PRSay

JULY 20, 2021

The security and privacy of their personal data are top concerns for consumers, says a new study from FleishmanHillard. FleishmanHillard’s “2021 Authenticity Gap” study (PDF here ) examines the actions that brands must take to meet consumer expectations. Illustration credit: jozefmicic ].

Study 105

Study Consumer Company Privacy 105

Agility PR Solutions

JUNE 2, 2019

As we reach the first anniversary of last year’s GDPR regulation, a new survey by integrated risk management firm SAI Global reveals a growing trust deficit across global consumer groups—driven by data privacy, traceability and ethical and environmental stewardship doubts. The […].

Consumer 66

Consumer Privacy Brand Branding 66

ImPRessions - Crenshaw Communications

APRIL 8, 2021

A new survey of 31,000 people in 27 countries has documented what most of us in PR know – Big Tech has a reputation problem. For years, the enormous role technology plays in our lives and our reverence for brands like Apple and Amazon shielded the sector from greater taxation and regulation. Redefine data ownership and privacy.

Reputation 305

Reputation Privacy Data Advertising 305

Agility PR Solutions

MARCH 11, 2019

The post Which big brands do consumers trust with their data—and which are creepy? appeared first on Agility PR Solutions.

Data 66

Data Consumer Privacy Brand 66

PR in High Definition

JANUARY 8, 2018

Privacy will be a big theme in 2018. The regulation will come into play in May 2018 – and if privacy and data protection wasn’t already all people could talk about last year, then just you wait for the explosion this year! But what would happen if this was an attack on one of the smaller challenger brands?

Privacy 82

Privacy Brand Branding YouTube 82

The Hoyt Organization

FEBRUARY 19, 2024

A local consumer review survey by Brightlocal shows that 98% of consumers occasionally read reviews for local businesses. Negative reviews can hurt your brand’s reputation and turn away potential customers. It gives you insights into customer concerns and perceptions about your brand.

Policies 101

Policies Construction Reputation Privacy 101

5W PR

APRIL 28, 2021

With increasing consumer concern over privacy and new I-phone opt-in requirements, CMOs face a mounting challenge. A survey of more than 300 marketers in North America validated this heightened concern. At the time of the survey, reliance on third party cookie data was high. Other Concerns. Current Practice. Other Ideas.

Data 88

Data Privacy Survey Policies 88

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

Often companies have surveys or case studies that contain great data points. The Oxford dictionary defines it as “ The practice of taking advantage of current events or news stories in such a way as to promote or advertise one’s product or brand. ” . Data points drive press.

Pitching 333

Pitching Case Study Leadership Data 333

Sword and the Script

APRIL 23, 2019

But a new survey out of the Center for Public Relations at USC Annenberg shows that isn’t happening among some PR pros and corporate communicators. The annual survey polled 210 CEOs, 1,583 PR professionals and 378 students with an eclectic mix of questions to develop the 2019 Global Communications Report.

Technology 126

Technology Study Communications Survey 126

Communications Conversations

MAY 23, 2022

However, according to a new survey by Social Media Today and Meltwater, a full 61% of companies now have social listening processes in place. In fact, according to the data in the report, it appears most companies are using social listening in a minimal way to track brand mentions and brand sentiment. It sure could.

Company 178

Company Reddit Employee Facebook 178

Stephen Waddington

JANUARY 12, 2022

More publishers plan to push ahead with subscription or membership strategies this year, with the majority of those surveyed (79%) saying this will be one of their most important revenue priorities, ahead of both display and native advertising.

Report 122

Report Media Journalism Privacy 122

Agility PR Solutions

JULY 8, 2018

New privacy, transparency and data-protection research from marketing automation tech firm Sailthru and SHIFT Communications highlights Americans’ frustration with brand transparency—and indicates a strong desire for government regulation on how companies collect and use personal information.

Data 86

Data Privacy Government Analytics 86

5W PR

DECEMBER 26, 2019

In appreciation of the impact SEO ranking can deliver, closer attention will be paid to Google’s My Business Listing by many of the survey respondents. In their own survey of U.S. Survey responders to Databox agreed that chat marketing is the future and marketers need to be prepared sooner than later for it. SEO RANKING.

Marketing 113

Marketing Instagram Media SEO 113

Sword and the Script

AUGUST 1, 2023

Plus, unlike other generative AI tools where you need to register with an email and phone number, we anonymize all data we pass to OpenAI, providing an additional level of privacy.” ( Source ) Cision. There’s ample evidence, including the company’s own survey of journalists to suggest reporters do prefer pithy pitches.

Software 121

Software Pitching Ethics Privacy 121

Onclusive

MAY 31, 2018

For brands, there is a new world of rapid-response, multi-channel engagement during crises that can produce scary challenges: a situation that once may have taken weeks to unfold can now grow into a crisis in a matter of hours.

Crisis 191

Crisis Data Software Privacy 191

ImPRessions - Crenshaw Communications

MAY 24, 2018

According to The Holmes Report’s Creativity in PR study, which surveys PR executives all over the world, 68% of PR agency respondents say their clients are more likely to approach the PR team for “big creative ideas” than in the past. Creativity helps express company values in a distinct brand voice.

Creativity 174

Creativity Small Business Storytelling Travel 174

ImPRessions - Crenshaw Communications

JUNE 26, 2019

Forty-four percent of 210 CEOs surveyed said their most important communication goal for 2019 was to sell the company’s products and services, and 60% said they were unlikely to speak out about any social issue. But most chief executives aren’t rockstars, and they don’t necessarily embrace a role as brand spokesperson.

