Cision

MARCH 13, 2017

Public Relations has always been an important contributor to any company’s branding and marketing efforts. Should you invest more in SEO or in PR? On the other hand, those working in PR have to know their audience preferences to create engaging content for brands on a daily basis. can all be labeled as PR activity.

SEO 229

SEO Social Media Tools Google 229

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. Our agency’s been helping clients with search engine optimization (SEO) and pay-per-click (PPC) online advertising for seven years.

SEO 98

SEO Interviews Blogging Engineering 98

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Once upon a time, businesses hopped on social channels to amp up their brand presence and chat with customers. So, it’s a no-brainer for e-commerce (aka ecommerce) brands to team up with social media to make those sales happen. Shoppers can connect with brands, explore, and buy the products all in one place.

Social Media 87

Social Media Media Mobile SEO 87

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Because they’re easy to consume and offer a certain intimacy, brands are using podcasts to inform, entertain, and be visible. It features brand marketers and CEOs in travel, retail, FMCG, health and wellness, among other high-growth and heavily COVID-affected industries. Podcasts are mainstream.

Marketing 306

Marketing Advertising Advertising Industry 306

Buzzstream

MARCH 13, 2024

I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. This post will help you understand everything you need about digital PR to decide if it’s right for you and your brand. What is Digital PR? Animations.

Digital PR 71

Digital PR Construction Case Study SEO 71

Prohibition

NOVEMBER 7, 2023

You can add your brand guidelines and choose from a plethora of graphics, audio, animated elements, font styles and asset sizes, even without paying for premium – so it’s a fantastic tool to get creative and experiment! It’s important to keep your brand and feed looking authentic so too many designed assets will have an opposite effect.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2018

Earned media boosts SEO. PR content should be optimized for SEO, complete with thoughtful keyword placement and inbound link accumulation. Prominent brand mentions that don’t contain links can also drive higher search placement because Google sees them as implied links. But it’s not just about links anymore.

SEO 125

SEO Case Study Conference Retail 125

Shift Communications

JULY 10, 2017

Public relations programs are built around thought leadership, on positioning brands as leaders in their industry. Public relations programs support organic search engine marketing and search engine optimization (SEO) by creating media which link to a brand’s website and boost it authority with search engines.

Publicity 132

Publicity How To Retail Engineering 132

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Because they’re easy to consume and offer a certain intimacy, brands are using podcasts to inform, entertain, and be visible. It features brand marketers and CEOs in travel, retail, FMCG, health and wellness, among other high-growth and heavily COVID-affected industries. Podcasts are mainstream.

Marketing 204

Marketing Advertising Advertising Industry 204

Agility PR Solutions

SEPTEMBER 3, 2019

As the days of brick-and-mortar retailers fall increasingly into the past, more and more businesses are turning their attention to setting up online. billion people hooked up to the internet, it’s no wonder business owners are choosing to invest in website design, SEO, and social media marketing over renting out a […].

Reputation 79

Reputation Retail SEO Social Media 79

Contently - Strategy

JANUARY 14, 2020

It’s simple: Your content strategy pillars lie in the intersection between what your audience cares about and what your brand cares about. What your brand cares about. These are the reasons your brand exists. For Moz, it’s SEO. How can brands tell stories that help people? Let’s break it down.

Strategy 128

Strategy Exercises Content Marketing Energy 128

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2019

It was an extraordinary period when my startup agency routinely turned down clients who had less than $30,000 a month to spend, scolded CEOs for a sloppy brand narrative, and spent far more time looking for staff than we did clients. Those things aren’t normal. Like all bubbles, it burst in a cruel and messy way. Beware the easy money.

Agency 220

Agency Retail Reputation Course 220

ImPRessions - Crenshaw Communications

APRIL 18, 2019

In the ideal world a PR budget has room for everything — a robust media relations component, branded content, strategic events, influencer outreach, and possibly borrowed-interest tactics designed to ramp up news during quiet periods. It’s a win-win for the brand and the publication, and a little goes a long way.

