Burrelles Fresh Ideas

FEBRUARY 13, 2024

Major social media platforms are stepping up their game by providing retailers with specialized tools for social commerce. But, if you’re an online retailer with your website and store, you can also lead customers to your site for extra benefits. Dominance of TikTok SEO. Benefits of Social Commerce for Ecommerce Brands 1.

Social Media 86

Social Media Media Mobile SEO 86

Agility PR Solutions

SEPTEMBER 3, 2019

As the days of brick-and-mortar retailers fall increasingly into the past, more and more businesses are turning their attention to setting up online. billion people hooked up to the internet, it’s no wonder business owners are choosing to invest in website design, SEO, and social media marketing over renting out a […].

Reputation 81

Reputation Retail SEO Social Media 81

Shift Communications

JULY 10, 2017

Public relations programs support organic search engine marketing and search engine optimization (SEO) by creating media which link to a brand’s website and boost it authority with search engines. For example, suppose we want to reach retail executives.

Publicity 132

Publicity How To Retail Engineering 132

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2018

Earned media boosts SEO. PR content should be optimized for SEO, complete with thoughtful keyword placement and inbound link accumulation. If you’re a PR pro needing a refresher, check out our earlier post on what PR people should know about SEO. PR aids business development.

SEO 125

SEO Case Study Conference Retail 125

ImPRessions - Crenshaw Communications

APRIL 30, 2020

It features brand marketers and CEOs in travel, retail, FMCG, health and wellness, among other high-growth and heavily COVID-affected industries. Hosted by John Wall and Christopher Penn, each episode covers all aspects of marketing and business, SEO, analytics, email marketing and more. Adweek Yeah, That’s Probably an Ad.

Marketing 306

Marketing Advertising Advertising Industry 306

Prohibition

SEPTEMBER 1, 2023

After a failed travel sales job for a ski resort, Chris self-taught himself SEO, and managed to get a job at a digital agency in London. We already work with the UK’s largest luxury watch retailer, Watches of Switzerland, on the creation of their podcast. Contact us for our podcast services !

Agency 71

Agency Leadership Training Big Data 71

Prohibition

AUGUST 1, 2023

Andrew Bruce Smith is renowned for his work in AI and its applications in digital communication, social media, SEO, and analytics. We already work with the UK’s largest luxury watch retailer, Watches of Switzerland, on the creation of their podcast. Contact us for our podcast services !

Marketing 62

Marketing Ethics Retail Tools 62

Buzzstream

APRIL 8, 2024

Motorpoint is the UK’s leading independent retailer of nearly new and used cars. With a PR strategy designed to support wider communication and SEO objectives, it was important for Motorpoint to find a way to scale up outreach while ensuring that PR efforts remained as impactful as possible.

Pitching 77

Pitching Data Examples Retail 77

ImPRessions - Crenshaw Communications

APRIL 30, 2020

It features brand marketers and CEOs in travel, retail, FMCG, health and wellness, among other high-growth and heavily COVID-affected industries. Hosted by John Wall and Christopher Penn, each episode covers all aspects of marketing and business, SEO, analytics, email marketing and more. Adweek Yeah, That’s Probably an Ad.

Marketing 204

Marketing Advertising Advertising Industry 204

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2019

My agency was lucky in that we had four years under our belt and several ongoing companies as clients – digital versions of media brands and ecommerce portals for known retailers. Like all bubbles, it burst in a cruel and messy way. But it was an astonishing ride with plenty of lessons. Here are my takeaways, and they still apply today.

Agency 220

Agency Retail Reputation Course 220

Deirdre Breakenridge

NOVEMBER 11, 2019

While podcasting is a great tool for optimizing SEO and visibility, these shouldn’t always be the main focus. Clothing retailer Rebecca Minkoff hosts a popular podcast called Superwomen. Businesses can get too caught up in using podcasting solely for promotion, without looking closely at building engagement and loyalty.

Community 206

Community Nonprofit Conference Social Media 206

The Stalwart Blog

MARCH 22, 2017

That’s true as much for the local coffee shop as it is for online retailers like Zappos. All of your marketing initiatives — be it social media, email, PR, advertising, SEO and the like — must showcase your human side on some level and show how your core values align with your company.

