Prohibition

AUGUST 1, 2023

Andrew Bruce Smith is renowned for his work in AI and its applications in digital communication, social media, SEO, and analytics. Will consumers be less likely to believe everything they see on the internet, such as data-based news articles? And in terms of the impact AI will have on creativity and copyright, is a cause for concern.

Marketing 62

Marketing Ethics Retail Tools 62

Cision

JULY 26, 2017

On Facebook, the likelihood of a brand post reaching an intended audience is low. Facebook’s post-IPO algorithm has never been favorable to brands, and their update last year to promote “friends and family” posts over news publishers and brand posts seems to have further diminished the expected reach for any particular post.

Social Media 233

Social Media How To Insurance Insurance 233

PR Fuel

JUNE 11, 2020

This can lead to higher brand recognition and increased sales. When a reporter covers your launch, interviews your CEO, or praises your service, consumers tend to have a higher degree of trust than when they get the information directly from the company. This enhances your SEO or search engine optimization. Press Still Matters.

How To 98

How To Newspapers Analytics SEO 98

PR in High Definition

DECEMBER 13, 2017

It is clear that our smartphone assistants are becoming more like virtual companions and soon, millions of consumers will start having meaningful conversations, or even relationships with these virtual assistants, changing the way we interact with one another. The users then get notified about price changes, sales or brand news.

Trends 59

Trends How To Retail Google 59

Stephen Waddington

JANUARY 27, 2019

Community teaching and newsjacking tools, Edelman on trust, putting the paid in PESO, a how-to book for 2019, Amazon data driven brands, Instagram marketing offline, and more. It provides data and insights about the content that people are consuming around the internet. It uses sales analytics as insight to launch own brands.

Handbook 60

Handbook Instagram Government Community 60

PR Fuel

OCTOBER 16, 2020

This can lead to higher brand recognition and increased sales. When a reporter covers your launch, interviews your CEO, or praises your service, consumers tend to have a higher degree of trust than when they get the information directly from the company. This enhances your SEO or search engine optimization. Press Still Matters.

How To 52

How To Newspapers Analytics SEO 52

PR Fuel

OCTOBER 16, 2020

This can lead to higher brand recognition and increased sales. When a reporter covers your launch, interviews your CEO, or praises your service, consumers tend to have a higher degree of trust than when they get the information directly from the company. This enhances your SEO or search engine optimization. Press Still Matters.

How To 52

How To Newspapers Analytics SEO 52

PR 20/20

OCTOBER 11, 2018

Personalization: Powering intelligent consumer experiences. BrightEdge is a global leader in SEO and content performance marketing that blends search intent discovery, optimized content creation, and performance measurement into one integrated solution. Production: Creating intelligent content. Beehive B.I.

Tools 71

Tools Marketing Enterprise Software 71

Beyond PR

JULY 7, 2016

More consumers are mobile, more brands are re-focusing on relationship marketing and more location-based technology is making it easier to connect the two. With 88% of consumers trusting online reviews as much as personal recommendations , monitoring what’s being said about you on review sites and in local media is very important.

Small Business 74

Small Business Local Marketing Guidelines 74

Waxing UnLyrical

OCTOBER 10, 2016

I specifically enjoyed “Cheat Sheet on the 3 Measurement Buckets,” “Setting up Goals in Google Analytics” and “SEO Principles.” It really started a necessary conversation that truly amplified the voices of disgruntled consumers. It really started a necessary conversation that truly amplified the voices of disgruntled consumers.

Measurement 40

Measurement Energy Retail Creativity 40

Cision

JANUARY 10, 2018

If you haven’t set any, now is the time to start thinking of ways to improve your branding strategies to make 2018 your best year yet. Here are three awesome branding resolutions all marketing teams should consider in preparing themselves for 2018 and beyond. True branding starts from within. Narrow Down Your Niche.

Brand 254

Brand Branding Web Content Marketing 254

5W PR

NOVEMBER 23, 2021

Your IG theme should be easily tied to your brand and what makes your business stand out from the rest. Since it was founded back in 2010, Instagram has emerged as one of the most popular social media platforms for both consumers and brands. And the pictures on your IG account should tie easily to that theme.

Instagram 158

Instagram Publicity How To Social Media 158

Contently - Strategy

APRIL 14, 2021

For consumers, this means those sneakers are less likely to stalk you around the internet just because you browsed Zappos one time. For brands, however, it means a paradigm shift. Brands and advertisers have long relied on cookies to learn more about users’ location, interests, and buying behavior.

Privacy 124

Privacy Google Advertising Advertising 124

Contently - Strategy

NOVEMBER 27, 2018

Any brand can increase awareness here or there, but the ones that stand out over time have a plan in place to guide smarter decision-making. There is no grand solution that every brand can copy to triple their revenue. Perform SEO analysis. Doing that successfully requires melding together some moving parts. Enter: Google.

Strategy 112

Strategy How To Content Marketing Analysis 112

Beyond PR

FEBRUARY 8, 2018

Social selling is a special art that brings the community of social media to online brands to help build customer relationships far before any sale is made. Positive branding is an investment that solopreneurs, as well as established companies, must be willing to make if they want to build a strong, loyal customer base.

Brand 72

Brand Branding How To Web 72

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 79

Travel Case Study Creativity Advertising 79

Flatiron Communications

FEBRUARY 2, 2019

_Amazon is a retailer. What are they and why can they be more cost-effective for brands seeking consumer engagement? _. _. The ease with which malleable consumers share unverified “news”. . _ The ease with which malleable consumers share unverified “news”. Q4) Complete this sentence: Cheddar is the first . _.

Media 41

Media Public Affairs Journalism Retail 41

MaccaPR

MAY 6, 2015

So what can your marketing team learn from Fiorina’s head-smacking domain name fail and earlier domain name stumbles by Ted Cruz and Jeb Bush (which we addressed in Part I of this special two-part MaccaPR series) - even if you’re battling for supremacy on retail shelves, rather than the White House? What This All Means for Brand Marketers.

Marketing 48

Marketing Crisis Google Government 48