Trade Shows 271

Trade Shows Leadership Airlines Corporate 271

Melissa Agnes

SEPTEMBER 23, 2014

In fact, a new survey by InsideCounsel Magazine, commissioned by iThreat Cyber Group, revealed that: “Two out of three legal counsels representing a cross section of Fortune 1,000 companies acknowledge they are not “very well prepared” to prevent a significant, material attack on their product, brand or intellectual property.”

Crisis 208

Crisis Strategy Reputation Privacy 208

Communications Conversations

MAY 21, 2019

Privacy concerns. READ: People are still checking in on Facebook (but might be representing something completely different to friends and survey administrators). And, brand ad budgets haven’t been impacted by all this negativity at all. And, brand ad budgets haven’t been impacted by all this negativity at all.

Facebook 60

Facebook Brand Branding Privacy 60

Landis PR

DECEMBER 4, 2023

A recent HubSpot survey revealed that 75% of marketers who leverage generative AI are creating a higher volume of content. Like a match to a flame, human writers breathe life into brand voices. Plus, eight out of 10 report that the quality of their content has improved. This is why human knowledge will forever be a necessity.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Cision

NOVEMBER 10, 2015

So how can you gain the media coverage your brand needs through a digital encounter? Social media offers a unique opportunity for your brand to connect with journalists and media contacts in a direct way and familiarize them with your brand. Today, it’s all about building relationships.

Social Media 120

Social Media Media Pitching Privacy 120

The Resolution Blog

JUNE 7, 2019

But, more often, PRs are being tasked with increasing the awareness of a product or brand. without the high price tag of audience surveys and man-hours needed to analyse every comment. That’s because people might have seen your placement in print or somewhere else and then gone ahead and Googled the brand name to find out more.

Measurement 120

Measurement Analytics Google Trends 120

PR in High Definition

MAY 31, 2017

It’ll search keywords whether you want to look for the name of a product or service, the name of your brand, or your competitors. In the example on Facebook, you’ll see from a quick scan that Facebook has some work to do on how it explains its privacy settings. You don’t get that when you’re analysing search patterns.

Tools 48

Tools Privacy Survey Google 48

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

FEBRUARY 16, 2019

That’s according to Oliver McAteer , writing for Campaign Live about a survey by buy-side vendor Sizmek. The company surveyed 500 marketers in Europe and the US and found many admit to struggling to marry “digital advertising and powerful creative work.”. Meanwhile, 84 percent say A.I. It’s not the only study to point to this trend.

Creativity 76

Creativity Study Survey Advertising 76

Solo PR Pro

JULY 3, 2019

Privacy and overuse are causing Internet and social media users to actively consider their usage. Privacy Concerns and Their Impact on Advertising. Facebook, GDPR, the new CCPA (California Consumer Privacy Act) plus changes being made by Facebook and iOS will all impact targeting in advertising. There are currently 3.8

Report 45

Report Privacy Pinterest Retail 45

Sword and the Script

DECEMBER 10, 2019

Note: Professor Moorman also champions The CMO Survey. 3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized. Example: A favorite food brand that also knows what kind of vehicle you drive, where you stop for gas and your preference in podcasts.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Mark My Words

MARCH 9, 2021

The Telegraph If the Sussexes play their cards right, PR and branding experts tell us, their foundation can flourish and make them celebrity ‘influencers’. We surveyed brand, celebrity and PR consultants on both sides of the Pond about what the duo should do next. After Oprah, the deluge. You have to think about Harry’s life.

Interviews 60

Interviews Pinterest Privacy Film 60

Cision

JANUARY 14, 2016

Or, you may just be looking to create brand awareness. Want to learn how listening to customers on social can benefit your brand? Email Program : You can also use certain email management software to find out what social networks your subscribers use (depending upon their privacy settings). How much time can you allocate?

Marketing 120

Marketing Pinterest Mobile Social Media 120

PR 20/20

NOVEMBER 29, 2018

A recent research project from MIT Sloan Management Review and The Boston Consulting Group (BCG) analyzed AI adoption based on a global survey of 3,076 business executives. How a Fitness Brand Used AI to Boost Leads by 218%. Consider how AI can make your brand more human. Train your team and explore AI together.

Marketing 47

Marketing Technology Training Privacy 47

Sword and the Script

DECEMBER 11, 2018

I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. 9) Brands across the aisle. “I What this does to the customer experience and brand loyalty is significant.

Social Media 90

Social Media Marketing Media Creativity 90

PR Conversations

JULY 8, 2016

This is a critical aspect of scholarship, but is commonly lacking in practice, particularly within public relations where crowd-sourcing exercises and publicity-oriented surveys may be viewed unproblematically. Online visibility can conflict with ethical demands to ensure privacy, confidentiality and anonymity for research participants.

Interviews 51

Interviews Ethics Education LinkedIn 51

PR Conversations

JULY 8, 2016

This is a critical aspect of scholarship, but is commonly lacking in practice, particularly within public relations where crowd-sourcing exercises and publicity-oriented surveys may be viewed unproblematically. Online visibility can conflict with ethical demands to ensure privacy, confidentiality and anonymity for research participants.

Interviews 40

Interviews Ethics Education LinkedIn 40

PR Conversations

JULY 8, 2016

This is a critical aspect of scholarship, but is commonly lacking in practice, particularly within public relations where crowd-sourcing exercises and publicity-oriented surveys may be viewed unproblematically. Online visibility can conflict with ethical demands to ensure privacy, confidentiality and anonymity for research participants.

Interviews 40

Interviews Ethics Education LinkedIn 40