Marketing 68

Marketing Retail SEO Instagram 68

Contently - Strategy

JULY 27, 2021

Companies with retail banking divisions invested in educational resources centers. It will take a lot of on-page SEO, link building, and content promotion efforts.” Then, seemingly before the ink dried on the deal, everyone started copying Mint. Personal finance guides popped up on lifestyle sites.

Brand 77

Brand Branding Banking B2C 77

Cision

JULY 26, 2017

According to SEO expert Andrew Bruce Smith, only 6 percent of Twitter users are active on any given day. Retail brands -> (Children’s products, Clothing, shoes & accessories, Consumer Electronics). Its capability for paid social targeting may surprise you, however.

Social Media 233

Social Media How To Insurance Insurance 233

Waxing UnLyrical

MAY 2, 2013

Having built my first web site ( DVD Verdict ) in April 1999 and managed one of the larger SEO teams in the country from 2006 to 2009, it’s safe to say I’ve seen many changes in web marketing over time. While that phrase is in decline, SEO still is about 40X as used as either of those two phrases. Guest post by Sean McGinnis.

Blogging 111

Blogging SEO Web Google 111

Contently - Strategy

JANUARY 14, 2020

For Moz, it’s SEO. For you and your audience, it might be demystifying cybersecurity, or revealing how 5G will change the retail industry, or creating a roadmap to a carbon-neutral world. These are the reasons your brand exists. For Patagonia, it’s the thrill of adventure and the outdoors.

Strategy 78

Strategy Exercises Content Marketing Energy 78

PR Fuel

JUNE 11, 2020

This enhances your SEO or search engine optimization. On the other hand, a new mustard product should be announced to consumer, retail, and food outlets. When you distribute a press release properly, you can expect much wider “pick up” by all kinds of media than you would get from Facebook or Instagram posts.

How To 98

How To Newspapers Analytics SEO 98

Shift Communications

NOVEMBER 24, 2014

As marketers, PR professionals, and advertisers begin to wind down the year (save for those in retail who are firing on all cylinders right now), one of the top things you’ll focus on in 2014 is reviewing the numbers. Suppose you’re trying to formulate a 2015 SEO strategy. Can this be repeated? We can see what happened.

Analytics 155

Analytics Data-Driven PR Marketing How To 155

Stephen Waddington

JANUARY 27, 2019

Help me write a new handbook for 2019 I’m working on a new how-to book for marketing, PR and SEO for 2019. Dan Barker in my Twitter network shared the report and suggested that high street retailers who should create Instagram in-store locations that can be shared. It’s intended as a practical handbook.

Handbook 60

Handbook Instagram Government Community 60

PR Fuel

OCTOBER 16, 2020

This enhances your SEO or search engine optimization. On the other hand, a new mustard product should be announced to consumer, retail, and food outlets. When you distribute a press release properly, you can expect much wider “pick up” by all kinds of media than you would get from Facebook or Instagram posts.

How To 52

How To Newspapers Analytics SEO 52

PR Fuel

OCTOBER 16, 2020

This enhances your SEO or search engine optimization. On the other hand, a new mustard product should be announced to consumer, retail, and food outlets. When you distribute a press release properly, you can expect much wider “pick up” by all kinds of media than you would get from Facebook or Instagram posts.

How To 52

How To Newspapers Analytics SEO 52

PR 20/20

SEPTEMBER 17, 2019

Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. MozCon is geared for SEOs (i.e. MozCon is geared for SEOs (i.e. Feel like you’re drowning in a sea of search results?

Conference 97

Conference Marketing Case Study Content Marketing 97

5W PR

AUGUST 16, 2019

Much discussion about getting views on YouTube is focused on YouTube SEO, social media promotion, and garnering subscribers. After all, isn’t online buying the main reason many large retailers and malls have been closing their doors? Today, more than 70% of YouTube views come through this very same engine.

YouTube 68

YouTube Social Media Engineering Media 68

PR in High Definition

DECEMBER 13, 2017

As marketers, we use SEO tactics to ensure our client’s rank highly in the search results but soon, software programmes like the Google Spiders will be outdated and we’ll be planning our campaigns around more intelligent programmes, like virtual assistants. Your bum will never look big if your bot is your stylist.

Trends 59

Trends How To Retail Google 59

PR in High Definition

FEBRUARY 18, 2019

Firefly’s own research among consumers revealed that print and online media reviews influence 28% of people, YouTube and other influencers affect 11% of people, but way out in front are reviews in retail outlets, like Amazon, at a staggering 61%. SEO and AdWords. The key way to do so is through reviews.