Infographics 149

Infographics Retail Resources Employee 149

Prohibition

AUGUST 1, 2023

Andrew Bruce Smith is renowned for his work in AI and its applications in digital communication, social media, SEO, and analytics. This also poses a reputational risk for brands, as ethics can be easily misconstrued, so as PRs and marketing professionals, this is where we need to play more of a role.

Marketing 62

Marketing Ethics Retail Tools 62

Deirdre Breakenridge

NOVEMBER 11, 2019

While podcasting is a great tool for optimizing SEO and visibility, these shouldn’t always be the main focus. The medium offers a chance for your business to tell your customers how to engage with content, build your brand and tell stories. Clothing retailer Rebecca Minkoff hosts a popular podcast called Superwomen. Be Creative.

Community 206

Community Nonprofit Conference Social Media 206

Beyond PR

FEBRUARY 8, 2018

Social selling is a special art that brings the community of social media to online brands to help build customer relationships far before any sale is made. Positive branding is an investment that solopreneurs, as well as established companies, must be willing to make if they want to build a strong, loyal customer base.

Brand 72

Brand Branding How To Web 72

Cision

JULY 26, 2017

On Facebook, the likelihood of a brand post reaching an intended audience is low. Facebook’s post-IPO algorithm has never been favorable to brands, and their update last year to promote “friends and family” posts over news publishers and brand posts seems to have further diminished the expected reach for any particular post.

Social Media 233

Social Media How To Insurance Insurance 233

Stephen Waddington

AUGUST 12, 2020

We help brands, organisations and businesses develop and deploy measurable communications through PR, internal comms, digital marketing, SEO, social media and advertising. We are delivering a varied range of work, from traditional PR, to brand identity and design and website builds. Authentic Comms | Adam Driver | April 2020.

Agency 161

Agency Meeting Crisis Energy 161

The Stalwart Blog

MARCH 22, 2017

That’s true as much for the local coffee shop as it is for online retailers like Zappos. Your brand has a lot do to with that and, by extension, you. No matter the business or target market, customers want to feel a connection on a personal level with those they purchase.

Marketing 68

Marketing Retail SEO Instagram 68

PR Fuel

JUNE 11, 2020

This can lead to higher brand recognition and increased sales. This enhances your SEO or search engine optimization. On the other hand, a new mustard product should be announced to consumer, retail, and food outlets. It will help boost your brand in the marketplace and help you control how people perceive your product.

How To 98

How To Newspapers Analytics SEO 98

Stephen Waddington

JANUARY 27, 2019

Community teaching and newsjacking tools, Edelman on trust, putting the paid in PESO, a how-to book for 2019, Amazon data driven brands, Instagram marketing offline, and more. Help me write a new handbook for 2019 I’m working on a new how-to book for marketing, PR and SEO for 2019. It’s intended as a practical handbook.

Handbook 60

Handbook Instagram Government Community 60

5W PR

NOVEMBER 23, 2021

Your IG theme should be easily tied to your brand and what makes your business stand out from the rest. Since it was founded back in 2010, Instagram has emerged as one of the most popular social media platforms for both consumers and brands. A brand hashtag still appears regardless of whether someone has software installed or not.

Instagram 158

Instagram Publicity How To Social Media 158

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. MozCon is geared for SEOs (i.e.

Conference 97

Conference Marketing Case Study Content Marketing 97

PR in High Definition

DECEMBER 13, 2017

As marketers, we use SEO tactics to ensure our client’s rank highly in the search results but soon, software programmes like the Google Spiders will be outdated and we’ll be planning our campaigns around more intelligent programmes, like virtual assistants. The users then get notified about price changes, sales or brand news.

Trends 59

Trends How To Retail Google 59

PR Fuel

OCTOBER 16, 2020

This can lead to higher brand recognition and increased sales. This enhances your SEO or search engine optimization. On the other hand, a new mustard product should be announced to consumer, retail, and food outlets. It will help boost your brand in the marketplace and help you control how people perceive your product.

How To 52

How To Newspapers Analytics SEO 52

PR Fuel

OCTOBER 16, 2020

This can lead to higher brand recognition and increased sales. This enhances your SEO or search engine optimization. On the other hand, a new mustard product should be announced to consumer, retail, and food outlets. It will help boost your brand in the marketplace and help you control how people perceive your product.

