post How to Create Great Content Fast appeared first on Christina Daves. Interview a customer.

How To 130

How To Video Interviews YouTube 130