Engineering 67

Engineering Reputation Social Media SEO 67

PR Fuel

JUNE 26, 2020

Regardless of whether you’re writing a press release for a government agency, non-profit, or retailer, your first step should be to consider your target audience. On the other hand, if you’re only interested in boosting SEO but have nothing unique to say and no PR plan in place, you shouldn’t write a press release.

How To 52

How To Writing Guidelines Television 52

Shift Communications

JANUARY 28, 2016

She described case studies where retail marketers used multichannel Facebook ads – video, retargeting, product carousels, etc. Consider how much money, time, and effort you’ve invested over the years in SEO to “reach page 1” in Google’s search results. Do you have a plan for virtual reality? Christopher S.

Mobile 60

Mobile Facebook Social Media Instagram 60

PR 20/20

OCTOBER 11, 2018

BrightEdge is a global leader in SEO and content performance marketing that blends search intent discovery, optimized content creation, and performance measurement into one integrated solution. Each listing links to a full profile of the vendor and solution. Beehive B.I.

Tools 71

Tools Marketing Enterprise Software 71

Beyond PR

JULY 7, 2016

Check out our recent blog post, SEO and Discoverability: Similar, But Not the Same for more content discoverability tips. Because many store locations are in close proximity, it can be a win-win for both retailers. Optimizing your overall web presence is also important. Host a contest.

Small Business 74

Small Business Local Marketing Guidelines 74

Rock the Status Quo

OCTOBER 19, 2015

One last example are reputation management “software” companies that don’t help you manage reviews at all–instead, they are SEO vendors who attempt to push down negative reviews in search results. You need to watch untagged mentions, or be aware that you are not. which typically start at around $30+ per month.

Software 100

Software Google Reputation Social Media 100

Buzzstream

JULY 7, 2021

In addition to 404 pages, assess whether or not your website has outdated pages or pages with minimal SEO value that you can “sculpt” links away from. If this is the case, you may benefit more from collaborating on a new post with the site versus having a 5 year old link updated.

Case Study 113

Case Study Study Strategy Leadership 113

Cision

MARCH 13, 2017

Should you invest more in SEO or in PR? While there are many online challenges faced by business today, content marketing, digital marketing, SEO and social media are all trying to achieve a single purpose – increase brand reputation and improve awareness about the company. Hence, there is a need to view PR and SEO conjunctively.

SEO 229

SEO Social Media Tools Google 229

Waxing UnLyrical

OCTOBER 10, 2016

I specifically enjoyed “Cheat Sheet on the 3 Measurement Buckets,” “Setting up Goals in Google Analytics” and “SEO Principles.” ” What is one Social PR campaign you’re in love with? It really started a necessary conversation that truly amplified the voices of disgruntled consumers.

Measurement 40

Measurement Energy Retail Creativity 40

Norton's Notes

MAY 13, 2015

Six years ago, I would have said I specialise in healthcare and B2B, too; however after almost six years working as an independent consultant, I’ve had a chance to work with a number of big retail companies (Walmart, Sleep Number, Walgreens, Sleep Number), so that would probably be an area of focus for me as well.

Interviews 28

Interviews SEO Blogging Writing 28

Sword and the Script

MAY 14, 2016

That day, I became a lead and one that converted the old fashioned way: retail foot traffic. I had walked past a sign on the sidewalk, for Alpharetta Cell Phone Repair , a dozen of times over the last year on my way to get a haircut. Content, Local Search and Leads. He gets most of his leads from one source: Google.

Marketing 60

Marketing B2B Local Customer Service 60

Prohibition

NOVEMBER 7, 2023

And remember, AI is only as good as the information you provide it with… Moz.com – SEO Mastery Best for: Search Engine Optimisation (SEO) Moz is like a compass for the search engine world. What to avoid: Be patient when trying to improve your SEO. It’s a long game!

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

Stephen Waddington

AUGUST 12, 2020

We help brands, organisations and businesses develop and deploy measurable communications through PR, internal comms, digital marketing, SEO, social media and advertising. We are working on a couple of projects in the retail space and having some great conversations. Strategic, pragmatic, authentic communication. What’s your why?

Agency 161

Agency Meeting Crisis Energy 161