How To 52

How To Newspapers Analytics SEO 52

Buzzstream

JULY 7, 2021

In an effort to start the campaign with as much momentum as possible, the initial focus was on branded opportunity. Branded strategies require a certain degree of brand presence prior to link building. Branded Strategies. The first branded strategy identified unlinked mentions of Truliant.

Case Study 113

Case Study Study Strategy Leadership 113

Rock the Status Quo

OCTOBER 19, 2015

of brands engage with a tagged mention. Even worse, LESS THAN 5% respond to a complaint that isn’t tagged – leaving a whopping 95%+ of brands who allow trust and reputation to erode. According to a 2015 Brandwatch study , only 46.6% You need to watch untagged mentions, or be aware that you are not.

Software 100

Software Google Reputation Social Media 100

5W PR

AUGUST 16, 2019

Much discussion about getting views on YouTube is focused on YouTube SEO, social media promotion, and garnering subscribers. Every time the YouTube algorithm has changed, creators and brands scramble to make sense of it, wondering why the methods they once depended on are no longer delivering.

YouTube 68

YouTube Social Media Engineering Media 68

PR 20/20

OCTOBER 11, 2018

BrightEdge is a global leader in SEO and content performance marketing that blends search intent discovery, optimized content creation, and performance measurement into one integrated solution. Each listing links to a full profile of the vendor and solution. MarketMuse is an AI-driven assistant for building content strategies. Beehive B.I.

Tools 71

Tools Marketing Enterprise Software 71

PR in High Definition

SEPTEMBER 7, 2017

Everything you do on your channels, particularly your website and your blog, should be done with SEO in mind. It’s important to make the most of this content to support your SEO presence online. Visit a coffeehouse near you.’ Web pages should include keywords, but it needs to sound natural.

LinkedIn 59

LinkedIn Google SEO Employee 59

PR in High Definition

MARCH 23, 2017

Everything you do on your channels, particularly your website and your blog, should be done with SEO in mind. It’s important to make the most of this content to support your SEO presence online. Visit a coffeehouse near you.’ Web pages should include keywords, but it needs to sound natural.

LinkedIn 59

LinkedIn Google SEO Employee 59

Beyond PR

JULY 7, 2016

More consumers are mobile, more brands are re-focusing on relationship marketing and more location-based technology is making it easier to connect the two. Check out our recent blog post, SEO and Discoverability: Similar, But Not the Same for more content discoverability tips. It’s where the money is, too. Host a contest.

Small Business 74

Small Business Local Marketing Guidelines 74

Flatiron Communications

FEBRUARY 2, 2019

_Amazon is a retailer. What are they and why can they be more cost-effective for brands seeking consumer engagement? _. _. Margaret Sullivan _Washington Post. Q4) Complete this sentence: Cheddar is the first . _. Q5) What do the following acronyms stand for? WBBM-TV __. Q10) True or False?

Media 41

Media Public Affairs Journalism Retail 41

Waxing UnLyrical

OCTOBER 10, 2016

I specifically enjoyed “Cheat Sheet on the 3 Measurement Buckets,” “Setting up Goals in Google Analytics” and “SEO Principles.” ” What is one Social PR campaign you’re in love with? It really started a necessary conversation that truly amplified the voices of disgruntled consumers.

Measurement 40

Measurement Energy Retail Creativity 40

Norton's Notes

MAY 13, 2015

Six years ago, I would have said I specialise in healthcare and B2B, too; however after almost six years working as an independent consultant, I’ve had a chance to work with a number of big retail companies (Walmart, Sleep Number, Walgreens, Sleep Number), so that would probably be an area of focus for me as well.

Interviews 28

Interviews SEO Blogging Writing 28

MaccaPR

MAY 6, 2015

So what can your marketing team learn from Fiorina’s head-smacking domain name fail and earlier domain name stumbles by Ted Cruz and Jeb Bush (which we addressed in Part I of this special two-part MaccaPR series) - even if you’re battling for supremacy on retail shelves, rather than the White House? What This All Means for Brand Marketers.

Marketing 48

Marketing Crisis Google Government 48